Marketing That Works

Hosted by Danielle R. Harris

Business Marketing

Website RSS feed

Episodes

Latest episode

Aug 2026

Language

About the show

Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients. I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from multi-million dollar corporations to early-stage online businesses. And through this podcast, you will learn how using your story to communicate your expertise will help you grow your revenue.

Listen to episodes

60 recent

August 3, 202626 min

95. The Second Kind of Business Burnout Nobody Warns You About

You can be burned out without ever doing "too much" at all. Marketing coach Danielle R. Harris reveals the overthinking-driven burnout most business owners never see coming. In this episode, you'll learn how to rebuild your calendar, your capacity, and your mindset without slipping right back into overwhelm. Whether you're a solo entrepreneur or running a small team, this is for you if you're rebuilding momentum after a burnout period. What you'll learn: Why overthinking burnout hits differently than overdoing burnout — and how to spot it How to use your real calendar capacity to guide your marketing strategy The 3 skills rebuilding trust with yourself after burnout Why honoring your own word is the first step back to momentum Follow on Instagram @Danielle.R.Harris for more real talk on running a business without burning it down. Join the email list for weekly capacity and calendar strategy you won't find in the podcast. Book a call to map out your own calendar and capacity plan before burnout catches you off guard. Work with me for 1 month on creating your momentum plan.

April 27, 202616 min

94. Quitting Your 9-5 Won't Grow Your Business Faster - Part 3 Business With A 9-5 Series

Have you ever caught yourself thinking, if I didn't have this job, my business would be so much further along? In this final episode of the Marketing Your Business with a 9-to-5 series, Danielle R. Harris unpacks why that thought is not only inaccurate, it's one of the things quietly holding you back. Here's what we cover: How to do an honest audit of the time you actually have (not the time you wish you had) What actually gets your business moving faster How to make one action solve multiple purposes so your time works harder for you How to identify your highest-impact marketing activities and protect your time for those first You're not behind. You're building something real inside a real life. That's not a weakness. It's actually making you better at this. Ready to get strategic about your marketing and make the most of the time you have? The Blueprint is a 3-month 1-on-1 program built for coaches, service providers, and leaders who are ready to start attracting the right people. Apply here You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 0:00 - Welcome 0:33 - The thought that's quietly costing your business 3:52 - Two types of 9-to-5 business owners — which one are you? 6:38 - Stop planning around the time you wish you had 8:55 - Getting more out of limited time with a 9-to-5 11:04 - Busy vs. actually moving the needle 13:24 - What every side hustler needs to hear before quitting 14:43 - Build a marketing plan that fits your real life

April 20, 202612 min

93. Market Your Business Even When Your Job Is Watching - Part 2 Business With A 9-5 Series

You're holding back from marketing your business because you're worried who at your job might see it. In this episode, Danielle R. Harris shares how to grow your business with a nine to five without the fear of who's watching. She walks through finding your safe space to show up consistently, Why balancing business and job doesn't mean staying invisible, And what to do when marketing your business feels too risky. This is Part 2 of a series for business owners growing their business alongside a full-time job. The Blueprint is designed to help you market your business confidently, even when you're still employed — so you can show up in a way that feels safe and sustainable. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter . Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 0:33 – Why visibility feels risky when you have a 9-5 2:18 – How I Navigated Business & 9-5 5:20 – What that experience actually taught me 6:13 – Why fear of being watched is keeping your business hidden 8:04 – How to find your safe space to market your business 9:19 – The one thing your business actually needs to grow

March 2, 202611 min

92. Business With A 9-5 Series: Taking Your Business Seriously

If you’re building a business while working a full-time job, this episode is for you. There’s a strong message online that says you aren’t truly serious until you quit your job. That full-time entrepreneurship is the real goal. In this episode, Danielle R. Harris challenges that belief and redefines what it actually means to take your business seriously — even if you still have a 9–5. This is Part 1 of a new series for business owners growing their business alongside a full-time job. Learn more about The Blueprint , the three-month private marketing program You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter . Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 00:00 – Introduction & Podcast Overview 00:33 – Growing a Business While Working a 9–5 01:00 – Marketing That Fits Your Whole Life 02:00 – Do You Believe Your Business Is Real? 03:00 – The “Go Full-Time” Pressure in Online Business 04:00 – The Side Effects of Full-Time Messaging 05:00 – Not Everyone Wants to Leave Their Job 06:00 – Success Beyond Quitting Your 9–5 07:00 – Building a Business Before Going Full-Time 08:00 – Serious Means Intentional 09:00 – Intentional Business Owners With 9–5 Jobs 10:00 – Getting Support for Your Business 11:00 – Working With Clients Who Have Full-Time Jobs 11:39 – Next Episode Preview: Visibility at Work

February 17, 202615 min

91. They Have to Feel to Buy: When Your Content Is Correct but Not Connecting

You can be consistent, show up every week, and share genuinely useful information and still hear crickets. If that sounds familiar, the problem probably isn't your strategy or your posting schedule. It's that your marketing is emotionally flat. People are consuming your content, but they aren't feeling anything. And when people feel nothing, they do nothing. In this episode, Danielle breaks down why emotion is the real driver behind every buying decision, even for the people who swear they're purely logical, and what it actually means to create marketing that connects. Hint: it's not about labeling emotions like "overwhelmed" or "stressed." It's about describing your audience's experience so well that they feel genuinely seen. You'll walk away knowing exactly how to audit your content for emotional resonance and start creating marketing that moves people from familiar with you to ready to work with you. Learn how to create more emotional pull in The Blueprint , my three-month one-on-one marketing program. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter . Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn

February 9, 202611 min

90. How to Start Posting When Your Content Doesn’t Feel Good Enough

In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content. To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris. Timestamps: 0:00 – Introduction 0:57 – Why Creating Content Feels Hard (It’s Fear) 1:40 – Fear #1: Perfectionism & “Saying It Wrong” 2:51 – Client Example: The Business Coach Who Overthought Every Post 3:42 – How to Spot Your Fear Habits 4:46 – Fear #2: Uncertainty & Feeling Like You’re Wasting Time 5:08 – Client Example: The Service Provider Who Doubted Everything Was Working 6:18 – Creating Certainty by Focusing on What’s Already Worked 7:18 – Fear #3: “Is My Offer Good Enough?” 7:43 – Client Example: The Leadership Coach Who Struggled to Sell 8:40 – How to Prove Your Offer’s Value With Real Evidence 10:03 – Work With Me: The Blueprint (1:1 Messaging Support) 11:05 – Closing & Final Call to Action

February 2, 20268 min

89. Live Episode: What Trade Shows Reveal About Messaging

Danielle R. Harris shares marketing insights live from a trade show event with a client. This episode touches on pivoting, enhancing your message, and the importance of positioning. Learn more about The Blueprint , my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn

January 26, 202623 min

88. What to Study If You Want Your Content to Convert Faster

You don’t need to post more content. You need to study what’s already working. In this episode, marketing coach Danielle R. Harris shares the exact shift she’s been guiding clients through to turn consistent posting into real traction. If your content gets engagement but doesn’t consistently lead to inquiries or applications, this episode breaks down what to focus on next. You’ll learn how to study your own content, your client language, and high-performing content structures so you can attract more of the right people without copying or chasing trends. Turn the content you’re already posting into a repeatable way to attract the right clients. Learn more about The Blueprint , my three-month one-on-one program, where we study what’s working and build a content approach that leads to applications. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter . Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 0:00 – Why studying your content matters 1:52 – Core topics that drive engagement 4:01 – Client language that converts 5:54 – Studying other content without copying 6:59 – Visuals that perform 8:52 – Hooks that capture attention 10:32 – Pacing that keeps people watching 13:31 – Following better creators 17:18 – Timeline for content improvement 19:25 – Staying authentic with proven structures 21:10 – Turning content into applications 22:45 – Working together in The Blueprint

January 19, 202655 min

87. Why Can't I Just Do My Job? The Truth About Visibility with Jahna Berry

Visibility might be the only thing between you and your next client, promotion, or job opportunity. In this episode, I’m sharing a LinkedIn Live conversation with executive leadership coach Jahna Berry about why people resist being seen, how self-advocacy actually works at higher levels, and simple ways to start building visibility without feeling boastful or fake. Follow Jahna Berry Join Masterclass LinkedIn Website Instagram If you want help turning your 2026 plan to get more visibility into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today. Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 00:00 – Introduction 05:00 – Why Visibility Matters 10:00 – Self-Advocacy at Higher Levels 15:00 – Visibility as a Business Owner 20:00 – Fears Around Self-Promotion 25:00 – Talking About Your Goals 30:00 – Does Visibility Get Easier? 35:00 – Client & Career Examples 40:00 – Personal Brand & Opportunities 45:00 – How to Increase Visibility 50:00 – Headshots & Online Presence 55:00 – How to Work With Us

January 12, 202621 min

86. Stop Annual Planning If Your Business Is Under $100K

Stop annual planning if your business is under $100,000. If your business hasn’t hit $100K in the last 12 months, traditional annual planning may actually be slowing you down. In this episode of Marketing That Works , Danielle R. Harris explains the 4 areas businesses under $100K are still refining and why it makes planning their business for a year feel unrealistic. You’ll learn: Why annual planning doesn’t work at the under-$100K stage The key areas of your business that naturally evolve as you grow How a 90-day planning approach helps you stay consistent without burnout A real client example of hitting a $60K goal by adjusting quarterly instead of forcing a yearly plan If you feel pressure to have your entire year figured out before you’re ready, this episode will help you plan in a way that actually fits your business right now. Want help mapping your next 90 days? Book a 90-minute Momentum Call to set your 90 day plan. Or explore The Blueprint , Danielle’s 3-month program for strategic marketing support. Download your 2026 Reflection Guide Follow on Instagram at @Danielle.R.Harris . Follow on LinkedIn Timestamps 0:00 –The under-$100K planning problem 0:33 – Why annual planning doesn’t work for businesses under $100K 2:14 – Four reasons annual planning breaks down 11:33 – Why planning in 3-month cycles works better 15:26 – Client example: hitting a $60K goal 18:32 – Next steps