Marketing That POP's | ThrivePOP

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Dec 2025

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Welcome to "Marketing That POPS," the podcast that takes your marketing game from flat to fabulous! Join us for some lively chats with industry experts, trendsetters, and creative minds that'll leave you buzzing with new ideas. Whether you're on the hunt for marketing inspiration, practical tips to help your business grow, or just eager to whip up some unforgettable designs, "Marketing That POPS" is your go-to source for building marketing strategies that actually work. So, let's crank up the excitement for your business – it's time to get popping!

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46 recent

December 19, 202532 min

How Influencers Really Drive Sales with Molly Tracy

In this episode of 'Marketing at Pops,' host Olivia welcomes Molly Tracy, the founder and CEO of VRAI Digital, an influencer marketing agency. Molly shares her extensive experience in the influencer marketing space, which she has been a part of since 2012, and discusses the evolving landscape, the importance of community and engagement over sheer follower count, and shifting marketing strategies. She emphasizes maintaining a boutique, referral-based creator roster focused mostly on female influencers in lifestyle, wellness, and motherhood sectors. Molly explains the significance of aligning marketing goals with the right kind of influencers, the importance of trial periods in campaigns, and red flags for brands entering influencer marketing. The discussion also touches on trends like the resurgence of long-form content via platforms like Substack, and the impact and challenges of incorporating AI in marketing strategies. Molly advocates for purposeful and impactful influencer partnerships that can change lives and stresses the need for genuine connection and alignment with creators.Molly’s Links:Website: https://vraidigital.com/Instagram: https://www.instagram.com/vraidigital/LinkedIn: https://www.linkedin.com/in/mollyatracy/MTP Links:LinkedIn: https://www.linkedin.com/showcase/108046360/admin/dashboard/Instagram: https://www.instagram.com/marketingthatpops/TikTok: https://www.tiktok.com/@mktgthatpops https://thrivepop.com/podcast/

December 5, 202518 min

Plant Parenting 101: Debunking Myths with Thryve Roots

In this episode of 'Marketing That Pops,' host Olivia interviews Tiffany Davis, the founder and CEO of Thryve Companies and co-founder of Thryve Roots, a Black and female-owned business focused on sustainable agriculture and plant-based wellness. Tiffany shares her journey from the financial sector to the plant industry, emphasizing the importance of healthy soil, patience in plant care, and building an inclusive community. The discussion also covers Thryve Roots' intentional marketing strategies, including authentic social media engagement and upcoming product launches. Tiffany emphasizes the significance of culture in both small and large businesses and shares practical advice for new plant enthusiasts.Thryve Roots Links:WebsiteInstagramMTP LinksLinkedInInstagramTikTokWebsite

November 21, 202540 min

AI + Social Media: The Future of Books with The Stable Book Group

In this episode of 'Marketing that Pops,' hosts Olivia and Michele interview Keith Riegert, President of Stable Books Group and CEO of Perfect Bound, a SaaS platform for the publishing industry. Keith shares his extensive background in independent publishing and discusses pivotal industry trends, particularly the impact of AI on publishing. He debunks the myth that AI will replace human authors, noting ethical, legal, and quality concerns. Keith emphasizes data-driven strategies in publishing, discussing how using tools and analytics has guided his company's success. The conversation touches on the challenges and opportunities presented by social media platforms like TikTok, the importance of authors' active engagement in book marketing, and the future trends in publishing, including the rise of special editions and self-publishing via platforms like Amazon's Kindle Direct Publishing. Keith also highlights the crucial role AI tools can play in streamlining publishing processes while stressing the necessity for the industry to embrace technological advancements cautiously.Keith Riegert Links:⁠LinkedIn⁠⁠Website⁠⁠Stable Book Group⁠MTP Links:⁠LinkedIn⁠⁠Instagram⁠⁠TikTok

November 7, 202516 min

Building a Name That Sticks: A Conversation with Lynn Tickner

In this podcast episode, hosts Olivia and Michele welcome Lynn Tickner from Ink and Key, a branding expert and a seventh-year StoryBrand certified guide, who emphasizes the importance of simplifying brand messages. Lynn debunks the myth that a brand’s name should explain exactly what the company does, advocating instead for names that invoke curiosity and engagement. She shares her journey from participating in naming contests to founding her own naming agency, highlighting the significance of clear, concise messaging to prevent brands from getting lost in 'noise.' Lynn discusses common mistakes in the naming process, including the emotional pitfalls of rushing and failing to conduct thorough trademark checks. The conversation underscores the necessity of objective criteria in selecting a brand name and the benefits of having multiple viable options to avoid disappointment.LINKS:Lynn Tickner LinkedInInk and Key InstagramWebsiteMTP Socials:InstagramLinkedInTik TokMichele's LinkedInOlivia's LinkedIn

October 24, 202541 min

Mailbox to Inbox: Why Direct Mail Wins with Travis Lee

In this episode of 'Marketing That Pops,' host Olivia is joined by Travis Lee, co-founder and president of 3D Mail, to discuss the relevance of direct mail in modern marketing. Travis shares statistics from USPS demonstrating the effectiveness of direct mail, noting its higher engagement and brand recall compared to digital ads. He discusses common misconceptions, such as the belief that direct mail is outdated, and highlights its advantages, including lower competition and tactile engagement. Travis also outlines effective strategies for implementing direct mail, from targeting lapsed customers with 'win-back' campaigns using 3D items like boomerangs and bank bags, to leveraging multimedia and omnichannel marketing for improved results. Additionally, he touches on the importance of consistent marketing and the need to adapt and test different approaches. The episode concludes with Travis sharing resources like his book on direct mail success and discussing the future trends in direct mail marketing, including personalized QR codes and integrated digital campaigns.Travis Links:Travisalee.com3Dmailresults.comTravis on LinkedInMTP Links:InstagramLinkedIn Tik TokMichele's LinkedInOlivia's LinkedIn

October 10, 202527 min

LinkedIn's New Rules: Your Thought Leader Shortcut

In this episode of Marketing That Pops, hosts Olivia and Michele shake up everything you thought you knew about LinkedIn. Spoiler alert: it’s not just for job hunters and recruiters! They dive into how LinkedIn can actually boost your authority, build your personal brand, and turn you into a thought leader.You’ll get practical, easy-to-apply tips for leveling up your profile, including custom URLs, killer profile pics, banners that pop, and headlines sprinkled with the right keywords. But it’s not just about looking good. Olivia and Michele show you how to spark conversations with posts, comments, DMs, and even fun tools like voice memos and videos.Plus, Michele spills the hottest takeaways from Social Media World, including the "magnet formula" for engagement that actually works. They also highlight the LinkedIn traps to dodge, like ghosting comments or sounding too salesy.By the end, you’ll be ready to optimize, engage, and connect like a pro and maybe even suggest the next episode topic while you’re at it.

September 26, 202542 min

Expert Branding Techniques with Asia Dore

In this episode of Marketing That Pops, hosts Olivia and Michele are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging. They discuss the importance of personalized marketing strategies and the pitfalls of copying others' tactics. Asia also outlines her five-step 'strategy audacity method' for branding, which includes vision, catalyst, client, soul, and message. The conversation covers challenges in branding, the importance of strategy, effective communication with clients, and when to seek professional help with branding. Asia emphasizes the value of experimentation, authenticity, and consistent messaging. She encourages businesses to focus on their unique strengths rather than getting distracted by competitors. The episode concludes with Asia's advice for companies ready to elevate their brand and an invitation to her masterclass for further learning.

September 19, 202511 min

Navigating AI in Marketing: Key Takeaways from Inbound

In this episode of 'Marketing That Pops', Olivia and Brittany discuss key takeaways from the Inbound 2025 conference. The conversation centers around the prevalent theme of AI, the importance of humanizing brands, and how to optimize marketing strategies in light of new AI technologies. They highlight deep dive sessions, particularly those by Spar and Webflow, which offered valuable, applicable tactics. They also touch on AI Engine Optimization (AEO), the continued relevance of SEO, and offer tips on making content more conversational and relatable. Additionally, they share insights from presentations on negative marketing techniques and the evolving dynamics of email subject lines. The episode wraps up with a promise of more marketing tips and strategies in future episodes.

September 14, 202531 min

Mastering YouTube for Business Success With Deborah Mitchell

Deborah Mitchell is the Livestream Executive Producer at Deborah Mitchell Media & Associates, a multimedia event company that produces livestream and video content for entrepreneurs and businesses. An Emmy-nominated TV and multimedia producer, she has over two decades of experience in broadcast media and virtual event productions. Before founding her company, Deborah was a Producer for ABC and CBS News and co-hosted The Geraldo Rivera Show.In this episode…With video content becoming increasingly prevalent in marketing, businesses wonder whether they should advertise on multiple social media platforms. Yet there’s more to video content than posting on social media. Why should companies start a YouTube channel?Emmy-nominated TV producer Deborah Mitchell maintains that YouTube is an essential tool for sales and brand growth. As the second largest search engine, businesses should leverage YouTube to showcase their expertise and build lasting relationships with audiences. By creating optimized content — short videos, strong SEO, and strategic descriptions — businesses can guide potential customers through their journey from awareness to conversion. Deborah advises entrepreneurs to make video production part of their regular content plan by repurposing longer videos into shorter clips for multiple platforms.In this episode of Marketing That POPs, Michele Ringelberg and Olivia Johnson sit down with Deborah Mitchell, Executive Producer at Deborah Mitchell Media & Associates, to discuss how to integrate YouTube into your marketing strategy. Deborah shares her insights on overcoming video production fears, optimizing YouTube channels for success, and repurposing content for maximum impact.

September 1, 202531 min

Building Trust and Engagement in the Cannabis Industry

Zack Kennedy is the Chief Operating Officer at Buddy, a cannabis app for consumers, brands, and dispensaries. He is also a Sales Representative at Guardian Protection Force Inc. and the Co-founder of Wicked World, a unique game development studio. With a background in operations and product development, Zack creates solutions that bring value to cannabis consumers and businesses. In this episode…Navigating the cannabis industry can be overwhelming for consumers and brands. With hundreds of compounds, strains, and terpenes, many people rely on oversimplified labels like indica or sativa to make choices that don’t always match their desired experience. On the business side, brands struggle to stand out in a crowded market where digital marketing is heavily restricted. How can consumers and brands connect with each other in this space?Cannabis tech developer Zack Kennedy focuses on education, personalization, and community-driven solutions. For consumers, he recommends starting small with cannabis products, learning about terpenes, and using tools like AI-powered recommendations to guide choices. Cannabis brands can leverage exclusive product drops, build stronger consumer-to-dispensary relationships, and integrate content marketing to improve discoverability.In today’s episode of Marketing That POPs, Olivia Johnson and Michele Ringelberg welcome Zack Kennedy, COO of Buddy, to discuss how brands and consumers can navigate the cannabis industry. Zack explains the importance of SEO and in-person demos for marketing and shares advice for entrepreneurs entering cannabis tech, including focusing on the user experience and starting with clean white label products.