Find partners
Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Hosted by Anita Dykstra

Episodes

133

Latest episode

Jul 2026

Language

EN

About the show

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7. I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consistent traffic, leads, and sales without relying on the social media grind. This show is packed with actionable strategies, expert insights, and real-life examples to help you: ⭐️ Leverage Pinterest and SEO to attract dream clients on autopilot. ⭐️ Create evergreen blog content that generates traffic for years to come. ⭐️ Build marketing systems that free up your time while growing your business. ⭐️ Market your business without burning out or chasing unpredictable algorithms. If you’ve ever asked yourself: 👉 How do I attract more leads to my email list and courses without ads? 👉 How do I use Pinterest to grow my audience and leads? 👉 How can I simplify my content marketing and still see results? 👉 How do I use evergreen strategies to build a sustainable business? …this podcast has the answers. Every episode dives into tips and strategies for blogging, SEO, and Pinterest marketing, so you can grow your audience, drive consistent traffic, and make sales with less stress. If you’re ready to ditch the hustle and embrace evergreen marketing, you’re in the right place. Subscribe now and tune in weekly for actionable advice that will help you simplify your marketing, amplify your reach, and build a business that gives you freedom. Ready to turn your content into a 24/7 lead-generation system? Press play on the latest episode, and let’s dive in! ⭐️ For more support and resources, visit www.anitadykstra.com

Listen to episodes

60 recent
July 24, 202610 min

#132: How to Grow Your Email List While You’re Completely Offline

👉 JOIN BLOG TRAFFIC MACHINE Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use blogging, SEO, evergreen content, email marketing, and lead generation to keep growing my email list even when I am completely offline. I share why strategic blog content compounds over time, how it differs from social media, and what you need in place to build a blog that keeps working while you rest, travel, or step away from your business. Here's what to expect from this episode: Why social media stops working when you do How blog content keeps growing your visibility offline The key pieces behind an evergreen lead generation system Why strategic blog posts compound over time What helps turn blog readers into email subscribers

July 22, 202639 min

#130: Day 2 of the Podcast to Blog Bootcamp - The Podcast-to-Blog Layout That Turns Blog Readers Into Email Subscribers

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn your podcast show notes into real blog posts that improve SEO, increase website traffic, grow your email list, and attract dream clients without creating more content from scratch. I share how to use a strategic blog layout, call to actions, content repurposing, and evergreen marketing to help your blog convert readers into leads. Here's what to expect from this episode: How to keep blog readers engaged from the start Why show notes and blog posts are not the same What makes a blog post convert into email subscribers How SEO helps the right people find your content Why strategic call to actions matter inside blog posts 👉 JOIN PODCAST TO BLOG BOOTCAMP ⁠ ⁠ 👉 BLOG TRAFFIC MACHINE ⁠

July 21, 202645 min

#129: Day 1 of the Podcast to Blog Bootcamp - Why Repurposing Your Podcast Into Blog Posts Is the Fastest Way to Bring in Leads Month After Month

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcasting, blogging, SEO, evergreen content, and lead generation work better together and how turning your podcast episodes into searchable blog posts can help you grow your email list, increase website traffic, and attract dream clients on autopilot. I also share why content repurposing helps your best ideas stay visible long after you hit publish. Here's what to expect from this episode: Why podcast episodes need a searchable home How blog content creates evergreen visibility Two simple ways to repurpose episodes into blog posts What makes blog content convert into email leads Which podcast episodes are best to avoid repurposing 👉 JOIN PODCAST TO BLOG BOOTCAMP 👉 BLOG TRAFFIC MACHINE

July 13, 202611 min

#128: The only 3 types of blog posts you need to turn readers into leads

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the three strategic blog post types that help turn blog traffic into email subscribers and buyers . I share how to use SEO, blogging, lead generation, content strategy, evergreen marketing, and conversion-focused content to stop publishing random posts and start building a blog that supports your offers and grows your email list with purpose. Here's what to expect from this episode: Why random blog content does not convert The role of search-led posts in attracting new readers How offer-supporting posts build trust and boost sales Why list-building posts help grow your email list How these blog posts work together as a system 👉JOIN THE PODCAST TO BLOG BOOTCAMP ⁠ ⁠ 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

July 6, 20268 min

#127: Replace Your Content Calendar with 16 Strategic Blog Posts

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use 16 strategic blog posts, content repurposing, SEO, evergreen marketing, and lead generation to replace constant content creation and grow my visibility without posting every day. I share how to turn your podcast, emails, videos, and social content into a blog system that attracts leads, builds trust, and supports your offers long term. Here's what to expect from this episode: How I turn old content into evergreen blog posts Why 16 strategic posts can outperform daily content What makes a blog post actually generate leads How to build a content ecosystem around your offers Why repurposing helps me stay visible without burnout 👉JOIN THE PODCAST TO BLOG BOOTCAMP 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

June 29, 202613 min

#126: What to Do When You Hate Showing Up on Instagram but Still Need Email Leads

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list, leads, blog traffic, and evergreen visibility without relying on Instagram marketing every day. I share why blogging, SEO, content repurposing, lead generation, and sustainable marketing can help you build a business that keeps working even when you are offline, burnt out, or taking time away from social media. Here's what to expect from this episode: Why Instagram can feel exhausting for lead generation What evergreen blog content does differently How I use blogging and SEO instead of daily posting The simple blog lead system that grows email subscribers Why repurposed content can work harder than social media ⁠ ⁠ 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Free Podcast to Blog checklist ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Get the Podcaster Blog Repurpose GPT ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

June 22, 202612 min

#125: You don't need to write anything to grow your email list with blog content

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I grow my email list with blog content, content repurposing, SEO, podcast marketing, evergreen marketing, and lead generation without writing from scratch. I share how to turn existing content into searchable blog posts that build trust, grow your audience, and work for you on autopilot. Here's what to expect from this episode: Why blogging does not mean starting from a blank page How I repurpose podcasts and content into blog posts What makes content discoverable through SEO and search How evergreen blog content supports email list growth Why a content system works better than constant creation ⁠ ⁠ 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Free Podcast to Blog checklist ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Get the Podcaster Blog Repurpose GPT ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

June 15, 20269 min

#124: How to turn 12 old podcast episodes into a 6-month lead system (without recording anything new)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn 12 old podcast episodes into a six-month lead generation system without recording anything new. I’m sharing why podcast episodes get buried, why transcripts aren’t enough, and how strategic SEO blog posts can help your content get found and convert. Here's what to expect from this episode: Why podcast-only visibility fades fast Why transcripts don’t equal repurposing How blog posts show up in searc Turning 12 episodes into a lead system Mapping podcast content to your offers ⁠ ⁠ 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Free Podcast to Blog checklist ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Get the Podcaster Blog Repurpose GPT ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

June 8, 202610 min

#123: What happens when your ideal client searches for help on Google and doesn't find you

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn’t the answer. I’m sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help. Here's what to expect from this episode: Why your content isn’t discoverable The difference between performing and searchable content How blog posts generate daily leads Why AI search makes blog content essential My 3-part blog system for visibility and sales ⁠ 👉 JOIN BLOG TRAFFIC MACHINE ⁠ WAITLIST ⁠⁠⁠⁠⁠⁠ 👉 Free Podcast to Blog checklist ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ 👉 Get the Podcaster Blog Repurpose GPT ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

June 1, 202612 min

#122: How blog content makes your Facebook ads cheaper (and why this matters)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how strategic blog content can support your Facebook ads, warm up cold traffic, lower your cost per lead, and help your podcast archive become an SEO-powered system that builds trust, grows your email list, and sells your offers. Here's what to expect from this episode: Why cold traffic costs more How blog content warms up your audience Why Facebook needs better website data Using podcast episodes as SEO blog posts How warm traffic improves launches and ads ⭐️ ⁠ APPLY FOR PODCAST TO PIPELINE ⁠ ⁠⁠⁠⁠⁠⁠ 👉 Free Podcast to Blog checklist ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ 👉 Get the Podcaster Blog Repurpose GPT ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ 👉 Connect with me on Instagram

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts