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Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Marketing That Leads: Evergreen Blogging, SEO & Pinterest Strategies for Coaches and Service Providers

Hosted by Anita Dykstra

Episodes

126

Latest episode

Jun 2026

Language

EN

About the show

Tired of hustling on social media with little to show for it? Feeling overwhelmed trying to juggle client work, endless to-do lists, and still finding time to market your business? What if there was a way to grow your coaching or service-based business with LESS effort and MORE impact? Welcome to Marketing That Leads – the ultimate podcast for coaches, course creators, and service providers who want to build a sustainable marketing machine that works 24/7. I’m your host, Anita, a Pinterest, SEO, and blog marketing strategist who knows first-hand the power of evergreen content to drive consistent traffic, leads, and sales without relying on the social media grind. This show is packed with actionable strategies, expert insights, and real-life examples to help you: ⭐️ Leverage Pinterest and SEO to attract dream clients on autopilot. ⭐️ Create evergreen blog content that generates traffic for years to come. ⭐️ Build marketing systems that free up your time while growing your business. ⭐️ Market your business without burning out or chasing unpredictable algorithms. If you’ve ever asked yourself: 👉 How do I attract more leads to my email list and courses without ads? 👉 How do I use Pinterest to grow my audience and leads? 👉 How can I simplify my content marketing and still see results? 👉 How do I use evergreen strategies to build a sustainable business? …this podcast has the answers. Every episode dives into tips and strategies for blogging, SEO, and Pinterest marketing, so you can grow your audience, drive consistent traffic, and make sales with less stress. If you’re ready to ditch the hustle and embrace evergreen marketing, you’re in the right place. Subscribe now and tune in weekly for actionable advice that will help you simplify your marketing, amplify your reach, and build a business that gives you freedom. Ready to turn your content into a 24/7 lead-generation system? Press play on the latest episode, and let’s dive in! ⭐️ For more support and resources, visit www.anitadykstra.com

Listen to episodes

60 recent
June 15, 20269 min

#124: How to turn 12 old podcast episodes into a 6-month lead system (without recording anything new)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how to turn 12 old podcast episodes into a six-month lead generation system without recording anything new. I’m sharing why podcast episodes get buried, why transcripts aren’t enough, and how strategic SEO blog posts can help your content get found and convert.Here's what to expect from this episode:Why podcast-only visibility fades fastWhy transcripts don’t equal repurposingHow blog posts show up in searcTurning 12 episodes into a lead systemMapping podcast content to your offers⁠⁠👉 JOIN BLOG TRAFFIC MACHINE⁠ WAITLIST ⁠⁠⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

June 8, 202610 min

#123: What happens when your ideal client searches for help on Google and doesn't find you

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn’t the answer. I’m sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help.Here's what to expect from this episode:Why your content isn’t discoverableThe difference between performing and searchable contentHow blog posts generate daily leadsWhy AI search makes blog content essentialMy 3-part blog system for visibility and sales⁠👉 JOIN BLOG TRAFFIC MACHINE⁠ WAITLIST ⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

June 1, 202612 min

#122: How blog content makes your Facebook ads cheaper (and why this matters)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how strategic blog content can support your Facebook ads, warm up cold traffic, lower your cost per lead, and help your podcast archive become an SEO-powered system that builds trust, grows your email list, and sells your offers.Here's what to expect from this episode:Why cold traffic costs moreHow blog content warms up your audienceWhy Facebook needs better website dataUsing podcast episodes as SEO blog postsHow warm traffic improves launches and ads⭐️ ⁠APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

May 25, 202610 min

#121: The 2–3 Authority Topics Strategy (And How It Changes Everything)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why random blog content keeps coaches invisible and how choosing 2-3 authority topics can help you build SEO trust, rank on Google, show up in AI search, and turn your podcast archive into strategic blog content that attracts leads.Here's what to expect from this episode:Why random content doesn’t rankHow authority topics build SEO trustChoosing topics that connect to your offersUsing your podcast archive for blog contentBuilding topical depth with internal links⭐️ APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

May 18, 20268 min

#120: Why show notes aren't doing what you think they're doing (and what to do instead)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why traditional podcast show notes and copied transcripts aren’t enough to grow your visibility, rank on Google, or bring in leads—and how strategic SEO blog posts can turn your podcast archive into evergreen content that works for you 24/7.Here's what to expect from this episode:Why show notes don’t attract new listenersThe difference between transcripts and SEO blog postsHow strategic blog posts build visibilityTurning podcast episodes into lead-generating contentChoosing which episodes to repurpose first⭐️ ⁠APPLY FOR PODCAST TO PIPELINE⁠⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

May 13, 202611 min

#119: What Happens in Your First 30, 60, and 90 Days Inside Blog Traffic Machine

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what a strategic 90-day blog system really looks like and how coaches and service providers can start seeing results from blogging faster by using SEO, tracking, keyword research, and conversion-focused content.Here's what to expect from this episode:Why most blogs don’t get resultsWhat to focus on in your first 90 daysHow SEO keyword research guides your contentWhy every blog post needs a clear jobHow to turn blog traffic into email subscribers👉 JOIN BLOG TRAFFIC MACHINE⁠

May 11, 20269 min

#118: Should you be using AI on your blog?

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I use AI for blogging without losing brand voice, SEO value, or authenticity. I’m sharing what AI can realistically do for your blog and how to use it as a tool, not a shortcut.Here's what to expect from this episode:How AI can help you write blog posts fasterWhy Google won’t penalize helpful AI contentHow to train AI on your brand voiceWays to repurpose podcasts into blog postsHow to remove blogging bottlenecks⁠👉 JOIN BLOG TRAFFIC MACHINE

May 5, 202639 min

#117: Why Repurposing Your Podcast Is the Fastest Way to Generate Leads That Compound Every Month

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcast-to-blog repurposing is one of the smartest evergreen marketing strategies for coaches, course creators, and service providers who want more traffic, visibility, email leads, and sales without relying on social media.Here's what to expect from this episode:Why relying on social media algorithms is riskyHow blog content creates long-term SEO trafficThe potential traffic hiding in your podcast archiveTwo podcast-to-blog workflows I recommendWhy “dear diary” content won’t convert⁠👉 JOIN THE PODCAST TO BLOG BOOTCAMP⁠⁠⁠ ⁠⁠⁠⁠

April 27, 202613 min

#116: How to write a high-converting blog post in under 1 hour

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into how I write a high-converting blog post in under an hour using a simple blogging structure that boosts SEO, website traffic, email list growth, and lead generation without wasting time.Here’s what to expect from this episode:How I use search intent to plan blog contentWhat makes a blog headline earn more clicksWhy structure matters for blog conversionsHow I turn readers into email subscribersThe 5-step framework I use to write faster👉 JOIN THE PODCAST TO BLOG BOOTCAMP⁠⁠ (4th-6th May)⁠⁠⁠⁠⁠👉 Join the Blog Traffic Machine waitlist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

April 20, 202616 min

#115: SEO Isn't Complicated — Here's Why It Feels That Way (And How It Actually Works)

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into what SEO really is, why it is not as technical as it seems, and how I use simple SEO strategies to attract leads, grow website traffic, and create evergreen marketing that works without relying on Instagram.Here’s what to expect from this episode:How I simplify SEO for online business ownersThe 3-step SEO process I use in 2026Why understanding your audience matters mostHow blog content brings evergreen leads and salesWhy learning SEO first helps you outsource it better⁠👉 Check out Keysearch here (use my Keysearch coupon code KSDISC to get 20% off)👉 JOIN THE PODCAST TO BLOG BOOTCAMP⁠ (4th-6th May)⁠⁠⁠⁠👉 Join the Blog Traffic Machine waitlist⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Free Podcast to Blog checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Get the Podcaster Blog Repurpose GPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉 Connect with me on Instagram

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