Marketing Talks by OSB

Hosted by Jessy Kfoury Aoun

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Latest episode

Jan 2026

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About the show

Our marketing senior lecturer Dr. Jessy is hosting #MarketingTalks , a new series of podcasts, that we launched at the Suliman S. Olayan School of Business (OSB)|AUB During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https://www.youtube.com/playlist?list=PLkQdR3AFmZwoG8f7gycV_eIx0lHOJFV7l

Listen to episodes

33 recent

January 5, 202613 min

Marketing in 2026

What will Marketing look like in 2026? 🤔We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift.In this episode, we explore:🎯 The rise of hyper-personalized experiences.🤖 How 2026 is shifting the "Human vs. AI" balance.📊 The metrics that will actually matter next year.Get the blueprint for 2026. 🎧 Listen to the full episode on Spotify!

January 5, 202617 min

PR Crises 2025

2025 has been a wild ride for brands.We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels.Don't let your brand be the next case study. Tune in on Spotify NOW!

September 15, 202511 min

Formula 1 Marketing

Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead!We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026!Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁#F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast

September 8, 202513 min

Influencer Marketing, rise or fall?

The world of influencer marketing is constantly evolving – but is it for better or worse?Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student.Don't miss it!#InfluencerMarketing #RiseOrFall #karenwazen #nourarida #jessygrades #OSB #AUB #marketingpodcast #cristianoronaldo

September 1, 202512 min

The Rise of Social Commerce

Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale.From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB.🎧 Tune in to “The Rise of Social Commerce – From Scroll to Sale”!#SocialCommerce #TikTokShop #CreatorEconomy #DigitalMarketing #EcommerceTrends #InfluencerMarketing #ScrollToSale #PodcastTalks #GenZShopping #jessygrades #OSB #AUB #Marketingpodcast

August 25, 202515 min

Successful Brand Collabs 2025

Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty x Saint Levant. Discover the secrets behind their success and how they're forging new ways for us to connect with our favorite brands.Tune into this inspiring episode of #MarketingTalks featuring Ms. Hanadi Saleh, Senior Marketing student at the Olayan School of Business!#BrandCollabs #MarketingTalks #AUB #OSB #OSB125 #Marketing2025 #Trends #BrandExperience #marketingpodcast

August 18, 20259 min

Labubu's Virality

Exploring the fascinating rise of Labubu! 🎧Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB.Tune in to uncover the strategies that made this little monster a global phenomenon!#Labubu #MarketingPodcast #Virality #CaseStudy #PopMart #ToyMarketing #DigitalMarketing #ConsumerBehavior #NewEpisode #jessygrades #OSB #AUB

August 11, 202514 min

Taylor Swift Music Marketing

Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops.Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Student Society, joins us to reveal how Taylor Swift's sharp business acumen has enabled her to stay at the forefront of the music industry for two decades.Don't miss this compelling blend of pop culture and smart marketing insights!#TheErasTour #TaylorSwift #ArtistMarketing #MusicMarketing #BrandStrategy #PopCultureMarketing #OSB125 #OSBAUB #JessyGrades #Marketingpodcast

September 19, 202419 min

Programmatic Advertising

🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com @GroupM-WPP, reveals how programmatic advertising is unlocking the Future of Digital Marketing... Listen now! #ProgrammaticAdvertising #DigitalMarketing #AdTech #Automation #Targeting #RealTimeBidding #DataDrivenMarketing #FutureOfMarketing #Podcast #ListenNow #marketingpodcast #marketingtalks #osb #aub #jessygrades 

September 12, 202418 min

AI Tools for Social Media

🎙️ Elie Sarkis, Digital MarketingTrainer & Consultant and Managing Partner at Intoact Int'l, talks all aboutthe world of artificial intelligence and its impact on social media platforms.From personalized feeds to automated content creation, discover the latesttools and insights in this episode of #MarketingTalks.Listen now! #AI #SocialMedia #Podcast #ArtificialIntelligence #Technology #Future#Innovation #DigitalMarketing #Trending #ListenNow #osb #aub #jessygrades