Marketing Strategy Archives - Superfast Recruitment

Hosted by Denise Oyston

Business Marketing

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Jul 2026

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Specialist Recruitment Marketing

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10 recent

July 14, 202623 min

Don’t Pay The Reset Tax With These 7 Marketing Tasks for Your Summer

Summary Most recruitment business owners stop marketing over the summer and restart in September. That restart carries a hidden cost: lower reach, a colder audience and a first month back spent recovering ground you already owned. Marketers and BD professionals call it the reset tax. This post sets out seven marketing tasks for the summer. […] The post Don’t Pay The Reset Tax With These 7 Marketing Tasks for Your Summer appeared first on Superfast Recruitment .

June 1, 202631 min

How to Build a Thought Leadership System That Runs Without You

Quick Summary of This Post This post explores why thought leadership is no longer optional for small recruitment businesses, why most attempts at consistency fail, and how to build a practical five-component system that keeps your voice in your market without requiring you to start from scratch every week. If you run a recruitment business […] The post How to Build a Thought Leadership System That Runs Without You appeared first on Superfast Recruitment .

May 24, 202616 min

You Are Not Losing on Price. You Are Losing on Positioning

Marketing positioning is the topic we want to talk about today. Picture the scene; A client calls. The brief is good, right in your market, and you know you can fill it well. Then they say it. “We have had a cheaper quote.” So you do the maths. You come down on the fee. You […] The post You Are Not Losing on Price. You Are Losing on Positioning appeared first on Superfast Recruitment .

May 20, 202619 min

Recruitment Marketing: The Visibility to Revenue Framework™

You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The […] The post Recruitment Marketing: The Visibility to Revenue Framework™ appeared first on Superfast Recruitment .

May 7, 202626 min

The Content Mix That Actually Works This Year

There’s a lot of confusion about short-form and long-form content, and we hear it almost every week in our coaching conversations. Some people are convinced short-form is all they need. A few LinkedIn posts a week, the occasional quick video, and that’s the marketing taken care of. Others know they should be producing something more […] The post The Content Mix That Actually Works This Year appeared first on Superfast Recruitment .

January 26, 202628 min

Standing Out in 2026: Re-engaging Your Database

Today, we are continuing our Standing Out in 2026 series. If you have been following along, you will know we started with mindset, then last week we talked about being more active and more visible. This week, we are talking about something that could be the fastest way to generate business this year, and yet […] The post Standing Out in 2026: Re-engaging Your Database appeared first on Superfast Recruitment .

November 17, 202548 min

Candidate Care: Your Secret Business Weapon With Sandra Karamitelios

This week’s post and podcast is about candidate aftercare and why it matters more than you might think. I’m chatting with Sandra Karamitelios from Recruitment Central in Australia, who’s been in the recruitment industry for over 20 years. She’s transformed her agency’s approach to aftercare, turning what was once a loose, repetitive process into a […] The post Candidate Care: Your Secret Business Weapon With Sandra Karamitelios appeared first on Superfast Recruitment .

October 11, 202540 min

The Power of the Pause: Why Taking a Break Makes You a Better Recruiter

Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your […] The post The Power of the Pause: Why Taking a Break Makes You a Better Recruiter appeared first on Superfast Recruitment .

August 4, 202530 min

Why Marketing SOPs Save Recruitment Business Sanity

Hi everyone, this is Denise, and welcome back to the Recruitment Marketing Sales Podcast. Today, we’re talking about something that’s probably causing many of you stress – the complete chaos that may pass for marketing processes in your recruitment business. I suspect if you’re reading this, you’re juggling LinkedIn outreach, content creation, candidate nurturing, client […] The post Why Marketing SOPs Save Recruitment Business Sanity appeared first on Superfast Recruitment .

July 15, 202527 min

Your Mid-Year Recruitment Marketing Reality Check: What’s Working in 2025

Hi there, everyone. This is Denise. As we move through July, it’s the perfect time for a six-month review of your recruitment business. This year has been anything but predictable, and if you’re wondering what’s happened over the past six months, you’re in the right place. The landscape has been challenging. We’ve got new governments […] The post Your Mid-Year Recruitment Marketing Reality Check: What’s Working in 2025 appeared first on Superfast Recruitment .