Marketing Strategy Academy with Jen Vazquez

Hosted by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

Business Marketing

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Episodes

342

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Aug 2026

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About the show

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

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60 recent

August 20, 2026Episode 34515 min

345 | The Complete Pinterest Strategy For Service Clients On Repeat

Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it. In this episode: Why Pinterest is a search engine, not social media, and why that changes everything about your strategy How to set up boards that act as amplifiers for every pin you post The 5 places keywords matter most on Pinterest What to actually pin, and why you're never creating brand new content just for Pinterest Why consistency beats volume, and the pace that actually works long term How long it really takes to see traction, and why the first few months feel quiet The one metric worth tracking (hint, it's not impressions or saves) ALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

August 18, 2026Episode 34439 min

344 | How to Future-Proof Your SEO with Video + AI w/ Georgie Kemp of Veed

Send us Fan Mail If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers. In this episode we cover: Why heavy Google search actually increased even as AI search exploded Whether you still need SEO fundamentals in the age of ChatGPT and AI overviews What "multi-surface optimization" means and how to do it without a huge team Why video is the most underestimated part of your marketing strategy How to turn one 60 to 90 second video into five pieces of content Why you need to ask a second clarifying question when clients tell you how they found you A simple, free test and learn approach to AI search you can start this week Grab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing report ALL LINKED MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

August 13, 2026Episode 34317 min

343 | The Pinterest Posting System That Actually Drives Website Traffic

Send us Fan Mail Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day. In this episode: What to actually pin, and the 3 types of pins that work best for service providers How to build a pin that actually stops the scroll (image, title, description, and CTA) The 5 Pins System, and why it multiplies your reach from a single piece of content How often you really need to post, and why volume spikes hurt more than they help The 7 day rule for spacing your pins, and the one exception I make to it How to batch and schedule so your pins go out daily without you touching Pinterest every day The 30 second step almost nobody does that earns 123% more outbound clicks Free Organic Pins Checklist Tailwind's Free Plan Pin Copy Pro Tailwind Market Research 1 Tailwind Market Research 2 Tailwind Market Research 3 Wanna read or watch the video? Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

August 11, 2026Episode 34217 min

342 | Pinterest Business Account Setup: The Mistakes Costing You Clients

Send us Fan Mail If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely. In this episode: Why a business account isn't optional if you're marketing your business on Pinterest The two ways to get set up, whether you're starting new or converting a personal account How to fill out your profile so Pinterest knows exactly who to show your content to Writing a profile name and bio that work as SEO, not just introductions Why claiming your website matters more than most people realize How to set up your first boards with the right names and descriptions A full setup checklist to make sure you didn't miss a thing ALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

July 30, 2026Episode 34112 min

341 | Brand Photos That Book Clients: 5 Questions Before Your Shoot

Send us Fan Mail You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief. In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing. In this episode, I cover: Why brands using original photos see a 35% increase in customer trust The most overlooked shot in every brand session (not one photographer I've worked with planned for it) What to wear when you don't have a uniform, and the 4 colors that work with any brand palette How your client's before-and-after emotions become a visual brief for your expressions Varied looks: how one shoot can fuel a year of scroll-stopping content Why your tools, your workspace, and even your pets belong in your photos How these photos become Pinterest pins, reel covers, and thumbnails that stop the scroll Grab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources , and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery. Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

July 23, 2026Episode 34017 min

340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People

Send us Fan Mail If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else. In this episode: Why the biggest, highest volume keywords are usually the hardest ones to win Why keyword stuffing in your pin description kills your clicks The 4 question interview to find your best keywords, straight from your own business The keyword walk down, taking a broad term all the way to a specific, winnable one Why a zero volume keyword can still be the one that books your ideal client The 3 free tools I use to validate every keyword before it goes on a pin ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

July 16, 2026Episode 33914 min

339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)

Send us Fan Mail You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a client In this episode I'm breaking down: What impressions, saves, pin clicks, and outbound clicks each actually mean for your business Why saves feel like a win but rarely turn into a client A real client story where outbound clicks jumped 315% after we fixed her titles and descriptions What a good Pinterest click through rate actually looks like in 2026 The exact words that move outbound clicks (and the keyword mistake that tanks them) Two things you can do this week, starting today, to move your number ALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

July 9, 2026Episode 33812 min

338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week

Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour. In this episode, I cover: What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeks The Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free) ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

July 2, 2026Episode 3378 min

337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients

Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what that means for how long your content actually works The real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pin Pinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discovery What Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combined Why the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays off The simple batching system that gets a pin out every day without Jen doing daily work ALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

June 25, 2026Episode 3367 min

336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers

Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why iPhone photos sometimes outperform expensive professional shoots The mindset shift from "pretty photos" to "converting photos" How to set up every shot for conversion, not just aesthetics The iPhone camera settings that create a professional look Why planning for use BEFORE you shoot changes everything Where to place text space and how to think about vertical vs. horizontal orientation How Jen's brand photography sessions are built around visual strategy, not just a pretty gallery ALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.