Strategic Counsel by ForthRight Business

Hosted by Anne Candido and April Martini

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Episodes

528

Latest episode

Aug 2026

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About the show

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business.  Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics!  So, reach out and connect!

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60 recent

September 2, 20268 min

Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. In this Quick Hit, you’ll hear how Behaviors + Actions are how you show up and engage in the world around you. They’re how people experience you. They’re manifestations of your Characteristics. And, though we say it is very difficult to change your Characteristics, you can control your Behaviors +Actions. In fact, you must, in order to achieve your Big Things. Put it all together in the full episode here

September 1, 20261 hr 1 min

Classics: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

August 26, 20266 min

Quick Hits Round 2: How to Find Happiness at Work

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, you’ll learn the top ways to be happier at work, based on our collective perspective and different experiences across the industry. Catch the full episode here

August 25, 202639 min

The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. Behaviors + Actions are how you show up and engage in the world around you. They’re how people experience you. They’re manifestations of your Characteristics. And, though we say it is very difficult to change your Characteristics, you can control your Behaviors +Actions. In fact, you must, in order to achieve your Big Things. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

August 19, 202613 min

Quick Hits: How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet

August 18, 202648 min

Classics: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

August 12, 202610 min

Quick Hits Round 2: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? In this Quick Hit Round 2, you’ll hear more from Nora Sudduth, Co-Founder & Chief Revenue Officer of Hello Audio. Listen to the full episode here

August 10, 202658 min

How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortunately, there’s a lot of competition out there, which makes it even harder for SMBs (Small and Medium-sized Businesses) striving to be seen. But, hope is not lost. Unlike traditional SEO, you can’t just pay your way into building authority. You must earn it with consistent conversation that can be attributed to you. We wanted you to learn from a specialist in this space, so we welcomed on Tom Schwab. He’s the Founder & Chief Evangelist Officer of Interview Valet, and the Author of several minibooks. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

August 5, 202612 min

Quick Hits: Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it’s getting reassigned, a business closing, losing a job, or even job expansion, these moments can fill us with fear, dread, panic, stress, and anxiety. How do you persevere through those moments and make them a home run? In this Quick Hit, you’ll hear from Jack Oujo. He’s the Bestselling Author of Too Smart to Be an Umpire, and the Founder of Oujo Wealth Strategies. Snag the full episode here

August 3, 202659 min

Classics: How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop