Strategic Counsel by ForthRight Business

Hosted by Anne Candido and April Martini

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506

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Jun 2026

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About the show

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics! So, reach out and connect!

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60 recent

June 16, 202650 min

Stop Building a Persona. Start Building Thought Leadership.

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re going to talk about how to stop building a Persona and start building Thought Leadership. Many of you have asked us, “How do I establish reputation and credibility?” Or, more tactically, “How do I show up better on LinkedIn?” Well…it’s all grounded in building Thought Leadership from an authentic place. When we say “authentic place,” you probably know what is coming. Yup, Personal Brand! Become a better Thought Leader in this episode. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 10, 202612 min

Quick Hits: The Power of Your Personal Brand Series: The Podcast Takeover with Scott Mautz

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing something a bit risky…we’re turning over the hosting to multi-time guest Scott Mautz, esteemed Author and the writer of our foreword. We told him he could interview us about the book, and he promised to be gentle with us. We’ll let you be the judge. We hope you enjoy us getting EVEN MORE vulnerable about all things book + Personal Brand in this Quick Hit. Check out the entire interview here

June 9, 20261 hr 0 min

The Power of Your Personal Brand Series: A Deep Dive into Characteristics

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into another one of the 3 Personal Brand framework components: Characteristics. We define your Characteristics as your features or attributes. They make you YOU. They are neither good nor bad. And, they guide everything you do. In this episode, you’ll learn how to embrace your Characteristics to get on the path to your Big Thing. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 3, 202612 min

Quick Hits: The Power of Your Personal Brand Series: How to Figure Out Your Big Thing

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about how to figure out your Big Thing. We define your Big Thing as being a goal, ambition, or whatever will help you feel fulfilled. A Big Thing can be difficult to contemplate, because we tend to confuse what we want for ourselves with what we want on behalf of others. In this Quick Hit, you’ll hear 1 of the 5 big questions to ask yourself to help you figure out your Big Thing. Hear the other 4 big questions in the full episode here

June 2, 20261 hr 2 min

Classics: Finding Your Voice with Israel Duran - Empowering Purpose-Driven Speakers

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Public speaking. Do those words give you butterflies? You’re not alone. As Jerry Seinfeld famously said, most of us would rather be in the casket than delivering the eulogy. But finding your voice can make the difference in your career, whether you’re speaking or communicating on social media. We wanted you to learn from an expert with an incredible passion for helping you find your voice, so we welcomed on Israel Duran. He empowers purpose-driven speakers, leaders, entrepreneurs, and companies to achieve exponential growth. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

May 27, 202612 min

Quick Hits: How to Achieve Our Big Things without Teetering on the Edge of Burnout with Dr. Rebecca Hubbard

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We’ve all been there. You’re trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. It’s so crucial to achieve your Big Thing the right way. In this Quick Hit, you’ll hear from Dr. Rebecca Hubbard. She’s a Licensed Clinical Psychologist, Certified Kemetic Yoga Instructor, and Burnout Prevention Strategist and Speaker. Make sure to take her quiz, What’s your productivity pattern? You can check out the full episode here

May 26, 202653 min

Classics: Successfully Positioning Your Service Firm for Sale with Jonathan Baker, Punctuation

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Interested in selling your service business one day? Service firms can be difficult to sell, because there are so many variables and so much emphasis on the people. Never fear, it can be done - even for an amount you dream of! But, you likely have a ton of work to do to make your service business attractive for potential buyers. We wanted you to learn from a thought leader who knows the M&A space super well, so we welcomed on Jonathan Baker, the Practice Lead of M&A for Punctuation and the Co-Founder of Monday Night Brewing. He advises small-to-midsize marketing services and digital firms on transactions and preparing for sale. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

May 20, 20268 min

Quick Hits: The Power of Your Personal Brand Series: How to Overcome Triggers

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In this installment of The Power of Your Personal Brand Series, we’re talking about how to overcome triggers. We all have them, and they often evoke certain Appearances & Behaviors + Actions that are not favorable for our Personal Brands. Triggers can be detrimental to our Personal Brands because they tend to drive knee-jerk reactions and feelings that are intense. When we act on them, our Personal Brand starts looking inconsistent. In this Quick Hit, you’ll hear a strategy for dealing with triggers to help you maintain authenticity with your Personal Brand. Hear 3 more strategies in the full episode here

May 19, 202638 min

The Role AI Should Play in Strategic Action Planning

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It seems like everyone is talking about the role AI should play in just about everything. You guessed it! Strategic action planning is no exception. You can prompt your favorite large language model aka LLM - ours is ChatGPT - to do some incredibly helpful things for your strategic action planning. Things like asking it to run a competitive analysis for your business, asking it to run industry trends, and asking it to give an ideal customer profile aka ICP. As with anything, there are some watchouts. Enjoy this special look at Anne’s Tint World franchise in Cincinnati-Newtown on Round Bottom Rd. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

May 13, 20268 min

Quick Hits: The Power of Your Personal Brand Series: Are You Leading with a Persona or a Personal Brand?

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The Power of Your Personal Brand Series! Today, we’re talking about the difference between a persona and a Personal Brand - and why it is so critical in framing the way you lead. In this Quick Hit, you’ll hear us break down whether you’re trying to create your Personal Brand from scratch. Ponder all 4 questions in the full episode here