Marketing Roundtable

Hosted by BrainDo

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Jun 2026

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About the show

Marketing Roundtable offers an insider perspective by including actual agency marketers in the conversation (both as hosts and guests).

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26 recent

June 2, 20261 hr 13 min

Chromium Domination and Hidden Browser APIs with Ben Morss \\ Marketing Roundtable

In this episode of the Marketing Roundtable, Brian Cosgrove sits down with Ben Morss, Developer Evangelist at DeepL, to break down the hidden infrastructure of the modern web and the reality of entering the artificial intelligence landscape.Ben shares his engineering insights from his time as a Product Manager on Chrome, pulling back the curtain on the dominant Chromium ecosystem that powers everything from desktop browsers to smart TVs. The conversation explores the hidden capabilities built directly into browsers, including web Bluetooth support, serial ports, and underutilized power-user shortcuts.The discussion also tackles the shifting realities of software development, contrasting traditional engineering with the rise of AI-driven tools. Ben analyzes how large language models are transforming both the development lifecycle and the global translation sector, explaining why automated translation tools are expanding market demand rather than destroying human oversight.Timestamps:00:00 – Introduction01:12 – What is DeepL and the Role of a Developer Evangelist09:07 – How AI and LLMs are Changing the Coding Landscape15:38 – Chrome Product Management and Web Infrastructure22:28 – Pushing Web Performance with AMP and Mobile Shifts28:58 – The Chromium Monoculture and Hidden Browser Features46:11 – Browser Optimization Tips and Underutilized Features49:57 – Breaking into the AI Space and the Transition to DeepL1:01:30 – The Current State and Future of AI Translation1:06:54 – Navigating Industry Events and Building Tech Networks1:12:23 – Outro------------------------------------------------------BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links 🤘

April 9, 20261 hr 30 min

Revamping Digital Measurement to Maximize Actionability with Ben Yurchak \\ Marketing Roundtable

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Ben Yurchak, Founder and President of KnowClick, to explore how “in-the-moment” user insights are transforming the way companies understand and optimize digital experiences. From his early career in engineering to building a platform that captures real-time customer feedback, Ben shares how combining behavioral data with timely surveys uncovers the hidden drivers behind user decisions.Throughout the conversation, Ben breaks down why traditional analytics and post-visit surveys fall short, and how capturing feedback during key moments in the user journey can dramatically improve conversion, engagement, and overall customer experience. He shares compelling case studies, from e-commerce to travel and healthcare, demonstrating how small changes informed by real user intent can lead to significant lifts in performance.If you’re interested in digital analytics, UX optimization, voice of customer, or leveraging AI and data to drive smarter marketing decisions, this episode offers a powerful look at how understanding users “in the moment” can unlock measurable growth.Where to find Ben:💼 LinkedIn: https://www.linkedin.com/in/benyurchak/📈 KnowClick: https://www.knowclick.com/BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links 🤘

February 12, 20261 hr 25 min

How Backend Data Shapes Front-End Growth with Sarathkumar Nallusamy

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth. From dismantling car engines as a teenager to building optimization models for Fortune 500 retailers, Sarathkumar shares his unconventional journey through industrial engineering, global consulting, and high-growth startup environments.Throughout the conversation, Sarath unpacks what decision science really means beyond coding, and why asking better questions often matters more than writing better algorithms. He reflects on his time at IBM, Staples, American Eagle’s logistics division, and beyond, revealing how inventory optimization, predictive maintenance, and transportation modeling shape the customer experiences we see on the surface.If you’re interested in analytics, operations, supply chain, AI, or the future of decision-making, this episode offers a powerful look at how deep backend expertise fuels scalable growth.Where to find Sarathkumar:💼 LinkedIn: https://www.linkedin.com/in/sarathkumar-n-n/

December 9, 20251 hr 2 min

How to Think like a CRO Expert with Josh Silverbauer

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Josh Silverbauer, Head of Analytics & CRO at From The Future, to unpack how psychology, experimentation, and user experience converge to shape modern conversion optimization. From his unconventional journey through music and audio engineering to becoming a leading voice in analytics and CRO, Josh shares how curiosity, intuition, and a relentless desire to “fix what feels broken” have guided his career in the digital space.Throughout the conversation, Josh reveals why great CRO goes far beyond button tests, blending creativity with measurement to understand how people actually behave. He breaks down the tools that matter, the role of intuition in identifying friction, and why sometimes “ugly wins” defy expectations. You’ll learn how to approach optimization as a continuous learning process, build better data architectures, and navigate a future where AI-driven personalization and automation challenge long-held optimization frameworks.Where to find Josh & other links:💼 LinkedIn: https://www.linkedin.com/in/jsilverbauer/🎵 Analyrical: https://www.youtube.com/@analyrical-miracle📺 Third Party Show: https://thirdpartyshow.com/

October 23, 20251 hr 18 min

Measuring Trust and Audience Behavior with Andy Asaro

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and storytelling have shaped his path in the evolving world of media.Throughout the discussion, Andy reveals why qualitative thinking still matters in an increasingly automated landscape, how frameworks and automation can unlock deeper audience insights, and why trust is the real measure of engagement. You’ll learn how to balance technical skill with emotional intelligence, identify meaningful metrics beyond vanity numbers, and architect data systems that drive loyalty and lasting audience relationships.Where to find Andy & other links:💼 LinkedIn: https://www.linkedin.com/in/andy-asaro/

August 21, 20251 hr 0 min

The Art of Marketing Architecture with Biswajit Chakraborty

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Biswajit Chakraborty, Principal Enterprise Architect at Adobe, to explore the art of marketing architecture — from personalization strategies and CDPs to the future of AI-driven customer journeys.From various learnings and experiences throughout his career, Biswajit reveals what it takes to architect marketing systems that deliver measurable business value. You’ll learn how to align people, process, and technology; why timing is everything in personalization; and how AI-powered tools are shaping the future of customer journeys.Where to find Biswajit & other links:💼 LinkedIn: https://www.linkedin.com/in/biswajit-chakrabortyBrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links.

May 19, 20251 hr 1 min

AI Workflows Every Marketer Should Know with Andreas Welsch

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andreas Welsch, founder of Intelligence Briefing and author of The AI Leadership Handbook, to explore the tools, challenges, and real-world applications of AI for marketers and content creators.

May 13, 202542 min

Leveling Up Data Storytelling with Dasanj Aberdeen

Welcome back to Marketing Roundtable! In this episode, we sat down to chat with Dasanj Aberdeen, an expert in data-driven storytelling.As a product management and content strategy leader, Dasanj brings a unique, interdisciplinary lens to solving complex business challenges through clear and impactful storytelling.

January 8, 202551 min

Evolving Analytics For Real-World Strategies with Ryan Andricks

This episode of Marketing Roundtable dives into the constantly evolving world of web analytics with special guest Ryan Andricks. With over 12 years of experience in data analytics and market research, Ryan is a seasoned web analytics leader specializing in delivering measurement solutions in corporate environments. As an expert in optimization strategy, analytics implementation, and data visualization tools, he has successfully managed testing and personalization programs while driving impactful business insights.

August 16, 20241 hr 1 min

Data Visualization & Custom Dashboards with Jordan Remmes

Welcome back to Marketing Roundtable! In this episode, we sat down with Jordan Remmes, a Digital Producer specializing in data consulting and visualization. With experience across various industries and a talent for storytelling, Jordan excels at transforming complex data into clear, actionable insights. Her ability to communicate these insights effectively, even to those unfamiliar with the intricacies of data science, makes her a standout in her field. Chapters 00:00:00 - 00:00:17 Intro 00:00:17 - 00:12:11 About Jordan Remmes 00:12:11 - 00:15:49 Storytelling and Data 00:15:50 - 00:20:05 Creating Data Visualizations for C-Suite Executives 00:20:06 - 00:25:20 Best and Worst Charts 00:25:21 - 00:26:01 Sponsorship 00:26:02 - 00:44:05 Best Practices for Custom Dashboards 00:44:06 - 00:47:53 Data Ethics 00:47:54 - 00:51:25 Experiencing Imposter Syndrome in Data Science 00:51:26 - 00:53:29 Other Ways Jordan Practices Storytelling 00:53:30 - 01:00:00 Emerging Trends in the Data Science Space 01:00:01 - 01:01:41 Wrap up Where to Find Jordan LinkedIn: https://www.linkedin.com/in/jordanremmes/ Published Work: https://infotrust.com/articles/author/jordan-remmesinfotrustllc-com/ BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜ Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients. ☞ COMPANY CULTURE ☜ Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours! ☞ WORK WITH US ☜ Like what you see and hear? Our digital marketing services encompass... • User Experience & Website Design • Search Engine Optimization • Data Science & Analytics • Web Development • Organic Social • Paid Search