Marketing Over Coffee

Hosted by john@themshow.com (John Wall and Christopher Penn)

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804

Latest episode

Oct 2026

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About the show

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

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60 recent

October 30, 202621 min

The Haunted Frosty

In this Marketing Over Coffee: Learn about Halloween Marketing Memes, Game Theory, Braze, Zwift, and more!! Direct Link to File Enough please, with the "No Tricks, Only Treats" emails. Chris throws out a 100% tricks email - like learn to cheat at cards to get yourself out of the family holiday game earlier Throw away your copy of Monopoly MAICON follow up: Katie's Claude session was a big hit, you can download Chris' session on Python and Analytics now. No mention of China Is China really distilling US Models? 7:09 - 8:46 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Salesforce acquires Braze - $5.66B The challenge of measuring long term marketing activities - you should be using LLMs to process your source codes Doordash to buy Instacart for $17B - Two memberships for the price of one Get Rella for social media management, free 14 day trial and get 10% off with code MOC Next Thursday 1pm Eastern I'm on with Qwoted talking about what pitches win, and which ones lose Zwift Season is back! James Bond First Light, Resident Evil Requiem, World of Warcraft Forever coming soon! Chris will be testing the Akaso V50 Action Camera Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

October 22, 202634 min

Michael Lanzarone on Marketing With Video

In this Marketing Over Coffee: Learn about starting and running a studio, video workflow, channel selection, and more!! Direct Link to File Michael runs Studio Lanzy, a creative and marketing studio that has handled photo, video, content strategy, and creative services for global brands like Fanatics, Saucony, and Anheuser-Busch. The "chronically injured kid" gets into video at Wakefield HS! Jumping right from High School to College Hockey NBC Tokyo 2020 Olympics On contract for Saucony Shoes 9:01 - 10:10 MOD The Gear Stack - All in on Adobe. Also using Figma Slides, BlinkBid for business management, Capture One on the photo side Sony Cameras Bucking the trend working only on laptop and trackpad Crew of 25+ for Hard Seltzer campaign, normally running leaner Osillator for Biotech Startups Trust Insights LinkedIn Algorithm Guide What channels do you go to first? Spend time in the real world to activate the creative process Change from BPL Booksale, and The Wire Oura and Eli Lily crushing it John says check out Mr. Dapper Sam Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

October 9, 202625 min

Powering Up for Trade Shows

In this Marketing Over Coffee: Learn about Event Stacks, Meta Muse, Wired Earbuds, Lanterns, and more!! Direct Link to File Fall is here, Chris is off to MAICON What has Chris built to support him at the show? LinkedIn vs. YT shorts vs TikTok vs Instagram 8:11 - 9:58 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Chris and The Highly Opinionated Agent Skill Fixer / Deluxe Edition of LinkedIn Algorithm Guide! Meta Muse signing stuff for you, placing orders - check Chris' constraints to keep it from signing your life away GrokBot, Dots and Meta Muse Wisconsin Mike is angry about the Facebook 2 links Get Rella for social media management, free 14 day trial and get 10% off with code MOC 10 Year AirTag The Holidays - Spend more, buy less. October Prime Bose did a Wired Earbuds Drop, it sold out in 2 days SNW, Lanterns, Ted Lasso Chris adapts academic articles to podcast, John has been using Overcast Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

October 1, 202624 min

Now with Gems, Dots, Ice, and More Random Stuff!

In this Marketing Over Coffee: Learn about Gems, Dots, Koa, Craft Ice, Sydney Sweeney, and more!! Direct Link to File Claude Cowork rolled in to Claude? Google Gems getting retired in November Chris and The Highly Opinionated Skills Converter Dots - OpenAI's new product, similar to Meta Muse The lack of bounding for assistants, massive token costs Salesforce built Koa on Nvidia's Nemotron 3 7:24– 9:00 Get an exclusive 15% discount on Saily data plans! Use the code MOC at checkout. Download the Saily app or go to: https://saily.com/moc Sydney Sweeney controversy examined - prediction markets, women's professional sports, and more! Most hated pitches: Apology and 3 minute setup Muckrack now using Pangram to filter out AI pitches Get Rella for social media management, free 14 day trial and get 10% off with code MOC Blu-Ray is the New Vinyl What are your desert island movies? Bose Thom Browne Collab 2 Ice Makers - delivering the optimal craft ice cubes Chris' Portable battery powered espresso maker tests well! Get a conical burr grinder John goes Bialetti with No. 6 Depot Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

September 24, 202631 min

Ross Simmonds on The Power of Reddit

In this Marketing Over Coffee: Learn about how Reddit is taking over search results, what you can do about it, and more!! Direct Link to File Greg Poirier sent me a post from Rand Fishkin that featured Ross' Research on Reddit's Dominance Starting as writer including Fantasy Football blogging and The Sims! Starting on the agency side - becoming CMO for hire Cracking the Reddit Code Google/Reddit Partnership prior to IPO Reddit leading the cited source for prompts across the board 7:30 - 8:47 Saily The ad platform is much more sophisticated than it was prior the IPO EEAT can still beat out Reddit Going for keyword density 16+ Reddit can't be just your brand, think of it more like reviews than blog posts Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro YouTube still unappreciated as cable cutting continues You can have both your account and the subreddit banned for poor behavior - stick to the 3E's - Educate, Engage, Entertain Setting up the infrastructure to put forth the best face on Reddit What about Wikipedia and LinkedIn? Prediction - Video will continue to accelerate with the desire for human connection A book that's not about business, but has everything to do with business: The Inner Game of Tennis Ross on LinkedIn, his company: Foundation Marketing , his podcast: The Ross Simmonds Show Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

September 17, 202623 min

Anybody got $2,000 for a phone?

In this Marketing Over Coffee: Learn about iPhone Duo, AI on a Break, Trade Show Cannibals, and more!! Direct Link to File Who will be the first to cough up $2,000 for an iPhone Duo? Critics: Show up with an opinion and data or GFY AI Pause? Why? Recursive Self Improvement on Models in China 9:35 - 12:04 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Inflation, harvesting black mass Dreamforce and Unbound at the same time. Really? What's John Learned from Upgrading the Home Theater? Get Rella for social media management, free 14 day trial and get 10% off with code MOC Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

September 11, 202647 min

Now with Even More Christopher Lochhead!

Now with Even More Christopher Lochhead! In this Marketing Over Coffee: The rest of the story from the legendary marketer on Creator Capitalists, fake vs. authentic stories, California Politics and more!! Direct Link to File Part 1 of this interview is here Past interview with Christopher - get the basics on Category Design What's the next 6 months hold? Switch from Knowledge Worker to Creator Capitalist Inventory your 4 types of capital Fake Bands Gray Market Watches Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Black Rifle Coffee Get Rella for social media management, free 14 day trial and get 10% off with code MOC Bonus - The State of California Insider Insights The Billionaire Tax opens the window to tax options Taxing software? If you can't participate you migrate to socialism Invest America Accounts Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

August 28, 202622 min

Raise the Mug for 9 to 5

In this Marketing Over Coffee: Learn about Local Models, Better Writing with AI, Remembering Kindness, and more!! Direct Link to File It's As Good As It Gets! Alibaba Qwen 3.8 Flash Next - dramatic improvement in inference by going up to 2 and 3 word combinations. Making it 7-9x faster! Workstation prices still coming down rapidly, in the US you can't get a Huawei 7:38 - 9:48 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro AI for Writers - New TI Course including how to get AI to write like you, not a slop slinging robot Using Styleometry, and 20 page glossary of writing descriptive terms Erik Deckers reminds: it's SICK-o-phant, not Psycho-phant Get Rella for social media management, free 14 day trial and get 10% off with code MOC Fiction vs. Non-Fiction ChubbyCable USB-C with Apple Watch Charger Dolly Parton Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

August 21, 202622 min

Lauren Esposito on Workforce Orchestration!

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years. Workforce Orchestration - thinking about AI as a worker Helping clients get started with AI and Salesforce Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Rosa the Recruiting Agent Shifting the mindset so it's not about use cases, it's about outcomes Headless still takes advantage of the enterprise trust layer and all the data Get Rella for social media management, free 14 day trial and get 10% off with code MOC The Mulesoft Agentic Fabric Nailed recco with Play Bigger! Connect with Lauren on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

August 13, 202618 min

Now with More Felony Incompetence, Watermarks, and Project Hail Mary!

In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence - "Breakouts" are your fault New Models - some failing the ethics test Anthropic adding Watermarks - required by the EU AI Act ClaudeCode managing Mautic Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Vendors embarassing themselves Get Rella for social media management, free 14 day trial and get 10% off with code MOC I got an induction stove and Bialetti Moka . Chris suggests Trader Joe's Decaf French Roast Project Hail Mary, Ted Lasso and Strange New Worlds Giving away an Osmo SE Chris and Katie talk AI at the August 27th EventNexus Event Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters