Marketing Over Coffee

Hosted by john@themshow.com (John Wall and Christopher Penn)

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796

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Aug 2026

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About the show

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

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60 recent

August 21, 202622 min

Lauren Esposito on Workforce Orchestration!

In this Marketing Over Coffee: Learn about treating AI like workers, outcomes over use cases, agentic, and more!! Direct Link to File Talking with Lauren, the CMO of Asymbl at Salesforce Connections Lauren was part of ExactTarget which was acquired by Salesforce in 2012. We've talked about Chris Baggott and Douglas Karr over the years. Workforce Orchestration - thinking about AI as a worker Helping clients get started with AI and Salesforce Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Rosa the Recruiting Agent Shifting the mindset so it's not about use cases, it's about outcomes Headless still takes advantage of the enterprise trust layer and all the data Get Rella for social media management, free 14 day trial and get 10% off with code MOC The Mulesoft Agentic Fabric Nailed recco with Play Bigger! Connect with Lauren on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

August 13, 202618 min

Now with More Felony Incompetence, Watermarks, and Project Hail Mary!

In this Marketing Over Coffee: Learn about AI Breakouts, Managing Mautic with Claude, Coffee with Bialetti Moka and more!! Direct Link to File AI Companies exhibiting felony incompetence - "Breakouts" are your fault New Models - some failing the ethics test Anthropic adding Watermarks - required by the EU AI Act ClaudeCode managing Mautic Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Vendors embarassing themselves Get Rella for social media management, free 14 day trial and get 10% off with code MOC I got an induction stove and Bialetti Moka . Chris suggests Trader Joe's Decaf French Roast Project Hail Mary, Ted Lasso and Strange New Worlds Giving away an Osmo SE Chris and Katie talk AI at the August 27th EventNexus Event Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

August 6, 202634 min

Christopher Lochhead on the Creator Capitalist

In this Marketing Over Coffee: Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!! Direct Link to File Why does the Tech Industry Deserves an F for marketing AI? Past interview with Christopher - get the basics on Category Design Follow Your Different: Ray Wang Interview Lochhead on Marketing - That time when Rush met Sir Paul McCartney The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years 13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Technology doesn't take jobs. It moves where the value gets created. The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions. Get Rella for social media management, free 14 day trial and get 10% off with code MOC The four types of capital your comany owns Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

July 24, 202634 min

Talking About AI in the Loop with Garry Polmateer of Red Argyle!

In this Marketing Over Coffee: Learn about Forward Deployed Engineers, Headless Salesforce, AI in the Loop, and more!! Direct Link to File Garry is CEO of Red Argyle, Tom is the founder and Garry was the First Follower Starting from a degree in sculpture to an inaugural class of Salesforce MVPs and now in the HoF What it took to get the attention of Salesforce Ventures, and then the good fortune of landing that right before covid Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro The age of the Forward Deployed Engineer (FDE) Start with security, but after that everything is getting simpler The AI in the Loop mindset Get Rella for social media management, free 14 day trial and get 10% off with code MOC Slack looks like the common head in the headless world The changing economics of data storage and token usage - and why the seat model will continue to hold on The next six months will all be Model Context Protocol - MCPs Spend $40, watch some YouTube and then take it all fishing. Garry prefers Adirondack Bass Fishing Follow Garry on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

July 17, 202622 min

Now with More Bionics and Context Bombing!

In this Marketing Over Coffee: Learn about Feature Engineering, Hubspot Gaffes, Pervert Glasses and more!! Direct Link to File Under the yellow glow of Canadian fires Feature Engineering Leica Camera App Context Bombing 9:17 - 11:16 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Chris 2x is a fan of Meta Glasses, but CP has some bad news Hubspot makes some Meta moves Get Rella for social media management, free 14 day trial and get 10% off with code MOC New Gen AI Use Cases for Marketers Six Million Dollar Man Game Development is going to explode 44% of all music being uploaded is AI IKEA LED VU Meter Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

July 10, 202625 min

Proving the Advantage that Marketing Creates

Proving the Advantage that Marketing Creates In this Marketing Over Coffee: Talking with PWC's Ian Kahn and Samrat Sharma at Salesforce Connections! Direct Link to File Samrat Sharma (Strategy, PwC) and Ian Kahn (Principal, Customer & Commercial Excellence Platform Leader, PwC) at Connections Samrat has over 20 years as a strategist - now working at the intersection of growth, strategy and brand Ian launched and grew the firm's Salesforce Consulting arm, and now oversees the customer and commercial excellence portfolios Starting with the customer journey and then following growth opportunities Gone are the days of the giant slide decks without feet on the ground to make it work Agentforce as orchestration layer is what can create opportunities for clients Customer 360 to leverage proprientary data and unlock competitive advantage More than 100 years of accounting rigor is something that can address the current crisis of trust Adoption does not equal business results 8:29 - 9:59 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Headless allowing clients to take advantage of new technologies at a faster rate The shift from seats to consumption is the way the market has to move Research with Association of National Advertisers and Cannes Lions around the value of marketing: advertising delivers an 80% advantage over 5 years: Marketing in the AI Era: To Matter More or Cost Less? Additional research: how organizations can redesign their customer-facing functions, including marketing, sales, pricing, and service, into an integrated, AI-enabled "agentic front office" that combines human judgment with AI-driven execution: Your customers' AI is already buying. Is yours ready to sell? 15:12 - 16:56 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Greater ownership of end-to-end customer journey is the transition they see on the horizon Looking at total customer investement vs all the segments The early wins from the minority will start generating AI wins across the entire market as successful case studies spread Culpability - the impact AI is having on our lives Follow Ian and Samrat on LinkedIn! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

July 2, 202620 min

GEO Kills the Listicle

In this Marketing Over Coffee: Learn why this is the end of the listicle, Fable is back, tire inflators win, and more!! Direct Link to File #3 in Malawi New Claude - Fable is back! Opus 4.8, Haiku 4.5, Sonnet 5 Using Gemma 4 for deep research to save on tokens The World Cup's Great American Sleepover Creators at Cannes - money going to creators End of the Listicle 9:47 - 11:14 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Meta Glasses by Kylie - your data is in good hands Atlas Headrest Speaker Anker Soundcore Liberty 5 delivers Get Rella for social media management, free 14 day trial and get 10% off with code MOC Deep Discounts for movies, Sinners Coros 3 running watch, Hi Line Tire Inflator Robert Riggs on Drone Warfare , Katie and Chris on AI Psychosis Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

June 26, 202626 min

Salesforce CMO Amber Armstrong at Connections 2026!

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything with AI and going beyond the UI for Agentforce Sales, Agentforce Service, Agentforce Marketing, Commerce, Revenue Management, IT Service, Contact Center 7:39 - 9:30 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro The wide range of data quality that customers show up with, and cleaning up the mess with Data Cloud 360 Why the CMO needs to get more involved with the customer's service experience now Using the new Trailhead to train the team Slackbot changes the daily workflow Letting Slackbot give you feedback and suggestions 17:51 - 19:26 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Marketing Guilds Rolling out tech to make life easier and free people to focus on growth Piper, the Qualified Salesforce SDR What is Paradise? Follow Amber on LinkedIn! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

June 19, 202625 min

Now with More Synthetic Performers and Less Fable!

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York's Synthetic Performer Disclosure Law and California SB-942 AI Transparency Act 9:22 - 10:55 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox Using AI to replicate SaaS tools, Web MCP, llm.txt Salesforce Connections - Everything is Agentic and going to uses as features Slack as the front and for Salesforce with Slackbot doing the work Local hardware is the future of AI efficiency - new AMD workstation for $1,500? Get Rella for social media management, free 14 day trial and get 10% off with code MOC Hardware getting faster AND models getting more efficient Good Luck, Have Fun, Don't Die Huel on the road DJI Osmo 8, DJI Mic Mini Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

June 11, 202621 min

UChicago Medicine CMO Andrew Chang at Salesforce Connections!

UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of one side analytical and the other artistic 6:14 - 8:06 Incubeta : the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox How to get healtcare marketing caught up with what's happening in other industries Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Dismissing forcing everyone through the digital front door Starting with the 7 Use Cases that make up the majority of calls Oscar Nominated Train Dreams Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John , Chris and Katie on threads, or on LinkedIn: Chris , John , and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters