Marketing Over Coffee

Hosted by john@themshow.com (John Wall and Christopher Penn)

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788

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Jun 2026

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About the show

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

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June 11, 202621 min

UChicago Medicine CMO Andrew Chang at Salesforce Connections!

UChicago Medicine CMO Andrew Chang at Salesforce Connections! In this Marketing Over Coffee: Changing how healthcare is delivered, going all int on Data 360, AI, and more!! Direct Link to File Starting out on the medical path toward doctor The bubble popping Neilson Netratings Database marketing led to running the frequent flyer program Over to UPS His 6th Salesforce implementation The culmination of one side analytical and the other artistic 6:14 - 8:06 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox How to get healtcare marketing caught up with what's happening in other industries Going all in with Marketing Cloud, Data Cloud, Data 360, Service Cloud, Agent Force, Health Cloud Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Dismissing forcing everyone through the digital front door Starting with the 7 Use Cases that make up the majority of calls Oscar Nominated Train Dreams Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

May 29, 202631 min

Katie Robbert on Putting Claude Cowork to Work

In this Marketing Over Coffee: CEO and Co-Founder of Trust Insights talks with us about AI Tactics, Site Management, Unlocking CRM Data, and more!! Direct Link to File Claude Desktop changed everything Using Cowork to unlock data in other platforms Automating website updates 9:25 - 10:53 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Report: Get The Marketer's Confidence Paradox Generating scopes based on call transcripts The first to break through and deliver usable slide decks 16:42 - 18:17 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Cowork to Spotify, Premiere Creating style guides Scheduling trackers Data Therapy John is at Salesforce Connections Chicago June 2-4 Dungeon Crawler Carl, Pretty Woman mostly holds up The Commitments on Peacock Red Rabbit Ghost and Demon Copperhead Netflix's The Crash Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

May 22, 202623 min

Google Changes Everything

In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search - and it's pulling all your personal data Glasses - Project Aura with Samsung, Gentile Monster and Warby Parker Search Agents in Google Search - Watch this for me... Google Docs Live, Gemini Omni Google Spark - their version of OpenClaw Google Flow creating videos from Photos, Gemini Ask Maps Ask YouTube Agentic Search 8:00 - 9:36 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. The Marketer's Confidence Paradox Hacks - Is this the first time in the history of the internet the hackers have the advantage? GA4 Tracks AI.... sort of with only 3 of the 250 million models Claude for Small Business Spotify Pre-Save for the ultimate data violation What to do about AI generated Music? OSMO Mobile 8 DJI Mic Mini Do you hold a Lav at your mouth? Connections Chicago June 2-4 Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

May 15, 202628 min

Paul Ruscoe on Having the Difficult Discussions About Growth

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for the company and a Global Google Partner The challenge of defending marketing spend and making it accountable Working with large brands like Apple, challenger brands The importance of challenging discussions with clients to understand what's really happening 6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC Why has the concept of reach lost cache? Getting beyond simplistic (and flawed) measurements like ROI and ROAS CMOs and the state of their budgets How do clients take advantage of Incubeta's global reach? Identifying segments underserved, and then profitably acquiring them How Lululemon expansion was put together Report: Get The Marketer's Confidence Paradox Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

May 7, 202625 min

Return of Tin Foil Hat!

In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI's 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Nutella on Moon Mission - and Scott Galloway's Egonauts John goes on an unhinged rant about economics and government Kai Harada gets a Tony Nomination! Five star power converter for Europe Jack Ryan returns with Krasinski movie Chris Laptop Stand and 220nm UVC lamp Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

May 1, 202637 min

Dan Levi on The State of Out Of Home (And Airports!)

In this Marketing Over Coffee: Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO Direct Link to File Starting out at the classic big agencies, and then road trip to LA Working at the early days of MTV, and the launch of MTV Asia SVP of Marketing at WWE Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel 8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. What's the big opportunity brands are missing with big sporting event follow up? It's not about locations, it's about audience and outcomes The Radar data platform - anonymously tracking where the audiences are 22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable. Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC Switching Radar from post campaign results to real time Using OOH for better GEO results and building trust David Letterman's My Next Guest Needs No Introduction Check out Clear Channel and Dan on LinkedIn! We're always talking at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

April 16, 202623 min

Now with More Post Mythos Apocalypse!

In this Marketing Over Coffee: Learn about Looping LLMs, the Death of Journalism, Uncensored Heretic, and more! Direct Link to File Zero Journalism on Anthropic Claude Mythos What are looping LLMs? 7:40 - 9:34 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Data Studio Returns! Gemma 4 - taking the local model for an uncensored test drive Subscribe to the Trust Insights Prompt Playbook Weekly! Includes prompt to skill plug-in 90% want brand texts once a week or less Chris is totally against brand texts 14:42 - 16:17 Fundera by NerdWallet – visit NerdWallet.com/MOC and fill out the no obligation form. You'll get VIP treatment and talk with a real person who knows all the ins and outs of small business lending. Don't risk your business on unreliable lenders. Go to NerdWallet.com/MOC to find the funding you deserve. Traction Vids Mad Max Fury Road Cancelling YouTube Premium by creating a downloader and manager with Claude Code Managing streaming services with Subscription Pulsing GEO Webinar Recording Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

April 10, 202638 min

A Victory Lap with Greg Poirier!

In this Marketing Over Coffee: Greg is back to talk about being acquired, the future of Salesforce, implementing AI, and more! Direct Link to File Past interviews with Greg in 2015, and again in 2018! So what happened at CloudKettle over the past 8 years?? Acquisition always part of the plan Doing right with a 30% ESOP Inbound inquiries get heavy at year 8 7:32 - 9:14 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. How has the landscape changed over the past 5 years The changes in Marketing Automation Expansion of Analytics Going beyond the Bay Area Moving from Seat Based to Consumption Based pricing 19:11 - 21:17 Get Rella for social media management, free 14 day trial and get 10% off with code MOC What's driving the transition to consumption? Early adopters in AI with Gemini and Agentforce Using the Maya Personality Document to get all AI tools into alignment Virtual Bike Racing versus Zombies on My Whoosh! Using Seris Trainers Rouvy Ad Spend To learn more visit Ateko or check out Greg on LinkedIn Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

April 3, 202629 min

Lots of AI Marketing News

In this Marketing Over Coffee: Learn about the end of Sora, GEO, the CLI for AI and more! Direct Link to File John misses the New Fronts OpenAI shutters Sora Anthropic renting time from Google as their hardware advantage continues to shine Advantage of AI via CLI 9:13 - 11:33 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro Using AI to take advantage of APIs, published or not - use the Network Tab in the Developer Tools GEO Free Webinar Link - April 10! Most GEO reporting tools are lying AI View Pro How Google Crawls Upcoming discussion with Katie on Claude Cowork for site management 19:29 - 21:03 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Reddit is a big deal, more to come Copilot no longer injecting ads into GitHub pulls iPhone Air Klipsch The Fives John still loving Zwift, Chris looking at electric cargo tricycle Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters

March 26, 202631 min

Now with More Snoopy and Charlie Brown!

In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand's Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway to Jim Henson Internet Bubble Superstart Pets.com and then to Peanuts Michael Ian Black was the Pets.com mascot! 7:28 - 9:00 Incubeta: the "old way" of marketing - with creative, media, and data stuck in silos - just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year. Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth. Arriving during a brand transition All the faces of the brand: print, video, fashion 4M+ Followers @snoopygrams The brand's historical connection to fashion Take Care With Peanuts 16:38 - 18:05 Rella for social media monitoring Over 22M followers over all social - why it resonates Snoopy and NASA Traveling for business and pleasure - hitting all 7 continents in 365 days Japan and the power of accurate translation Learn more on the podcast: You Don't Know Peanuts Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters