Marketing on Mars

Hosted by Marketing on Mars

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Episodes

117

Latest episode

Sep 2025

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EN-US

About the show

Putting hot shot marketers on the hot seat to discuss hot marketing topics. With hot sauce.

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September 12, 2025Episode 1171 hr 8 min

The $190M Formula: Marketing, Events & Data

In Episode 117, we’re vibing with Gustavo Amorim, CMO at Stibo Systems, diving deep into how data trust, AI, and marketing intersect in the enterprise world. Gustavo shares how Stibo Systems helps companies build reliable data foundations, scale AI initiatives, and engage customers through events, communities, and digital strategies. Whether you’re into AI, enterprise marketing, or data-driven strategies, this episode is packed with insights on how big companies create trustworthy systems while keeping human balance in a remote-first world. Key Moments: 0:00 – Intro 1:32 – 1st Hot Sauce Shot 3:18 – What is Stibo Systems? 8:02 – Work-Life Balance & Personal Insights 12:02 – Agentic Marketing 17:11 – This or That Segment 18:56 – 2nd Hot Sauce Shot 22:06 – Rebranding Stibo: Company-Wide Shift 28:48 – AI Innovations 37:17 – Rapid Fire Round 40:49 – 3rd Hot Sauce Shot 42:28 – Marketing Strategy at Stibo 49:17 – Events Playbook 51:07 – Virtual Communities 57:28 – Revenue Question! 58:54 – 4th Hot Sauce Shot 1:03:21 – Question from the Last Guest 1:06:53 – Farewells & Takeaways Why Watch? If you’re in AI & Marketing, building trust with enterprise data, or exploring new ways to engage your audience, Gustavo’s insights are pure gold. Learn how to prioritize, apply AI with purpose, and create marketing strategies that actually drive outcomes. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Gustavo: https://www.linkedin.com/in/gamorim 🌟 Explore Stibo System: https://www.stibosystems.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

August 15, 2025Episode 1161 hr 8 min

Work Smarter: AI & Human Magic in B2B Operations

In Episode 116 , we’re vibing with Madison Conway , CMO at The DDC Group , about how a tech-led business process management company is turning complex operations into smooth, profitable experiences. She breaks down how The DDC Group helps clients optimize everything from CX and finance to data integration, making processes smarter, faster, and more efficient. She also shares her journey into brand, marketing, and communications, plus how family-forward policies and AI tools are changing the way teams work and thrive. Key Moments: 00:00 Intro 04:00 1st Hot Sauce 🌶️ 05:22 Madison & DDC Intro 12:10 Working on the Road 16:43 AI in DDC 20:49 DDC Across Regions 22:56 This or That 24:53 2nd Hot Sauce 🌶️ 26:22 Marketing at DDC 31:41 Her Marketing Superpower 35:00 3rd Hot Sauce 🌶️ 37:35 Event Strategy 42:51 AI in Sales 50:10 Rapid Fire 55:43 4th Hot Sauce 🌶️ 58:14 Upbringing & Values 59:20 Last Guest Question 01:06:42 Final Thoughts & Goodbyes Why Watch? If you’re curious about business ops, brand strategy, AI in marketing, or building a people-first culture, Madison’s journey shows how thoughtful, tech-driven approaches can create smarter, happier, and more profitable teams.. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Madison: https://www.linkedin.com/in/madison-conway/ 🌟 Explore The DDC Group: https://theddcgroup.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

July 18, 2025Episode 1151 hr 8 min

Building a Music Experience: Deezer’s $550M Strategy

In Episode 115 , we’re vibing with Maria Garrido , CMO at Deezer , about how the music streaming platform is not just about songs but about creativity, connection , and community . Maria shares how Deezer blends personalized experiences , AI , and innovative marketing to stay ahead of the curve . From expanding globally to partnering with artists , she reveals how Deezer is making its mark by thinking beyond music and creating a platform that’s truly about engaging audiences . Key Moments: 00:00 - Intro 03:56 - 1st Hot Sauce Shot 🌶️ 04:34 - Deezer’s Origin Story 06:48 - Maria’s Role and Organization at Deezer 10:23 - Maria’s Entrepreneurial Spirit & Journey 15:10 - “This or That” Fun Segment 17:02 - 2nd Hot Sauce Shot 🌶️ 19:17 - Traveling, Experiences & How They Shape Branding 26:14 - Standing Out on Social Media 29:00 - Events IRL vs Social Media Engagement 35:00 - Revenue Growth Discussion 35:35 - 3rd Hot Sauce Shot 🌶️ 38:07 - Event Strategy at Deezer 47:59 - Lady Gaga Budget Breakdown 48:30 - 4th Hot Sauce Shot 🌶️ 50:00 - Rising Stars: Discovering Future Talent 53:35 - The Role of AI in Music and Marketing 56:50 - 5th Hot Sauce Shot 🌶️ 01:01:07 - Question from the Previous Guest 01:07:21 - Goodbyes 👋 Why Watch? If you’re into music, AI, or brand growth , this episode’s packed with real-world strategies and valuable insights from a leader at the forefront of the music streaming industry . 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Maria: https://www.linkedin.com/in/maria-garrido/ 🌟 Explore Deezer: https://www.deezer.com/en/offers – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

June 20, 2025Episode 1141 hr 8 min

Relationships + Trust: The Key to Real Estate Marketing

Hello hello Martians! Sit down and prepare some snacks for episode 114, as we welcome Susan Bloomfield, CMO at Stream Realty Partners. She breaks down how they scaled their brand and marketing efforts, sharing valuable insights on building relationships , embracing change , and navigating the unique challenges of the real estate world. Susan talks about her unconventional path to marketing, starting with her engineering background, moving into consulting, and eventually finding her passion in real estate marketing. Whether you're in real estate , marketing , or just looking for inspiration on how to blend strategy with creativity , Susan’s advice is packed with practical gems. Key Moments: 00:00 - Intro 01:30 - Hot Sauce Intro 04:44 - How Susan Joined Stream Realty 08:02 - Work-Life Balance: Having Kids and Managing It All 12:35 - Building a Strong Team at Stream 14:19 - Revenue Discussion: How Stream Makes Money 15:14 - 1st Hot Sauce Shot 🌶️ 17:25 - Revenue Streams and Growth Areas 22:33 - 5-Year Predictions for Stream Realty 27:30 - “This or That” Fun Segment 30:10 - 2nd Hot Sauce Shot 🌶️ 31:10 - Current Marketing Strategies That Work 36:02 - How Stream is Spending on LinkedIn Ads 44:10 - 3rd Hot Sauce Shot 🌶️ 48:00 - The Impact of AI on Sales & Marketing 38:25 - Rapid-Fire Round 01:04:09 - 4th Hot Sauce Shot 🌶️ 01:04:25 - Question from the Previous Guest 01:08:10 - Goodbyes 👋 Why Watch? If you're curious about real estate marketing , building relationships , or navigating the ups and downs of growth , this episode is packed with real-world advice and inspiration from one of the leading CMOs in the industry. 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Susan: https://www.linkedin.com/in/sbloomfield/ 🌟 Explore Stream Realty Partners: https://streamrealty.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

May 30, 2025Episode 1131 hr 5 min

The $400M+ Ad Engine: How to Maximize Cross-Channel Ads

In Episode 113 , we’re back with Ryan Nelsen , CMO at StackAdapt , to talk about how AI and marketing are driving their $300M+ revenue and helping brands scale. Ryan breaks down how StackAdapt went from a native advertising platform to a powerhouse that helps brands connect with the right audiences across multiple channels. Ryan also shares the importance of trust in building a brand, why marketing today is all about personalization, and how AI is shaking up the marketing game . He opens up about the growth mindset required to succeed in the fast-paced world of marketing and scaling a business. Key Moments: 00:00 - Intro 03:27 - Hot Sauce Intro 04:41 - 1st Hot Sauce Shot🌶️ 05:26 - Ryan’s 4 Girls & Their Chickens 07:11 - Ad Spend Insights 08:57 - Qualtrics Events with Oprah & Obama 13:05 - 2nd Hot Sauce Shot🌶️ 14:43 - Ryan’s Hobbies 16:16 - “This or That” Segment 19:36 - 3rd Hot Sauce Shot🌶️ 22:22 - StackAdapt’s Revenue Streams 30:12 - Podcasting & Ad Spend 31:48 - 4th Hot Sauce Shot🌶️ 33:08 - ROAS Perspective 40:00 - Revenue Question + 5th Hot Sauce Shot🌶️ 42:33 - Events in Marketing 50:42 - AI & Marketing’s Future 57:28 - Rapid-Fire Round 01:01:07 - 6th Hot Sauce Shot🌶️ 01:02:16 - Question from Previous Guest 01:04:37 - Goodbyes👋 Why Watch? If you're curious about AI, programmatic advertising , or how tech and marketing can lead to major growth, this episode is packed with actionable insights . 🔔 Hit that subscribe button and don’t miss out on more real-talk with the biggest names in marketing!🌟 Connect with Ryan: https://www.linkedin.com/in/ryanelsen/ 🌟 Explore StackAdapt: https://www.stackadapt.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

May 9, 2025Episode 1121 hr 2 min

From Shawarma to $240M: Osmow’s Success Story

In Episode 112 , we're in great company with Bernadette Osmow, President and CMO at Osmow’s ! We’re talking all things Osmow’s, from growing the brand to over 200 locations to their secret sauce for marketing, franchisee partnerships, and community impact. Bernadette shares the story behind Osmow’s rise, starting with her father's bold decision to switch from subs to shawarma and the hurdles they overcame to get where they are today. She also dishes out valuable insights on scaling a business, building a brand without discounts, and the power of community-driven marketing. Key Moments: 00:00 - Intro 02:45 - 1st Hot Sauce Shot 🌶️ 03:56 - Behind the Raptors Commercial 06:34 - 2nd Hot Sauce Shot 🌶️ 08:58 - Billboards & Raptors: The Marketing Connection 12:37 - What’s Beyond Marketing? 16:08 - Influencer Marketing Insights 17:42 - 3rd Hot Sauce Shot 🌶️ 19:28 - Bernadette’s Background Story 24:59 - This or That Segment 27:00 - 4th Hot Sauce Shot 🌶️ 29:10 - Revenue Streams 32:03 - Marketing Channels That Work 40:21 - 5th Hot Sauce Shot 🌶️ 42:44 - The Future of Marketing 48:11 - Rapid Fire Round 50:34 - 6th Hot Sauce Shot 🌶️ 51:57 - Health Habits: Volleyball Vibes 54:51 - Question from the Past Guest 59:48 - Goodbyes 👋 Why Watch? Bernadette’s insights are packed with tips you can apply to your own business or career, plus some behind-the-scenes gems on how Osmow’s became a household name. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Bernadette: https://www.linkedin.com/in/bernadette-farag-901a7821/ 🌟 Explore Osmow’s: https://osmows.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

April 11, 2025Episode 1111 hr 5 min

$300M and Growing: Marketing, Tech, and Growth Mindset

In Episode 111 , we’re back with Dux S y for the 2nd round, he's the Chief Brand Officer and Philippines Country Manager at AvePoint, a company pulling in over $300M in revenue. Dux talks about his wild ride from being a telecom engineer to taking the lead on brand growth at AvePoint, where he helped scale things up from a small biz to a tech powerhouse🚀 He also shares his personal philosophy of Pagtutulungan (helping each other) and how it fuels AvePoint’s success. We got real about the importance of networking early, staying connected, and how those relationships shape the future. Key Moments: 00:00 - Intro 01:46 - 1st Hot Sauce Shot 03:29 - Key Takeaways Since Last Time 05:21 - The Filipino Concept: Pagtutulungan 08:31 - Dux’s Travel Adventures 11:56 - 2nd Hot Sauce Shot 13:54 - Dux’s Background & Revenue Reveal 25:16 - “This or That” Segment 26:12 - 3rd Hot Sauce Shot 28:05 - New Gen Networking: Building Meaningful Connections 36:37 - Marketing Trends to Watch 47:32 - The Future of AI in Marketing 50:58 - Building a Strategy from Scratch: Tips & Tactics 01:00:15 - Rapid Fire Segment 01:02:55 - 4th Hot Sauce Shot 01:04:45 - Goodbyes 👋 Why Watch? If you’re ready to learn how to scale your business, build connections, and keep up with AI trends, Dux’s story is full of 🔥 insights. He shares on brand building and what it takes to succeed at the top. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Dux: https://www.linkedin.com/in/meetdux/ 🌟 Explore AvePoint: https://www.avepoint.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

March 14, 2025Episode 1101 hr 2 min

From $0 to $50M+: Disrupting The Fintech World

In Episode 110, we sit down with Nic Beique, Founder & CEO of Helcim, to talk about disrupting the payments industry for small businesses. Unlike the big players, Helcim focuses on unsexy businesses, dentists, accountants, and local shops, giving them transparent pricing and better tools to grow.🚀 Nic shares how he bootstrapped Helcim, built a payment processor from scratch, and why direct marketing beats niche targeting every time. We also dive into Reddit marketing wins, AI’s impact on SEO, and how they plan to scale past $50M+ in revenue.🔥 Key Moments: 00:00 - Intro 02:40 - 1st Shot of Hot Sauce🌶️ 05:37 - What is Helcim? 11:43 - Nic’s Background: From Coding to Fintech 15:09 - “This or That” Segment 16:51 - 2nd Shot of Hot Sauce🌶️ 18:05 - How Helcim Makes Money 22:58 - Scaling with Smart Marketing 26:30 - The Financial Side of Helcim 28:30 - 3rd Shot of Hot Sauce🌶️ 29:43 - Inside Helcim’s Marketing Team 35:11 - 4th Shot of Hot Sauce🌶️ 36:59 - Leveraging LinkedIn for Growth 40:31 - The Future of Marketing & AI 51:41 - Rapid-fire round 53:33 - 5th Shot of Hot Sauce🌶️ 54:42 - Nic’s Journey & Lessons Learned 58:21 - AI’s Role in Business Growth 01:01:06 - Goodbyes!👋 Why Watch? If you're into fintech, startups, marketing, or just love a good underdog story , this episode is packed with gems. Nic’s journey from a self-taught coder to running a $50M+ payments company is proof that hustle beats hype every time. 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Nic: https://www.linkedin.com/in/nicbeique/ 🌟 Explore Helcim: https://www.helcim.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

February 21, 2025Episode 10955 min

Data & AI: Behind a $100M+ Streaming Business

In Episode 109, we sit down with the CMO of FloSports to talk about building a profitable sports streaming business in a competitive market.🚀 From niche sports communities to scaling revenue past $100M, Ozge Erturk shares how data-driven marketing, influencer partnerships, and smart audience segmentation are shaping the future of sports media. We also dive into the challenge of turning underdog sports into must-watch events and why her engineering background gives her an edge in marketing. Key Moments: 00:00 - Intro 04:08 - Hot Sauce Challenge Begins 05:23 - 1st Shot of Hot Sauce 06:31 - From Engineering to Marketing: Ozge’s Career Path 11:58 - How FloSports Makes Money & Its Business Model 17:14 - 2nd Shot of Hot Sauce 18:15 - The Real Cost of Producing Live Sports Content 21:16 - Who Watches FloSports? Audience, Targeting & Channels 28:48 - 3rd Shot of Hot Sauce + Revenue Talk! 31:30 - Where the Marketing Budget Goes + Influencer Strategy 38:55 - How FloSports Runs Live Events & Partnerships 43:06 - “This or That” Segment 44:16 - 4th Shot of Hot Sauce 45:37 - The Future of Marketing & Industry Trends 47:22 - Ozge’s Upbringing & Family Influence 54:23 - Goodbyes! 👋 Why Watch? If you’re into sports marketing, streaming platforms, or just want to hear how FloSports is changing the game, this episode is packed with insights on scaling a digital brand in a competitive space.💡 🔔 Ready to level up? Hit that play button and subscribe for more marketing wisdom from top CMOs! 🌟 Connect with Ozge: https://www.linkedin.com/in/ozgegunaydin/ 🌟 Explore FloSports: www.flosports.tv – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm

February 7, 2025Episode 10846 min

Building a $150M Startup: The Super.com Playbook

In Episode 108 , we sit down with Henry Shi, founder of Super.com , to uncover how he built a $150M revenue company helping millions save money, earn cash back, and build credit. From leaving Google to launching startups, raising $150M, and hacking growth channels , Henry shares the real playbook for scaling in fintech. Key Moments: 00:00 - Intro 03:28 - 1st Shot of Hot Sauce 04:52 - How He Got Started in Startups 09:40 - Raising Capital and Revenue Breakdown 10:52 - “This or That” Segment 12:32 - 2nd Shot of Hot Sauce 13:42 - Super.com in One Sentence 14:27 - How Super.com Makes Money 16:04 - Best Channels to Target Users 18:47 - What His Day-to-Day Looks Like 23:23 - Thoughts on AI in Business 24:19 - Rapid Fire Segment 27:10 - 3rd Shot of Hot Sauce 28:31 - Marketing and the Future of Super.com 33:01 - Advice for Entrepreneurs 39:18 - 4th Shot of Hot Sauce 40:52 - The Ups and Downs of His Startup Journey 45:48 - Goodbyes! 👋 Why Watch? If you want real startup lessons , fintech growth hacks, and no-fluff insights, this episode is packed with everything you need to know. 🔔 Ready to level up? Hit that play button and subscribe for more insights from the brightest minds in the industry! 🌟 Connect with Henry: https://www.linkedin.com/in/henrythe9th/ 🌟 Explore Super.com: http://super.com/ – Marketing on Mars is a podcast that brings unfiltered insights from the marketing world. Twice a month, we sit down with founders, CEOs, and CMOs of huge companies to talk about marketing. They tell us how they got started in marketing and offer suggestions for others looking to enter the field. If you want more marketing tips or have any questions about our podcast, let us know in the comments! Website- https://marketingonmars.com Spotify- https://spoti.fi/3dKqHZG Instagram- https://bit.ly/3U23sdM Linkedin- https://bit.ly/3J7Hotb Youtube Channel- https://bit.ly/3zzum4u Apple Podcast: https://bit.ly/3HmX3Fm