Marketing O'Clock - Digital Marketing News

Hosted by Cypress North

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466

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Jun 2026

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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June 14, 202651 min

In a SNAP! 🫰 OpenAI’s New Beta Ads Manager Tool Will Create Ads From Individual Catalog Items Automatically

This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google’s testing a new style of sponsored carousels in the images tab of Search.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsOpenAI launches product feed ads in Ads Manager beta - 4:57IMAGE ASSETS - 6:44The Reckoning is coming - 8:39🛠️ Cool Tool - 12:15🔥 Take of the Week - 13:08⚡ Lightning Round ⚡ Paid - 15:11Organic - 29:38Social - 37:54⚙️ Working hard, or Hardly Working - 43:47🔎 ICYMI - 47:32🧠 Must Read Marketing Article of the Week - 48:35

June 8, 202650 min

New Search Gen AI Performance Reports Are Heading to Search Console | EP. 436

This week on Marketing O’Clock: Google’s new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBIG announcement from Google - 3:15Google has launched a built in lead management tool - 6:46Google Search Profiles: Publisher Profile Pages Officially Live - 9:48🛠️ Cool Tool -14:48🔥 Take of the Week - 15:55⚡ Lightning Round ⚡ Paid - 17:03Organic - 28:28Social - 36:22⚙️ Working hard, or Hardly Working - 41:40🔎 ICYMI - 42:56🧠 Must Read Marketing Article of the Week -45:31

June 1, 20261 hr 5 min

Do You Already Have Conversion Tracking Set Up in ChatGPT? Enjoy EARLY Access To Conversion Optimized Campaigns!!

This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode.”Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsBIG News for ChatGPT Ads - 3:53Demand Gen is becoming the new home for Google Display Network - 6:09Google has announced a new Prospects mode - 7:55New ways to find your favorite sources and original content in AI Search - 11:03🛠️ Cool Tool - 19:56🔥 Take of the Week - 21:25⚡ Lightning Round ⚡ Paid - 25:27Organic - 38:15Social - 49:49⚙️ Working hard, or Hardly Working - 59:59🔎 ICYMI - 1:01:25🧠 Must Read Marketing Article of the Week - 1:02:36

May 25, 20261 hr 18 min

GML Updates: For Better Or For Worse?

This week on Marketing O’Clock: GML’s announced updates are bringing about different opinions from voices in the marketing world. Plus, the second Google core update of 2026 is rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSneak Peek at ads in AI mode - 4:12Do you really want to Ask Adviser? - 9:05Business Agent for Leads - 11:10Improved Click to Call Ads - 13:07Message Ads with RCS for Business - 13:58Journey Aware Bidding - 16:00More Updates - 17:40 Keeping up with the current theme (HIGMAN) - 22:47Google May Core Update is rolling out - 23:40The Biggest Change to the Search Box in 25 Years - 24:17🛠️ Cool Tool - 28:25🔥 Take of the Week - 29:11⚡ Lightning Round ⚡ Paid - 31:11Organic - 39:36Social - 42:48⚙️ Working hard, or Hardly Working - 49:05🔎 ICYMI - 52:43🧠 Must Read Marketing Article of the Week - 53:50

May 18, 20261 hr 8 min

“Close Enough”: Google Redefines What Counts as a Search Term

This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries. Also, YouTube introduces new shoppable TV ads and upgraded Masthead placements. Plus, TikTok has announced new major ad tool updates.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAdvanced search experiences - 6:45Shopping on the big screen just got simpler - 11:35TikTok has major ad tool announcements - 15:22🛠️ Cool Tool - 20:46🔥 Take of the Week - 21:45⚡ Lightning Round ⚡ Paid - 24:02Organic - 33:06Social - 40:15⚙️ Working hard, or Hardly Working - 43:42🔎 ICYMI - 46:30🧠 Must Read Marketing Article of the Week - 47:58

May 11, 202644 min

New ChatGPT Ads News!?!? Updates and Best Practices!

This week on Marketing O’Clock: As OpenAI has begun rolling out ChatGPT Ads, industry experts are keeping track of important updates and finding best practices. Plus, Google AdSense is getting rid of the back button trigger for vignette ads on June 15. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsHow are you feeling about ChatGPT Ads? - 4:57Ok this just in - GREG WAS RIGHT. - 7:33🛠️ Cool Tool - 8:40🔥 Take of the Week - 9:45⚡ Lightning Round ⚡ Paid - 12:36Organic - 25:28Social - 32:57⚙️ Working hard, or Hardly Working - 39:50🔎 ICYMI - 41:46🧠 Must Read Marketing Article of the Week - 42:44

May 4, 202654 min

INSTANT Photos That INSTANTly Disappear!?! Meta Launches New Picture App

This week on Marketing O’Clock: YouTube announced that they’re trying out a “conversational” search experience that’s called “Ask YouTube.” Plus, AI Max is expanding to shopping and travel and Meta announces a new app. Get your SMX tickets! - http://marketingoclock.com/smxVisit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is expanding AI Max to shopping and travel - 6:38Going on a vacation? Ask YouTube! - 13:39We have a new app from Meta. - 17:08🛠️ Cool Tool - 19:44🔥 Take of the Week - 21:02⚡ Lightning Round ⚡ Paid - 23:28Organic - 32:24Social - 42:42⚙️ Working hard, or Hardly Working - 47:44🔎 ICYMI - 51:06🧠 Must Read Marketing Article of the Week - 51:58

April 27, 202639 min

It’s CPC’s World: CPC Campaigns Are Live For Some & CPC Added to ChatGPT

CPC Campaigns Are Live For Certain Advertisers & CPC Is Being Tested on ChatGPT | EP. 430This week on Marketing O’Clock: ChatGPT is making moves with CPC and expanding its ad visibility. Plus, Microsoft launched AI Max for Search campaigns and ChatGPT to expand ads to logged-out users.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsOpenAI adds CPC ads to ChatGPT - 3:57OpenAI will now show Ads to logged out users - 4:51Microsoft is rolling out new Ai ad tools including their AI Max - 5:34🛠️ Cool Tool - 6:45🔥 Take of the Week - 7:52⚡ Lightning Round ⚡ Paid - 9:32Organic - 21:07Social - 29:13⚙️ Working hard, or Hardly Working - 34:27🔎 ICYMI - 36:37🧠 Must Read Marketing Article of the Week - 37:33

April 20, 202657 min

DSAs are DOA: Google Plans to Auto-Upgrade Campaigns to AI Max In September

Google Ads to Phase Out Dynamic Search Ads | Episode 429Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers. Plus, AI Mode is testing a split-view desktop experience.👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsAI Max for Search is moving out of Beta - 5:56New Spam Penalty for Hijacking the Back Button - 9:17AI Mode Opening Links in Split View on Desktop - 11:49🛠️ Cool Tool - 15:06🔥 Take of the Week - 15:50⚡ Lightning Round ⚡ Paid - 20:30Organic - 32:47Social - 40:32⚙️ Working hard, or Hardly Working - 46:24🔎 ICYMI - 52:45🧠 Must Read Marketing Article of the Week - 54:24

April 13, 202645 min

AI Mode uSERPs Google Search? Google Sends Traffic to AI Mode From AIO's on Desktop

Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428This week on Marketing O’Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in inaccurate reporting of impressions since May 2025.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media - Twitter @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSEO Drama - 3:18The March 2026 core update is complete - 6:06Major test in AI Overviews - 7:20🛠️ Cool Tool - 9:42🔥 Take of the Week - 10:29⚡ Lightning Round ⚡ Paid - 12:13Organic - 22:07Social - 36:34⚙️ Working hard, or Hardly Working - 40:34🔎 ICYMI - 42:08🧠 Must Read Marketing Article of the Week - 43:26