Marketing O'Clock - Digital Marketing News

Hosted by Cypress North

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Aug 2026

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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August 31, 202647 min

We’ll /goto a World With Google Search’s /goto Tracking Parameters

This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Intense ranking losses across 20 industries - 4:05 Google started testing not showing the URL in the title link - 5:40 New Alpha setting in Google Ads - 10:51 🛠️ Cool Tool - 12:10 🔥 Take of the Week - 12:52 ⚡ Lightning Round ⚡ Paid - 15:15 Organic - 26:20 Social - 41:48 ⚙️ Working hard, or Hardly Working - 41:48 🔎 ICYMI - 43:47 🧠 Must Read Marketing Article of the Week - 45:44

August 24, 202659 min

Microsoft’s AI Max Is Going All Around the Globe 🌎

This week on Marketing O’Clock: Microsoft is now starting to roll out AI Max worldwide. The feature is meant to help improve campaign performance by using Microsoft AI to locate other high-intent queries and more. Plus, Microsoft Advertising sent out emails last week with an important announcement about Max CPC bidding. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Microsoft is rolling out AI Max globally! - 7:38 Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 1 - 11:09 August 2026 Google Spam Update Quick Facts - 12:36 🛠️ Cool Tool - 16:41 🔥 Take of the Week - 19:19 ⚡ Lightning Round ⚡ Paid - 20:58 Organic - 32:19 Social - 41:37 ⚙️ Working hard, or Hardly Working - 46:35 🔎 ICYMI - 52:25 🧠 Must Read Marketing Article of the Week - 55:21

August 17, 20261 hr 10 min

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP 446

Google Will Be Removing Campaign-Level Targeting From Search Campaigns on Search and AI Max | EP. 446 This week on Marketing O’Clock: Starting in late September, Google is removing campaign-level language targeting for Search campaigns from AI Max and Search. Plus, Google’s Ask Advisor feature will be getting new agentic capabilities across certain Google platforms. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Rolling out in September - 5:59 Google is bringing automated dashboards & conversational reporting - 10:17 Google's bidding update is here - 12:20 Google lowers subscriber requirements for search profiles - 17:00 Google Home Page Create Images, Ask About Files & Brainstorm Buttons - 18:22 🛠️ Cool Tool - 20:08 🔥 Take of the Week - 21:09 ⚡ Lightning Round ⚡ Paid - 22:37 Organic - 30:54 Social - 42:19 ⚙️ Working hard, or Hardly Working - 47:55 🔎 ICYMI - 51:20 🧠 Must Read Marketing Article of the Week - 52:17

August 10, 202649 min

ATTENTION 🚨: This Deal Is Ending Soon… (At Least According To Google’s Deal Ends Feature)

This week on Marketing O’Clock: Google's new experimental specialized feature, Deal Ends Annotation, is within Product Listing Ads in Merchant Center. According to Google, this feature emphasizes “time-sensitive discounts that create a sense of urgency for shoppers.” Plus, learn about another option in Customer Acquisition. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock ------------------------------------------------------------------------ Intro - 00:00 📰 Main News Testing“deal ends” annotations in merchant center - 8:04 google ads Customer acquisition now has a third option - 9:28 🛠️ Cool Tool - 11:03 🔥 Take of the Week - 12:22 ⚡ Lightning Round ⚡ Paid - 13:33 Organic - 26:25 Social - 33:03 ⚙️ Working hard, or Hardly Working - 43:08 🔎 ICYMI - 45:15 🧠 Must Read Marketing Article of the Week - 46:22

August 3, 20261 hr 14 min

Read the Sign 🪧… Google Lets Advertisers Add AI Label to Content

This week on Marketing O’Clock: With Google’s newly rolled-out AI content label update, advertisers can directly add text or visual labels, or turn on a new AI label setting across platforms. Plus, Google’s Platform Properties tool is live globally. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Google AI Content labels in asset studio - 6:25 Meta ads news - 8:53 Google Platform Properties are fully live - 10:47 Google shopping ads with AI generated descriptions - 13:31 🛠️ Cool Tool - 18:17 🔥 Take of the Week - 19:51 ⚡ Lightning Round ⚡ Paid - 21:44 Organic - 34:15 Social - 44:49 ⚙️ Working hard, or Hardly Working - 48:04 🔎 ICYMI - 49:38 🧠 Must Read Marketing Article of the Week - 50:56

July 27, 20261 hr 5 min

Billions of AI Search Clicks (and Billions of Distractions?)

Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443 This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News LSA’s are moving into the Google Ads UI - 4:13 Google Ads roll out a new brand report - 7:25 “Google is sending Billions of clicks to websites” - 8:39 🛠️ Cool Tool - 19:37 🔥 Take of the Week - 20:36 ⚡ Lightning Round ⚡ Paid - 22:21 Organic -30:40 Social - 38:58 ⚙️ Working hard, or Hardly Working - 42:24 🔎 ICYMI - 45:48 🧠 Must Read Marketing Article of the Week - 48:34

July 20, 20261 hr 10 min

Let’s Get Ready To Battle ⚔️… Google Ad’s Bidding Update Stirs Up Marketers

This week on Marketing O’Clock: Google Ads’ August bidding update is causing tension in the marketing world and leaving clarification to be desired. Plus, for Google Image Search’s 25th anniversary, Google changed its homepage from a clean image search box to a gallery. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google revamped the Google Image Search home page - 4:37 Smart Bidding update Drama - 7:17 Google Merchant Center AI Performance Insights For AI Mode & AI Overviews - 39:31 🛠️ Cool Tool - 41:29 🔥 Take of the Week - 42:24 ⚡ Lightning Round ⚡ Paid - 44:39 Organic - 55:15 Social - 57:23 ⚙️ Working hard, or Hardly Working - 1:02:48 🔎 ICYMI - 1:06:41 🧠 Must Read Marketing Article of the Week - 1:07:42

July 13, 202651 min

Console Yourself—Your Social Stats Have Arrived to GSC

This week on Marketing O’Clock: Google Search Console is introducing social performance reporting for Instagram, TikTok, X, and YouTube. Plus, Google Ads is changing bidding for budget-limited campaigns, and a new "Visit site" button is appearing in desktop search ads. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Google search console can now show you search performance for your Instagram, TikTok, X, and Youtube content! - 4:07 Google Ads Makes Changes to Bidding for Campaigns Limited by Budget - 6:14 New "Visit Site" button in the Google SERPs - 17:05 🛠️ Cool Tool -18:33 🔥 Take of the Week - 20:07 ⚡ Lightning Round ⚡ Paid - 22:48 Organic - 34:51 Social - 38:42 ⚙️ Working hard, or Hardly Working - 42:57 🔎 ICYMI - 45:55 🧠 Must Read Marketing Article of the Week - 47:21

July 6, 202652 min

DMCA TAKEDOWN 🤼 … But Not Really (Kinda)

This week on Marketing O’Clock: DMCA request forms are supposed to help you remove copyright-infringing content, but with fraudulent requests, content owned by the original publisher is being targeted, too. Plus, Google Ads is testing placing AI-generated summaries under descriptions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsGoogle ads tests AI generated Summaries Under Descriptions - 5:16 Fraudulent DMCA Takedowns Wreak Havoc In Google Search - 12:36 Microsoft ads are introducing Performance Max experiments! - 16:43 🛠️ Cool Tool - 18:38 🔥 Take of the Week -19:26 ⚡ Lightning Round ⚡ Paid - 20:31 Organic - 31:31 Social - 42:28 ⚙️ Working hard, or Hardly Working - 47:01 🔎 ICYMI - 48:37 🧠 Must Read Marketing Article of the Week - 49:18

June 29, 202647 min

STRONG Opinions on Google Ads’ “Strongest Match” Label Tests

This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard Shopping is coming (again). Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsGreg was right! - 5:14 Google is testing "Strongest match" or "Strong match" label to certain Search ads. - 7:53 Meta Advertisers rejoice - a legit new feature is coming that will allow users to BOOK AN APPOINTMENT - 16:27 Some major new for the ecomm people of the world - 19:49 🛠️ Cool Tool - 20:44 🔥 Take of the Week - 21:58 ⚡ Lightning Round ⚡ Paid - 23:54 Organic - 31:04 Social - 36:31 ⚙️ Working hard, or Hardly Working - 40:44 🔎 ICYMI - 43:58 🧠 Must Read Marketing Article of the Week - 45:03