Episodes
485
Latest episode
Oct 2026
Language
EN
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.
Description: This week on Marketing O’Clock, Google’s AI Mode leads to slower revenue growth and Chat GPT Ads creative enhancements will be turned on October 30th. Today’s show is sponsored by Cookie bot by usercentricsRetail Consent Audit Guide Check it out at marketingoclock.com/cookiebot-audit-guide
This week on Marketing O’Clock, Google is pacing ads in AI Mode for users with personal intelligence enabled. Plus, Google Ads merchants can now use percentage multipliers for customer lifecycle goals and ChatGPT Ads is expanding to more markets. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Ginny Marvin has a message for retailers - 5:55 Google begins testing ads in AI Mode for users with Personal Intelligence enabled - 7:17 🛠️ Cool Tool - 10:33 🔥 Take of the Week - 11:23 ⚡ Lightning Round ⚡ Paid - 14:34 Organic - 25:06 Social - 32:41 ⚙️ Working hard, or Hardly Working - 37:27 🔎 ICYMI - 40:19 🧠 Must Read Marketing Article of the Week - 42:41
This week on Marketing O’Clock, Meta has new Take it or Leave it terms for business accounts. Google Ads’ Channel Prioritization isn’t as great as it sounds. Plus, Google is poisoning the SERPS for rank trackers. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ads is rolling out two new controls, channel prioritization and budget allocation - 5:37 OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6) - 13:06 Meta’s new commercial terms will allow the scraping of news sites, legal experts say - 15:06 Poisoned Google SERPs - 19:25 Third-Party Google Rank Tracking Struggling Now - 21:33 🛠️ Cool Tool - 22:14 🔥 Take of the Week - 24:57 ⚡ Lightning Round ⚡ Paid - 27:28 Organic - 37:55 Social - 49:14 ⚙️ Working hard, or Hardly Working - 53:18 🔎 ICYMI - 54:05 🧠 Must Read Marketing Article of the Week - 55:11
Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Advertising week updates - 4:07 Preview the assets generated by AI for your AI Max campaigns before launching - 10:03 Google has launched a UGC fresh data program - 11:52 🛠️ Cool Tool - 13:22 🔥 Take of the Week - 15:01 ⚡ Lightning Round ⚡ Paid - 21:26 Organic - 30:55 Social - 36:42 ⚙️ Working hard, or Hardly Working - 39:29 🔎 ICYMI - 42:32 🧠 Must Read Marketing Article of the Week - 44:29
This week on Marketing O’Clock: Studies are investigating how AI in Search is affecting users and publishers, and how the technology is changing the digital information ecosystem. Plus, OpenAI introduces its new AI agent. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News AI in Search isn't good for any of us - 3:12 Google Ads Sitelinks within AI Mode? - 10:01 DOTS - 10:53More Studies on AI - 13:32 🛠️ Cool Tool - 21:04 🔥 Take of the Week - 22:21 ⚡ Lightning Round ⚡ Paid - 23:35 Organic - 33:41 Social - 38:54 ⚙️ Working hard, or Hardly Working - 44:31 🔎 ICYMI - 46:12 🧠 Must Read Marketing Article of the Week - 47:47
This week on Marketing O’Clock: From auto-dubbing for livestreams, new universal shopping tags, and beyond, YouTube rolled out multiple new tools that may ultimately help creators. Plus, Google’s guidance update said that bidding strategies in Smart Bidding can take around 50 conversions.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsLots of new announcements from YouTube - 4:52Google Ads Smart Bidding Update - 10:23Google Ads Introduces a Multisource Conversion - 11:50🛠️ Cool Tool - 12:56🔥 Take of the Week - 13:37⚡ Lightning Round ⚡ Paid - 16:38Organic - 26:54Social - 44:18⚙️ Working hard, or Hardly Working - 53:36🔎 ICYMI - 55:38🧠 Must Read Marketing Article of the Week - 56:32
This week on Marketing O’Clock: Google is testing out its AI Contribution Pilot, which pays publishers for AI’s use of their content. Plus, learn more about the reasoning behind Judge Brinkema’s U.S. v. Google adtech remedies opinion. Get a Free Audit - https://marketingoclock.com/free-ppc-audit/Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main Newsgoogle is paying publishers for use of their content in AI experiences - 4:14Sponsored Agents for ChatGPT Ads - 8:52Google Ad Tech Monopoly Remedies - 14:54🛠️ Cool Tool - 19:11🔥 Take of the Week - 20:46⚡ Lightning Round ⚡ Paid - 23:24Organic - 45:00Social - 59:48⚙️ Working hard, or Hardly Working - 1:02:14🔎 ICYMI - 1:05:19🧠 Must Read Marketing Article of the Week - 1:06:00An interview with Anthony Higman - 1:07:32
This week on Marketing O’Clock: The changes from the European Union’s Digital Markets Act have resulted in what Google called “the largest reduction in quality of service” for Google Search in its 29-year history. Plus, two Google Ads features are coming: Local Customer Optimization and Store Sales in Data Manager. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Muse AI Agent by Meta - 3:57 Introducing two features for multi-location retailers, restaurants and local services - 7:08 Google rolls out its Digital Markets Act changes in Europe - 10:33 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 14:49 ⚡ Lightning Round ⚡ Paid - 16:00 Organic - 29:26 Social - 43:09 ⚙️ Working hard, or Hardly Working - 49:13 🔎 ICYMI - 51:40 🧠 Must Read Marketing Article of the Week - 53:03
Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449 This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there’s a new automated campaign creation feature on Google Ads. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Judge Rules Google Ad Tech Business Won't Be Broken Up - 3:52 CHatGPT ads manager plugin - 8:04 Google is pushing conversational campaign creation - 9:26 🛠️ Cool Tool - 11:11 🔥 Take of the Week - 12:06 ⚡ Lightning Round ⚡ Paid - 14:21 Organic - 28:19 Social - 36:03 ⚙️ Working hard, or Hardly Working - 43:50 🔎 ICYMI - 47:44 🧠 Must Read Marketing Article of the Week - 49:23
This week on Marketing O’Clock: Google Search will be releasing its /goto parameters. Google says it’s rolling this out to protect its services and users from different forms of abuse. Plus, it seems Google’s testing a new Alpha setting in Google Ads accounts. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Intense ranking losses across 20 industries - 4:05 Google started testing not showing the URL in the title link - 5:40 New Alpha setting in Google Ads - 10:51 🛠️ Cool Tool - 12:10 🔥 Take of the Week - 12:52 ⚡ Lightning Round ⚡ Paid - 15:15 Organic - 26:20 Social - 41:48 ⚙️ Working hard, or Hardly Working - 41:48 🔎 ICYMI - 43:47 🧠 Must Read Marketing Article of the Week - 45:44
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