Episodes
209
Latest episode
May 2026
Language
EN-US
This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.
Live from IDX at The Reserve in Nashville, Josh and John unpack five overlooked opportunities banks should be paying attention to right now. Along the way, they explore AI fatigue, brand differentiation, and how community banks can stand out by leaning harder into what makes them human. The post Episode 209 | Live From idX appeared first on Marketing Money Podcast.
If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success comes down to finding and amplifying the right differentiator. The post Episode 208 | The 1% That Makes You Different appeared first on Marketing Money Podcast.
In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy environment. The post Episode 207 | All Clicks. No Context. appeared first on Marketing Money Podcast.
From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break down the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same. The post Episode 206 | Not Everyone Should Lead appeared first on Marketing Money Podcast.
Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode is about that. John and Josh vent about all the little (and big) ways businesses make life harder for customers, then connect it back to banking—where clunky apps, over-the-top security, and broken systems can cost you real relationships. The post Episode 205 | Dark Patterns and the War on Convenience appeared first on Marketing Money Podcast.
The ads were expensive. But were they good? In this episode, Josh and John dissect the commercial chaos of this year’s big game, and what it says about the state of modern marketing. The post Episode 204 | Super Bowl, Mid Ads appeared first on Marketing Money Podcast.
Josh and John unpack how outdated assumptions can sneak into your marketing, and why it’s time to verify your “truths” before putting them in a presentation. In this episode, they break down what’s actually shifted in consumer satisfaction, why that matters more than you think, and how to keep your strategy grounded in current reality. The post Episode 203 | The Numbers Have Shifted. Did You? appeared first on Marketing Money Podcast.
Josh and John kick off the year with a challenge: stop making things so hard for your customers. From clunky logins to vendor excuses to template-filled sites, they unpack how complexity kills conversions, and why 2026 should be the year marketers fight for simplicity. The post Episode 202 | 2026 Resolution: Don’t Make Customers Regret Clicking !! appeared first on Marketing Money Podcast.
Customer experience isn’t an accident—it’s a strategy. Using Buc-ee’s as the unexpected hero of the story, Josh and John unpack how over-delivering on the basics can transform any business. Clean bathrooms, endless pumps, and great brisket aren’t the point—they’re the proof. The post Episode 201 | The Buc-ee’s Effect: When Ridiculous Wins !! appeared first on Marketing Money Podcast.
John and Josh hit the 200-episode milestone and look back on how a podcast that wasn’t supposed to happen turned into a decade-long run. They laugh about early doubts, explain why they don’t have guests, talk about how Serial changed everything, and give some honest advice to anyone thinking about starting a bank—or non-bank—podcast. The post Episode 200 | Still Rolling appeared first on Marketing Money Podcast.
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