Marketing Money Podcast

Hosted by Marketing Money Podcast

Business

Website RSS feed

Episodes

214

Latest episode

Aug 2026

Language

EN-US

About the show

This is a podcast built for bank marketers, but still valuable to lenders and bank executives who want who want actionable ideas—not marketing fluff. Join hosts Josh Mabus and John Oxford for new episodes every two weeks where they break down what’s working (and what’s not) in bank marketing, digital strategy, brand positioning, customer experience, regulatory challenges, and more—no matter how big your bank is. Whether you’re tackling a rebrand, launching new tech, or just trying to make your bank stand out, The Marketing Money Podcast gives you insight, humor, and a healthy dose of real talk. For even more banking insights from Josh, visit mabusagency.com.

Listen to episodes

60 recent

August 25, 202629 min

Episode 214 | 10 Year Anniversary

Josh and John mark 10 years of the Marketing Money Podcast with a conversation about using AI in marketing. They explore how tools like ChatGPT and Claude can make writing, research, planning and everyday tasks more efficient while stressing the importance of privacy and human oversight. From press releases to trip planning, they share how AI can boost productivity without replacing creativity and critical thinking. The post Episode 214 | 10 Year Anniversary appeared first on Marketing Money Podcast .

August 11, 202637 min

Episode 213 | Security vs. Simplicity

Josh and John discuss how fraud prevention, compliance, and outdated processes have made everyday banking more difficult than it needs to be. Using a recent bank account-opening experience as an example, they explore why customer experience has become a competitive advantage, how fintechs continue to raise consumer expectations, and why banks should spend as much time removing friction as they do adding security. The post Episode 213 | Security vs. Simplicity appeared first on Marketing Money Podcast .

July 28, 202627 min

Episode 212 | Copying The Competition Costs You

— Josh and John discuss a new trend to explore a bigger problem in banking: the fear of standing out. They discuss why banks often copy competitors instead of creating distinctive brands, why marketing is one of the few true competitive advantages left, and how investing in brand creates long-term growth when products and pricing all look the same. The post Episode 212 | Copying The Competition Costs You appeared first on Marketing Money Podcast .

July 14, 202628 min

Episode 211 | Why Great Customer Experiences Still Win

Josh and John discuss the excitement surrounding the World Cup and what bank marketers can learn from it. They explore why audiences matter more than paywalls, why positive experiences outperform negative messaging, and why banks should spend more time showing customers their value. The post Episode 211 | Why Great Customer Experiences Still Win appeared first on Marketing Money Podcast .

June 30, 202632 min

Episode 210 | Marketing Lessons from the World Cup

What do stadium naming rights, FIFA sponsorship rules, and community banking have in common? More than you might think. Josh and John break down the marketing lessons hidden inside the World Cup, including brand strength, exclusivity deals, customer loyalty, and why sometimes the strongest brands are recognizable even when their logos are covered up. The post Episode 210 | Marketing Lessons from the World Cup appeared first on Marketing Money Podcast .

May 19, 202633 min

Episode 209 | Live From idX

Live from IDX at The Reserve in Nashville, Josh and John unpack five overlooked opportunities banks should be paying attention to right now. Along the way, they explore AI fatigue, brand differentiation, and how community banks can stand out by leaning harder into what makes them human. The post Episode 209 | Live From idX appeared first on Marketing Money Podcast .

May 5, 202630 min

Episode 208 | The 1% That Makes You Different

If it worked for another bank, it probably won’t work for yours. Josh and John break down the challenge of standing out in banking and why success comes down to finding and amplifying the right differentiator. The post Episode 208 | The 1% That Makes You Different appeared first on Marketing Money Podcast .

April 21, 202632 min

Episode 207 | All Clicks. No Context.

In this episode, Josh and John dive into the state of modern media, from the collapse of local journalism to the rise of citizen journalists and a landscape driven more by clicks than facts. They unpack what this shift means for banks and financial institutions, including how and where to show up in today’s noisy environment. The post Episode 207 | All Clicks. No Context. appeared first on Marketing Money Podcast .

April 7, 202642 min

Episode 206 | Not Everyone Should Lead

From participation trophies to elite performers, we’ve blurred the line between participation and performance. Everyone wants to be a leader, but not everyone should be. Josh and John break dow n the difference between leading, managing, and following, explain how great followers make great teams, and challenge the idea that everyone should be treated the same. The post Episode 206 | Not Everyone Should Lead appeared first on Marketing Money Podcast .

March 24, 202637 min

Episode 205 | Dark Patterns and the War on Convenience

Ever tried to tap your card at the pump… and it just doesn’t work? Or scanned a QR code at a restaurant that leads nowhere? Yeah—this episode is about that. John and Josh vent about all the little (and big) ways businesses make life harder for customers, then connect it back to banking—where clunky apps, over-the-top security, and broken systems can cost you real relationships. The post Episode 205 | Dark Patterns and the War on Convenience appeared first on Marketing Money Podcast .