Marketing Mistakes (And How To Avoid Them)

Hosted by Hollywood Branded

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Episodes

400

Latest episode

Jun 2024

Language

EN-US

About the show

Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.

Listen to episodes

60 recent

June 27, 2024Episode 40053 min

The Power Of Brand Integration: Exploring The Impact And How It Works

In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.

May 28, 2024Episode 39833 min

Digital Evolution: Brands in the Age of AI Marketing

In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.

April 9, 2024Episode 3977 min

Unlocking Engagement Why Micro Influencers Outshine the Rest

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity. Check out some of the past episodes we’ve covered on this topic: ⁠Ep 26: The Risks And Costs Of Social Influencer Marketing⁠⁠EP 20: Cracking 15 Steps For Celebrity Influencer Buy In⁠ ⁠You can check out our playlist here⁠ Hollywood Branded Content Marketing Case Studies The following content marketing case studies below provide even more insights. ⁠Influencer Marketing Case Study: Hotel Resort Partnership⁠⁠Why Brands Can Benefit From Micro Influencer Partnerships⁠⁠Influencer Marketing School: Become A Certified Influencer Marketer⁠⁠ Why Influencers Are Leaving Snapchat for Instagram⁠

March 19, 2024Episode 39610 min

Top Holiday Product Placements

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. ⁠Check here for some notes⁠ Hollywood Branded Refresher Episodes Check out some of the past interviews below: ⁠EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film⁠ ⁠EP 76: Cannabis and Product Placement Content Marketing Partnerships⁠ ⁠EP 74: Product Placement Versus Brand Integration⁠ ⁠You can check out our playlist here⁠ Hollywood Branded Content Marketing Blog The following content marketing blog below provide even more insights. ⁠Top Brand Partnerships With Ralph Breaks The Internet⁠ ⁠How To #29: How Much Does Product Placement Cost⁠ ⁠Promotional Products And Their Impact On Your Brand

March 12, 2024Episode 39511 min

Mastering Celebrity Gifting: Key Strategies for Brands

In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.

March 5, 2024Episode 39431 min

Mastering Brand Clarity and Client Value

In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.

March 5, 2024Episode 39310 min

From Content to Conversions: The Power of Blogging for Brands

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

February 20, 2024Episode 39243 min

Mastering Digital Search Marketing Strategies for Client Success

In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drivesolutions for clients across the world.

February 13, 2024Episode 39031 min

Navigating the PR Landscape for Mission-Driven Impact

In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.

February 6, 2024Episode 39032 min

The Power of Effective Workplace Communication in Achieving Goals

In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.