Win With Paid Ads

Hosted by Ashley Brock

Business Marketing Education

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Episodes

131

Latest episode

Aug 2026

Language

EN-US

About the show

Welcome to the Win With Paid Ads® Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.

Listen to episodes

60 recent

August 20, 2026Episode 13224 min

#132 The 10 Beliefs That Keep My Head in the Game

A client asked me once, in the middle of her hardest season, "How do you stay so steady?" She expected a strategy. The real answer was simpler and harder: it is what I believe. Most people think they have a strategy problem, a time problem, or a money problem. Usually it is a belief problem. A belief is just a thought you have repeated so often your brain treats it as fact. The good news is you can change it. In this episode, Ashley breaks down: 💙 Why beliefs matter more than strategy (and the brain science behind why they stick) 💙 The 10 beliefs she leans on to stay calm and make better decisions in a hard season 💙 How your old beliefs quietly become your next ceiling 💙 Why you can "try a belief on" before you fully believe it 💙 The one belief to pick up this week and carry into your next launch You'll walk away with a simple shift: you do not need ten new beliefs today, you need one you are willing to try on until your results catch up. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

August 13, 2026Episode 13131 min

#131 How Kalina Denault Scaled From $65K to Multi-Six Figures With Ads

What happens when your ads work so well that you burn out? That was Kalina's first good problem, and it was only the beginning. In this episode, Ashley reconnects with Kalina Denault, a family, maternity, and newborn photographer in Winnipeg, Canada. Two years ago Kalina was making $65,000 a year and was, in her words, the smallest fish in the mastermind. Her husband was skeptical about the investment. What happened next is the reason we do what we do. In this episode, they break down: 📸 Going from $65,000 a year to six figures, and then multi-six figures just six months into a new model 📸 Why ads that worked "too well" created a capacity problem (and why that is the good kind of problem) 📸 The single mastermind conversation that moved her from $600 sessions to $4,000+ full-service clients 📸 A $22 ad cost turning into a $4,000 client (a 181 to 1 return) and what an almost unlimited budget looks like 📸 The money mindset shift, and the honest conversation with her husband behind investing on a $65,000 income You'll walk away seeing that it is never the type of business that wins with ads, it is the type of person, and what becomes possible when you decide to be that person. Connect with Kalina: @kalinadenault 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

August 6, 2026Episode 127 min

#130 How We Use Paid Ads to Hire (Meet Head Coach Marianne)

Most people think paid ads are only for getting customers. But some of our best hires, around 15 of them, came from ads too. In her debut episode, Ashley sits down with Marianne Ewanouski, the head paid ads coach at Paid Ads Academy. Marianne runs every ad platform for the company (Facebook, Instagram, Google, YouTube, TikTok, Spotify, and the new ChatGPT ads) and coaches clients from zero revenue all the way to eight figures. She dreamed of Mad Men style advertising, fell in love with paid search instead, and found PAA through an Instagram hiring ad she applied to within 24 hours. In this episode, they break down: 💼 What hiring ads are, and how PAA grew to eight figures with 15+ hires and no recruiter 💼 How to run hiring ads on Google, LinkedIn, TikTok, and Facebook/Instagram (and why each platform is set up differently) 💼 Why every ad points to one careers page hub, built around real core values and a video application 💼 The qualify and disqualify trick that keeps you from paying for the wrong clicks 💼 Two mistakes Marianne sees on coaching calls: low-intent keywords and burying your credibility You'll walk away seeing paid ads as more than a customer channel. They are how you find the people who help build your business. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

July 30, 2026Episode 12923 min

#129 Workaholism, Parenting, and the Talk That Changed Me

Ashley sat down with her husband and admitted something most entrepreneurs never say out loud: she thinks she's actually addicted to work. Not the cute hustle-culture version. The real thing. In this episode, Ashley gets honest about: - Why workaholism is the one addiction that gets rewarded instead of treated - The difference between knowing you work too much and actually feeling it - How the drive that built the business became the thing she had to question - What being a present parent really means, and where the gaps were - The reps she's doing now to choose rest over compulsion If something in your chest tightened reading that, that's kind of the point. This one's for you. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

July 22, 2026Episode 12829 min

#128 The 3 Signals That Tell You to Scale Your Ads

Every week on coaching calls, Ashley hears some version of the same question: I have the data, now what do I do with it? This episode is the exact decision tree she uses with every client to answer it. In this episode, Ashley breaks down: 🔍 The three signals that tell you it's time to scale (and what to do when only some are green) 🔍 Why a 4x ROAS on real spend can be worth more than a 12x on five dollars a day 🔍 The backend leak that looks like a scaling problem but isn't 🔍 When slowing down is the smartest scaling move you can make 🔍 The "do not scale yet" checklist most people skip You'll walk away able to look at your dashboard and make a clean decision instead of an emotional one. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

July 9, 2026Episode 12734 min

#127: How Emily Judice Hit Her Best Month Yet With Paid Ads

Emily Judice runs Be That Girl Coaching, and last spring she was getting a lot of advice about her ads. Most of it pointed toward handing the whole thing off to someone else. She decided to own the skill instead, and this episode is what happened next. In this episode, Ashley and Emily get into: 📈 The ad advice Emily got in April, and why she didn't take it 📈 Outsourcing your ads vs owning the skill yourself 📈 The realization that flipped her organic strategy (the people who already knew her vs the people who really needed her) 📈 Why better DM ad lead quality changed everything 📈 The data behind her best month yet, and what it actually paid for: hiring, traveling with family, a new house You'll walk away from this one seeing what it looks like when a business owner stops outsourcing the thing that matters most and decides to own it. Connect with Emily: @thatgirlemilyjudice 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

July 4, 2026Episode 12617 min

#126 How We're Using AI to Speed Up Results (And Why Most People Use It Wrong)

In this episode, Ashley shares exactly how her team is using AI to speed up results, why most people are using it wrong, and the framework that turns generic AI answers into strategic ones. In this episode, Ashley breaks down: 🤖 Why open AI tools give general answers, and what changes when AI is trained on your real data 🤖 Inside Rainmaker AI, the custom tool built on real client data, frameworks, and what's actually worked 🤖 The 4-step prompting framework most people skip: problem, solution, context, and clarity 🤖 How to find the blind spots you didn't know you had 🤖 Where AI fits beyond ads: hiring, time audits, and operations You'll walk away from this episode knowing the difference between using AI and using it strategically, because most AI gives you what should work, and the right setup gives you what has worked. Callan's Course: http://myrootabl.com/r/0wwtkC8k?rootabl=adswithashley 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

June 25, 2026Episode 12529 min

#125 The $184M Room

In this episode, Ashley takes you inside a room of eight-figure women founders, businesses worth $184 million combined, and shares the patterns that showed up in every single one of them. She's not giving away what was said. She's giving you what she learned. In this episode, Ashley breaks down: 🔑 Why not one of these founders scaled to eight figures on organic alone 🔑 Why the fastest growth often comes with the loneliest seasons 🔑 The hardest leadership call they all faced, and how to know when good isn't great anymore 🔑 The counterintuitive move they all made to scale: simplifying instead of adding 🔑 How they're building AI into their companies, and the 4 levels of human value that decide where your people should focus, You'll walk away from this episode with a real picture of what it takes to build at the highest level, plus the Amy Porterfield post that changed Ashley's life and the Julie Solomon invitation that proved she belonged at the table. Callan's Course: http://myrootabl.com/r/0wwtkC8k?rootabl=adswithashley 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

June 18, 2026Episode 12433 min

#124 What To Do When Your Ads Stop Working

In this episode, Ashley walks you through what to do when your ads suddenly stop working, why the instinct to panic and start clicking buttons only makes it worse, and the step-by-step diagnostic she uses to find what actually changed instead of guessing. In this episode, Ashley breaks down: 🔍 Why one or two rough days is noise, not a pattern, and the 7 to 14 day trend that actually matters 🔍 How to define what "stopped working" really means before you change a single thing 🔍 The difference between an ad problem, a funnel problem, and a sales problem 🔍 How to use AI to spot the drop you're missing 🔍 The real reason most people fail (hint: they quit in the season that isn't fun) You'll walk away from this episode knowing how to diagnose a drop instead of guessing at it, which metric to look at first, and how to fix the real problem without thrashing every knob in your account. 🏆 Join the Challenge: Win With Paid Ads Challenge 🎯 Connect with Ashley: @ads.with.ashley 📘 Read the Book: How to Win With Paid Ads

June 11, 2026Episode 12322 min

#123 Why Rest Isn't Lazy. It's High Performance.

In this episode, Ashley is getting honest about the lie she believed for years: that winning meant staying productive every single minute. She breaks down why rest, fun, and a full life are the engine behind success. In this episode, she breaks down: ✨ Why stress triggers your brain and narrows your ability to think creatively ✨ How relaxation activates the part of your brain that generates your best ideas ✨ What "artist dates" are and why every entrepreneur needs to put them on the calendar ✨ How vacations directly improve business outcomes ✨ Why people buy your energy before your offer ✨ What exhaustion and frustration do to your business without you even realizing it ✨ How ads create the margin you need for more time, more memories, and more life You will leave this episode with a completely new way of looking at rest, creativity, and what it actually means to build a business that funds a life worth living. Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads