Marketing Made Inclusive

It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights. Be sure to let us know what you want to see for season three! See you after the break! You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Ep 31: How to Make Your SEO Inclusive with Crystal CarterEp 27: How to Market Yourself Inclusively with Teresa Heath-WareingEp 34: How will AI affect Graphic Design with Liz MosleyEp 25: Inclusive Design Deep Dive with Eriol FoxEp 33: The Evolution of Inclusive Marketing with David Maher RobertsEp 38: The Benefits of Being White in Inclusive Marketing with Jon PayneYou can find Joyann here.You can find Jade here.You can find Inclued here:WebsiteLinkedInTwitter

In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Laura here:Laura’s LinkedInLaura’s websiteTaught by Humans LinkedInTaught by Humans websiteTaught By Humans YouTubeUseful links:Chat GPTReinforcement learningDrake and The Weekend Deep Fake‘Be Right Back’ Black Mirror EpisodeClaudeGPTs‘White Christmas’ Black Mirror EpisodeSupabaseEnniskillen Christmas AdYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Bianka here.Useful links:The 4 Ps of MarketingWhat is Cause MarketingWhat is ESGBlack People Who HikeBeautiful Silence adNike Lunar New Year adAmerican Greetings adYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Jon hereUseful links:Atomic SmashW3C Accessibility Standards OverviewMidjourney Imagine ArtChat GBTGoogle BardDharmesh ShahYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Jess Hellens here:LinkedInInstagramYou can find Wild Coworking here:InstagramWebsiteUseful links:Listen to Jess’ previous episode on the podcast hereSmall Is Beautiful: A Study of Economics As If People MatteredYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find John here.Useful links:Burger King, Women Belong in the KitchenWarburtons Mad about the Bread with Samuel L JacksonWarburtons GoodBagels with Robert De NiroSainsbury's, Gravy SongInnocent Christmas AdvertBic International Women’s Day adNetflix tweetSurreal Celebrity Names CampaignYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Ritz The Gathering: Where There's Love, There's FamilyRitz A Taste of WelcomeAlia’s Worth the Wait SamosasYou can find Joyann here.You can find Jade here.You can find Inclued here:WebsiteLinkedInTwitter

In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find Liz here:The Building Your Brand PodcastDesign your own branding courseWebsiteLinkedInInstagramTikTokYouTubeTwitterUseful links:CanvaAdobe PhotoshopAdobe IllustratorAdobe InDesignPepsi new logoOlympics logo controversyYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.You can find David here:LinkedInInstagramThreadsAI tools mentioned:Daily MotionFirefliesOtterVocifyCampaigns mentioned:Norwich City SamaritansUber OneYou can find Joyann here.You can find Inclued here:WebsiteLinkedInTwitter

In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East. Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally. You can watch the podcast here.Sign up to our newsletter here.You can find the transcript here.Useful links:Western ad.Middle Eastern Ad.Both ads compared.You can find Joyann here.You can find Jade here.You can find Inclued here:WebsiteLinkedInTwitter