Marketing Made Inclusive

Hosted by Joyann Boyce

Episodes

Language

EN-GB

About the show

Inclusive marketing should be the Industry standard! Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive. With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism. If you're passionate about marketing, create content online or just want to learn about inclusive marketing, this show is for you.

Listen to episodes

42 recent

22 min

Ep 41: End of Season Two Reflection

It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights. Be sure to let us know what you want to see for season three! See you after the break! You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Ep 31: How to Make Your SEO Inclusive with Crystal Carter Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing Ep 34: How will AI affect Graphic Design with Liz Mosley Ep 25: Inclusive Design Deep Dive with Eriol Fox Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne You can find Joyann here. You can find Jade here. You can find Inclued here: Website LinkedIn Twitter

44 min

Ep 40: How to Use AI in Marketing with Laura Gemmell

In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence. They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Laura here: Laura’s LinkedIn Laura’s website Taught by Humans LinkedIn Taught by Humans website Taught By Humans YouTube Useful links: Chat GPT Reinforcement learning Drake and The Weekend Deep Fake ‘Be Right Back’ Black Mirror Episode Claude GPTs ‘White Christmas’ Black Mirror Episode Supabase Enniskillen Christmas Ad You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

1 hr 9 min

Ep 39: Scaling Inclusive Marketing to a Team of 600+ with Bianka Faustin

In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Bianka here. Useful links: The 4 Ps of Marketing What is Cause Marketing What is ESG Black People Who Hike Beautiful Silence ad Nike Lunar New Year ad American Greetings ad You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

1 hr 5 min

Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne

In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Jon here Useful links: Atomic Smash W3C Accessibility Standards Overview Midjourney Imagine Art Chat GBT Google Bard Dharmesh Shah You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

51 min

Ep 37: The Impact of an Inclusive Tone of Voice with Jess Hellens

Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values. They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Jess Hellens here: LinkedIn Instagram You can find Wild Coworking here: Instagram Website Useful links: Listen to Jess’ previous episode on the podcast here Small Is Beautiful: A Study of Economics As If People Mattered You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

49 min

Ep 36: How You Can Make Product Marketing Inclusive with Jonathon Thornton

In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal. Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find John here. Useful links: Burger King, Women Belong in the Kitchen Warburtons Mad about the Bread with Samuel L Jackson Warburtons GoodBagels with Robert De Niro Sainsbury's, Gravy Song Innocent Christmas Advert Bic International Women’s Day ad Netflix tweet Surreal Celebrity Names Campaign You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

19 min

Ep 35: Reacting to Christmas Ads

It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Ritz The Gathering: Where There's Love, There's Family Ritz A Taste of Welcome Alia’s Worth the Wait Samosas You can find Joyann here. You can find Jade here. You can find Inclued here: Website LinkedIn Twitter

57 min

Ep 34: How will AI affect Graphic Design with Liz Mosley

In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley! Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility! You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find Liz here: The Building Your Brand Podcast Design your own branding course Website LinkedIn Instagram TikTok YouTube Twitter Useful links: Canva Adobe Photoshop Adobe Illustrator Adobe InDesign Pepsi new logo Olympics logo controversy You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

1 hr 0 min

Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts

In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. You can find David here: LinkedIn Instagram Threads AI tools mentioned: Daily Motion Fireflies Otter Vocify Campaigns mentioned: Norwich City Samaritans Uber One You can find Joyann here. You can find Inclued here: Website LinkedIn Twitter

16 min

Ep 31: Marketing Internationally: McDonald's Case Study

In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East. Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally. You can watch the podcast here. Sign up to our newsletter here. You can find the transcript here. Useful links: Western ad. Middle Eastern Ad . Both ads compared. You can find Joyann here. You can find Jade here. You can find Inclued here: Website LinkedIn Twitter