Marketing Made Easy for HR Consultants

Hosted by Nick Poninski

Business Marketing Education

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Episodes

128

Latest episode

Dec 2025

Language

EN-GB

About the show

Hey there! Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski. This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control. Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking. So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place. ----------------------------------------- New episodes every Wednesday and Sunday. Find out more at www.theinfluentialconsultant.co.uk ----------------------------------------- To support the show please leave a review at: https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

Listen to episodes

60 recent

August 19, 202620 min

Why You Feel Like an Invisible Expert — And What to Do About It

In today’s episode, I’m talking about why so many brilliant HR consultants still feel like invisible experts. You know you’re good at what you do. You’re posting on LinkedIn, attending networking events and trying to stay visible. But those activities aren’t reliably turning into conversations, enquiries or clients. You’re doing plenty of marketing … but everything still feels unpredictable. The problem probably isn’t your expertise. And it might not even be a lack of visibility. The problem is that your marketing activities aren’t connected to a clear route that somebody can follow. In this episode, I explain why LinkedIn posts, networking events and referrals aren’t a pipeline by themselves — and introduce the three things you need to turn disconnected activity into a simple client acquisition system. We talk about: Why more visibility doesn’t automatically create more clients How disconnected marketing keeps returning you to zero Why LinkedIn and networking should start the journey — not become your entire strategy The danger of relying on the right person noticing you at exactly the right time How to Connect with a clearly defined group of people Why you need to Capture the interest of prospects who aren’t ready to buy yet Why people buy Offers, not lists of HR services How Connect, Capture and Convert work together to create a proper pipeline If you’ve ever thought “I’m doing all the things, so why isn’t anything happening?” or “Why does finding my next client still feel like luck?” , this episode will help you see what’s missing. You don’t need thousands of followers. You don’t need to spend every evening networking. And you don’t need to become pushy or salesy. You need a clear route that takes somebody from discovering you to understanding why they need you — and what they can buy. 👉 Listen now and discover how to stop feeling like an invisible expert. And if you’re listening before Monday 24 August, join me at Pipeline Playbook Live , my free online event for independent HR consultants who want a clearer, more predictable route to clients. Check the link below to register — or, if the event has already taken place, look for details of my next free live event. https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

December 10, 20257 min

Reflecting on 2025 and Planning for the Future of the Podcast

Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

December 5, 202542 min

The Moment Everything Clicked for Paul Neal

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR. An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on. When Paul first came to me, he was doing what most HR consultants quietly end up doing: • Posting on LinkedIn when he remembered • Taking the odd referral • Trying to be consistent without any real structure • Wondering why everything still felt unpredictable He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked. In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from. We talk about: • The mistakes almost every HR consultant makes at the start • How Paul realised he was building his business backwards • Why “generic HR content” was killing his engagement • The mindset shift that changed how he sold his services • The sales call that closed in 7 minutes • How niching into charities transformed his clarity and results • Why a predictable pipeline gave him the confidence to think bigger If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror. Paul’s story is proof that when you add structure, clarity and a simple system — everything changes. 👉 Listen now and see what’s possible for your own consultancy. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

December 3, 202540 min

How Lucia Went from Feast-and-Famine to a Predictable HR Consultancy

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point. In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work. Here’s what you’ll take away: Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me. The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients. How building her first funnel (and later, her own ads) changed the way she thought about marketing forever. Why predictability isn’t about doing more — it’s about doing the right things in the right order. How having structure, support, and accountability helped her finally stop winging it and start growing with intention. The surprising confidence that comes from knowing you can turn leads on and off whenever you need to. If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic… Lucia’s story will show you what becomes possible once you finally have a system you can trust. Tune in — this might be the moment everything clicks. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 26, 202537 min

How Colour Profiling Helps You Stand Out From the Crowd and Win More Clients

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you. I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business . In this conversation, you’ll hear: Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language. How it helps you diagnose problems before they become grievances. Why it’s easier to sell than you think — and why clients usually refer you after doing it. How you can use it to coach leaders, build better teams, and add real value to every proposal. The truth about natural vs. adapted behaviour, and why understanding both changes the way you work. So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in. This might be the missing piece you’ve been looking for. Here's the link to get in touch with Tom: https://vivapeople.co.uk/ Timestamps: 00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies 01:00 – What Is Colour Profiling? Simple Definition for HR Consultants 02:30 – How Psychometrics Improve Communication, Teamwork, and Culture 04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results) 05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite 06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings 08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety 10:10 – Colour Profiling for Change Management and Team Restructures 12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding 14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches 16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport 18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy) 21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand 24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients) 27:00 – How to Sell Colour Profiling as a High-Value HR Service 29:00 – ROI: Engagement, Retention, Communication and Leadership Development 32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately 34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom 35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage 36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 23, 20256 min

What Got You Here Won’t Get You There

We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding. But here’s the simple truth: You don’t get new results by doing the same old things. Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts. In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth only happens when you’re willing to evolve. We dig into everything from maintaining your health and relationships to the mindset shift needed to go from £100K to £200K — because you can’t network your way to the next level. At some point, you need a new approach. You’ll hear a simple analogy about a new-build house losing its shine, and how it perfectly mirrors what happens when we stop improving ourselves. So tune in, reflect, and ask yourself: What needs to change if you want things to change? Because how we change… is how we grow. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 19, 202513 min

The Real Reason You’re Not Getting Consistent Clients

If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up… This episode is going to be a breath of fresh air. In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does. Here’s what you’ll discover: Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you. How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.” What the most successful HR Consultants focus on instead of likes, comments, or networking events. Where your best clients really come from — and why your current approach may be pointing you in the wrong direction. When everything starts to click (and why it feels easier once you understand the hidden missing piece). If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients… This episode could change the way you see your consultancy overnight. Tune in — you might just discover the shift you’ve been looking for. And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads , where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day. Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ TIMESTAMPS 00:00 — Why HR Consultants Struggle With Consistent Clients 00:37 — How LinkedIn Misleads HR Consultants About Client Attraction 01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline 02:09 — The Risk of Generic HR Content on LinkedIn 03:03 — Why Engagement Drops on LinkedIn 03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation 04:10 — The Truth About LinkedIn Challenges and Templates 04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn 05:55 — Why Some HR Audiences Don’t Use LinkedIn at All 06:13 — Why Networking Often Fails to Convert into Paid Work 07:09 — Why Networking Conversations Don’t Become Clients 07:29 — The CRM Issue: Why Follow-Up Systems Break Down 08:19 — Why HR Newsletters Don’t Generate Leads 09:03 — The Only Marketing Channel HR Consultants Fully Control 10:37 — Why Tools Alone Can’t Build a Client Pathway 11:49 — The Missing Structure Behind Predictable HR Consultancy Sales 12:26 — How to Build a Better Way to Get Clients Consistently 13:06 — Final Message: Why Structure Beats Random Activity Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 16, 20255 min

The Uncomfortable Truth About Having A Great Life

We all want a great life — more clients, more income, more freedom, more joy. But here’s the uncomfortable truth: you don’t get any of it without taking massive action. Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens. In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating the life you dream about. You’ll hear how consistent, relentless action helped me run a 10K in under 45 minutes, and how that same principle applies directly to your HR consultancy. So tune in, get inspired, and start taking the kind of action that leads to more clients, more momentum, and a better life. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 12, 20259 min

Why Most HR Consultants Make Business Way Harder Than It Needs To Be

Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and-famine, and the mindset change that helped me finally take control of my pipeline. We’ll talk about: The hidden cost of “doing a bit of everything” Why posts, networking, and referrals aren’t enough What consistent consultants do differently The 3 facts that actually drive growth How to move from chasing clients to choosing them If you’re tired of guessing, overthinking, and refreshing LinkedIn hoping for enquiries… this one’s for you. And if you want to go deeper, join me on 2 December for my free event: One Funnel, Endless Leads , where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day. Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ Timestamps: 00:00 — Why HR consultants struggle to get clients consistently 00:20 — The real reason LinkedIn + networking aren’t enough for HR consultants 00:47 — Common HR marketing mistakes causing feast-and-famine pipeline 01:12 — Why HR consultants feel stuck despite working hard 01:45 — My story: relying on LinkedIn, networking, and referrals failed 02:27 — The “Random Tactics = Random Results” problem in HR consulting 02:57 — The turning point: shifting from hope + hustle to a repeatable system 03:19 — Why every HR consultant needs a simple client acquisition system 03:39 — Examples of ineffective HR marketing tactics (policies, generic LinkedIn tips) 04:50 — Why your HR sales pipeline keeps resetting every 30 days 05:11 — What successful HR consultants do differently to win clients 05:53 — The 4 factors that grow an HR consultancy 06:38 — Stop chasing likes — focus on what drives HR sales + profit 07:10 — How to choose the right clients instead of chasing them 07:43 — The simple system behind predictable HR leads + sales Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

November 9, 20254 min

The Boring Move That Actually Solves Your Biggest Problems

Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourself: where are you repeatedly firefighting — and what’s one upstream fix you can put in your diary this week? Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/