Marketing IQ

Hosted by Boelter + Lincoln

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May 2026

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About the show

Boelter + Lincoln hosts Drew and Ken talk with guests about their personal career triumphs and failures that helped shape their marketing strategies today.

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41 recent

June 15, 2026Episode 4138 min

41. Devin Eichler, Crafty Cow + Going Viral

Episode 41 features Devin Eichler, owner of Crafty Cow. Devin talks about their viral moment on social media - courtesy the Chicken Caesar Wrap - and how the brand took advantage of the newfound visibility. Listen in to hear how Devin and team put the focus on its people to keep the momentum going. Follow Crafty Cow on social media channels @craftycowwi. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com

May 8, 2026Episode 4029 min

40. Jay Stock, Storytelling in Branding + Tribute Brewing

Episode 40 features Jay Stock, general manager of Tribute Brewing Co. Jay tells us how his Eagle River brewery stops the scroll on social media platforms with truly chilling content, as well as the stories behind some of the names Tribute brews. Follow Tribute Brewing on social media channels @tribute_brewing. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com

March 31, 2026Episode 3934 min

39. Jesse Hieb, Heat Haven Sauna + The Why Behind the Brand

Episode 39 features Jesse Hieb, co-founder of Heat Haven Sauna. Starting a new experiential businesses is a tall task. Jesse tells us about what inspires him to deliver the best quality for Heat Haven guests, while also spreading the word through select marketing channels. Follow Heat Haven on social media channels @heathavensauna. Listen and subscribe to the podcast on your favorite platform: Apple PodcastsSpotify iHeartRadio Follow Boelter + Lincoln on social: FacebookInstagramLinkedIn boelterlincoln.com

June 3, 2024Episode 3825 min

38. Beth Gleesing, ART 64 + Discover Wauwatosa

Episode 38 features Beth Gleesing, tourism specialist for Discover Wauwatosa. When it comes to promoting an event like ART 64, there are a lot of targets to consider. Beth shares some of the marketing tactics she and her partners use to help make the Wauwatosa Village an art community epicenter for at least one weekend every June. Follow Discover Wauwatosa on social media channels @discoverwauwatosa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

March 12, 2024Episode 3721 min

37. Mike Desisti on Photojournalism Ethics + Award-Winning Photos

Episode 37 features Mike De Sisti, a photojournalist and multimedia photo editor for the Milwaukee Journal-Sentinel. The award-winning photojournalist shares his insights on how photos and images can shape a story. And despite advancements in AI that have the potential to streamline content production, Mike says he'll never use it. Find out why! Follow Mike De Sisti on social media channels @mdesisti and check out his work at the Milwaukee Journal Sentinel. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

January 23, 2024Episode 3625 min

36. Scott Winklebleck, Website Design Trends + Tajin on Melon

Episode 36 features Scott Winklebleck, B+L interactive director. Some website design trends emerged in 2022 and 2023, but not all of them are good. Scott shares industry insights on which ones should say goodbye in 2024 and how new technology is influencing new trends. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

December 8, 2023Episode 3539 min

35. Dick Knapinski, EAA AirVenture Oshkosh + PR's 3rd Party Endorsement

Episode 35 features Dick Knapinski, the director of communications for Experimental Aircraft Association (EAA). Want to know how EAA pulls off a 600,000+ person event in Oshkosh, Wisconsin every July? Interested to hear how EAA markets this global event and its local museum? Here's your chance. Follow EAA on social media channels @eaa. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

November 1, 202322 min

34. Foul Mouth Creative + Advertising that Sticks with You

Episode 34 (part 2 of ep. 33) features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 2, Jourdan (a former B+L intern) and Rachel talk about what makes good creative and the inspiration they derive from pigeons. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

September 20, 202325 min

33. Foul Mouth Creative + Being a Complex, Weird, Wild, Wonderful Human

Episode 33 features the co-founders and masterminds behind the women-owned Foul Mouth Creative - Jourdan Huys and Rachel Carlson. In part 1, Jourdan (a former B+L intern) and Rachel share their journeys in the agency world to what it's like to running their own indie agency in a traditionally male-dominated industry. Check out the Foul Mouth Creative website at foulmouthcreative.com and visit their social media channels @foul-mouth-creative. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com

April 19, 2022Episode 3229 min

32. DJ Shawna, Milwaukee Bucks + Sharing Love

Episode 32 features Shawna Nicols, better known as DJ Shawna. The official DJ of the World Champion Milwaukee Bucks shares her journey as a former basketball player who wanted to keep the audience cheering as a DJ. From cold calls and working Milwaukee bars to becoming the favorite DJ of Giannis, DJ Shawna shares how she markets herself authentically to keep lining up gigs. Follow DJ Shawna on social media channels @djshawna and check out her podcast Dare to Be. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Spotify iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn boelterlincoln.com