Marketing, Demystified The Podcast

Hosted by Growgetter

Business Marketing

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Episodes

102

Latest episode

Aug 2026

Language

EN-US

About the show

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

Listen to episodes

60 recent

August 20, 202645 min

102: Customer Churn: How to Predict and Prevent It With AI

By the time a customer churns, the warning signs have usually been there for months, buried in a call, a support ticket, or a slower reply. But if you miss those signals and the customer is lost, Qualtrics research shows you'll pay 6X more to acquire a replacement. On this episode, host Jenn Mancusi sits down with Alok Shukla, Founder and CEO of FunnelStory, an AI-powered customer intelligence platform, to talk about what those early signals look like and how AI is changing the way businesses predict and prevent churn. Alok shares what most businesses get wrong about churn, why it's been so hard to solve, how teams are now using math and AI to get ahead of it, and one thing you can start doing this week with the tools you already have. If you're trying to get ahead of churn, this episode is a good jumping-off point. 👤 Connect with us: Alok → ⁠ https://www.linkedin.com/in/akshukla/ Jenn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io⁠

August 13, 20261 hr 3 min

101: People-Generated Content: How to Build an Engine With Employees, Creators, and Customers

Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles. And that gap is only getting wider. A month ago, we talked to Josh Cons about the importance of founder-led content. Today's episode takes things a step further. On this episode, host Jenn Mancusi sits down with Heike Young, former Head of Content for Salesforce and Microsoft, to talk about the framework she built for scaling a people-generated content engine that combines employees, industry creators, and customers. Heike breaks down what each of these three groups contributes, where they should sit in the funnel, and why she believes humans, not AI, are the most efficient and influential content a B2B brand has right now. If you've already started tapping your founder's voice and are wondering who else on the team could be doing the same, this episode shows you the bigger system. 🔗 Mentioned in this episode: Founder-Lead Content with Josh Cons → https://podcasts.apple.com/br/podcast/98-founder-content-how-to-turn-your-executive-team/id1694978118?i=1000777092749 👤 Connect with us: Heike → ⁠⁠⁠⁠ https://www.linkedin.com/in/heikeyoung/ Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io⁠

August 6, 202657 min

100: AI Content Workflow: The Five Layers Most Teams Are Missing

You've refined your prompts. You've trained the model. You've gotten rid of the obvious AI clichés. So why does your content still sometimes fall flat? A couple of months back, we talked to Ethan King about using ChatGPT and other AI platforms for marketing. This episode takes things a step further. In this episode, host Jenn Mancusi sits down with Fractional Head of Content Julia Porter, who previously built content functions at Optimizely and Personio, to explore what she calls The Judgment Layer, the human thinking that has to surround an AI content workflow if you want consistently great content. Julia discusses the five things every content team needs, from defining quality and challenging briefs to aligning messaging, improving feedback, and diagnosing why content falls short. If your team has already embraced AI but still can't quite figure out why some content just isn't landing, this episode gives you a framework for understanding what's missing and how to fix it. 🔗 Mentioned in this episode: ChatGPT for Marketing with Ethan King → https://podcasts.apple.com/us/podcast/83-chatgpt-for-marketing-strategies-shortcuts-mistakes/id1694978118?i=1000753354022 👤 Connect with us: Julia → ⁠⁠⁠https://www.linkedin.com/in/juliaporter234/ Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io

July 30, 202642 min

99: Frictionless Growth: Why Considering Identity Drives Conversion

Every consumer is secretly asking the same question when they interact with your brand: is this for someone like me? Most brands never think to answer it. And that silence is friction. In this episode, host Jenn Mancusi sits down with Sonia Thompson, growth strategist, founder of Frictionless Growth Lab, and host of the Frictionless Growth Marketing podcast, to talk about the friction points most brands aren't looking for, and why they're hiding in plain sight. Sonia breaks down why identity is at the root of so many customer experience failures, how to audit your own marketing through the lens of the people you're trying to reach, and what it looks like to design an experience that makes every customer feel like it was built for them. If your conversion rates aren't where they should be and you can't figure out why, this episode is your starting point. 👤 Connect with us: Sonia → ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠ https://www.linkedin.com/in/soniaethompson/ Jenn → ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

July 16, 202659 min

98: Founder Content: How to Turn Your Executive Team Into a Growth Lever

More and more companies are investing in founder content, and for good reason. As brand page reach declines, putting people front and center is becoming one of the most effective ways to build pipeline, attract talent, and win investor trust. So why aren't more founders doing it? Mostly, it comes down to time. On this episode, host Jenn Mancusi sits down with Josh Cons, Founder and CEO of Notice Me(dia), an agency that builds ROI-focused LinkedIn content for founders and executives. Josh breaks down what makes founder content work, the biggest mistake companies make when trying to give their leadership a voice on LinkedIn, and how founders can streamline the entire process. If you're ready to turn your executive team into your best growth channel, this episode shows you how. 👤 Connect with us: Josh → ⁠⁠⁠⁠⁠ ⁠ https://www.linkedin.com/in/josh-cons-453993204/ Jenn → ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠⁠http://growgetter.io

July 9, 202641 min

97: Customer Re-Engagement: How To Activate Dormant Users

You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent. Eventually, they stop showing up altogether. Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign. In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previously led growth product marketing at Atlassian, Hulu, and Twitter, to discuss what it takes to build an effective customer re-engagement strategy. Together, they explore how to build empathy for dormant users, create customer re-engagement programs that drive product adoption, and the unexpected habit Sumeeta says has made her a better marketer across the board. If you're responsible for customer re-engagement, retention, or lifecycle marketing at a SaaS company, this episode is worth your time. 🔗 Mentioned in this episode: Sumeeta Seeks → https://www.sumeetaseeks.com/ 👤 Connect with us: Sumeeta → ⁠⁠⁠ https://www.linkedin.com/in/sumeeta-kumar/ Jenn → ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠⁠http://growgetter.io

July 2, 202648 min

96: How To Rank in AI Search: The Four Pillars of AEO

AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO. Everyone wants to show up in AI-generated results. The challenge is knowing how. A few weeks ago, we sat down with Ann Smarty to walk through SEO, AEO, and GEO at a high level. This week, we're going deeper. In this episode, host Jenn Mancusi sits down with Guy Yalif, Chief Evangelist at Webflow, to break down how to rank in AI search. Join us as Guy walks through the four pillars of AEO (content, technical, authority, and measurement), and what putting this into practice looks like for a team that's just getting started. If you want to optimize for AI and want a clear path, this episode is the place to start. 🔗 Mentioned in this episode: SEO vs AEO vs GEO with Ann Smarty → ⁠https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660⁠ 👤 Connect with us: Guy → ⁠⁠https://www.linkedin.com/in/gyalif Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io

June 18, 202652 min

95: Customer Advocacy: How To Turn Customers Into a Growth Lever

Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free. But nobody asked. In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine. Nick shares how to turn happy customers into active advocates, build a program that scales beyond testimonials, and create a path from simple reviews to case studies, referrals, and more. If your customers love what you do but you're not systematically turning that goodwill into growth, this episode is for you. 🔗 Mentioned in this episode: SEO vs AEO vs GEO with Ann Smarty → https://podcasts.apple.com/us/podcast/93-seo-vs-aeo-vs-geo-what-marketers-need-to-know-in-the-age-of-ai/id1694978118?i=1000770039660 👤 Connect with us: Nick → ⁠https://www.linkedin.com/in/nicksal Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io

June 11, 202657 min

94: The State of Marketing in 2026: Why Taste Matters More Than Ever

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table. If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point. 🔗 Mentioned in this episode: State of Marketing Report → ⁠ https://www.hubspot.com/state-of-marketing 👤 Connect with us: Kyle → ⁠⁠⁠ ⁠ https://www.linkedin.com/in/kyledenhoff Jenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io

May 28, 202657 min

93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI

Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight. But what if the new acronyms aren't actually new strategies? On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it. Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of searches now end without a click, and how to optimize your content so it gets cited inside AI-generated answers. If you're tired of all the acronyms and just want to know what works in search right now, this episode gives you the playbook. 🔗 Mentioned in this episode: SEO & AI Newsletter → https://www.annsmarty.com/ 👤 Connect with us: Ann → ⁠ https://www.linkedin.com/in/annsmarty Jenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠ 🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io