Marketing, Demystified The Podcast

Hosted by Growgetter

Business Marketing

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Latest episode

Jun 2026

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EN-US

About the show

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

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60 recent

June 11, 202657 min

94: The State of Marketing in 2026: Why Taste Matters More Than Ever

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia.Their core finding? In the age of AI, brand POV and good taste matter more than ever.On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report.Kyle breaks down how AI is changing how marketers work, why brand POV and good taste are becoming a real differentiator, and why closing the personalization gap is one of the biggest opportunities teams are leaving on the table.If you're trying to figure out where to focus your marketing in 2026, this episode gives you a clear starting point.🔗 Mentioned in this episode:State of Marketing Report → ⁠https://www.hubspot.com/state-of-marketing👤 Connect with us: Kyle → ⁠⁠⁠⁠https://www.linkedin.com/in/kyledenhoffJenn → ⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠⁠http://growgetter.io

May 28, 202657 min

93: SEO vs. AEO vs. GEO: What Marketers Need to Know in the Age of AI

Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight.But what if the new acronyms aren't actually new strategies?On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foundation underneath all of it.Ann walks through how Google AI Overviews and tools like ChatGPT and Perplexity are reshaping search behavior, what to do when 60% of searches now end without a click, and how to optimize your content so it gets cited inside AI-generated answers.If you're tired of all the acronyms and just want to know what works in search right now, this episode gives you the playbook.🔗 Mentioned in this episode:SEO & AI Newsletter → https://www.annsmarty.com/👤 Connect with us: Ann → ⁠https://www.linkedin.com/in/annsmartyJenn → ⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠🚀 Learn more about Growgetter: ⁠⁠⁠http://growgetter.io

May 21, 202649 min

92: Building an Effective Video Strategy in 2026

Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026.A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zooming out to look at the state of video marketing as a whole.On this episode, host Jenn Mancusi sits down with Taylor Corrado, Senior Director of Brand Marketing at Wistia, to walk through Wistia's 2026 State of Video Report.Taylor breaks down how teams are building video strategies with flat budgets, which distribution channels are winning, which four formats are pulling ahead, and how to get months of value out of every video you create.If you're trying to do more with video on a limited budget, this episode shows you what's working.🔗 Mentioned in this episode:AI Video Episode with Sam → https://podcasts.apple.com/us/podcast/85-ai-video-marketing-strategies-tools-what-actually-works/id1694978118?i=1000756134824State of Video Report → ⁠⁠https://bit.ly/4dlETTq⁠⁠👤 Connect with us: Taylor → linkedin.com/in/taylorcorradoJenn → ⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠🚀 Learn more about Growgetter: ⁠⁠http://growgetter.io

May 14, 20261 hr 4 min

91: Why Storytelling Is Your Superpower in the Age of AI

Most people think AI is coming for writers and creatives first. But what if everyone's wrong?On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age." Joe pioneered the content marketing industry as a founding team member at Contently and has spent the past four years leading marketing at two AI startups.Joe breaks down why AI is disrupting technical work faster than creative work, what the shift from the "code economy" to the "storytelling economy" means for your career, and how to use AI as a thought partner to sharpen your story rather than replace it.If you're worried about staying relevant as AI gets better, this episode shows you the one skill that will future-proof your career.🔗 Mentioned in this episode:Super Skill → https://joelazer.com/superskillThe Storytelling Edge Newsletter → https://storytellingedge.substack.com/👤 Connect with us: Joe → https://www.linkedin.com/in/joe-lazerJenn → ⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠🚀 Learn more about Growgetter: ⁠⁠http://growgetter.io

May 7, 202646 min

90: Lead Gen vs. Demand Gen: What's the Difference & Why Make the Switch

Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups might hit your monthly quota, but they're not driving revenue.A few months ago, we spoke with Colin Spector, Orum's SVP of Sales, about what sales teams need from marketing: qualified pipeline. Now we're hearing how the marketing team delivers.On this episode, host Jenn Mancusi talks with Sarah Reece, Director of Demand Generation at Orum and former GTM leader at Sourcegraph and Red Hat. Sarah breaks down what's wrong with traditional lead generation, why demand generation works better, and what it looks like in practice. Plus, she shares the full story of how she convinced Orum leadership to make the switch.If you're tired of hitting lead volume goals that don't translate to revenue, this episode shows you a better way forward.🔗 Mentioned in this episode:Sales Alignment episode with Colin → https://podcasts.apple.com/us/podcast/73-what-sales-teams-need-from-marketing-and-why-most/id1694978118?i=1000723132231👤 Connect with us: Sarah → https://www.linkedin.com/in/sbethreece/Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠🚀 Learn more about Growgetter: ⁠http://growgetter.io

April 30, 202645 min

89: CRM Best Practices: Data Habits That Make or Break Your Pipeline

You set up your CRM. You got your team using it. So why does something still feel off?For many growing businesses, the CRM is up and running, but the data inside it is quietly falling apart. Contacts go stale, duplicates pile up, and reports stop reflecting reality. And because it happens slowly, most teams don't catch it until it’s already a problem.On this episode, host Jenn Mancusi talks with Jonas De Mets, co-founder of Koalify and a RevOps expert who has spent years helping B2B teams get their CRM data under control. You'll learn why CRM data decays even when your team thinks they're doing everything right, what the warning signs look like, and what a realistic cleanup actually involves.If you want your CRM to start driving decisions, this episode is your starting point.👤 Connect with us: Jonas → ⁠https://www.linkedin.com/in/jonasdemets/Jenn → ⁠https://www.linkedin.com/in/jennifer-mancusi⁠🚀 Learn more about Growgetter: ⁠http://growgetter.io

April 23, 202658 min

88: Product Marketing with AI: The Customer Insight That Powers Automation

AI is changing how product marketers work. But the strongest product marketers know that AI is only as good as the customer understanding underneath it.On this episode, host Jenn Mancusi talks with Elle Grossenbacher, who has led product marketing at companies like Cisco and Twilio and hosts the Product Marketing Adventures podcast.Learn Elle's approach to product marketing strategy, the Think-Feel-Do framework for messaging, and where AI fits into the product marketing workflow.If you're doing product marketing or wearing that hat at your company, this episode gives you a practical playbook you can apply this week."Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner.🔗 Mentioned in this episode:Product Marketing Adventures podcast → https://podcasts.apple.com/us/podcast/product-marketing-adventures/id1805498961Customer Journey Mapping episode → https://podcasts.apple.com/us/podcast/43-how-to-do-customer-journey-mapping/id1694978118?i=1000663964632👤 Connect with us: Elle → https://www.linkedin.com/in/elle3izabethJenn → https://www.linkedin.com/in/jennifer-mancusi🚀 Learn more about Growgetter: http://growgetter.io

April 16, 202646 min

87: How to Grow on LinkedIn Without Spending a Dollar on Ads

Most founders post on LinkedIn, see minimal traction, and quietly deprioritize it. The platform has a reputation for being hard to grow, especially for brand pages, and it's easy to write it off.On this episode, host Jenn Mancusi talks with Daniel Murray, founder of The Marketing Millennials and Authority, a B2B LinkedIn growth agency that has helped build multiple seven-figure media brands using LinkedIn as their primary organic channel.Daniel breaks down exactly how to grow on LinkedIn without spending a dollar on ads. You'll learn what the algorithm rewards, how to write posts that perform, why commenting is one of the fastest growth levers most people ignore, and how to build a content system that keeps working without starting from scratch every time.If you want LinkedIn to start working for your business, this episode is your starting point.

April 2, 20261 hr 4 min

86: Vibe Eventing: The Event Strategy That Scales Energy

Most events end when the last attendee leaves. What if your event created energy that scaled, generating content, conversation, and momentum for weeks after?On this episode, host Jenn Mancusi talks with Dahlia El Gazzar, founder of DAHLIA+Agency and creator of Vibe Eventing. Learn what vibe eventing is, how it powers new sponsorship models, and how to design events that attendees want to create content about.If you're planning events and the traditional playbook isn't delivering results, this episode is a must-listen.

March 19, 20261 hr 0 min

85: AI Video Marketing: Strategies, Tools, & What Actually Works

Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results.On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has produced and marketed several podcasts for B2B brands, including the award-winning podcast Weird Work.Learn which AI video marketing tools teams are using across the production workflow, how teams are scaling video production while improving performance, and how AI is enabling video personalization at scale.Consider this your front-row seat as Sam breaks down the data and reveals what separates the teams getting results from those just adding tools to their stack.Want to check out the Wistia AI Video Report for yourself? Click here: https://wistia.com/explore/ai-video-trends