Marketing Chemistry

Hosted by Nathan Reiche

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Latest episode

Oct 2026

Language

EN-AU

About the show

Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.

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6 recent

October 14, 202650 min

LinkedIn Outreach Without the Spam: Valley CEO Zayd Ali

Zayd Ali, CEO of Valley, says LinkedIn spam is dead. We get into why responsible messaging improves the member experience, how signals make outreach relevant, and where outbound is heading. Zayd started his first company at 17 and now runs Valley, an AI-powered LinkedIn outreach platform. We also cover content-led growth and thought leadership ads. 00:00 Intro 04:58 Zayd's journey to entrepreneurship 11:57 Why Zayd built Valley 14:44 Valley's approach to outbound 16:34 LinkedIn's messaging landscape 18:56 Why relevant messaging works 21:06 Breaking through the noise 23:33 Crafting thoughtful outreach 28:12 Using signals for targeted outreach 30:56 Valley's approach to prospecting 34:56 The future of LinkedIn automation 39:26 Scaling outreach 42:06 Privacy in outreach 44:12 Content-driven growth 49:35 Optimising thought leadership ads Resources: ◼ Valley: https://joinvalley.co ◼ Zayd on LinkedIn: https://linkedin.com/in/zayd ◼ Marketing Chemistry newsletter: https://www.contentchemistry.com.au/marketing-chemistry

November 26, 2025Episode 557 min

How Eftsure scaled from 14 website visitors to a global brand

In this episode of Marketing Chemistry , Nathan sits down with Niek Dekker , VP of Marketing at Eftsure — one of Australia’s fastest-growing cybersecurity + payments verification platforms — to break down the real story behind their growth. Niek joined Eftsure when the company had 14 website visitors , 0 brand awareness , and a product nobody understood. Today, they’re 450+ staff across three global offices , one of the most talked-about B2B brands on LinkedIn, and a case study for both LinkedIn and HubSpot. This episode goes deep into: How Eftsure engineered demand from scratch Why webinars, video, and in-person events outperformed every traditional B2B playbook. The attribution model that actually works (Markov chains, not magic) And how they finally connected impressions → pipeline → revenue. Why creative risk beats “corporate safe” Including the now-famous “Check Yourself Before You Wreck Yourself” & CFO/Fraud campaigns. The truth about B2B decision-making Hint: the real question buyers ask is, “Will I lose my job if I choose this?” Scaling a marketing team from 2 people to 20 How to hire, when to let go, and why energy > resume. Outbound + Inbound = Allbound How Eftsure blended SDRs, events, LinkedIn, and video into one growth engine. What most marketers get wrong about product-market fit And why “creating demand” beats “capturing demand”. Why AI will commoditise half the SaaS market — and what marketers must do next Taste, creativity, emotional resonance: the only real differentiators left. Who this episode is for B2B marketers, demand gen leaders, startup founders, SDR/BDR managers, HubSpot users, and anyone who cares about attribution, scaling teams, or building a brand people actually remember.

August 18, 2025Episode 450 min

How to adopt AI in your business without the overwhelm

In this episode, Tim Morris, CEO and founder of Agentsy and co-author of the book Elevate, shares his insights on the evolving landscape of AI in business. We discuss his entrepreneurial journey, the inception of Agentsy, and the focus on developing AI agents tailored for various industries, particularly real estate. Tim emphasises the importance of understanding the practical applications of AI, navigating the hype cycle, and adopting a methodical approach to implementation. He also provides valuable resources and recommendations for those looking to integrate AI into their business strategies. Learn more about Agentsy here: https://agentsy.ai/ Connect with Tim on LinkedIn here: https://www.linkedin.com/in/tacmorris/

December 17, 2024Episode 354 min

How storytelling can transform your marketing

In today’s episode, we’re talking to Dr. J.J Peterson, Head of StoryBrand, author of the book Marketing Made Simple and host of the podcast Marketing Made Simple about the importance of story telling in your marketing. When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. Learn more about StoryBrand here. Connect with Dr. J.J. on LinkedIn here.

November 12, 2024Episode 252 min

The State of Content Marketing & Outbound

In this episode, we have a conversation with Josh Garrison who is the VP of Content Marketing & Product Education @ Apollo. Apollo combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform. In today’s episode, we’ll be discussing: Josh's new book Outbound Sales How Josh and the team at Apollo have doubled-down on their content marketing with Netflix-style quality The State of Content Marketing & Outbound The impact of AI on outbound sales Exciting new product updates for Apollo Learn more about Apollo here Connect with Josh on LinkedIn here

January 31, 2024Episode 147 min

Will AI kill SEO in 2024?

In our very first episode of Marketing Chemistry, we chat with Sam Oh, VP of Marketing @ Ahrefs. Ahrefs is an all-in-one SEO toolset for growing organic search traffic and optimising websites and one of our favourite digital marketing tools! In today’s episode, we discuss all things SEO including: trends for 2024 the impact of AI on organic search traffic (including Google’s Search Generative Experience, ChatGPT, Bard and other AI tools) will AI tools like ChatGPT, Bard and others be the end of SEO? should marketers continue to invest in SEO/content marketing and how will AI impact organic search as a channel this year Connect with Sam Oh on LinkedIn Learn more about Ahrefs