Marketing Bar

Hosted by Chelsea Peterson

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Jan 2025

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About the show

Are you looking to work less, make more, AND market your business in a way that doesn't feel salesy? You're in the right place. Marketing Bar is a virtual happy hour when you can grab a glass and fill it up with your favorite beverage as we dive into all things marketing + strategy with your wine-loving host, Chelsea Petersen. In every episode, she will help you mix the perfect cocktail for your business as she talks about creative marketing strategies, social media tips + trends, building a business around your lifestyle (not the other way around!) She is here to spill all she has learned along the way and keep you ahead of the curve when it comes to marketing your business the modern way. Chelsea is a wife, mama and real estate agent turned online CEO. She is the Founder of Modern Agent Social Club who is here to serve YOU all the answers at The Marketing Bar Podcast.

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60 recent

January 9, 202516 min

The One Where I Say Goodbye (For Now) - Listen For Details, My New Podcast & My Biggest Learning Lessons

This bittersweet episode is my goodbye (for now)! BUT good news is, my podcast days aren't over. They're just evolving.In today's episode, I share why I decided to start a completely new podcast (& why it has a different name), why / how I believe going ALL IN on a niche is the most effective way to grow and how I'm staying rooted to my ultimate mission.The Marketing Bar has been one of my greatest joys (and accomplishments) and I'm so grateful for my listeners. I hope you join in my conversations over on Modern Agent Marketing Girls. I can't wait for everything to come and I hope to be back at the (marketing) bar soon! XOXO, Chelsea

March 19, 202430 min

59. One Year Of Podcasting, Sad CEO Days, Life Changing Quotes + An Announcement

GLASS OF REAL LIFE: This is not my usual episode of Marketing Bar podcast, but it’s about to get real! I’m sharing my thoughts after 1 year of podcasting. The good, the bad, the ugly, the imposter syndrome and everything in between. What’s in this episode: An Instagram post I loved from Laura Belgray. My sad ceo day (& the story behind it) A quote I saw on Instagram that helped me make a big business decision An excerpt from a potentially life changing meditation that played on accident A big announcement AND lastly some advice in case you’ve been in the same place in your biz that I’ve been in! PS: Yes, you heard me right - I’m taking a break. But don’t worry, I’ll be back to pour up more Marketing Bar on Tuesday, May 7th! MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES THE WEEKLY SIP

March 12, 202423 min

58. Listen To This if You Struggle With Finding Time for Social Media + Our 1 Year Birthday!

POURING YOU A HALF GLASS OF MARKETING ON OUR 1 YEAR BIRTHDAY Today I'm keeping it short and sweet, briefly celebrating our 1 year birthday and sharing my go to tips to make social media do-able. AKA: How to find the time and stay consistent! It's time to trade your excuses for tips that keep you consistent! MARKETING BAR INSTAGRAM MARKETING BAR SHOWNOTES THE WEEKLY SIP

March 5, 202440 min

57. Email Marketing Secrets & The Real Reason I Use Social Media

GLASS OF EMAIL: Wanna know the real reason I use social media? It’s to build my email list! No, seriously. My email list is the most powerful tool in my marketing tool kit because I own it AND it doesn’t rely on an algorithm to show my content to my people. In this week’s episode, I’m spilling my email basics & the secrets to having a successful email list. Everything from how to approach email marketing to breaking down the proven email framework that I use. Whether you’re building your database from the ground up, or you consider yourself an email marketing expert - this episode covers the basics & lays out everything you need to deliver your subscribers emails worth reading. Stay tuned until the very end for a *special announcement* ;) MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

February 27, 202430 min

56. Completely Uncopyable Content I'm Loving Right Now

GLASS OF SOCIAL MEDIA: Creating content is HARD. We all see the reels with the girlies and their perfectly curated outfits, impeccably styled homes, ALL the finer things, and think, “I’ll create more when I have what she has…” When I finally get around to re-painting my office. When my calendar clears up. When [insert your excuse here]. But the truth is, perfection will never come. And the longer you’ll put it off, the more you’ll wish you would have started earlier! This episode is all about beginning by finding and creating content that you love and actually putting it out into the world, in a way that only YOU can do. Listen to the episode to hear me break down 10 types of uncopyable content I’m obsessed with right now. AND give you ideas to inspire you to create your own, uncopyable versions of each style! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

February 20, 202431 min

55. What To Do If Social Media Isn't Working 💃

GLASS OF MARKETING: Part 2 to episode 53 (What No One Tells You About Building A Business) I felt like I needed a part 2 to Episode 53 based on some conversations I was seeing about how "social media just isn't working for me." So, this episode is exactly what I would tell you if I were auditing YOUR social media to see why it’s not working! In today's episode, I'll help you figure out what to ask yourself, analyze and STOP doing asap! It's really one giant glass of what I would tell you (straight up), the questions I would ask you (over a glass of wine), & a few tips to help you build consistency to get REAL RESULTS from social media! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

February 13, 202443 min

54. Sip and Share: Everything I'm Loving Right Now (morning musts, podcast eps, content trends)

GLASS OF LIFESTYLE: What I’m calling my first “Solo Dolo” episode (thanks to Kaitlyn Bristowe). I’m catching you up on what I’m listening to, reading, watching, eating, wearing, and just loving lately! Everything from CEO & mom life to self care and wellness. Listen along to this easy-going episode & find all the links to everything I mention in the show notes. MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

February 6, 202451 min

53. What No One Tells You About Building A Business

GLASS OF ENTREPRENEURSHIP: There’s one thing that no one tells you about starting, building, and running a business… THAT IT’S HARD! That it takes work. That there’s no super secret, magic wand to wave to have a wildly successful business appear out of thin air. And as much as I hate to be the one to tell you - building a business isn’t easy. It takes showing up - even when it feels like, “None of this is working! What’s the point?” It’s taking a hard look at things, putting yourself out there, and continuing to show up even when the going gets tough! In this episode of the Marketing Bar podcast, I’m sharing 3 things you can do to build your business (even in the hard times!) Whether you’re needing encouragement to persevere or you’re just looking to get back to the roots of building / nurturing your business, this episode is for you! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

January 30, 20241 hr 19 min

52. The Secrets Behind Their Success: Hustle Humbly Podcast

In this episode, I’m sitting down with my favorite podcast duo - Alissa Jenkins & Katy Caldwell of the Hustle Humbly podcast! In their chart topping, real estate podcast they come together to chit chat about a wide range of topics - all aiming to help fellow agents run their business professionally, and make the industry more professional as a whole. Not only do they bring so much value about real estate and professionalism, but they have amazing insight about what it takes to start, produce, and monetize a podcast (which is what we’re focusing on in the episode!) Press play to hear our full conversation! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP

January 23, 202428 min

51. Content That Shows, Not Tells

GLASS OF MARKETING: CONTENT THAT SHOWS, NOT TELLS What if talking about your business on social media was fun and came naturally instead of feeling awkward and salesy? What if your captions were like mini letters typed DIRECTLY to your dream real estate clients and your graphics painted a picture of your personality and what it’s like to work with you instead of looking like the real estate handbook you had to study to get your license? What if your marketing actually felt like you, sounded like you and looked like you so that people actually WANT TO WORK WITH YOU.? In this episode, I’m breaking down real examples that put this into action. Specifically a car ad on Instagram that caught my attention and made me watch 5 times! Ready to throw that generic / boring content out the window? Press play on this episode! MARKETING BAR SHOWNOTES TAG ME ON INSTAGRAM GET THE WEEKLY SIP