Marketing 4 Business

Hosted by Scott Wilson

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197

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Jun 2026

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About the show

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

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60 recent

June 10, 202656 min

From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team

She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations.In this Marketing 4 Business episode, Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand, about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netball and basketball, and now leading an organisation that supported more than 1,200 athletes at last year's National Summer Games, Fran has built her career on one simple idea: meet people where they are.Fran shares insights and lessons you can put to work straight away, including:The one question Fran asks herself before selling anything, and why honesty beats any scriptWhy reaching people where they are matters more than the message itselfThe difference between listening to reply and listening to understandWhy the best leaders ask "what did you see?" instead of handing over the answerHow to keep your whole team engaged, not just the players who get on the courtWhat fostering a police dog (and a blunt comment from her daughter) taught Fran about switching offThe two ways people respond to adversity, and the question that changes everythingHow to find work you actually enjoy, without chasing a title or the moneyIf you're a business owner or leader trying to build a team that wants to turn up, sell with honesty, or simply get better at understanding the people around you, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Fran on LinkedIn here Have Fun & Take Action

June 3, 20261 hr 11 min

Why Your Cash Flow Problem Is Actually a Marketing Problem

He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one.In this Marketing 4 Business episode, Scott sits down with Hamish Anderson, business tutor at Te Wānanga o Aotearoa, to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turning over $40 million, Hamish has boiled it all down to one formula and a handful of simple ideas you can put to work today. This is one of those episodes where you will keep reaching for your notepad.Hamish shares lessons you can use straight away, including:The formula every business runs on whether owners realise it or not, and why your cash flow problem is almost never actually a cash flow problemWhy marketing is really just creating noise, and the difference between selling a pen nobody asked for and solving a real problem people will pay forThe coffee van owner who was in tears thinking she owed $40,000 in tax, and what actually turned out to be trueThe single most important moment in any business, and the one asset that matters more than your staff or your gearWhy cutting your marketing in a downturn is the worst move you can make, and how to market for the rebound insteadThe easiest people in the world to sell to, and a hint, it is not your existing customersThe everyday invoicing habit quietly strangling cash flow, traced all the way back to 16th century farmingWhy being relentless and 1% better beats sitting around waiting for one big breakthroughIf you are a business owner trying to grow revenue without burning out, get a real grip on your cash flow, or steal market share while your competitors pull back, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action

May 27, 20261 hr 5 min

He Left School at 15. Now He Runs One of NZ's Most Recognised Brands.

He left school at 15 with no qualifications, and built one of New Zealand's most recognised brands…In this Marketing 4 Business episode, Scott chats with Darren Baker, founder of Mag and Turbo, about what it really takes to build a franchise brand over 30 years in one of New Zealand's most competitive markets. From pumping gas at 12 to owning car events and producing television shows, this is one of those episodes where you will just keep pulling out your notepad.Darren shares insights and lessons you can put to work straight away, including:Why putting an owner-operator behind the counter lifts revenue by 20–30%, every single timeThe business partnership mistake Darren made twice, and what to check before going into oneWhy sponsoring your market is not the same as belonging to it, and how to tell the differenceThe consistent messaging framework that kept Mag and Turbo on the shopping list for 30 yearsHow buying a car event and producing a TV show gave Mag and Turbo something no competitor could touchWhy Darren nearly rebranded the entire business, and how his franchise owners stopped him (and why he's glad they did)The one thing that matters more than money when choosing a new franchiseeWhy locally owned and operated still resonates, especially outside the main centresIf you're a business owner trying to build a brand people trust, grow a team with genuine skin in the game, or figure out how to stand out in a crowded market, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Darren on LinkedIn here Have Fun & Take Action

May 20, 20261 hr 8 min

The Secret Vineyard: How a Covid Side Hustle Became a World-Beating Wine Brand

What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to quietly make a rosé her friends asked for? Apparently, you get New Zealand's first wine company to win bronze, silver, and gold at the International Wine and Spirits Challenge in a single event, and a nomination for best producer in the world.This week, Kim Schofield, managing partner and owner of Dancing Water Wines, joins Scott on the Marketing 4 Business podcast to share one of the most honest, funny, and genuinely inspiring business journeys you'll hear this year. From secretly making her first vintage without telling her husband, to crying on the side of the road in Rangiora during a brutal harvest, to standing speechless when she got the call that she'd been nominated for best wine producer on the planet, Kim holds nothing back.This episode is packed with real business lessons for anyone building something from scratch.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Kim on LinkedIn hereHave Fun & Take Action

May 13, 20261 hr 5 min

Are You Listening to Reply or Listening to Understand? The Leadership Skill Every Business Owner Needs Right Now

Are you really listening to understand, or just waiting for your turn to talk?In this Marketing 4 Business episode, Scott chats with Ali McCormick, communication and leadership expert and co-founder of Discretionary Effort, about the soft skills that make the biggest difference in business. From emotional intelligence and resilience to the kind of team communication that actually drives performance, Ali brings decades of real-world experience as a speech and language therapist, positive psychologist, and leadership trainer to the conversation.Ali shares practical tools and insights you can put to work straight away, including:Why "why" is the wrong question to ask an underperforming team member – and what to ask insteadThe 5-to-1 feedback ratio backed by research that can transform team performance and moraleHow to prepare for a difficult conversation so you don't make things worseThe Values in Action exercise that helps teams understand each other's strengthsWhy avoiding hard conversations isn't neutral – it's actively making things worseWhat resilience really is, whether it can be taught, and how to build it in yourself and your teamThe simple shift from listening to reply to listening to understand – and why it changes everythingIf you're a business owner leading a team (whether that's 2 people or 20) and you want to communicate better, handle tough conversations with more confidence, and build a team that actually works well together, this episode is well worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Ali on LinkedIn here Have Fun & Take Action

May 6, 202653 min

Marketing in a Tough Market: 5 Things You Should Be Doing Right Now

Are you still guessing whether your marketing is actually working?In a world of rising costs, global uncertainty, and tighter margins, the businesses that will come out ahead in 2026 and beyond are the ones that get serious about their marketing (not the ones that pull back).In this episode of the Marketing 4 Business podcast, Scott and Renée sit down to share five practical, no-fluff marketing strategies that every New Zealand business owner can implement right now to grow smarter and stop leaving money on the table.Here's what they cover:Know your numbers – why ROI, lifetime value, cost of acquisition and return on ad spend are the metrics that actually matter (and how to use them as your North Star)Fix your sales bottlenecks – from CRM setup and AI note-takers to response times and messaging that speaks to what customers actually care aboutThe video content strategy anyone can do – how to use AI to find exactly what your audience is searching for, then turn it into a content engine across YouTube, Shorts, Reels and moreDouble down on existing clients – why upselling, referrals and regular communication with your current client base is your lowest cost, highest return growth leverFollow up like you mean it – five ways to stay front of mind with prospects without resorting to the tired "just circling back" emailIf you're a business owner who wants a clearer, more confident approach to marketing in a challenging environment, this episode is packed with real strategies you can start using this week.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Renée on LinkedIn here Have Fun & Take Action

April 29, 202652 min

Entrepreneurship Without a Degree: From School Dropout to Silicon Valley

What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it?In this episode of the Marketing 4 Business podcast, Scott chats with Ben Kepes, Managing Director of Cactus Outdoor and a seasoned tech investor who spent 15 years embedded in Silicon Valley's cloud computing wave. Ben shares what it really means to build an authentic brand, why NZ small businesses are running out of time to get serious about AI, and the philosophy of "holding the line" that has kept Cactus Outdoor's DNA intact for 33 years.You'll hear Ben's take on where AI will hit hardest for NZ small businesses (accounting and law are right in the firing line), why he tells every business owner to spend 30 minutes a day experimenting with AI tools, and how Cactus Outdoor built a cult following without a big budget by staying relentlessly true to who they are.If you're a business owner trying to figure out what AI actually means for your operation, or you want to build a brand that people genuinely love, this episode will give you a lot to work with.Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Ben on LinkedIn hereCheck out Cactus Outdoor hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

April 22, 20261 hr 5 min

How to Work Less and Perform Better: Cognitive Neuroscience for Business Owners

What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset. In this episode of Marketing 4 Business, Scott sits down with Rico Gomez, founder of Neurofit, to unpack the neuroscience behind peak performance and why upgrading the operator is the most overlooked growth lever in any business. Rico shares his personal journey from a marriage on the brink of collapse to discovering cognitive neuroscience, and how he built a program that helped his wife go from suicidal thoughts to loving life in three and a half weeks.You'll learn why decisions slow down under pressure and how fixing the internal operating system can cut a 70-hour workweek to 35 while hitting an annual target three months early. Rico also gets into why tall poppy syndrome and fear of being misunderstood keeps smart NZ business owners invisible, and what his three-stage 12-week rewiring program actually looks like in practice.If you've ever felt like you're hitting a ceiling in business and can't quite name why, this episode will help you see it clearly.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Rico on LinkedIn hereCheck out Neurofit hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

April 15, 20261 hr 10 min

How to Start an E-Commerce Business from Scratch in 2026

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit?In this episode of Marketing 4 Business podcast, Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef), Kristina created something people actually wanted, and then had to figure out everything else.You'll hear how Kristina designed her first products from scratch, why customer feedback became the backbone of everything Arctic Sammy makes, and the mindset that turned every obstacle into a challenge worth solving. They also dig into Shopify, using AI as a thought partner, the real cost of ignoring marketing when you have a great product, and why passion is non-negotiable if you want to last.If you're thinking about starting something of your own, or you're already building and wondering if it's worth the grind, this episode will help you stay in the queue.Download the Local Business AEO Playbook here — a free, step-by-step guide that shows you how to position your business to be recommended by AI.If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereCheck out Arctic Sammy here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

April 8, 202638 min

You Don't Need a Degree. You Need These 10 Books.

You don't need a degree to build a great business. You just need to read the right books.This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.If you're a business owner or professional looking for your next read, this one is worth your time.Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.Books covered in this episode:A Billionaire in Training – Brad SugarsReady, Fire, Aim – Michael MastersonThe 10X Rule – Grant CardoneSecrets of the Millionaire Mind – T. Harv EkerProfit First – Mike MichalowiczThe Barefoot Investor – Scott PapeBreakthrough Advertising – Eugene SchwartzMagnetic Marketing – Dan KennedyYes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & CialdiniBuilding a StoryBrand – Donald MillerBonus reads:The Go-GiverTraction – Gino WickmanWho Not How – Dan Sullivan & Dr. Benjamin HardyIf you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereHave Fun & Take Action