Marketing 101 for Chiropractors

Hosted by Enrico Dolcecore

Business Marketing

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Episodes

174

Latest episode

Jun 2026

Language

EN-US

About the show

Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert , we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!

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60 recent

June 12, 2026Episode 1020 min

How AI Texts Turn Old Patients Into New Appointments

Your next wave of appointments might already be sitting in your spreadsheet. We’re joined by Dan from Flexxable.com to talk about the most overlooked lever in marketing: reactivating the patients and customers you already paid to acquire. If you’re in chiropractic, dentistry, med spas, or any appointment-based business, you’ve probably felt it, people come in once, vanish, and the team goes right back to chasing cold traffic. Dan shares a simple, practical system built for how people actually behave in 2026: stop blasting deals and start with a question. We walk through his two-text SMS framework that can generate shockingly high reply rates, then hand the conversation to conversational AI that books the appointment quickly. The emphasis is on short, clean interactions that get to the calendar fast, because long back-and-forth texting is where leads die. We also get into the operational side: uploading a CSV, using HighLevel, and why this can be live in under 24 hours for many businesses. Then we zoom out to what’s next in AI automation. Dan explains why the best use cases aren’t always “more leads,” but solving the most painful bottlenecks inside a business, like aftercare support, repetitive front-desk questions, and voice AI receptionists that never miss a call. We also touch on privacy realities in healthcare and why transparency matters as voice AI gets eerily smooth. If you want more predictable revenue without doubling your ad budget, hit play, take notes, and share this with a business owner who’s sitting on a dormant list. Subscribe, leave a review, and tell us: what would you automate first in your practice?Get Dan's book here: The Flexxable BookAnd check Dan out on the web:Skool: https://www.skool.com/ai-automation-agency LinkedIn: https://www.linkedin.com/in/danwardrope Facebook: https://www.facebook.com/TheOfficialDanWardrope TikTok: https://www.tiktok.com/@dan_wardrope Instagram: https://instagram.com/danwardrope Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

June 5, 2026Episode 918 min

Stop Chasing Cheap Chiropractic Leads

Cheap chiropractic leads can feel like a win right up until your schedule fills with no-shows, your team burns out on follow-up, and revenue stays flat. We unpack the uncomfortable trend a lot of clinics are seeing: more leads than ever, less money than ever. The problem is not the number on your cost per lead report. The problem is what those leads do next, and whether they trust you enough to book, show up, commit to care, and stay long enough to get results.We walk through why the old discount-ad model weakened after 2022 and what replaced it: trust-based marketing. Patients are overwhelmed by ads and promos, so they research instead. They watch your videos, read your Google reviews, check community groups, and decide emotionally before they ever opt in. That changes everything about chiropractic lead generation, your marketing funnel, and how you should measure success. We focus on cost per acquisition, lifetime value, and the kind of authority you cannot buy.Then we get practical. We share what creates better leads today: consistent educational content built around a few topic clusters, video that accelerates trust, review strategies that capture real transformation stories, community collaboration that builds local credibility, and follow-up systems that move fast with personalized automation. We also explain how AI and platform algorithms now prioritize engagement, watch time, and trust signals over pure ad spend, making cheap ads with weak creative perform worse over time.If you want more patients who value your care, start becoming the most trusted name in your area. Subscribe, share this with a chiropractor who is stuck chasing discounts, and leave a review so more clinics can find the smarter path. What’s the first trust-building asset you’ll create this week?Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

May 29, 2026Episode 824 min

What Happens When Google Chooses The Expert

Your chiropractic website used to be the main thing standing between you and a new patient. Now it’s just one small piece of what Google Gemini and AI search use to decide who gets recommended. If your marketing still sounds like promotions and generic “we treat neck pain” copy, you’re training the algorithm to ignore you. The good news is the reset is real: smaller clinics can outrank massive corporations when we build trust, depth, and consistency the right way. We break down what’s actually changing in local SEO and why “answer engine optimization” is becoming the new standard. We talk through building topic clusters that match the conditions you see every day, creating FAQ pages that AI can read, and writing titles that sound like real patient questions instead of keyword stuffed location phrases. You’ll also hear why depth beats volume, how to use AI tools to find the questions people already ask online, and how to turn that into clear, human education that patients want. Then we get practical about trust signals: review depth (not just five stars), weekly Google Business Profile posts, and video content that AI can transcribe and evaluate by watch time. We also cover entity authority and why consistent branding across every platform builds credibility while inconsistency quietly lowers it. If you’ve been buying generic SEO blogs, posting mostly promos, or avoiding video, this gives you a cleaner path forward that’s built for how people will search over the next two to three years. Subscribe for weekly chiropractic marketing strategy, share this with your team, and leave a review if it helps. What topic cluster are you going to own first?Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

May 22, 2026Episode 724 min

Google AI Just Rewrote Local Search

Google search just underwent its biggest AI shift in decades, and it’s already rewriting how patients find a chiropractor. People are asking longer, more personal questions like “Who’s the best chiropractor for migraines?” or “Who specializes in pregnancy and pediatrics?” and Google is increasingly answering right inside the results. That means fewer clicks, less patience, and a much higher bar for what gets recommended.We walk through what this change really means for chiropractic marketing, local SEO, and your patient pipeline. The old playbook of keyword-heavy pages and generic blog posts can’t keep up with AI that can generate and summarize content instantly. What wins now is authority and trust: consistent education, clear positioning, strong reputation signals, and real-world proof that you help specific people with specific problems. We also break down why your website still matters, but mainly as “source material” that supports what AI says about you.Then we get practical. We talk about optimizing your Google Business Profile with weekly updates, photos, and FAQs that answer the questions patients actually worry about before booking. We explain how reviews function as AI training data, why detailed outcome-based reviews matter most, and how YouTube can become your authority engine when your videos focus on a few core topics your office wants to own locally.If you want to show up in AI Overviews and become the office Google trusts enough to recommend, hit play, take notes, and start implementing. Subscribe, share this with a chiropractor friend, leave a review, and tell us what topic you want your practice to be known for?Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

May 15, 2026Episode 625 min

Meta Ads Work When Trust Comes First

Forty leads and one booking feels like the algorithm is punishing you, but the uncomfortable answer is simpler: people are filling out your form without trusting you enough to show up. We dig into why chiropractors keep “fixing” the wrong thing, chasing more lead volume while their conversion rate and show rate quietly collapse. Meta ads and Google ads are doing their job. The real question is whether your message, your offer, and your patient experience create commitment.We get blunt about positioning: nobody is excited to buy “chiropractic.” Patients buy outcomes like migraine relief, back pain recovery, neuropathy improvement, or getting back to the gym without fear. When you market adjustments, you compete with every $39 special and every clinic that looks identical online. When you build a clear program with a strong unique selling proposition and a real value stack, you stop racing to the bottom and start attracting people who want a plan, not a quick fix.You’ll hear practical strategies for chiropractic marketing that converts, including educational video ads (MRI reviews, X-ray breakdowns, workshops, testimonials), simple funnels that teach before the booking, and why your website and social media content must match the promise of your ads. We also talk retention, reviews, pre-framing calls, and why discounting a well-built plan destroys the very trust you’re trying to earn.If you want better patients without burning money on more traffic, listen through and then pick one focus you can own. Subscribe, share this with a chiropractor who’s stuck on lead volume, and leave a review so more clinics learn how to market outcomes with confidence.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

May 8, 2026Episode 521 min

How Chiropractors Turn Cold Leads Into Booked Visits In 2026

Leads are not the same anymore. In 2026 people screen calls, ignore unknown numbers, and treat most automations like spam, which is why you can be “getting leads” from Facebook ads and still watch them ghost, stall, or shop price. We unpack the real fix: what happens after the opt-in, how fast you respond, and how your team moves a cold lead toward an appointment without sounding pushy or powerless.We walk through the two main lead capture paths chiropractors use right now: Meta lead forms and landing pages. You’ll hear when each one makes sense, why landing pages can warm up the prospect by teaching and filtering, and why common low-cost offers like a $49 new patient exam often create a flood of low-intent leads. Then we contrast that with higher-performing funnels tied to specific problems, including red light therapy and spinal decompression, where the message is clearer and the patient’s motivation is stronger.The core playbook is conversion process. We share a “speed to lead” framework with texts and emails in under 60 seconds plus multiple touchpoints in the first 10 minutes, front desk scripting that asks the right questions, and a pre-frame video that sets expectations and cuts no-shows. On the in-office side, we get real about report of findings, building emotional connection, and having the financial conversation with confidence so patients do not walk out “thinking about it.”If you want better chiropractic lead conversion without spending more on ads, listen through, try the scripts, and build the system with your team. Subscribe, share this with a chiropractor friend, and leave a review so more clinics can stop wasting good leads.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

May 1, 2026Episode 414 min

How Google Reviews Actually Bring Patients In 2026

More Google reviews won’t fix a marketing problem if the reviews are generic and your follow-through is weak. We see clinics with hundreds of ratings still losing patients to competitors with fewer reviews, and the reason is simple: people aren’t buying stars, they’re buying trust. Today we break down what Google reviews actually do for a chiropractic practice, where they stop working, and how to turn them into a system that increases conversions in 2026.\n\nWe walk through how real patients research now: they scan your rating, read a few reviews, then click to your website, socials, and videos to see if your story holds up. We also talk about AI search tools like ChatGPT and Gemini, which summarize clinics using snippets pulled from Google, Yelp, and your website, then send users to your links. If those links don’t match the promise in your reviews, people bounce. That’s why “five-star blank” reviews and vague praise like “friendly staff” don’t differentiate you, and why condition-based specificity matters for both trust and local SEO.\n\nYou’ll get a practical framework for “strategic testimonials” that read like mini case studies: the problem, what didn’t work before, and what changed after care. We also share how to repurpose your best reviews into landing pages, retargeting ads, and short-form videos that build authority fast. Finally, we give you a simple weekly action plan: pick three patients during your morning huddle, guide what they write, then publish those stories everywhere your future patients are paying attention.\n\nIf this helps, subscribe, share it with another chiropractor, and leave a review with the specific results you’re getting from these strategies. What condition do you want your clinic to be known for?Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

April 24, 2026Episode 319 min

Stop Getting Ghosted

Your leads aren’t dead. They’re just doing homework while your follow-up sounds like everyone else’s. When a prospective patient fills out a Facebook or Instagram lead form and then goes silent, it’s tempting to blame “lead quality” or assume Meta ads stopped working. What we’re seeing in chiropractic marketing is a bigger shift: people are overwhelmed by spam texts, spam calls, and spam email, so they hesitate to respond until they trust you.We break down what’s happening behind the scenes after the click. Prospects visit your social profiles, binge videos, read Google reviews, compare you to multiple clinics, and even ask AI tools which doctor looks legitimate. That’s why generic messaging and bargain offers like a $49 special often bring tire kickers. The fix is smarter positioning: condition-specific education, clear authority, and a follow-up system that delivers value before you ask for the booking.You’ll learn a practical video funnel strategy built for chiropractors: create longer YouTube videos on one condition, run short talking-head clips as ads, route traffic to a simple landing page or instant form, then automate text and email follow-up that sends the exact education the lead needs. We also cover a bold pattern interrupt for warmer leads: a quick FaceTime from your CA to break through the noise and create real contact. If you want higher conversion rates and more booked appointments, this is the playbook.Subscribe for more chiropractic advertising and patient acquisition strategies, share this with a clinic owner who’s getting ghosted, and leave a review so more chiropractors can find the show.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

April 17, 2026Episode 222 min

The End Of Chiropractor Near Me

“Chiropractor near me” searches are down 46% year over year, and a lot of clinics are reading that as declining demand. We don’t buy it. What’s really happening is that Google, Gemini, and other AI tools are changing how patients discover care, and the old playbook of chiropractor SEO plus map rankings is no longer enough to protect your pipeline.We walk through the new reality: people search their symptoms and fears first. Think “low back pain when sitting,” “neck pain when I wake up,” “TMJ pain relief,” “bulging disc treatment,” “can a chiropractor make it worse,” and “is chiropractic safe.” On top of that, discovery is fragmenting across TikTok, YouTube, Instagram, Siri, Alexa, ChatGPT, and whatever comes next. If AI answers the question before someone clicks your site, your job is to show up as the trusted answer, not just a nearby listing.We share a simple AEO (answer engine optimization) approach for chiropractic marketing: publish clear answer-based blogs, shoot fast videos that match real search terms, address fear directly, and build social proof that supports “chiropractor before and after” behavior. We also explain why authority signals like reviews matter more than ever, and why focusing on a tight set of conditions can beat trying to cover everything.If this helps, subscribe, share it with a chiropractor who still lives and dies by “near me,” and leave a review so more docs can find it.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business

April 10, 2026Episode 120 min

Stop Blaming Facebook And Text Back Faster

“My ads aren’t working” is usually the wrong diagnosis. When Meta ads or Facebook ads produce leads but your calendar stays empty, the problem is almost always the follow-up system, not the creative. We walk through the exact chiropractic marketing workflow that turns a name and number into a scheduled new patient without spending another dollar on ads.We get specific about speed and sequencing: first contact within five minutes (two minutes is the standard), an instant SMS that confirms a real human is on the other side, then a call, then a second text that gives a clear next step like a booking link or a short video. We also talk about the emotional intelligence behind patient acquisition, because marketing is psychological. The words you use in that first call matter, and a simple question can interrupt the “sales pitch” pattern and start a real conversation.From there we shift to metrics and accountability. Cost per lead is not the scoreboard. We explain how to track cost per scheduled patient, cost per show, and what “conversion” means in a real practice, including why every patient still needs a plan. We close with practical systems: better lead forms to reduce bots, a seven-attempt call process, and an email nurture sequence that keeps you top of mind.Subscribe for more simple, field-tested practice growth strategies, share this with a chiropractor who’s blaming their ads, and leave a review with your biggest follow-up challenge so we can cover it next.Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group hereLearn more at EnricoD.comBook a free discovery call with Enrico to level up your business