Marketing 101 for Chiropractors

Hosted by Enrico Dolcecore

Business Marketing

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Episodes

193

Latest episode

Oct 2026

Language

EN-US

About the show

Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert , we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!

Listen to episodes

60 recent

October 30, 2026Episode 3028 min

Profit Over Volume

A practice can look wildly successful on paper and still leave you staring at the bank account wondering where the money went. We talk about the uncomfortable gap between revenue and profit, and why collecting a million dollars a year does not automatically create a “million-dollar practice” that builds wealth for the owner. We walk through a simple breakdown of where that money typically goes: payroll and benefits, facility costs, marketing spend, equipment and operations, and the software subscription stack that silently grows every quarter. Then we get real about the metrics that actually matter, like operating margin, cash flow, collected per visit, and case value. If your collections doubled but your expenses tripled, would you call that success? We also dig into the five profit killers we see over and over in chiropractic businesses: paying for roles without clear productivity, running marketing without financial accountability, drowning in CRMs and apps, buying “shiny” tech without calculating total ownership cost, and operating without a financial dashboard. Finally, we lay out practical steps to tighten the ship: know your break-even point, reduce schedule gaps, track your funnel from lead to closed care plan, delegate with accountability, and automate “pay yourself first” so your personal wealth grows even when the month feels tight. If you want a chiropractic practice that supports your life instead of consuming it, hit play, share this with a colleague who needs it, and subscribe plus leave a review so more chiropractors start measuring profit like a CEO. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

October 23, 2026Episode 2927 min

Fix The Patient Journey Leaks

Your ads might be doing their job, and your practice might still be losing. We hear chiropractors say Facebook ads do not work, Google ads are too expensive, or their marketing company is not delivering patients, but the harder truth is this: leads can click, call, and fill out forms while your schedule stays light if your conversion system is leaking. We break the patient journey into trackable steps: lead, booked, showed, started care, and retained. Then we pinpoint the five biggest leaks that quietly destroy chiropractic practice growth. We talk about why “cheap leads” and discount offers often attract shoppers, how to measure cost per acquired patient instead of cost per lead, and what to change in your messaging so the right people raise their hand. From there, we move to the front desk, because the moment the phone rings your marketing is now the person answering it. You will hear practical language for common questions, simple ways to lead the call, and why recording and reviewing new patient calls can transform your booking rate. We also tackle the no-show problem with better pre-visit communication, clear expectations, timely reminders, and the power of a quick virtual consult to build trust. Finally, we cover care acceptance, report of findings clarity, transparent pricing, and retention follow-up so patients do not vanish after the first few visits. If you want better chiropractic marketing results without throwing more money at ads, this is the internal system to fix first. Subscribe, share this with a chiropractor who is blaming their ads, and leave a review so more practices can plug the leaks and serve the right patients. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

October 17, 2026Episode 2834 min

How Chiropractors Win The New Patient In 2026

Patients in 2026 don’t behave like patients in 2016. They move fast, they show up with half-formed beliefs from the internet, and they make decisions based on how smooth your process feels before they ever trust your clinical recommendations. That’s why we brought in two of our favorite voices in chiropractic coaching, Mike and Dave, to talk about the real “new patient mindset” and what to do about it right now. We dig into the biggest conversion killers we see in chiropractic marketing and new patient intake: slow response times, long forms, front desk interrogations, and a failure to uncover what the patient thinks is happening. Mike lays out simple questions that expose expectations and help you close the gap between “I pulled a muscle” and an appropriate care plan, without turning the first visit into a lecture. Dave brings the fire on screenings and language, including the principle that drives follow-through: no why, no comply. You’ll also hear why spinal screenings, workshops, and community talks are not outdated. They’re often the best way to build trust, educate without pressure, and attract the kind of patient who stays for wellness care. We connect it all to systems, retention, and accountability, including how coaching keeps the back end tight so your leads actually become lifetime patients. If you want better chiropractic practice growth, stronger retention, and a marketing engine you can repeat, listen through and take notes. Subscribe, share this with a chiropractor who needs a reset, and leave a review with your biggest takeaway. What’s the one step in your new patient process you’re going to speed up this week? Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

October 9, 2026Episode 2724 min

Build A Sales System That Runs Without You

Your ads can be performing and you can still feel broke, stressed, and confused about where the patients went. We dig into the uncomfortable truth most chiropractors avoid: your team is selling for you at every step, and if the process is inconsistent, your “marketing problem” is really a conversion problem hiding in plain sight. We walk through how to diagnose leaks across the entire chiropractic sales funnel, from lead response time to scheduling, show rate, case acceptance, retention, referrals, and reactivation. You’ll hear why tracking only “new patients” is not enough, how to map each conversion point on a simple spreadsheet, and how one honest voicemail to a patient who disappeared can reveal the real reason you’re losing ideal cases. Then we get practical about scaling: assign every key number an owner, tighten speed to lead with smart automation, and train your front desk with frameworks and scripts that sound human. We also cover role play, call recording reviews, and how to follow up consistently without crossing the line into pressure or harassment. The goal is a sales culture that stays ethical, clear, and confident while your practice grows beyond the doctor doing everything. If you want a Monday-morning plan your whole team can execute, hit play, share this with your staff, and then subscribe and leave a review so more chiropractors can stop leaking leads and start running a tighter practice. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

October 2, 2026Episode 2630 min

Stop Selling At The Money Talk

If you’re a chiropractor who cringes at the word “sales,” we get it, but avoiding it doesn’t help your patients say yes to the care they actually need. We dig into a practical truth: the sale doesn’t happen when you slide the fee sheet across the table. Case acceptance is built from the very first touchpoint, and if you try to rescue the whole conversation during the financial presentation, you’re already behind. We walk through the full patient journey from contact to consult to discovery to exam to report of findings to recommendation to investment to decision and follow-up. The biggest unlock is discovery: most of us start teaching too early. We talk about asking better questions, finding the emotional why, and using silence as a strength instead of filling space with more explanations. Patients may show up with back pain, but they decide based on what that pain is costing their life, their sleep, their work, and their family. Then we get tactical on clarity and confidence. Your exam should confirm, not confuse, and your report of findings should keep returning to three anchors: what did we find, why does it matter, what do we recommend. We also cover how to present the investment without apologizing, how to handle “I need to think about it” as useful information, and why a real follow-up system for undecided patients is a missed opportunity in many chiropractic practices. We close by zooming out to the bigger picture: your whole office sells, from the phone to billing to follow-up, and next week we’ll build that team-wide sales culture without turning your clinic into a used car dealership. If this helped, subscribe, share it with a chiropractor friend, and leave a review with the one question you’re going to ask on your next consult. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

September 25, 2026Episode 2527 min

Chiropractors Are Salespeople

“I didn’t go to chiropractic school to become a salesperson.” We get it. But if patients don’t say yes, the doors eventually close, and nobody gets helped. So we’re saying the quiet part out loud: chiropractors are salespeople, and the ones who thrive are the ones who learn how to communicate value with clarity and integrity, especially when wallets are tight and every decision feels heavier. We dig into why “I just educate patients” is not enough for real case acceptance. Knowledge is not a decision, and drowning people in anatomy, charts, X-rays, and doctor language can actually lower trust. Instead, we redefine sales as building a bridge between two experts: the patient who knows their life and the doctor who knows chiropractic. That bridge is built in dozens of small moments, from the first phone call and front-desk tone to how well you listen before you ever recommend a care plan. Then we give you a practical framework you can apply immediately: problem, impact, desire, solution, value, decision. You’ll hear exactly why the order matters, how to ask better questions that uncover what the patient really wants back, and how to avoid the common mistakes that derail conversions, including overtalking, presenting treatment before value, getting weird about money, and treating “I need to think about it” like rejection. We also draw a hard ethical line: great sales creates clarity, not pressure, and sometimes the right answer is no. If you want better patient communication, higher conversion, and a healthier chiropractic practice built on care plans that make sense, hit play. Subscribe, share this with a chiropractor friend, and leave a review with the biggest objection you want us to tackle next. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

September 18, 2026Episode 2427 min

How Chiropractors Can Win AI Search

Google used to hand patients a page of options and make them do the homework. Now AI assistants are doing the homework for them, and that changes everything for chiropractors. When someone types, “I’ve had sciatica for six months, I’m in Pittsburgh, I want to avoid surgery, who should I see,” ChatGPT or Gemini may return only two or three names. If you’re not on that shortlist, you’re not in the conversation. We walk through what AI is really looking for: evidence it can verify. That means your practice shows up consistently across the web with the same name, address, phone, hours, and services. It means your Google Business Profile and directory listings are clean, your old locations are fixed, and your reputation is backed by reviews that tell real stories instead of empty five-star blurbs. It also means your website stops sounding like every other templated chiropractic site and becomes the clearest resource for the problems you actually want to treat. Think deep condition pages for sciatica, herniated discs, spinal decompression, pregnancy care, pediatrics, migraines, and more, written to answer the exact questions patients ask. We also get tactical: a simple check to make sure OpenAI’s crawler is not blocked from your site, plus a 15-minute “ChatGPT visibility audit” you can run today to see which sources and competitors AI is citing. We end with a strong warning about anyone promising guaranteed “ChatGPT rankings,” and a look ahead at the emerging world of advertising inside ChatGPT. Subscribe for next week, share this with your web person, and leave a review if you want more practical marketing plays like this. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

September 11, 2026Episode 2321 min

If Patients Cannot Tell You Apart, They Will Shop Price

If you removed your logo, your name, and your city from your website, would anyone still recognize it as yours or would it blend into the sea of “root cause” and “personalized care” promises? That one thought experiment reveals why chiropractic marketing can start to feel like a commodity and why patients end up comparing the only things they can quickly measure: price, convenience, location, and reviews. We get brutally practical about differentiation for chiropractors. Patients do not wake up wanting spinal decompression, laser, shockwave, or even an adjustment. They want the transformation: sleeping without pain, getting through a pregnancy comfortably, lifting a grandchild, golfing again, avoiding surgery, and feeling normal. When we market tools instead of outcomes, we train people to shop “adjustment vs adjustment,” and discounts become the default strategy. Intro offers can work tactically, but cheap cannot be our identity because you cannot win a race to zero. Then we lay out three clear positioning strategies you can build your brand around: own a problem, own a process, or own a philosophy. We also talk about how AI-generated content is about to flood local search and social feeds with polished, generic marketing, which makes original perspective, real methodology, and a clear point of view more important than ever. By the end, you will have a set of questions to pressure-test your positioning, plus a direction for building a chiropractic website and marketing message that patients instantly understand. If this helps, subscribe for more strategies, share it with a chiropractor who is stuck in discount marketing, and leave a review so more practices can stop competing on price. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

September 4, 2026Episode 2219 min

What If Your Best Marketing Budget Was One Transformation

A free care giveaway can be a gimmick, or it can be the smartest chiropractic marketing system you build all year. We’re testing a campaign that sponsors one person for a complete spinal rejuvenation program, not a cheap exam special, not a single adjustment. The goal is to create a documented transformation story around chronic back pain, disc issues, and sciatica, while building real trust in the community and generating a pipeline of qualified patients who want a structured care plan. We walk through how to position the offer so it’s about outcomes and purpose, not price tags, and why true pro bono care matters when you’re thinking about anti-kickback rules and discounted care concerns. Then we get tactical: build an application instead of a lead form, keep it HIPAA-aware, use a landing page, and route everything into a CRM so you can automate follow-up and avoid drowning in email replies. Along the way, we explain how the “application bucket” becomes marketing intelligence that tells you what your market is actually suffering with right now. From promotion to deadlines to the announcement, we treat this like an event, not a random Facebook ad. We also break down the content plan: simple testimonial videos at key milestones that can fuel months of social media marketing, email marketing, and referral conversations. If you want a campaign that gets attention, builds trust, and creates consistent practice growth, this is your playbook. Subscribe, share this with a colleague, and leave a review with the campaign idea you want to test next. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

August 28, 2026Episode 2130 min

The Chiropractor Recall Playbook For Fast Reactivations

You don’t have a lead problem. You have a follow-up problem, and your biggest opportunity is already inside your patient database. We’re talking about recalls and patient reactivation for chiropractors: why so many docs avoid it, why patients often wait for the call, and how a warm lead can outperform cold traffic from Facebook ads or Google ads with a fraction of the cost. We walk through the real reasons people disappear, from feeling better and getting busy to the quiet guilt of missing appointments and not wanting to “face” the office again. Then we get tactical with a simple segmentation plan (30 to 90 days, 3 to 12 months, 1 to 3 years, and even 3+ years) and the exact outreach that moves each group. You’ll hear practical scripts for phone calls, one-to-one texts that get replies, and email marketing that works because it feels considerate, not salesy. We also cover voicemail drops, direct mail reactivation, and why you should highlight what’s new in your practice instead of just saying “we haven’t seen you.” We finish with the system that makes all of this convert: send people to a booking link or calendar page, track every response in a CRM pipeline, and respond fast with autoresponders or an AI texting assistant that offers two concrete appointment times. If you want more consistent reactivations and better patient retention, this is the playbook to put into action Monday morning. Subscribe, share this with a chiropractor friend, and leave a review so more practices can stop paying for strangers while past patients are waiting to come back. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business