Marketing 101 for Chiropractors

Hosted by Enrico Dolcecore

Business Marketing

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Episodes

183

Latest episode

Aug 2026

Language

EN-US

About the show

Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert , we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!

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60 recent

August 21, 2026Episode 2023 min

From Door Knocking To 24 Clinics

Waiting for patients is the fastest way to feel stuck, even when you’re a great chiropractor. We bring on Corey Malnikov of Palmer Care Chiropractic, a builder who has helped grow to 24 clinics, to break down what actually creates momentum when you’re starting from zero and what it takes to scale without the wheels falling off. We talk through the gritty early days: graduating in 2005, opening a practice with more confidence than clarity, and learning the hard truth that purpose needs a pipeline. Corey shares the grassroots marketing moves that still produce patient acquisition today: door knocking with a simple survey, direct outreach, and health screenings placed where ideal patients already spend time. He explains why getting out in the community isn’t just about leads, it’s communication training that makes every consult and report of findings sharper. Then we jump to 2026 chiropractic marketing, where the playbook is “everything,” done with consistency. We cover postcards that still win in certain geographies, lunch and learns coming back strong, local search, and how “feeding AI” with clear websites and FAQs may be the new local SEO. We also dig into marketing paralysis, why people quit too early, and why AI discovery is likely to get monetized just like Google. Corey closes with a simple operator’s rule: know your new patient number, reverse engineer where they come from, and track it before the month slips away. Subscribe for more chiropractic practice growth strategies, share this with a doc who needs momentum, and leave a review with your biggest marketing question. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

August 14, 2026Episode 1817 min

AI-Proof Your Chiropractic Practice

AI is not coming for your adjustments. It is coming for the parts of your chiropractic business that patients already hate: missed calls, slow texting, clunky scheduling, and the two-day follow-up that turns a “maybe” into a “never mind.” We zoom out from shiny tools and talk about the real shift happening right now in chiropractic marketing and practice growth. If you rely on outdated systems, AI will make your competitor feel faster, smoother, and easier to trust. We break down the biggest myth: AI is not a robot doctor, it is a productivity multiplier. That shows up in an AI receptionist that handles texts and after-hours calls, automated booking and reminders, AI summaries that keep your team aligned, and call recordings that turn into coaching so every conversation improves. We also cover how an AI marketing assistant can cut content creation time dramatically, and how using AI to build SOPs protects your clinic when staff turnover happens and knowledge walks out the door. Then we draw a hard line on what never gets automated: empathy, touch, clinical intuition, leadership, and trust. Patients do not choose you because you have AI. They choose you because they believe you. We also call out common mistakes like trying to automate everything, copying and pasting without fact-checking, sounding robotic, and treating AI like a marketing strategy instead of a tool. We close with a clear challenge: pick one AI improvement to implement in the next seven days, then share what you learn. If this helped, subscribe, share it with another chiropractor, and leave a review so more practices can build smarter systems without losing the human side. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

August 7, 2026Episode 1827 min

Your Practice Grows Faster When Your Front Desk Leads

Your next wave of new patients might not be on Facebook or Google at all. They might already be sitting in your CRM, already called once, already raised their hand and then disappeared somewhere between the first “Hello” and walking through your door. We get brutally practical about chiropractic marketing and the part most offices ignore: front desk conversion. I break down why the fastest-growing practices aren’t always the ones with the best ads, SEO, or websites. They’re the ones that convert the opportunities they already have by protecting trust at every touchpoint, especially the phone call. We run the math on lifetime patient value so you can see what one missed call is really worth, then use that number to change how you train, coach, and measure performance. You’ll hear the seven front desk mistakes that kill bookings: low energy, talking instead of guiding, getting trapped by price shopping, lack of urgency, weak follow-up, poor appointment confirmation, and letting cancellations disappear without a save. We also talk systems that make this easy, including a simple nurture sequence (call, text, email, repeat), fast response time that keeps motivation high, and ways to use your CRM automations without sounding robotic. Want a reality check? I even offer a “secret shopper” phone call to help you hear what patients hear. If this helps, subscribe, share it with another chiropractor, and leave a review so more practices can stop leaking new patients at the front desk. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

July 31, 2026Episode 1718 min

Why Chiropractic Leads Disappear After They Book

You spend real money to generate chiropractic leads, you see the appointment get booked, and then it happens again: silence. That gap between “form submitted” and “patient arrives” is where most clinics lose momentum, trust, and revenue, and we’re calling it out for what it is: a follow-through problem, not a “bad lead” problem. We share what the highest performing chiropractic practices do differently to prevent patient ghosting and appointment no-shows, starting with speed to lead. You’ll hear how fast, personal communication changes a prospect’s emotional commitment, why a generic confirmation text can create anxiety, and how a short doctor welcome video plus a simple new patient guide can remove uncertainty. We also explain why sending a YouTube link beats sending large video files, and how small wording tweaks in texts and emails can make patients feel seen before they ever walk in. From there, we zoom out to the full patient experience: why your front desk team is your sales team, how one shaky phone call can kill a care plan, and how to keep retention high after visit one by celebrating progress and reviewing wins. We wrap with practical reactivation workflows for missed visits and the key chiropractic marketing metrics to track: lead-to-booking, booking-to-show, and show-to-care-plan. Then we challenge you to mystery shop your own practice and fix the friction points that quietly cost you patients every week. Subscribe for more chiropractic marketing systems, share this with a practice owner who’s tired of ghosting, and leave a review with your biggest follow-up bottleneck so we can tackle it next. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

July 24, 2026Episode 1621 min

Trust Wins New Patients

Two chiropractors can offer the same new patient special, run the same Meta ads, and collect five-star reviews, yet one books 20% of leads while the other books 50%. That gap isn’t magic and it isn’t the adjustment. It’s trust, and it shows up long before someone ever meets us in person. We walk through how patient behavior has changed in the digital age: people research everything. They check your Google reviews, your website, your Instagram, your Google Business Profile, and sometimes even the exact equipment in your office. If they find vague claims, stock photos, outdated pages, or anything that feels inconsistent, doubt creeps in and bookings drop. We also share a practical lesson from selling red light therapy, where patients compared devices online and used AI tools to judge quality, safety, and credibility. Then we map the full patient journey that turns attention into appointments: the ad or referral, the landing page, booking and confirmations, reminder sequences, phone scripts, and the first five minutes at the front desk. We cover trust builders that actually work, like real visuals, doctor videos, office walkthroughs, team introductions, testimonials, and consistent branding across platforms. We also call out trust killers that quietly cost you revenue, including slow response times, generic auto replies, confusing prices, staff who don’t know the offer, and weak follow-up. If you want more booked appointments from the leads you already generate, run the trust audit challenge and fix the friction points fast. Subscribe, share this with a chiropractor who needs it, and leave a rating and review so more clinics can build trust the right way. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

July 17, 2026Episode 1527 min

The Chiropractic Recall Ladder That Reactivates Patients

If every ad account got shut off tomorrow, could your chiropractic practice still grow, or would your pipeline go silent? We challenge that fear head-on by looking at the most overlooked growth engine in chiropractic marketing: the database you already own. Most clinics have hundreds or thousands of past patients and leads sitting in their CRM, EHR, DMs, workshops, and website forms, and the real problem is not “no demand” but no system to wake that list up. We break down why patients actually stop coming in, and it is rarely because they hated care. Life gets busy, pain fades, reminders stop, and people drift. That’s why we focus on reactivation, not selling. You’ll hear a clear, repeatable “recall ladder” you can run quarterly: friendly text check-ins, educational emails, personal phone calls, doctor video touches, and even old-school mail that still gets opened. We also talk about how to teach care frequency in a way patients understand, so a wellness check feels normal instead of random. Then we zoom out into the systems that make this sustainable: annual wellness recalls, birthday marketing, family recall prompts that spark real conversations, and referral scripts that fit naturally into table talk. We close with the practical backend: segmentation that prevents embarrassing blasts to active patients, a simple monthly reactivation calendar, and automation tools that support relationships instead of replacing them. Subscribe, share this with a chiropractor who’s stuck on ads, and leave a review so more clinic owners can build growth that lasts. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

July 10, 2026Episode 1421 min

How Regenerative Medicine Turns Your Clinic Into A Scalable Practice

Your practice can look “successful” and still be quietly breaking you down. We sit down with Dr. Josh Chambers, a Tennessee chiropractor who went from seeing 100 to 160 patients a day to building a more sustainable, scalable model by integrating regenerative medicine and smarter systems. The big idea is not doing more work it’s building a practice that helps more people without requiring you to carry everything on your own body and schedule. We get real about what actually stops chiropractors from scaling functional medicine and regenerative medicine: lack of confidence, unclear workflows, and “dabbling” without committing to a repeatable system. Josh walks through how he approached regenerative therapies like PRP, stem cells, exosomes, and newer options like A2M, plus how to talk about these services in plain language so patients understand what they’re choosing. We also dig into team structure, including delegating the right tasks to the right clinicians, and why staff buy-in matters when you’re changing the way your clinic runs. Then we hit the unglamorous truth that makes or breaks growth: marketing. Even the best outcomes do not matter if you don’t have people coming through the door. We connect the dots between patient education, lead flow, and building a true “pillar” service line that supports your chiropractic foundation rather than distracting from it. If you’re on the fence, this conversation gives you a clear lens for deciding what to add, how to systemize it, and how to scale it with less stress. Subscribe, share this with a chiropractor who needs it, leave a review, and check out eliteregen.org for the program Josh built. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

July 3, 2026Episode 1321 min

Your Clinic Is A Content Gold Mine

Most chiropractors don’t have a “creativity” problem. They have a system problem. When you rely on a rare viral hit, you run out of content, your Meta ads fatigue, and you’re back to wondering what to post. We’re fixing that with a simple, repeatable weekly content machine built for real clinics, real schedules, and real patients. We walk through why Meta rewards volume and why your audience rewards consistency, then show how your practice is already a content gold mine. Every question about sciatica, neck pain, headaches, neuropathy, shoulder pain, and knee pain can become a scroll-stopping video. Every explanation you give can become education that builds trust. Every win can become proof through testimonials and reviews. And yes, people also need to see you, your team, and your behind-the-scenes personality so they feel safe choosing you as their doctor. You’ll get the five content pillars we use to keep everything organized: pain, education, proof, personality, and promotion (and why promotion should stay under 20%). Then we lay out the practical workflow: film with your phone, capture one patient story, and use AI tools like ChatGPT or Claude to repurpose that single recording into blog posts, emails, captions, and multiple Meta ad variations. We also explain how clipping tools like Opus Clip can turn long videos into dozens of Instagram Reels and YouTube Shorts, so one recording can fuel weeks of chiropractic marketing. If you want more leads without burning out on content, hit play, steal the framework, and put it on your calendar. Subscribe, share this with a chiropractor friend, and leave a review so more clinics can build a marketing engine that actually lasts. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

June 26, 2026Episode 1225 min

Stop Turning Off Winning Meta Ads

The fastest way to waste money on Meta ads is also the most common: you see your cost per lead tick up and you shut everything off. We’re not doing that anymore. Dr. D breaks down what ad fatigue really is, why it’s less common than most chiropractors think, and how to tell the difference between normal Facebook auction volatility and an ad that’s genuinely dying. We dig into the KPIs that actually explain performance: click-through rate (CTR) as the clearest signal of whether your creative still earns attention, cost per click (CPC) trends that quietly reveal fatigue before leads collapse, and why you should measure patterns over weeks instead of obsessing over a single bad day. We also talk frequency, but with a modern AI-first view: higher frequency is not automatically bad if results stay healthy, especially in warm audiences and retargeting. Then we get practical with creative strategy for chiropractic marketing. Images fatigue fast, video can last for months, and the first three seconds of your video often burns out before your offer ever does. You’ll hear what to replace first, how to rotate new images, hooks, headlines, and videos without nuking your whole campaign, and a simple “three videos, three images, three headlines, three texts” system that gives Meta the options it loves while keeping your best offer consistent. Subscribe for more chiropractor marketing playbooks, share this with a clinic owner who keeps panic-pausing ads, and leave a review with the KPI you want us to break down next. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business

June 19, 2026Episode 1121 min

Convert More Chiropractic Leads

Your cost per lead can look “healthy” while your schedule quietly empties out. If you’re pulling 30 to 50 chiropractic leads a month and still hearing crickets, dealing with price shoppers, or watching no-shows crush your ROI, the problem usually isn’t Meta ads. It’s the conversion process you’re using after the lead comes in, and in 2026 that process has to look different. We walk through the modern chiropractic lead conversion system that high-performing clinics use right now: rapid multi-touch follow-up that creates connection (not just more texts), automated voice drops, and short doctor video SMS messages that instantly build trust. Then we fix the most common front desk mistake I hear on recorded calls, pushing to schedule too early, and replace it with micro-commitment scripting that gets patients talking about their pain first. We also dig into the biggest profit leak for most practices: no-shows. You’ll hear a practical appointment confirmation flow that makes patients feel expected, including welcome videos, “what to expect,” condition-specific success stories, and a simple GPS link that removes last-minute friction. We finish with what to track beyond lead volume: lead to contact, contact to appointment, appointment to show, and show to start care, plus benchmarks you can use to spot exactly where patients drop off. If you want more bookings without buying more leads, hit subscribe, share this with your team, and leave a review so more chiropractors can stop guessing and start converting. Send us Fan Mail Join Marketing 101 for Chiropractors Facebook Group here Learn more at EnricoD.com Book a free discovery call with Enrico to level up your business