Marketers of the Universe: A digital marketing podcast

Hosted by Brew Digital

Business Marketing

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Latest episode

Aug 2026

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EN-GB

About the show

We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company. This is one marketing secret you won’t be ashamed to share!

Listen to episodes

53 recent

August 21, 2026Episode 5236 min

How small changes to your customer touchpoints can drive measurable revenue growth

If your executive team only cares about pipeline growth, presenting them with high ad impression numbers is a quick way to lose your budget. Gathered around the virtual studio table, Haydn Woods-Williams, Tom Inniss, and Rich Harper tackle the growing disconnect between creative marketing campaigns and boardroom expectations. They share why modern B2B marketers must stop acting as passive order-takers and start taking continuous cross-departmental optimisation seriously. This session provides a transparent look at how the team approaches user behaviour analysis at Brew Digital. From evaluating the transparency of free-trial signups to restructuring multi-tiered B2B subscription models, they provide a clear blueprint for turning underperforming digital assets into high-converting revenue drivers. You will leave with a practical understanding of how to audit your own customer journey, eliminate channel silos, and replicate the exact strategy that achieved a 300% membership increase for a major professional society Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

July 22, 2026Episode 5239 min

Crucial questions to ask your agency about their AI policies and pricing

If you ask a standard AI platform to write a comprehensive B2B marketing strategy, it will deliver something that looks technically correct but remains entirely bland. In this in-person episode, our Digital Marketing Team Lead, Haydn Woods-Williams, speaks with Managing Director Gareth Llewellyn and Head of Digital Marketing Services Rich Harper about the limitations of algorithmic thinking. They discuss why automated tools struggle to provide genuine creative options or understand the distinct nuances of your ideal customer profile. The conversation ranges from personal experimentation with fitness programming and DIY to the high-stakes world of enterprise software specification. The team highlights the clear red flags that indicate an agency is using automation lazily, such as unedited text formats and hidden commercial margins. Listen to the full episode to discover how a balanced, human-centric approach to technology can elevate your digital performance without exposing your business to legal or strategic risks. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

July 8, 2026Episode 5139 min

How to choose a digital agency that actually grows your business

Many B2B companies find themselves trapped in a cycle of hiring and firing agencies because the initial chemistry failed to translate into tangible growth. Gathered in person for this episode, Digital Marketing Team Lead Haydn Woods-Williams, Managing Director Gareth Llewellyn, and Head of Digital Marketing Services Rich Harper dissect what it actually takes to build a successful agency relationship. They discuss why natural rapport and shared values are just as important as technical capability. We break down actionable vetting strategies, including how to perform old-school due diligence like checking financial stability and speaking directly to reference clients. Whether you are considering a single full-service agency to manage your strategy holistically or looking to inject bold, consumer-style creativity into your B2B campaigns, this episode provides a clear roadmap for your next selection process. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

June 24, 2026Episode 5033 min

How to protect your marketing strategy when search traffic drops

A sudden platform shift, such as the rollout of Google’s AI Overviews, threatens to wipe out your search traffic just six months into a carefully planned campaign. Do you scrap everything and start again, or do you hold your nerve? When algorithms change and website traffic drops, the pressure from senior management to abandon your long-term plan can be immense. In this episode of Marketers of the Universe, Brew Digital Content Marketing Manager Tom Inniss puts our usual host, Digital Marketing Team Lead Haydn Woods Williams, in the hot seat to unpick the crucial need for stategic patience while remaining tactically nimble. Haydn breaks down why knee-jerk reactions often destroy long-term growth and explains how a well-researched strategy should directly guide your tactical adjustments. Tom and Haydn discuss the realities of the lengthy B2B buying cycle, how to align your tactical metrics with C-suite expectations, and why keeping your objectives remarkably simple is the best way to safeguard your success. If you face pressure to deliver immediate results following unexpected platform updates, this conversation will help you diagnose what is actually working and what needs a complete rethink. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

June 10, 2026Episode 4930 min

Stop buying boosts like a lazy marketer

With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacutan-Jardim De Oliveira, to challenge the idea that your social strategy needs a massive ad budget to survive. While it is tempting to simply boost posts to combat declining engagement, Debbie argues there is a smarter way to build an audience. She explains why forcing your brand into private channels like Slack or WhatsApp is a misstep, how to harness the massive organic reach of genuine brand advocates, and why your organic and paid marketing teams need to stop competing and start collaborating. If you are tired of paying rental fees to social platforms, this episode provides a clear strategy for building an authentic community you actually own. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

February 25, 2026Episode 4830 min

Can B2B social media finally ditch the bots for authentic engagement?

In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative collaborator rather than a replacement for genuine brand personality, and don't be afraid to experiment and play with your posts. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

February 11, 2026Episode 4735 min

AIO: Stop chasing clicks and start building authority

In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO). As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand authority? What we cover in this episode Defining AIO: We explore whether AI Optimisation is a brand-new technical discipline or an essential extension of traditional SEO that focuses on how Large Language Models (LLMs) interpret, analyse, and compose information. The shift in search behaviour: With reports suggesting organic Google traffic referred to websites dropped by 33% last year in the US, we discuss if the "era of 10 blue links" is psychologically over for the consumer. Optimising for LLMs: ShinRoo explains why clear structure, topical authority, and entity-based content are now more critical than simple keyword density. The death of "vanity metrics": Rich argues why marketers must move away from measuring clicks in isolation and start talking the language of the board—focusing on pipeline, revenue, and brand perception. Query Fan Out and content strategy: How to capture the secondary questions AI systems generate when breaking down a single user prompt into multiple sub-queries. The future of content: Why "the middle is dead" and why your strategy must pivot from high-volume "churn" to high-value, authoritative contributions to the web. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

January 28, 2026Episode 4631 min

Why your B2B attribution model is probably flawed

Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe , Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys . While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you understand their context . We move past the search for a magical "light switch" moment to look at how consistent touchpoints drive revenue over time. In this episode, we discuss: The limitation of models : Why attempting to attribute a sale to a single interaction is often like trying to pinpoint the exact moment a child becomes a professional dancer. Setting the right window : Michele uses the "broken fridge" analogy to explain why you must adjust your expectations based on the urgency and length of the buying cycle. Aligning teams : Why separating "sales leads" from "marketing leads" is counterproductive, and how to use your CRM to build a unified view of the customer. The dark funnel : How to infer the impact of untrackable channels, like word-of-mouth, by looking at correlations in brand search and organic traffic. Whether you are reporting to the C-suite or trying to optimise your next campaign, this episode provides a grounded approach to one of marketing’s most complex subjects. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

January 14, 2026Episode 4538 min

Advanced LinkedIn strategies for smarter B2B growth

If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline. We start by tackling the single biggest mistake experienced marketers make: judging success too early. Michele breaks down the realistic learning windows required for the platform, explaining why hitting 30 conversions or 10,000–30,000 impressions is a far more reliable stabiliser than gut instinct. We also get practical about spotting immediate red flags in ad accounts—like attempting to reach audiences of 8 million people without the budget to match. Key discussion points include: Rethinking targeting : We discuss "reverse mapping"—starting with the problem your solution solves and working backwards to identify the users and buyers. The CPC vs. LTV debate : Why a high cost-per-click isn't necessarily a negative if you are measuring against Customer Lifetime Value (CLV) rather than last-click attribution. Creative structure : How to utilise the new LinkedIn account structure (campaigns housing multiple ad groups) to ensure your tests share budget and learnings effectively. Authentic thought leadership : Why we need to move away from the "5 AM wake up" grindset influencers and create leader ads that are actually helpful and human. If this episode helped you rethink your LinkedIn strategy, follow the show, share it with a colleague, and leave a quick review. What’s the one tactic you’ll test first? Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

December 29, 2025Episode 4456 min

We review our 2025 predictions & map the playbook for 2026

Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank. We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot from headline feature to back‑office multiplier, the risks of "AI‑flavoured sameness", and how to set guardrails so your team ships faster without losing credibility. On the search front, we tackle zero‑click reality, Google’s improving AI answers, and the rise of "search everywhere"—from ChatGPT and YouTube to Reddit and social feeds—plus what it means to optimise for citation, not just blue links. The platform map got messy, too. Threads found momentum under Meta’s umbrella, X consolidated into narrower communities, and Reddit emerged as a powerful, high‑intent channel for B2B discovery and ads. Through it all, the constant was strategy: clear objectives, honest metrics, and the discipline to show up with a consistent voice. We close with sharp 2026 bets from the team—more social search, thought leader ads outperforming brand pages, and a market that rewards human‑led marketing over AI autopilot. If this resonates, follow the show, share it with a teammate who cares about what works, and leave a quick review to help others find us. If you are socially minded, you can find us on Instagram and LinkedIn. Drop a message and tell us: what will you stop doing in 2026? Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com