Marketers of the Universe: A digital marketing podcast

Hosted by Brew Digital

Business Marketing

Website RSS feed

Episodes

Latest episode

Jun 2026

Language

EN-GB

About the show

We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing movements, and brimming with ideas to implement at your own company. This is one marketing secret you won’t be ashamed to share!

Listen to episodes

49 recent

June 10, 2026Episode 4930 min

Stop buying boosts like a lazy marketer

With organic reach seemingly on the floor, many B2B marketers are asking the same question: Has social media become a purely pay-to-play battlefield? In this episode of Marketers of the Universe, Haydn Woods Williams sits down with Brew Digital’s Senior Social Media Marketing Manager, Debbie Gacutan-Jardim De Oliveira, to challenge the idea that your social strategy needs a massive ad budget to survive.While it is tempting to simply boost posts to combat declining engagement, Debbie argues there is a smarter way to build an audience. She explains why forcing your brand into private channels like Slack or WhatsApp is a misstep, how to harness the massive organic reach of genuine brand advocates, and why your organic and paid marketing teams need to stop competing and start collaborating. If you are tired of paying rental fees to social platforms, this episode provides a clear strategy for building an authentic community you actually own.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

February 25, 2026Episode 4830 min

Can B2B social media finally ditch the bots for authentic engagement?

In this episode, Debbie Gacutan-Jardim De Oliveira returns from maternity leave to explore how the social media landscape has shifted in her absence. We discuss the pervasive role of AI in content creation and why—despite the efficiency of tools like Gemini and ChatGPT—the "human element" remains your most valuable asset for breaking through the noise. Learn how to treat AI as a creative collaborator rather than a replacement for genuine brand personality, and don't be afraid to experiment and play with your posts. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

February 11, 2026Episode 4735 min

AIO: Stop chasing clicks and start building authority

In this episode of Marketers of the Universe, Tom Inniss is joined by ShinRoo Chao, Senior SEO Manager, and Rich Harper, Head of Digital Marketing at Brew Digital, to dissect the rise of AI Optimisation (AIO).As organic traffic patterns shift and AI-generated answers become the norm, we ask the burning question: Is SEO truly dead, or has it simply graduated to a more sophisticated era of brand authority?What we cover in this episodeDefining AIO: We explore whether AI Optimisation is a brand-new technical discipline or an essential extension of traditional SEO that focuses on how Large Language Models (LLMs) interpret, analyse, and compose information.The shift in search behaviour: With reports suggesting organic Google traffic referred to websites dropped by 33% last year in the US, we discuss if the "era of 10 blue links" is psychologically over for the consumer.Optimising for LLMs: ShinRoo explains why clear structure, topical authority, and entity-based content are now more critical than simple keyword density.The death of "vanity metrics": Rich argues why marketers must move away from measuring clicks in isolation and start talking the language of the board—focusing on pipeline, revenue, and brand perception.Query Fan Out and content strategy: How to capture the secondary questions AI systems generate when breaking down a single user prompt into multiple sub-queries.The future of content: Why "the middle is dead" and why your strategy must pivot from high-volume "churn" to high-value, authoritative contributions to the web.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

January 28, 2026Episode 4631 min

Why your B2B attribution model is probably flawed

Marketing attribution is frequently misunderstood. In this episode of Marketers of the Universe, Haydn Woods-Williams and Tom Inniss are joined by Paid Media Manager Michele Raffaelle to discuss the practical realities of tracking B2B customer journeys .While many attribution models are technically flawed due to data limitations and privacy constraints, they are certainly not useless—provided you understand their context . We move past the search for a magical "light switch" moment to look at how consistent touchpoints drive revenue over time.In this episode, we discuss:The limitation of models: Why attempting to attribute a sale to a single interaction is often like trying to pinpoint the exact moment a child becomes a professional dancer.Setting the right window: Michele uses the "broken fridge" analogy to explain why you must adjust your expectations based on the urgency and length of the buying cycle.Aligning teams: Why separating "sales leads" from "marketing leads" is counterproductive, and how to use your CRM to build a unified view of the customer.The dark funnel: How to infer the impact of untrackable channels, like word-of-mouth, by looking at correlations in brand search and organic traffic.Whether you are reporting to the C-suite or trying to optimise your next campaign, this episode provides a grounded approach to one of marketing’s most complex subjects.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

January 14, 2026Episode 4538 min

Advanced LinkedIn strategies for smarter B2B growth

If your LinkedIn ads feel expensive, noisy, or just stuck in neutral, you are not alone, and you certainly aren’t doomed! In this episode, we open up the advanced B2B playbook with our own paid media manager, Michele Raffaelle, to demonstrate how patient learning, smart targeting, and creative iteration can turn wasted spend into a qualified pipeline.We start by tackling the single biggest mistake experienced marketers make: judging success too early. Michele breaks down the realistic learning windows required for the platform, explaining why hitting 30 conversions or 10,000–30,000 impressions is a far more reliable stabiliser than gut instinct. We also get practical about spotting immediate red flags in ad accounts—like attempting to reach audiences of 8 million people without the budget to match.Key discussion points include:Rethinking targeting: We discuss "reverse mapping"—starting with the problem your solution solves and working backwards to identify the users and buyers.The CPC vs. LTV debate: Why a high cost-per-click isn't necessarily a negative if you are measuring against Customer Lifetime Value (CLV) rather than last-click attribution.Creative structure: How to utilise the new LinkedIn account structure (campaigns housing multiple ad groups) to ensure your tests share budget and learnings effectively.Authentic thought leadership: Why we need to move away from the "5 AM wake up" grindset influencers and create leader ads that are actually helpful and human.If this episode helped you rethink your LinkedIn strategy, follow the show, share it with a colleague, and leave a quick review. What’s the one tactic you’ll test first?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

December 29, 2025Episode 4456 min

We review our 2025 predictions & map the playbook for 2026

Predictions are easy; accountability is hard. We pulled the tapes from last year, graded every call, and distilled what genuinely moved the needle in 2025: short‑form video that actually says something, AI that quietly powers scale instead of writing your brand’s voice, and a search landscape where trust often matters more than rank.We dig into LinkedIn’s vertical video surge and why lo‑fi, native creative outperformed glossy spots when it carried a clear point of view. We unpack AI’s pivot from headline feature to back‑office multiplier, the risks of "AI‑flavoured sameness", and how to set guardrails so your team ships faster without losing credibility. On the search front, we tackle zero‑click reality, Google’s improving AI answers, and the rise of "search everywhere"—from ChatGPT and YouTube to Reddit and social feeds—plus what it means to optimise for citation, not just blue links.The platform map got messy, too. Threads found momentum under Meta’s umbrella, X consolidated into narrower communities, and Reddit emerged as a powerful, high‑intent channel for B2B discovery and ads. Through it all, the constant was strategy: clear objectives, honest metrics, and the discipline to show up with a consistent voice. We close with sharp 2026 bets from the team—more social search, thought leader ads outperforming brand pages, and a market that rewards human‑led marketing over AI autopilot.If this resonates, follow the show, share it with a teammate who cares about what works, and leave a quick review to help others find us. If you are socially minded, you can find us on Instagram and LinkedIn. Drop a message and tell us: what will you stop doing in 2026?Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

September 3, 2025Episode 4325 min

Nasya Nasseira on humanising B2B ads, budget mistakes, and the power of storytelling

In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years.Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always human, and how this simple shift caused engagement for her B2B ads to spike.Then, we get to the story everyone wants to hear: the learning opportunity. Nasya walks us through what has been called the "quintessential paid media experience"—making a major budget mistake by accidentally confusing a daily and lifetime budget over a weekend. She offers candid, actionable advice on how to handle the situation when things go wrong: take accountability immediately, be transparent with your superiors, and focus on finding a resolution.Throughout the conversation, a central theme emerges: the power of storytelling. From her early career aspirations to her belief that the best marketing is ultimately storytelling, Nasya explains how turning "mundane numbers and data into storytelling" is the key to success in paid media and beyond.Tune in for an honest conversation about experimentation, learning from our mistakes, and why the human element is still the most important part of marketing.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

August 20, 2025Episode 4231 min

The death of B2B personas? Not so fast

Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing.Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely.But is it time to abandon them completely? Our paid media manager, Nasya Nasseira, makes a compelling case for their evolution. She shares how a strong persona narrative—"imagine Jessica, building HR processes from scratch"—can be the key to bridging the gap between raw data and compelling creative.In this episode, you’ll learn:Why most traditional B2B personas are built on dangerous assumptions.How to use persona storytelling to brief creative teams more effectively.Practical, data-driven marketing tactics for businesses of any size.The shift from static demographic profiles to dynamic, problem-focused personas.Our conclusion is clear: personas aren't dead, but they must evolve from a tick-box exercise into a dynamic tool that genuinely reflects customer behaviour.Listen to the full episode now to rethink your approach to understanding your audience.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

July 23, 2025Episode 4132 min

Mark Bundle on career paths, CRMs, and the importance of exclusion lists

Ever wondered why email marketing refuses to die despite countless predictions of its demise? Mark Bundle, senior email marketing manager with The Adaptavist Group, reveals why email remains the "wise grandpa of marketing".Mark's unlikely journey from aspiring barrister to email marketing expert offers a refreshing perspective on career development. With candid humour, he shares how pivotal mistakes became his greatest teachers – including the memorable time he accidentally bombarded hotel customers with hourly booking reminders. Rather than dwelling on the horror, Mark emphasises how these "learning opportunities" shape stronger professionals when approached with the right mindset.We also dive deep into the power of marketing automation as "the backbone of the heavy lifting of your marketing," while exploring the emerging role of AI in this space. Mark believes AI currently offers only "tweaks around the edges" rather than replacing human expertise in understanding complex CRM ecosystems.Whether you're a seasoned email marketer or simply trying to get more from your CRM system, Mark's three essential tips provide a powerful framework for success: document everything, deal with issues immediately, and test constantly. Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com

July 9, 2025Episode 4032 min

The 95-5 rule: Rethinking traditional marketing strategies

Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance.Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business. See what we can do for you at brewdigital.com