MARKETECH APAC Podcast

In this episode of What's NEXT in Marketing: Interviews 2025, we talked to Quantcast's Joyce Seah–head of client success for APAC–on the latest tech, trends, and best practices in programmatic advertising.Listen to the interview to find out more on the future of marketing in the programmatic advertising, mobile marketing, retail media network scenes and more!You can also watch this on YouTube: https://youtu.be/AnSXxTf3XMA#WhatsNEXT2025 #ProgrammaticAdvertising #APACMarketing

In this episode of What's NEXT in Marketing: Interviews 2025 as we dive into the evolving landscape of programmatic advertising and the role of AI in driving marketing innovation. Our guest, Liam McCartan, APAC VP of Sales at StackAdapt, shares insights on how AI-powered tools enhance real-time bidding, optimise ad performance, and streamline cross-channel campaign management. We also discuss key trends shaping 2025, including AI-driven fraud prevention, hyper-personalised targeting, and workflow automation.#WhatsNEXT2025 #AIinMarketing #ProgrammaticAdvertising

In this episode of MARKETECH Expert Up Close, Asnawi Jufrie (VP & General Manager for SEA at SleekFlow) talks with MARKETECH APAC's Founder & CEO, Joven Barceñas about how AI is becoming a marketing game-changer. Nawi shared with us the significant roles AI is taking on, notably in omnichannel, where it revolutionises how brands can harness the power of data to acquire insights and improve customer experience. Watch the video version of this interview here: https://youtu.be/2dQ4iv1vYXA #AI #automation #omnichannel

Exploring the Future of Digital Advertising with AI | Insights from Teads' Marc Zander Join us as we dive into the world of digital transformation and the innovative technologies shaping the new era of contextual advertising! In this episode of What's NEXT Interview Series, we explore emerging trends in the advertising landscape and how Teads is at the forefront of leveraging cutting-edge AI to maximise marketing effectiveness. You can also listen watch this episode on YouTube: https://youtu.be/H5mHki9DgFw

In the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry. Experience firsthand as Livia articulates her strategies for driving significant growth across the diverse brands encompassed within the Access portfolio. Read more about Livia’s leadership journey: https://marketech-apac.com/empoweredwomen2023-livia-wang-on-challenging-the-status-quo-of-business-management-models-through-access-brand-co-s-rapid-corporate-and-brand-strategy/

In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity. Watch this interview where Patricia shared about the quick guide in the tech industry, such as challenges of being a female leader, innovative and creative solutions in her company, TrafficGuard, and her advice on pursuing leadership roles.

In another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing. In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI in their marketing strategies.

In another episode of the ‘Empowered Women Series 2023’, Simone Tam, group and creative CEO at Dentsu Hong Kong, shares her journey and contributions to the advertising industry. Watch this interview where Simone talks about her insights into the evolution of advertising trends, the importance of authenticity, and women in leadership roles within diverse team cultures. Read more about Simone's inspiring journey here: https://marketech-apac.com/empoweredw... #WomenInAgency #Innovation #WomenLeaders

Part of the ‘Empowered Women Series 2023’, this episode with Sybil Ng, account director at Quantcast, reflects on her award and the challenges of leadership in the industry, emphasising trust, collaboration, and empowering team members. She discusses women's representation, advocating for barrier-free environments, and internal initiatives. Listen to this interview where Sybil shares her vision of gender-neutral leadership, fostering innovation and knowledge exchange in the tech industry. Read more about Sybil's journey here: https://marketech-apac.com/empoweredw... #WomenInTech #Innovation #WomenLeaders

In this episode of the What's NEXT 2023 Interview series, we talked to JJ Eastwood, managing director at Carousell Media Group, who discussed the growth of CMG as well as the benefits of advertising on the many different channels available to marketers through retail media networks. What is the role of retail media in the marketing industry today? And what does the future hold for Carousell Media Group and retail media? Read more about the interview here - https://marketech-apac.com/whats-next-2023-interview-how-carousell-media-group-drives-continuous-evolution-in-the-retail-media-space/ #WhatsNEXT2023 #marketing #retailmedia #advertising