Before Your Summit: Paid Ads & Marketing Strategy to Maximize Your Virtual Summit

Hosted by Jenzaia

Business Education

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Episodes

224

Latest episode

Oct 2025

Language

EN-US

About the show

Welcome to Before Your Summit! Do you want your virtual summit to actually convert? We're talking new leads, sales, and momentum... And it all starts Before Your Summit even begins. Each week, Facebook Ads Strategist and teacherpreneur, Jenzaia DiMartile brings you short, tactical episodes that help you market your summit with smart ads and intentional strategy designed to grow your summit. Each week, we'll explore topics on how to: Build and scale paid ads that don’t waste your budget Plan a high-converting funnel that makes you money before your summit even begins Use affiliate marketing effectively, including speakers and sponsors Grow your list, increase All-Access Pass sales, and build long-term visibility So whether you're prepping for your very first summit or optimizing your fifth, Before Your Summit is designed to support you where you're at! 🎙️ New episodes drop every Saturday for my fave Saturday Strategy Sessions. Let’s stop winging it and start marketing with purpose... Before Your Summit goes live.

Listen to episodes

60 recent

October 18, 2025Episode 1719 min

BYS 17 | Promoting Your Summit Without Paid Ads

Think you need paid ads to pack a virtual summit? Let’s flip that script (coming from a FB ad strategist!). Today, we'll map out a no-ads growth plan that’s driven by trust, smart partnerships, and a visible, human presence!You absolutely can fill seats and create momentum without touching a single ad dashboard (unless you want to!).__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

September 27, 2025Episode 1618 min

BYS 16 | Summit Topics That Convert

In this revealing episode, I dive deep into the methodology behind creating summit topics that naturally attract your ideal buyers. The key is finding that specific audience that will self-select if the summit is for them without being so niche that only a handful of people qualify. __________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

September 13, 2025Episode 1515 min

BYS 15 | Mastering Registration Retargeting: The One Summit Ad You Can't Skip

Ever wondered which marketing strategy gives you the biggest bang for your buck when promoting your virtual summit? Registration ads!Registration retargeting ads are the most cost-effective advertising strategy for summit hosts with limited budgets, focusing on people who visited your registration page but didn't sign up.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

September 6, 2025Episode 1414 min

BYS 14 | Your Post-Summit Success Plan to Maximize Your Virtual Summit

Your post-summit funnel game plan creates opportunities to take advantage of the momentum and excitement attendees experience during your virtual summit. That's why it's essential to plan what will happen after your summit to capitalize on the new relationships you've built through speaker promotions and advertising.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

September 6, 2025Episode 139 min

BYS 13 | Why I Fell in Love with Online Summits and You Might Too

In this episode, I share my journey of falling in love with virtual summits and explores the various ways people can engage with them, from hosting to attending. After working behind the scenes on approximately 20 summits, presenting at over a dozen, and attending more than 50 as a participant... I truly feel like summits are my happy place!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

August 23, 202515 min

BYS 12 | Using Retargeting Ads To Boost Your Summit's All-Access Pass Sales

Discover the power of retargeting ads to boost your virtual summit's all-access pass sales and maximize revenue from your event.While one of the main benefits of a virtual summit is growing your email list with free registrations, there is also an opportunity to make additional revenue by converting those free attendees into all-access pass purchasers. Using retargeting ads can be a powerful tool to convert more summit attendees into AAP holders before your summit even starts.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

August 16, 202514 min

BYS 11 | When An Ad Fail: How Small Changes Made a Massive Difference

Ever watched your Facebook ad budget disappear with nothing to show for it? You're not alone. In this eye-opening episode, I walk you through a recent rescue mission where we transformed a completely failing lead generation campaign into a conversion powerhouse using targeted, strategic changes.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

August 9, 2025Episode 1023 min

BYS 10 | Three Critical Pre-Summit Funnels Every Host Needs

Strategic funnel planning is crucial for summit success and it starts long before your event goes live or speakers start presenting!In this episode, I share the three essential funnels every summit host needs to implement for maximum impact. Funnel #1 is highly recommendedFunnel #2 is nice to have, especially for experienced summit hostsFunnel #3 is 100% necessary and your summit might flop without it...Jump in now to learn more about the what and why behind each, plus the biggest mistakes I see and how to fix them.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

August 2, 2025Episode 920 min

BYS 9 | Must-Haves Before Running Summit Ads

Ready to amplify your summit with paid advertising? In this episode, we discover the five non-negotiable elements you need before spending a single dollar on ads for your upcoming summit. Skipping these foundations can drain your budget with disappointing results.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

July 27, 2025Episode 821 min

BYS 8 | Facebook Ad Metrics Essential for Summits Promo Success

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them. Plus, I give some tips and strategies for improving the metrics if things aren't going well.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com