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Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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Last Episode Date: 23 July 2024

Total Episodes: 342

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23 July 2024
Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together.  Then, in the last millennium, media was split off, and media and creative...

44 min
16 July 2024
Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agen...

40 min
9 July 2024
Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?

Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by the agency High Voltage SEO and is the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove...

38 min
2 July 2024
Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with ...

44 min
25 June 2024
Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account

Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high profile and complex pitches over the past decade. Her experience has time and again that often pitching is not the ideal solution..  Since the pand...

36 min
18 June 2024
Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies ...

36 min
11 June 2024
Chris Walton And Darren Review The Last Decade Of Media And the Next

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transfor...

43 min
4 June 2024
Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching

Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy is responsible for managing and facilitating some of the most interesting and nuanced pitches in this country over the past decade. Since the pandemic, agencies around the world have been increasingly vocal ...

38 min
28 May 2024
Lydia Feely And Darren Discuss The State Of Pitching For Marketers

Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK a...

37 min
21 May 2024
Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI

Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.  While there...

41 min
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