Managing Marketing

Hosted by TrinityP3

Business Marketing Management

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Episodes

426

Latest episode

Aug 2026

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About the show

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

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60 recent

August 18, 2026Episode 42748 min

Vanessa Liell And Darren Discuss How Marketing And Corporate Comms Must Collaborate In A Digital Age

Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But today, with sustainability, regulation, politics, and brand all colliding in real-time, that separation is costing organisations real outcomes. In a world where campaigns can trigger regulatory scrutiny overnight and reputation is shaped at the speed marketing operates, the question isn’t why these functions don’t work together. It’s whether organisations, agencies, and leaders can still afford not to. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf. Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But today, with sustainability, regulation, politics, and brand all colliding in real-time, that separation is costing organisations real outcomes. In a world where campaigns can trigger regulatory scrutiny overnight and reputation is shaped at the speed marketing operates, the question isn’t why these functions don’t work together. It’s whether organisations, agencies, and leaders can still afford not to. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

August 5, 2026Episode 42651 min

Joe Carter And Darren Talk About Bringing Strategy Back Into Agency Pitches

Joe Carter, Strategic Agency Lead at brand tracking company Tracksuit, discusses how real-time brand tracking can revolutionize marketing strategies, improve agency-client collaboration, and drive long-term business growth. We often discuss how the agency pitch process is, in many ways, where strategy goes to die. Too often, the process is reduced to a "beauty parade" or a race to the bottom on price, leaving little room for the deep, evidence-based strategic thinking that actually drives business growth. But what if the pitch could be the place where strategy is actually born? By integrating real-time, longitudinal brand tracking into the process, we can move away from subjective debates and toward a shared understanding of market reality. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

July 21, 2026Episode 42552 min

Ben Gunn, Eliza Lewis And Darren Discuss Maximising Creator Marketing Impact

Ben Gunn, co-founder and Chief Revenue Officer of Fabulate, and Director of Client Partnerships, Eliza Lewis discuss the opportunities and challenges and the need to think beyond communications alone when considering creator marketing for your brand and business. While many brands still treat creator marketing as an experimental line item or a subset of social media, the reality is that the creator economy has outgrown the traditional organizational silos of brand, PR, and media. We are moving away from a campaign-by-campaign mindset toward a world where creator-led activity functions as critical business infrastructure—combining production, media, and distribution into a single, unified force. However, as this discipline scales, so does the potential for "organizational chaos." Marketers often find themselves buried in fragmented workflows and vanity metrics, struggling to prove true business value while navigating the minefields of brand safety and governance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

July 7, 2026Episode 42448 min

Cat McGinn And Darren Discuss The Paradox Of AI And The Slide Toward Creative Homogeneity

Cat McGinn, industry commentator and the founder of Liminal and Co, joins Darren to discuss the structural problems with how the advertising industry is using artificial intelligence. While AI promises creative abundance and more originality, it is instead delivering creative convergence and more of the same. They explore why AI acts as a "stochastic parrot," predicting patterns based on past human content and biases, which ultimately regresses output toward the average rather than generating true ideas. The conversation delves into the cognitive science behind this phenomenon, referencing Wharton's System Three model and the dangerous rise of "cognitive surrender," where high trust in AI leads creatives to adopt faulty outputs with minimal scrutiny. To combat this, they discuss how the best use of AI requires systems thinking, taste, and introducing deliberate productive friction instead of simply offloading the effort of thinking. Finally, they offer an optimistic reframing of creativity as a wild, divergent problem-solving practice. Instead of asking how to make campaigns slightly faster and cheaper, Cat urges the industry to ask what problems can now be solved that couldn't before. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

June 23, 2026Episode 42351 min

Nick Hand And Darren Discuss Redefining Agency Value and Fees in the Age of AI

Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models toward more sustainable, value-based relationships. They explore the fundamental shift from cost-based to value-based remuneration systems, a transition accelerated by the rise of generative AI. The conversation delves into the "crisis of the hourly rate," the hidden financial risks of in-housing, and the necessity of differentiating between low-value commoditized tasks and high-value strategic work. They also examine how marketers can align their activities with business outcomes to transition from a "spending" mindset to an "investment" portfolio approach that satisfies C-suite scrutiny. For a sector where marketing is often the second-largest line item on a P&L, trailing only behind payroll, understanding how to articulate and measure commercial impact is critical. As AI decouples production time from output value, making the traditional "head-hour" model a race to the bottom, this is an essential conversation to eavesdrop on for anyone looking to future-proof their agency fee structures and marketing investments. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

June 9, 2026Episode 42249 min

Nick Jackson, Andrew Mote And Darren Discuss The Regulatory Impact On Superannuation Marketing In Australia

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their marketing investment. The explore the complexities of marketing within the Australian superannuation industry, focusing on regulatory scrutiny, measurement challenges, and strategic insights for marketers aiming to demonstrate member benefits and business outcomes. For a sector that manages more than $4.13 trillion in funds, making it one of the world's largest pension systems, and spending $482 million a year on marketing and sponsorship, this is an essential conversation to eavesdrop on. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

May 26, 2026Episode 42148 min

The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World

The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry. As the marketing landscape faces "twin evil forces" of increasing uncertainty and growing complexity, the conversation dives into how agencies must move beyond simple efficiency to drive true business effectiveness. And they address the future of partnership, highlighting why being a proactive partner means knowing a client’s business inside out to solve complex commercial challenges rather than just selling media solutions. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

May 12, 2026Episode 42044 min

Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO). He explores how AI is changing consumer behavior, the importance of understanding audience language, and the challenges marketers face in measuring success in this new landscape. The conversation also touches on the future of agentic commerce and the need for authenticity in AI-driven marketing strategies. This is a rapidly evolving field and this conversation represents and important touchpoint in the evolution in search for brand and marketing. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

April 28, 2026Episode 41925 min

Joel Kleber And Anton Reveal The Truth Behind Jim’s Group’s Success

Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-averse thinking. Joel shares how he helped spearhead the explosive growth of Jim’s Group with their digital presence and franchise recruitment strategy. Which now achieves over a $1b annual turnover from over 5,700 franchisees across more than 50 divisions in Australia, NZ, Canada, and the UK. From AI tools, failing, and harnessing real authenticity, to letting go and trusting the network to inspire people, Joel shares Jim’s Group’s unique recipe for success. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

April 14, 2026Episode 41853 min

Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career

Amanda Connors, a seasoned marketer with a diverse career spanning retail, banking, and wellness. Amanda discusses the challenges and transformations in marketing, the importance of resilience, and the strategies she has employed to build successful brands. From her early days at Myer to her impactful role at Priceline and beyond, Amanda shares insights on customer obsession, community building, and the evolution of marketing in a rapidly changing landscape. Amanda has not just embraced the challenges of these categories, businesses and marketing, she appears to relish them. From retail, to banking, to wellness and beauty, she has not just survived, she continues to thrive. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.