Making It with George, Jamie, and Gwilym

Hosted by Making It with George, Jamie, and Gwilym

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Jul 2025

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About the show

We met as Ali Abdaal employees. Now, we’re scaling our own creator businesses. This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera. We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels. Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.

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35 recent

July 31, 202529 min

YouTube Strategest Reveals: How To Go Viral (for small channels)

George helped @efficientapp create its fastest-growing video. Today, we break down the entire process from the initial idea, to hand-drawing thumbnail concepts, to collaborating with the editor on the hook.Get simple, actionable scriptwriting tips: ⁠⁠⁠https://georgeblackman.com/write-on-time/Level up your YouTube production: https://gwilym.substack.com/⁠⁠Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/

July 31, 2025Episode 335 min

How Dr. Mike Israetel Got 2M+ Subscribers In 1 Year

We break down three YouTube channels that are doing something unique and achieving massive success, starting with Dr. Mike Israetel.Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/Level up your YouTube production process: https://gwilym.substack.com/⁠⁠Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-time

July 28, 2025Episode 335 min

How to Get More Subscribers WITHOUT Posting Videos

🚀 Ready to fix your titles, thumbnails, and video ideas for more views? Start here: https://startgettingviews.com/🌐 Work With Jamie - ⁠⁠https://jamiewhiffen.co.uk/Most YouTubers think you need to upload videos consistently to grow, but there’s a hidden strategy that top creators are ignoring: the Community Tab.In this video, we break down how posting on the Community Tab can get you more views, engagement, and subscribers without creating new videos. We'll share:✅ The exact posting strategy that’s working right now✅ How our clients gained more subs from posts than videos✅ A step-by-step content plan you can copy todayTimestamps:0:00 - Introduction: The [No Uploads] YouTube Strategy3:41 - How Creators Are Getting More Subs Without Videos12:26 - The Best Community Tab Posting Strategy28:10 - How to Automate & Scale This for More Growth

July 7, 2025Episode 631 min

How We Engineered a Video to 1.7M Views in 5 Days

Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/Level up your YouTube production process: https://gwilym.substack.com/⁠⁠Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-timeHow do you engineer a YouTube video to go viral on purpose? In this episode, we break down the exact title, thumbnail, and audience psychology behind a gardening video that hit 2.4 million views in 2 weeks.You’ll learn how to turn one hit video into a repeatable series, why appealing to the “lazy audience” works across any niche, and how to reverse-engineer your channel’s top performers into a scalable growth system.

July 1, 202533 min

YouTube Scriptwriter Reveals ChatGPT Writing System

⚙️ Join the waitlist to get early access to George's 12 custom AI GPTs for YouTubers: https://georgeblackman.link/GPTwaitlistGeorge's custom AI bots have been used to write 5000+ YouTube hooks. Today, he shows us how to use them to halve the time you spend scriptwriting, as well as a preview of his "retention predictor".Follow George:🌐 Website - ⁠⁠https://georgeblackman.com/⁠⁠✉️ Newsletter - ⁠⁠⁠https://georgeblackman.com/write-on-time/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/GeorgeBlackman_⁠⁠Follow Jamie:🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠Follow Gwilym:🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠

June 4, 2025Episode 633 min

YouTube Strategist Reveals: How To Get 1M+ View Video Ideas

Gwilym shares the process he used to ideate several 1M+ video concepts for Oliur/Ultralinx. 📮 Get our weekly YouTube strategy advice:Gwilym: https://gwilym.substack.comJamie: https://www.thecreatorstream.comGeorge: ⁠⁠⁠https://georgeblackman.com/write-on-time

April 5, 2025Episode 538 min

How James Hoffmann Got 2.3M Subscribers

We analyse three channels that are doing something unique on YouTube... James Hoffmann, Joseph Tsar, and United People's TV.Follow Jamie:🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠Follow Gwilym:🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠Follow George:🌐 Website - ⁠⁠https://georgeblackman.com/⁠⁠✉️ Newsletter - ⁠⁠⁠https://georgeblackman.com/write-on-time/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/GeorgeBlackman_⁠⁠Listen on:Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA

February 13, 2025Episode 253 min

How To Get Your First Paid Sponsorship (Beginner's Guide)

In this episode, we asked sponsorship coach Justin Moore to walk us step-by-step through the best way to get your first paid sponsorship as a creator.Justin has generated over $5M in brand partnerships for creators. He's also a good friend of the channel!🧲 Order Justin's new book Sponsor Magnet here: https://www.sponsormagnet.comFollow Justin:X: https://x.com/justinmooretfamInstagram: https://www.instagram.com/creatorwizardLinkedIn: https://www.linkedin.com/in/justinnmoore/ Follow Jamie:🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠Follow Gwilym:🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠Follow George:🌐 Website - ⁠⁠https://georgeblackman.com/⁠⁠✉️ Newsletter - ⁠⁠⁠https://georgeblackman.com/write-on-time/⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/GeorgeBlackman_⁠⁠

January 10, 2025Episode 139 min

YouTube Strategists Answer Your Biggest Questions

Which metrics should you focus on in your YouTube studio? How should you change your packaging based on the type of viewers you’re trying to reach? Who would survive the longest in a zombie apocalypse? To kick off 2025, we’re answering all this and more! Follow Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://www.thecreatorstream.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Follow Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ ✉️ Newsletter - ⁠⁠https://gwilym.substack.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠ Follow George: 🌐 Website - ⁠⁠https://georgeblackman.com/ ⁠⁠✉️ Newsletter - ⁠⁠⁠https://georgeblackman.com/write-on-time/ ⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/GeorgeBlackman_⁠⁠ Chapters: 0:00 - Community vs. Growth Packaging 6:08 - Efficient Use of Analytics 15:54 - Realistic Production Timeline 25:20 - Dream YouTube Channels 31:23 - Podcast Goals for the Season 33:29 - Surviving a Zombie Apocalypse

December 3, 2024Episode 932 min

Strategists Reveal: How to Grow Your YouTube Channel in 2025

This week, George picks Gwilym and Jamie's brains on how to manage and grow a YouTube channel. ✉️ Subscribe to our newsletters for regular YouTube analysis: ⁠⁠Jamie - ⁠⁠⁠https://www.thecreatorstream.com/ ⁠⁠Gwilym - ⁠⁠⁠https://gwilym.substack.com/⁠⁠ George - ⁠⁠⁠https://georgeblackman.com/write-on-time/ Jamie: 🌐 Website - ⁠⁠https://jamiewhiffen.co.uk/ 🕊️ Twitter - ⁠⁠https://twitter.com/WhiffenYT⁠⁠ Gwilym: 🌐 Website - ⁠⁠https://gwilymsw.com/⁠⁠ 🕊️ Twitter - ⁠⁠https://twitter.com/gwilymsw⁠⁠ George: 🌐 Website - ⁠⁠https://georgeblackman.com/ ⁠⁠🕊️ Twitter - ⁠⁠https://twitter.com/GeorgeBlackman_⁠⁠