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Making It in The Toy Industry with The Toy Coach

How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by |


Last Episode Date: 22 May 2024

Total Episodes: 222

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22 May 2024
#221: Should You Partner With Another Toy or Game Inventor?

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn’t the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partner...

41 min
15 May 2024
#220: Ensure Your Toys Meet Legal Safety Standards or It Can Cost You

Did you know that even if you're selling a toy product on Etsy, you are required to have it safety tested and certified? In this episode, dive deep into the crucial topic of toy safety and compliance. The first half of the episode focuses on the legal requirements set b...

30 min
8 May 2024
#219: Why He Went From Mattel to TCA and Launched His Plush Toy

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Ge...

27 min
2 May 2024
#218: Safe Social Media? The World's Largest Social Network For Kids with Ashley Mady

Ever wondered if there's a social network tailored just for kids where fun meets learning in a safe environment? Yes, you heard that right, and it's called Zigazoo. What if there was a platform where kids could engage, learn, and interact without the usual worries...

35 min
24 April 2024
#217: How To Make Your Toy Brand Climate Friendly with Helen Townsend

In the face of a looming climate crisis, can the toy industry lead the charge towards a sustainable future? Well today’s interview guest believes the toy industry has a responsibility to address the environmental impact of our industry.  Helen Townsend, co-founder of the ...

40 min
17 April 2024
#216: The Hidden Challenges and Opportunities in Toy Licensing with Anita Castellar

Ever wondered why brands like Barbie have products in unexpected categories? Or, why licensed products often come with a premium price tag?  Well, you might just be intrigued by the lesser-known complications and exhilarating opportunities that lie within the licensing laby...

59 min
10 April 2024
#215: How He Launched an Action Figure Line from Ideation, Marketing, to Retail Placement

Ever wondered how a simple idea can transform into a toy that's flying off the shelves? Perhaps you've been toying around with a concept, but the thought of kickstarting it into production leaves you feeling majorly overwhelmed. Well, then today’s episode is the ...

31 min
3 April 2024
#214: Everything You Need To Know About MESH Accreditation For Your Toy

Is your latest toy design capable of teaching kids valuable life skills? Creating a toy that's both a blast to play with and packs a punch in the personal growth department isn't child's play. So, how do you shake things up and make a toy that's not just ...

43 min
27 March 2024
#213: From Empath to Entrepreneur with Jana Hallam of Wonderwell Toy Company

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary f...

27 min
20 March 2024
#212: Why Your Toy Package Deserves More Than Matte with Anchor Creative

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast.At the top of the episod...

20 min
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