Making a Marketer

Hosted by Megan C. Powers

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190

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Jun 2026

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About the show

The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm

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June 3, 202635 min

Navigating Email Automation for Meaningful Connections with Paul Gowder

In this episode, we’re thrilled to have the insightful Paul Gowder, CEO of powwows.com, and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences.Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and personalization. He shares how to start with simple automated email sequences that nurture relationships and provide value, rather than overwhelming recipients with information.The conversation highlights practical strategies for using snippets in email campaigns to keep content fresh and relevant, as well as the significance of segmenting your audience for tailored communication. Paul’s insights on creating a welcoming experience for subscribers and maintaining engagement through automation will inspire marketers to rethink their email strategies.Key takeaways...- Start with Sequences: Begin with a few automated emails that tell your story and answer common questions from your audience.- Personalization Matters: Use your unique voice and personalize emails to foster a sense of community and connection.- Snippets for Efficiency: Implement snippets in your email to update content across campaigns, without the need for constant manual changes.- Segment Your Audience: Identify how to divide your audience and tailor your messages to meet their specific interests and needs.Listen in on this engaging discussion with Jen (solo!) and Paul. Email marketing is alive and well -- and a way to can grow the relationship you have with your audience.Our guest...Paul Gowder is an online marketer, educator, and storyteller dedicated to creating real connections at scale. As the CEO of powwows.com, he has built a thriving digital community focused on Native American culture through thoughtful content and smart strategies. With a diverse background in social media, marketing, and project management, Paul brings a wealth of knowledge to the table, inspiring others to embrace the power of email marketingIf you'd like to take advantage of Paul's KIT affiliate link for email management and sequencing, it's HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 190, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

May 21, 202643 min

Sustainable Systems in Social with Julia Jornsay-Silverberg

In this episode, we welcome the vibrant Julia Jornsay-Silverberg, a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume.Julia shares her insights on how social media managers can cultivate a more sustainable approach by focusing on quality content that resonates with their audience.The conversation touches on the significance of internal buy-in, the relationship between organic and paid strategies, and the need for flexibility within structured systems. With her infectious energy, Julia emphasizes the value of intentional posting and the importance of supporting the humans behind the handles.Key takeaways...- Quality Over Quantity: The need to prioritize meaningful engagement rather than chasing vanity metrics.- Internal Buy-In: Understanding how to communicate effectively with different stakeholders to foster a supportive environment.- Organic Meets Paid: How to create a cohesive strategy where organic and paid efforts complement each other.- Flexibility in Structure: The importance of having a content calendar that allows for spontaneity while maintaining organization.Join us for a lively discussion filled with practical tips and heartfelt moments, as Julia inspires us to rethink our approach to social media management.Our guest...Julia Jornsay-Silverberg is an enthusiastic social media strategist and coach with a passion for helping brands show up authentically online. As the founder of Bravery Beats, a boutique digital marketing agency she established nearly a decade ago, Julia partners with businesses to build comprehensive social media strategies, develop impactful brand ambassador programs, and create sustainable systems that drive measurable results.With a background rooted in community-building and collaborative marketing leadership, Julia brings both creativity and structure to the table, helping teams move from reactive posting to intentional, repeatable success.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 189, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

May 6, 202647 min

Unique Insights on Navigating AI in Content Creation with Jeff Sieh

In this episode, we're joined by the ever-creative Jeff Sieh, a content creator and live streamer known for his work on Creator News Live. The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity.Jeff shares his journey from the early days of social media to today's fast-paced digital landscape, highlighting how AI tools have revolutionized his workflow. He emphasizes the importance of developing a unique style and integrating personal branding into AI-generated content. With a blend of humor and practical advice, they explore the balance between efficiency and originality in content production.Key takeaways...- Embracing AI: How AI tools can streamline content creation and enhance creative expression.- Personal Branding: The significance of maintaining a consistent style and brand identity in AI-generated content.- Collaboration is Key: The value of seeking feedback and collaboration to refine creative outputs.- Navigating Ethics: Understanding the ethical implications of using AI in creative work and the responsibility that comes with it.We touch on the ethical considerations of AI, the necessity of collaboration in the creative process, and the importance of staying true to one's brand identity. Jeff also shares his innovative use of AI in creating personalized theme songs for his guests, showcasing how technology can elevate the creative experience.Our guest...Jeff Sieh is a content creator, live streamer, and host of Creator News Live, where he helps marketers and creators work smarter—not harder—by getting more mileage out of the content they’re already creating.Known for his signature blend of practical strategy and quick wit, Jeff specializes in content repurposing, visual storytelling, and the ever-evolving world of AI-powered creativity. From crafting original images for presentations to experimenting with the latest tools in image and video generation, he’s passionate about helping creators bring what’s in their heads to life in ways that weren't possible before.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 188, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

April 22, 202648 min

Insights on Embracing Change in How We Work & Live with Jess Von Bank

This is one of our favorite shows -- we welcome the inspiring Jess Von Bank, a sought after thought leader in digital transformation and AI workforce strategy. We kick off talking about the pressing realities of the job market and the evolving landscape of work in 2026.Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by younger generations entering the workforce. As a mother of three daughters, she emphasizes the importance of mentorship and human connection in navigating the complexities of career paths in today's world.The trio delves into the societal shifts brought on by the pandemic, the necessity of flexible work environments, and the significance of community support in fostering resilience. With a candid approach, they tackle heavy topics such as mental health, the role of technology, and the importance of maintaining accountability in a rapidly changing environment.Key takeaways...- The Now of Work: Understanding the immediate changes in the job market and how they affect hiring trends.- Embracing Technology: How AI is reshaping entry-level roles and the skills needed to thrive in this new landscape.- The Value of Mentorship: The critical role of guidance and support for young professionals navigating their careers.- Community and Resilience: How collective action and support can drive positive change in challenging times.Join us for an insightful and thought-provoking discussion that encourages listeners to rethink their approach to work, technology, and community engagement."Indifference is where accountability dies."Our guest...Jess Von Bank leads global thought leadership on digital transformation, AI, workforce strategy, and tech at Mercer. A feminist, humanist, and mother of three daughters, she challenges systems not built for everyone who must flourish within them. She talks about AI with equal parts awe and side eye, insisting on equity, ethics, and humanity in design. A nonprofit founder and endurance racer, she pushes for honest, human conversations about the future of work. A longtime UNLEASH attendee and first-time main stage host, she brings the same grit she’s used to complete more than 30 endurance races—often alongside incredible women—to helping audiences feel what’s next and practice redesigning work for a more equitable future.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 187, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

April 9, 202651 min

Livestreaming Secrets: Building Trust & Engagement with Luria Petrucci

On this one, we are joined by the remarkable Luria Petrucci, a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building trust, and the evolving landscape of video content.Luria emphasizes the significance of understanding your audience and crafting video content that resonates with them. She also highlights the role of AI in enhancing video production and engagement, while cautioning against the pitfalls of over-reliance on technology. Throughout the episode, listeners will gain valuable insights into effective video strategies, the art of storytelling, and how to turn viewers into loyal customers.Key takeaways...- Embracing Live Video: How livestreaming can foster genuine connections and build trust with your audience.- The Trust Trifecta: Understanding the components of capturing attention, engaging viewers, and converting them into customers.- Overcoming Technical Friction: Tips to simplify your video setup and improve your on-camera presence.- The Role of AI: Exploring how AI tools can enhance video production, while maintaining authenticity.Join Megan, Jen, and Luria for an enlightening discussion that will inspire you to elevate your video marketing game, and connect with your audience on a deeper level.Luria wants to help you! Free Video Starter Series (make video easy in 30 minutes) - LivestreamingPros.com/startWebsite - https://livestreamingpros.comYouTube - https://youtube.com/livestreamingprosIG - https://instagram.com/luriapetrucci~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 186, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

February 25, 202631 min

Challenges in Podcasting & beyond with Megan & Jen

In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life.As they navigate their hectic schedules, the conversation touches on the importance of setting boundaries, the struggles of burnout, and the necessity of creating a structured routine to manage their diverse responsibilities. Megan and Jen also discuss the evolving landscape of podcasting, including the rise of video content and the impact of AI on creativity and marketing.Key Takeaways:- Embracing Flexibility: How adapting to unexpected changes can lead to meaningful conversations and insights.- The Importance of Boundaries: Strategies for managing workload and preventing burnout in a fast-paced environment.- Leveraging AI in Marketing: The benefits and pitfalls of using AI tools while maintaining authenticity in content creation.- Structuring Success: The value of creating a routine and dedicated planning time to enhance productivity.Join Megan and Jen as they explore these topics and more, providing a relatable and insightful look at the realities of marketing and podcasting in today's world.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 185, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

January 23, 202614 min

Co‑Host Comeback: Burnout, Balance & Podcast Consistency

In this heartfelt episode, Megan Powers reconnects with the dynamic Jen Larsen (or Jen Cole, as many know her) after a significant hiatus from recording together. The duo reflects on the challenges and changes they've faced over the last few months, emphasizing the importance of vulnerability and community support during tough times.As they catch up, Jen shares her personal experiences of navigating career shifts and the emotional toll of keeping everything bottled up. Megan, too, opens up about her own journey.Key Insights Include:- The Power of Vulnerability: Understanding that sharing struggles can strengthen bonds with your audience and community.- Building a Support Network: The necessity of leaning on friends and colleagues during challenging times instead of facing them alone.- The Importance of Consistency: How the duo plans to rekindle their podcasting rhythm, and engage their listeners more effectively.- Embracing Change: Both Jen and Megan discuss the shifts in their lives and how these experiences shape their perspectives as marketers.Get ready for more silliness and insightful conversations as they commit to recording their podcast together with quality content and engaging guests. ~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 184, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

December 31, 202534 min

Resilience & Reinvention - Building a Lasting Business with Scott Proposki

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott’s career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Focus method — a framework designed to help photographers build sustainable, system-driven businesses.We delve into Scott's insights on resilience, anticipation in photography, and the importance of storytelling in marketing. Whether you’re a budding photographer or a seasoned marketer, Scott’s experiences and practical tips will inspire you to navigate your own challenges with clarity and confidence.Learn About...- The Power of Anticipation: Scott discusses how anticipating moments can lead to capturing extraordinary photographs and successful business outcomes.- Building Trust: Learn how to establish credibility and connect with clients by sharing your unique story.- Sustainable Business Practices: Discover the foundational pillars that every creative business must have for lasting success.- Overcoming Challenges: Scott shares his personal journey of resilience and the importance of having a supportive coach during tough times.Our Guest...Scott Proposki is a renowned photographer and author whose career spans decades shooting for National Geographic, the White House, and major brands & clients worldwide. When the pandemic erased his photography business almost overnight, he chose a radical pause—three years away from social media, clients, and commerce. In that quiet, he re-examined what truly matters and why so many photographers struggle. Building on his 2019 book "Camera Focus," Scott created the Camera Focus Method™, a business growth framework that helps photographers build lasting, system-driven businesses that support their lives. Today, he mentors photographers to rebuild, grow, and launch with clarity everywhere.His podcast: "The 3 O'Clock Coffee Podcast" - which he also made a book from: HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 183, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

December 17, 202546 min

Build Brand Momentum Through Strategy in the New Year with Bri Seeley

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business.As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies.Learn About...- Mindset Shifts for Success: Bri discusses the essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being while pursuing big business goals.- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.- Emerging Trends: Bri's take on the future of digital marketing and the critical trends entrepreneurs should pay attention to.- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.Our Guest...Bri Seeley - Bri is a TEDx speaker and award-winning businesswoman known as the entrepreneur coach. She helps highly ambitious female entrepreneurs bring their most unrealistic goals to life without overworking or sacrificing their well-being. Bri's work has been featured on Good Morning America, the Today Show, Forbes, Entrepreneur, and more.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 182, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **

November 26, 202525 min

Navigating Inclusive Events & Entrepreneurship with Tracy Stuckrath

In this engaging episode Megan welcomes the incredible Tracy Stuckrath, an expert in event marketing and inclusion. Together, they explore the transformative experience of the Club Ichi Barefoot Business Retreat, a unique gathering that fosters peer-to-peer learning and community building among event professionals.Tracy shares her insights from the unique retreat, highlighting the importance of creating environments where attendees can connect, learn, and thrive. She discusses the concept of the "Spontaneous Think Tank," where participants contribute topics they want to learn about and share their expertise, creating a dynamic and collaborative learning atmosphere.Key Takeaways Include:- The Power of Community: Tracy emphasizes the value of building relationships and how retreats can enhance collaboration and support among entrepreneurs and event planners.- Reframing Self-Talk: She shared how she learned from Dr. Jess at the retreat how to shift your mindset from self-imposed limitations to intentions, helping to reduce shame and foster a more positive approach to personal and professional goals.- Food Safety and Inclusivity: Tracy discusses her mission to ensure that events are safe and inclusive for ALL attendees, addressing dietary restrictions and accessibility needs are essential to create memorable experiences.- The Role of Neurodiversity in Events: Tracy highlights the importance of understanding neurodiversity and how event professionals can design spaces that accommodate diverse needs, ensuring everyone feels welcome and included.Our Guest...Tracy Stuckrath is a passionate advocate for food safety and inclusion in the events industry through her business Thrive Meetings. With over 15 years of experience, she helps organizations create menus that cater to diverse dietary needs and ensures that all attendees feel safe and valued. Tracy's expertise extends to consulting on event design, focusing on accessibility and the overall attendee experience. Check out her weekly podcast, Eating at a Meeting!A fun, quick chat everyone can benefit from!~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **