Maker 2 Market

Hosted by Amanda George

Business Marketing

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Feb 2024

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About the show

Join us on the Maker2Market podcast to learn what it takes to bring your product to market. Hear insights from industry experts and successful entrepreneurs who have gone through the process themselves. Our podcast provides practical tips and explores the latest trends and strategies in product development, marketing, and sales. Whether you're a seasoned entrepreneur or a first-time maker, tune in for inspiration and guidance to turn your passion project into a profitable business. Subscribe now for a behind-the-scenes look at the exciting world of product development.

Listen to episodes

18 recent

February 2, 2024Episode 1835 min

Navigating the Complexities of Data, AI, and Productivity in the Modern Workplace

On this episode of Maker To Market, Amanda George and Chris Wynder dive into the world of technology and its impact on business. They discuss the importance of ethics and risk management in product launches, as well as the need for governance and regulation in the tech industry. The conversation also explores the challenges and misconceptions surrounding data, APIs, and AI in businesses, emphasizing the value of data and the need for a clear strategy. Tune in to gain insights into the complexities of leveraging data and AI in business operations and the evolving nature of work in the modern world.

January 5, 2024Episode 1737 min

Unlocking the Secrets of Ethical Technology

In this episode of Maker To Market, Amanda George interviews Dale Calder, CEO and co-founder of InSkill. They discuss the ethical implications of technology, the difficulty of quantifying mental health disorders in employees, and the impact of technology on our lives. Dale emphasizes that technology is here to aid us, not replace us, and encourages developers to use empathy to understand the needs of the user and to build better software.

December 18, 2023Episode 1633 min

The Human Element of Product Development with Matt McCoy

On this episode of Maker To Market, Amanda George interviews Matt McCoy, cofounder of Jobby and founder of two other startups. Matt shares his experience with product development and the trends he has noticed in the market. He explains that technology has made it easier to avoid mistakes, but that building a startup is still an experiment and requires a lot of iteration. He also talks about his experience with an offshore team and the importance of being specific and realistic about the ask.

November 9, 2023Episode 1540 min

The Intersection of AI and APIs

On this episode of Maker To Market, Amanda George and Jamie Lee Beckland explore the concept of APIs and the strategies businesses should consider when implementing AI technology. They also discuss the challenges of leveraging AI and APIs to manage data lakes, the implications of connected cars and the introduction of AI into customer service, and the cultural context and security implications of connected lock systems. Lastly, they cover the importance of API management and the strategies needed to build a successful API.

October 12, 202324 min

Brewing Up a Win: Racing and Beer, A Winning Combination

On this episode of Maker to Mark, Amanda George interviews Bryan Sperber, President and CEO of Michael Waltrip Brewing Company. Bryan explains how his background in NASCAR racing led him to create the beer company and how operations, business to consumer, and business to business strategies are similar in both racing and beer making. He also talks about the different types of beer containers, technology, and how they have been able to leverage their platform to raise growth capital. Finally, Bryan reflects on the journey of building the company and the satisfaction of seeing people enjoy the beer they have created.

September 21, 2023Episode 1341 min

From College Dropout to Whiteboard Geeks: Lance Johnson's Journey in Marketing

On this episode of Maker To Market, Amanda George interviews Lance Johnson from Whiteboard Geeks. Lance discusses the shift to social media and the emergence of new age marketing, as well as the challenges of staying relevant in the B2B marketing space. He also talks about the criteria for investing in businesses and how technology can help to improve the manufacturing industry.

August 17, 2023Episode 1234 min

Technology, Social Media and Humanity with Jorge Soto

On this episode of the podcast, Amanda George interviews Jorge Soto, the co-founder of asset mule.ai, about his experience in product development. They discuss the importance of listening to user feedback, the challenges of getting people to adopt a product, and the implications of Artificial Intelligence (AI) on our lives. Soto emphasizes the need to read between the lines when interpreting user feedback and encourages people to be mindful of their mental health.

August 3, 2023Episode 1127 min

The Future of Healthcare: Beyond Technology with Evan Pankey

On this episode of Maker to Market, host Amanda George interviews Evan Pankey, Vice President of Product for Hospital at Home. They discuss the need to quickly pivot and integrate their platform into existing health systems during the pandemic, as well as the potential of artificial intelligence and machine learning. They also emphasize the importance of prevention and enabling technology to help people live their lives to the fullest.

July 27, 2023Episode 936 min

Unlocking the Secrets of Transferable Skills: Revolutionizing Product Development and Marketing with AI

An amazing podcast episode with Amanda George and Chris Wynder discussing the impact of AI on local businesses, the challenges of governing the Internet, and how it can help us be better humans. They also discussed the importance of digital transformation, design justice, search engine optimization, and more. Don't miss out on this thought-provoking conversation about the future of the Internet and technology!

July 20, 2023Episode 1036 min

Digital Transformation: Navigating the Next Industrial Revolution of AI

On this episode of Maker2Market Amanda George discusses the intersection of technology and marketing, and how AI can be used to improve the process. She also talks about the implications of AI on consumer life, and how it can be used to detect tone and emotions. Finally, she touches on the importance of having a strategy when using AI, and the potential unintended consequences of using it.