Make That Money with Nina Tulio

Hosted by Nina Tulio

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Oct 2026

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About the show

"Welcome, my beauty entrepreneurs, to 'Make That Money'—the ultimate podcast where you learn how to turn dimes into $. Are you a hairstylist/salon owner wondering how to turn your passion into profit? Well, you're in the right place! Each episode, I will uncover the secrets, strategies, and stories behind building a successful business by understanding your price per minute/hour, cost of product, service prices, profit margins and most importantly. YOUR VALUE! No longer are beauty industry professionals going to feel guilty for MAKING more money and KEEPING more money.

Listen to episodes

33 recent

October 19, 2026Episode 646 min

REAL LIFE Salon Ownership with Filipe Santos

In 2016, Filipe Santos traded his union carpenter job for a five-chair salon he opened with his now-wife. Today he owns nine locations across New Jersey, Miami, and New York City, and he's just getting started. In this episode, Fil and I get real about what it takes to build a commission salon business that lasts. We talk about: Why he makes decisions with data, not emotions Why commission should be the last thing a stylist looks at when choosing a salon The one strategy he says will move your profit margins more than anything else this Q4, and how his team hits an 80% pre-book rate How his personal journey taught him to see problems as opportunities His bold plan to bring salon owners together to build an industry powerhouse Whether you're thinking about opening a salon or ready to grow the one you have, this conversation will change how you think about leadership, profit, and what's possible. Check him out here

June 29, 2026Episode 541 min

REAL LIFE Salon Ownership with Traviss Kraisoraphong

Most salon owners think leadership is a personality trait. It's not. It's a skill and most of us had to learn it the hard way. In this episode I sit down with one of my fav people, Traviss, owner of Noel-Sy Salon in Philadelphia, to talk about what it actually takes to lead a salon in 2026. Real culture vs. the version people post about. Why empathy is leading the way in leadership and how to lead with empathy and keep the standards high. We are just two people who've been in the trenches and want to share it with you. Check out Traviss here

March 23, 2026Episode 542 min

The Old Way of Leading Is Over With Blake Reed Evans

The beauty industry is shifting and the way we lead has to shift with it. In this episode, Nina sits down with salon owner and educator Blake Reed Evans to talk about what leadership actually looks like in 2026. This is real talk about building cultures that work, leading teams that stay, and letting go of the old playbook that's holding you back. Join us Connect With Blake Reed Evans

March 2, 2026Episode 242 min

Real Life Salon Ownership with Veronica Cabrera

Salon ownership isn’t just pretty spaces and full books. In this episode, Veronica, the owner of Sage and Oak Salon in Pleasanton CA, shares what it’s really like to open and build a salon over the past few years — the pressure, the risk, the growth, and the leadership it demands. We talk about: • Opening during uncertain times • The build out and construction phase • Salon Structures • Making hard calls without a safety net This is a real conversation with a real owner living it every day. If you’re building, stretching, or questioning yourself as a salon owner — this episode will remind you you’re not alone.

February 9, 2026Episode 130 min

The One BIG Beautiful Bill Act With CPA Michelle Cook

You’ve probably heard about the Big Beautiful Bill — but what does it actually mean for you, your money, and your salon business? In this episode, I sit down with Michelle Cook, CPA, to break down how this new tax law impacts stylists and salon owners in real life — what’s changing, what you can take advantage of, and the simple steps to make sure you’re actually benefiting from it. Check out Michelle's free guide below. GRAB IT HERE

December 22, 2025Episode 219 min

2-The Financial Work That Can’t Be Ignored in 2026

In this episode, I will walk you through a practical 2026 Financial Prep Checklist designed to help salon owners and stylists create stability and confidence managing your finances. From mastering cash flow and budgeting to intentional revenue growth, tax planning, and smarter marketing investments, this conversation focuses on what actually keeps money in your business. I know it doesn't sounds fun, BUT! Avoiding your finances is a NON negotiable in 2026. If you’re ready to lean in and start leading your finances with clarity, this episode is your guide and checklist .

September 8, 2025Episode 115 min

1-The Truth About Salon Growth No One Talks About...

1- Welcome back to season 2 of the Make That Money Podcast. Real talk: business doesn’t move in a straight line—it moves in cycles. If you don’t know what cycle you’re in, it can feel like failure when it’s really just a new season. Tease of What’s Inside This Hot New Episode: The 5 natural cycles every salon will experience. Why some seasons feel like unstoppable growth—and others feel like a plateau. How to protect your business no matter which season you’re in. Tune in for an eye opening episode!

July 7, 2025Episode 2613 min

26-Is a $5 INCREASE The Enemy In Your Salon Business?

Small, fear-based price increases feel safe—but they’re keeping your salon stuck. In this episode, I’m breaking down why that $5 bump may not be the solution—and how it can actually hurt your profit, your energy, and your long-term growth. What you’ll learn: Why a $5 increase is fear-based, not fact-based Why it’s not keeping up with rising expenses How it fuels burnout when your demand is already high The illusion of profit—and what real profit actually takes Safe doesn’t build wealth. Strategic, confident pricing does. Let's get into it!

May 19, 2025Episode 2523 min

25- The Truth About Commission %: It’s Not What You Think

Salon owners and stylists—this one’s a game changer. If you’ve ever fixated on your commission percentage and still felt like you’re barely getting by… you’re not alone. But here’s the truth: your commission % doesn’t hold all the weight without the right pricing behind it. In this episode, I’m breaking it all the way down: 🔍 Why a “higher commission” can still leave you wanting more 💸 A real numbers breakdown comparing 46% vs 48% commission—and how pricing makes or breaks your take-home 📊 What stylists are looking for in a compensation package and what to focus on to actually make more money (hint: it’s not chasing a bigger %) Whether you're a stylist or a commission salon owner, this is the clarity you’ve been needing. 👉 Grab your calculator, take some notes, and let’s talk about how to work smarter—not harder. ninatulio.com

April 28, 2025Episode 281 hr 12 min

24- Shut UP and Breathe with Light Watkins

This Episode Isn’t About Making More Money—It’s About Taking Care of YOU. If your thoughts are too loud to meditate… I get it. I’ve been there too. That’s why this conversation is so special. I'm co-hosting with my friend Corey from @hairdustry, and we’re joined by the incredible Light Watkins —author, meditation teacher, and mindset master. In this heart-opening episode, Light breaks down why presence feels so hard , how to actually start feeling better, and what it really means to take care of your mind without trying to "fix" it. We’re talking: Doing less and receiving more Why 1 minute of presence is more powerful than you think Tiny habits that create real peace Letting go of perfection in meditation The travel mindset shift that can change your entire life 💡 “Light says- you’re always on two trips: the one you plan, and the one life gives you.” When the detour comes, presence is your ticket. If you're ready to quiet the noise and reconnect to yourself— this one’s for you. You'll leave feeling "lighter"