Make It Bankable

Hosted by Elizabeth McKenzie

Business

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Episodes

Latest episode

Jun 2025

Language

EN-AU

About the show

The podcast where we talk about the words behind the money.

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16 recent

June 10, 2025Episode 1815 min

The $6K Email: How One Email Changed My Business Forever

In this episode of Make It Bankable, I'm taking you back to the night I accidentally became a copywriter—thanks to one email that made me $6K in a matter of days. No funnel. No launch. No fancy sequence. Just one truth-soaked story, a soft pitch, and the guts to hit send. We're talking: The exact email that changed my business (and life) Why vulnerability isn't the goal—but connection is The mindset shift behind being seen before being paid How to write a Soft Pitch Email that brings real replies (and clients) And why your next client might be sitting in your inbox—waiting for you to speak first If the thought of sending a sales email makes you want to run? This one's for you. You don't need a big list. You don't need a new funnel. You just need one email—and a little Inbox Visibility. Join the free Fully Booked challenge HERE. Let's make your inbox bankable.

May 26, 2025Episode 1712 min

Why Precision Is the New Marketing Flex (and the Sentence That Sells Before You Do)

You've been told to post more. Stay consistent. Be everywhere. But what if the problem isn't your volume — it's your message? In this episode of Make It Bankable, I'm breaking down why mass marketing is out, what's replacing it, and the single sentence every business needs to sell faster and connect deeper: your transformation statement. We'll talk about: Why clarity outperforms consistency What precision marketing actually means The sentence most business owners never write (and desperately need) Real examples of lines that land — and lines that don't How to write your own transformation statement in under 20 minutes If your content is falling flat — even though you're showing up — this one's for you. 🎧 Grab the free guide mentioned in the episode here.

May 21, 2025Episode 1515 min

Did ChatGPT Ruin Copy? (Or Are We Just Being Lazy?)

When ChatGPT blew up, I had an actual identity crisis. Because if everyone can just prompt a bot to "act like a conversion copywriter"… what does that mean for the rest of us? In this episode, I'm breaking down the real reason copy is feeling flatter, blander, and more ignorable than ever—and it's not because of AI. It's because we're skipping the thinking part. We'll talk about: Why your audience is trained to ignore familiar content The difference between using AI vs. outsourcing your voice How to know if your copy is lazy (even if you wrote it yourself) A simple scroll-stopping test to run before you hit publish If your message is starting to sound like everyone else's, this episode will help you snap out of it—and make your copy bankable again.

March 5, 2024Episode 1413 min

Taking The Stress Out Of Creating A Tagline

In this episode of Make It Bankable, we're talking all things taglines. Yes, the dreaded tagline. I discuss: The function of your tagline Whether you need a tagline or not (it depends) What we can learn from Hollywood taglines that turn movies into blockbusters The 6 steps to writing a tagline And more! For the show notes, step right this way: www.writeordie.co/podcast/ep14

February 23, 2024Episode 1316 min

3 Questions Course Creators Need To Answer To Have Their Most Profitable Launch Ever.

In this episode of Make It Bankable, I share my latest launch results, and how I managed to turn my sales page into the highest-converting sales page I've ever written. I discuss: Why how you're perceived is your truth. How to position your offer so it slices into the minds of your ideal clients The new method to niching that doesn't leave you trapped. The anatomy of an offer How to create a sales pitch that does all the selling for you And more! Interested in Content Club? Step right this way >>

February 11, 2024Episode 1211 min

What Your Business Can Learn From Breaking Bad. And It's Not How To Make Meth.

In this episode of Make It Bankable, I share the lessons your business can learn from Breaking Bad and no, it's not how to make meth. And in case you're thinking Breaking Bad isn't relevant anymore, trust me when I say, Hollywood studies Breaking Bad like Harvard studies Taylor Swift. I discuss: The difference between selling and making your audience salivate for everything you offer How entertaining content trumps education content The three components every piece of content should have to stop the scroll How to hook readers in from the very first line And more! To join my mailing list, and be the first to hear all about Content Club, step right this way: https://www.writeordie.co/newsletter Also, show notes are here: https://www.writeordie.co/podcast/ep12

February 2, 2024Episode 1111 min

The Two Things Standing Between You And $100,000 This Year

In this episode of Make It Bankable, I walk you through the two things that are standing between you and $100k+ this year, and no, it's not your product, your pricing, or your launch plan. I discuss: The difference between your product and how you position it The fatal trap every entrepreneur falls for when they become an expert How you can't teach algebra to kindergarten students And more! Want to get on my mailing list (of course you do), step right this way: https://www.writeordie.co/podcast/ep11

January 31, 2024Episode 1021 min

How Getting A Literary Agent Is Changing My Business

In this episode of Make It Bankable, I share how I broke my brain in 2023 (jokes). I give you the extended version of the journey it took me to become a represented author with a book deal on the horizon, and how this is going to affect my business in 2024. We discuss: How your personal life and business are intrinsically linked My origin story from my good old college days all the way through to corporate marketing, speech pathology, and setting up Write Or Die What I discussed with my spiritual life coach in LA How I wrote a romcom novel and got a literary agent The All To Well (10 Minute Version) (Taylor's Version) of how to get a literary agent Changes that are coming in 2024 And more! For more info, visit the website show notes: www.writeordie.co/podcast/ep10

August 14, 2023Episode 939 min

Strategic Sales Pages That Sell With Sian Richardson

In this episode of Make It Bankable, I interview creative entrepreneur & designer Sian Richardson on all things sales pages. We discuss: Copy versus design. How to convert a cold audience on your sales page. Long form sales pages versus short form sales pages The problem with using sales page templates. Strategy messaging on your sales page Personal branding versus brand name Solo entrepreneuring How to do it your way And more! Step right this way for the show notes: https://www.writeordie.co/podcast/ep9 Stalk me on Instagram @writeordie.co Stalk Sian on her Instagram @sianricho And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank youuuuuu. You rock my world.

July 6, 2023Episode 738 min

The Sh*t No One Tells You About Launching With Jessica Tutton

In this episode of Make It Bankable, I interview launch strategist & Facebook ad expert Jessica Tutton on all things launching. What launching really is and why everyone is obsessed with launching How to move from 1:1 client work to launching courses What it really takes to build a course-based business The launch lifecycles The 3 reasons why launches fail Step right this way for the show notes: https://www.writeordie.co/podcast/ep8 Stalk me on Instagram @writeordie.co And don't forget, if you liked this episode and the Make It Bankable podcast, rate, review, and subscribe. Thank youuuuuu. You da best.