Make Each Click Count Hosted By Andy Splichal

Hosted by Andy Splichal

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200

Latest episode

Mar 2025

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About the show

The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

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60 recent

March 28, 202521 min

Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences. With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI plays in transforming content creation and translation. Listen in to discover valuable insights on expanding your marketing efforts globally and learn about common pitfalls to avoid. Whether you're looking to elevate your content strategy or explore international market opportunities, this episode is packed with the expertise you need.Learn more: LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

March 21, 202527 min

Secrets to Landing Top Podcast Interviews & Growing Your Brand with Dana Lindahl

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads. Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest on other podcasts or start your own. Stay tuned as Dana shares actionable tips on leveraging podcast appearances to boost your brand and maximize your online marketing efforts. Whether you're a seasoned marketer or a curious entrepreneur, this episode is packed with strategies to elevate your business. Listen in, and let's make each click count!Learn more: LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

March 14, 202528 min

The Secret to Turning One - Time Buyers into Lifelong Customers in Ecommerce with Thomas Lalas

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing. Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategies to enhance customer loyalty—all without relying heavily on discounts. Whether you're a seasoned business owner or a novice in the e-commerce realm, this episode is packed with actionable insights you won't want to miss. Join us and unlock the secrets to turning your customers into lifetime advocates.Learn more: WebsiteLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

March 7, 202526 min

Shoppable Video Strategies to Transform Ecommerce with Eitan Koter, Co-CEO @ Vimmi

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform. Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video content creation. Whether you're an e-commerce store seeking to stand out or a marketer looking for innovative ways to boost conversions, this episode promises a wealth of actionable insights. You won’t want to miss learning how to leverage video commerce to accelerate your sales and secure your market presence.Learn more: WebsiteLinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

January 3, 202536 min

Driving Growth and Profitability with Amazon Strategist Expert, Lee Loree of Carbon 6

Podcast Episode 232 of the Make Each Click Count Podcast features Lee Loree, a seasoned entrepreneur and co-founder of Seller Investigator, now part of Carbon 6.In this episode, Lee sheds light on a common tendency among small business owners to tightly control expenses, a practice that can often stifle growth. He shares valuable insights into quickly identifying and capitalizing on profitable products while understanding their lifecycle limits. Lee also introduces us to Carbon 6 and its suite of tools designed specifically for Amazon sellers, including the no-cost audit service, Seller Investigator.Andy and Lee explore the significance of maintaining healthy product listings, the impact of Amazon's intricate fee structures, and the importance of community support for scaling a business. Lee emphasizes leveraging vendor partnerships and external resources to streamline operations and drive business growth.Tune in as they uncover strategies for effective inventory management, delve into Amazon's refund processes, and discuss how Seller Investigator helps sellers recover lost funds. Don't miss this episode filled with actionable insights to help you make each click count on your journey to success.Learn more: WebsiteLee LoreeABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

December 27, 202422 min

From Cost Center to Profit Center: How Customer Support Can Drive Growth with Helen Maidre & Helen Paas

Podcast Episode 231 of the Make Each Click Count Podcast features Helen Maidre & Helen Paas, the founders of H2 Resolve, an expert consultancy focused on transforming customersupport from a cost center into a true growth engine. With their extensive experience, they share insights on effective hiring strategies, the rise of remote work, and the integration of AI in customer support. The Helens also dive into the importance of impactful support audits, cost-effective training programs, and strategies to scale support teams. Whether you're looking to enhance customer experience or drive growth through exceptional support, this episode is packed with actionable advice you won't want to miss. Stay tuned for a wealth of knowledge from Helen and Helen on making every click count in customer support.Learn more: WebsiteHelen MaidreHelen PaasABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

December 20, 202428 min

Amazon Fees: Retrospective Insights and 2025 Predictions with Chelsea Cohen

Podcast Episode 230 of the Make Each Click Count Podcast features Chelsea Cohen, co-founder of SoStocked. Chelsea began her journey selling on Amazon back in 2014 and now dedicates her expertise to helping sellers manage inventory and avoid costly stockouts.This discussion centers around the evolution of Amazon’s fee structure, practical strategies for dealing with these fees, and Chelsea's forward-looking predictions for 2025. Along the way, she shares invaluable tips on maintaining profitability, optimizing margins, and managing inventory efficiently. Whether you're an Amazon veteran or just starting out, this episode is packed with actionable insights to help you navigate the complexities of selling on Amazon. Stay tuned as we explore how to make each click count with the wisdom and experience of Chelsea Cohen.Learn more: Chelsea's LinkedInSoStocked.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

December 13, 202428 min

How Customer Data Fuels Growth with Jim Harenchar

Podcast Episode 229 of the Make Each Click Count Podcast features Jim Harenchar, CEO of Response Marketing Group. With over 35 years of experience, Jim's firm has been pioneering data-driven marketing across sectors like financial services, tourism, and healthcare. In this episode, they uncover how leveraging customer data can enhance marketing performance, boost engagement, and drive revenue growth. From developing proprietary ad tech solutions to transforming destination marketing strategies, Jim offers invaluable insights you won't want to miss. Let's get started!Learn more:Jim's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

December 6, 202427 min

Future - Proof Your SEO With Google - Safe Backlinks with Morgan Taylor

Podcast Episode 228 of the Make Each Click Count Podcast features Morgan Taylor, the co-founder of Jolly SEO. Andy and Morgan explore the intricacies of creating high-authority, Google-safe backlinks that can withstand algorithm updates and help businesses grow their organic traffic. From sharing personal journeys in the SEO world to discussing actionable strategies and common pitfalls, this episode is packed with invaluable insights. Whether you're a seasoned marketer or just starting out, tune in to discover effective techniques for future-proofing your SEO efforts and boosting your search engine rankings. Don't miss out on this insightful conversation!Learn more:Morgan's LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

November 29, 202437 min

Copyright Shock: How a Forgotten Blog Image Turned into a Legal Nightmare with Eric Bjorgum and Daniel Kimbell

Podcast Episode 227 of the Make Each Click Count Podcast features Eric Bjorgum and Daniel Kimbell from KB-IP.com. They dive deep into navigating the complex world of copyright and trademark law.They tackle vital issues such as handling copyright claims related to online image usage, understanding the practicality of delaying responses to legal threats, and assessing the legitimacy of such claims. Eric and Daniel also emphasize the key distinctions between copyright and trademark law and the importance of securing licensed images upfront to avoid potential legal pitfalls.You'll hear firsthand about Andy's experience with a copyright claim from Pick Rights and the escalating demands over time. This discussion will provide you with actionable insights on how to handle these claims economically, when to seek legal advice, and best practices for ensuring the legality of your image use.Stick around to learn how being an "intelligent consumer" and asking the right questions can make all the difference. Plus, they touch on exciting topics like AI-generated images and their potential legal implications. So, if you're looking to safeguard your online content and stay ahead of the curve, this episode is one you won't want to miss! Learn more:Eric's LinkedInDaniel's LinkedInKarish & BjorgumABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.