M Path

Hosted by Jess Collins

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Episodes

107

Latest episode

Jul 2025

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About the show

I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.

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60 recent

July 2, 202514 min

Signing Off for the Summer

I’m signing off for the summer with a warm, heartfelt farewell, treasuring two years of connecting with inspiring, soul-driven entrepreneurs. M Path has always been about the gentle strength of authenticity, fostering genuine community, and finding your people in a fast-paced, superficial world. I’m taking a step back to recharge and reconnect with my own path, and I encourage you to do the same.Until September, I’d love for you to join my Empress community, where our summer lineup includes Social Butterfly sessions to boost your social media presence or the Anti-Social challenge for a digital detox alongside me.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

June 25, 202520 min

Podcasting with Purpose

Two years of podcasting have been a heartfelt journey, powered by late-night recordings, a simple mic, and a love for marketing. As I prepare for a summer break, I’m reflecting on 100+ episodes—why most podcasts fail, and how purpose, planning, and authenticity keep M Path thriving. I’m thrilled to launch “Podcasting with Purpose” in the Empress membership, featuring a workbook, video, and live Q&A with my producer Arran from Urban Podcasts to help you craft something authentic.In this episode, I’m sharing my eight Ps of podcasting—purpose, passion, and more—to help you build a show that resonates without chasing fame. Whether you’re eager to start or curious about what makes a podcast work, I dive into showing up, owning your voice, and creating something meaningful.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

June 18, 202526 min

The Shape of Summer: A Summer Stroll or a Summer Sprint?

Feeling called to a quieter summer or a vibrant online glow-up? In this episode, I share the tender loss of my beloved dog, Rufus, guiding me toward a softer, slower season.As I mark three years of my Empress community and two years of this podcast, I invite you to choose your summer path. Opt for a six-week “anti-social” pause to step away from social media, reconnect with your heart, and find peace. Or embrace my Contented Course to craft a purposeful online presence as a “social butterfly.”With 50% off Empress membership and all courses until July 1st, now is the time to shape a summer that feels true. The Empress community offers weekly guided meditations and journaling prompts, while the Contented Course provides step-by-step tools to build an authentic social media strategy.Whether you’re craving quiet moments by the sea or dreaming of a meaningful September, I’m here to guide you and make this summer yours.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

June 4, 202519 min

What to Do When You're No Longer in Alignment with Your Business

Feeling like your business no longer fits the person you’re becoming? In this episode, I share my story of walking away from a thriving creative agency that left me unfulfilled. Stepping away revealed a truth: change isn’t failure—it’s growth! Letting go, even when the money’s good, frees you from clinging to something misaligned, like forcing strawberries to grow in winter.I’ll guide you, sharing how you can:Spot the disconnect between your business and your valuesTake time alone to reflect clearlyJournal to hear your soul’s quiet voiceTrust your gut to make bold movesYour business is like a marriage—sometimes you grow together, sometimes apart. This is your warm nudge to tweak, pivot, or bravely close the door.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

May 28, 202523 min

How to Be More Distinctive in Your Copy

So much copywriting feels like a dull echo of everyone else. In episode of M Path, I explore crafting words that shine with authenticity. Drawing from years of spotting cliché traps in client copy, I share 10 heartfelt ways to make your writing pop. Ditch cold corporate vibes and weave stories that pull your ideal audience close—this is your nudge to stand out, not blend in.I’m all about a softer, trust-building approach that speaks to one heart, not the masses. Whether you’re a marketer, entrepreneur, or just want to be heard, this episode sparks the courage to write copy that’s bold, true, and unmistakably you.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

May 21, 202522 min

The Hat Trick of Ts

Struggling to make your brand stand out? In this episode, I share why customer experience crushes flashy ads, using my “hat trick of Ts” (tease, talk, taste) to spark word-of-mouth that sells. Forget pricey campaigns that fizzle—learn why they fail and how Fred, a hotel worker, turned a guest’s day around with a warm smile and “mistake” coffees. I’ll share how to create small, heartfelt moments that stick, whether you’re running a hotel or a corner shop.Discover how to ditch soulless ads and build genuine connections that drive loyalty. A dull spa visit taught me what flops: apathy. But a waitress who handed my kids colouring books and a note showed how tiny gestures make brands unforgettable.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

May 15, 202517 min

I'm Bringing Sexy VAC

Struggling to turn likes into sales? In this episode, I’ll reveal how to use Vulnerability, Authenticity, and Connectivity (VAC) to create content that converts. Forget boring posts that flop—learn why they don’t work and how a raw, unfiltered Instagram Story led me to a rare wood burner. I’ll show you how to craft honest, heartfelt stories that resonate with your audience, whether you’re a photographer or selling something unique.Discover how to ditch the chase for likes and build genuine connections that drive sales. You’ll learn to drop safe, cookie-cutter posts and share your true self to earn trust and loyalty. By the end, you’ll have a clear plan to make your content feel alive and turn followers into loyal customers.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

May 7, 202514 min

5 Ways to Weave Wellbeing into Your Work

Feeling creatively drained? Fresh from a soul-reviving holiday, I’m sharing five heartfelt ways I blend wellness into work. Picture voice notes on Cornwall cliff runs, sea-swimming with a friend, or client chats on dog walks. You’ll see how these ignite sharp focus and bold ideas for any project.You’ll leave ready to weave movement, nature, or mindfulness into your routine, unlocking vibrant work that shines brighter. From spa days sparking big wins to beachside notebooks fuelling creativity, you’ll find one ritual to transform your craft and soar.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

May 1, 202516 min

Self Worth, Work and a Taurus New Moon

Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls, drawing from the real struggles of my coaching clients—those battles with comparison and self-doubt we all know too well.This episode is a gentle, Taurus-inspired hug: an invitation to grow slowly, deliberately, and from a place of deep self-belief. With a touch of cosmic magic, a call to embrace your one-of-a-kind spark, and a journaling prompt to stir your soul, it’s a heartfelt nudge to put your true self first and create something that feels like home.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

April 24, 202514 min

Package Means Penis

Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie’s iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward “weed words” that yank readers out of the magic, sharing quirky tricks like proofreading backwards or splashing colour on your words to catch pesky slip-ups. It’s all about keeping your audience lost in a delicious flow, hooked before they even know they’re sold.I’ll reveal why “process” screams processed cheese and how swapping stiff jargon for softer, soulful words can turn your writing into buttercream bliss. Ready to ditch the suits and craft copy that’s pure poetry?Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.