Back Roads and Bold Moves

Hosted by Elyssa Giedraitis

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Latest episode

Sep 2025

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EN-US

About the show

"Back Roads and Bold Moves" is the podcast for anyone building a business far from the city lights. Hosted by Elyssa Giedraitis - rural WA mum, social media strategist, and unapologetic straight-shooter. This show is about real business talk without the buzzwords. From social media that actually works (even with crappy Wi-Fi) to the messy reality of running a business in a small town, Elyssa dives into the strategies, stories, and bold moves that matter. Expect unfiltered opinions, rural grit, and conversations that cut through the fluff. If you’re tired of cookie-cutter advice and want to do business your way, whether you’re on the back roads or beyond, this podcast is for you.

Listen to episodes

23 recent

September 23, 2025Episode 18 min

Let me introduce you to Back Roads & Bold Moves

After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.This podcast is for you if:You’re building a business from the bush, between nap times, or with dodgy WiFi.You’re sick of recycled marketing advice that doesn’t fit rural reality.You’ve got ideas but also worries about what your neighbors might think.You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where everyone knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

November 26, 20248 min

Are you building an audience or a community?

Things we're talking about this week..Should I still be using hashtags on Instagram?What is Bluesky?Threads hits 275 million usersAnd then, let's deep dive into the differences between a community and an audience - which one are you building for your business?Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

October 29, 20247 min

5 Important Lessons I Have Learned In 5 Years Of Business

Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

June 7, 20249 min

Brand Messaging Part 1: Crafting Your Framework

Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.In this part I guide you through the six-step process I recommend you take in order to set out your framework. Grab the worksheet and get cracking on your framework as you listen to the podcast.If you need any help, or have any questions please slide into my DM's!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

May 20, 2024Episode 47 min

Maximising Your EOFY Sale Success

The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

March 22, 2024Episode 313 min

Create Content People Want to Share With Their Friends

Just because your content can be shared, doesn't mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I'll also leave you with some tips that will make the creation of shareable content easier. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

March 1, 2024Episode 213 min

Facts Tell, Stories Tell

In this weeks episode of Localise & Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media world. Links mentioned: Information about the Rural Reach GrantCommuniConnect Rural MembershipsBack Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

February 23, 2024Episode 113 min

The Update Edition

Season two of Localise + Socialise is here!We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, followed by some social media updates you need to know about. The links I mentioned:https://www.ejgcreative.com.au/https://communiconnectrural.com.au/https://wellinthewheatbelt.com.au/Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

December 15, 2023Episode 49 min

Elevate Your Local Social Media Game This Christmas

Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to sharing festive content and expressing gratitude, we've got you covered. Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram

December 8, 2023Episode 37 min

2024 Social Media Predictions for Local Businesses

There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!Back Roads & Bold Moves on InstagramLocal Social Co. on InstagramElyssa Giedraitis on Instagram