This is your go-to podcast for answers about how you can grow your local business online - easily and quickly! Brought to you by local SEO experts Magnified Media in Walnut Creek, California, in each 10 minute episode our digital marketing expert Adam Duran answers your questions on how you can get more leads for your business - fast! Remember, if you’re not taking care of this part of your business RIGHT NOW, you can bet your competitors are! Join us each week for answers to your questions on how best to harness the power of the internet to grow your business.
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August 21, 202614 min
Google’s Spam Update Is Here. Don’t Panic.
Google’s latest spam update is rolling out now, and if your rankings are moving, this is not the week to ignore what’s happening. In this episode we break down what local business owners need to know about the update, why some websites could be more vulnerable than others, and what you should understand before making a rushed change that could make things worse. If your business depends on Google traffic, this is an episode you’ll want to hear sooner rather than later. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and subscribe to our newsletter for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran is a local SEO specialist and director of Magnified Media , a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran is the owner of Solar Harmonics , a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.
August 14, 202613 min
The Local SEO Asset Most Businesses Ignore
What if one of your most valuable local SEO assets is something you already have, but probably aren’t using? In this episode we detail an overlooked trust signal that can strengthen your website, improve how customers see your business, and give Google and AI systems more useful information about who you are and why you should be trusted. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and subscribe to our newsletter for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran is a local SEO specialist and director of Magnified Media , a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran is the owner of Solar Harmonics , a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.
August 7, 202616 min
ChatGPT Ads for Local Businesses Should You Test Them Now?
ChatGPT Ads are creating a new way for local businesses to reach potential customers while they are researching problems, comparing services, and deciding who to contact. In this episode we detail how ChatGPT Ads differ from traditional search ads, how local targeting works, and why context hints matter more than simple keywords. You will also learn how to structure a focused test campaign, choose the right landing page, and avoid wasting money on vague targeting and unqualified clicks. Get More Local SEO Tips Have a question about local SEO? Explore more episodes of Local SEO in 10 and subscribe to our newsletter for practical marketing tips, useful checklists, and additional episode resources. About the Hosts Adam Duran is a local SEO specialist and director of Magnified Media , a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation. Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu. Jamie Duran is the owner of Solar Harmonics , a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.
July 24, 202616 min
Is Your Business Ready When Google’s AI Calls?📞
Google can now call local businesses on behalf of customers to check pricing and availability. But what happens if your employee hears an automated voice, assumes it’s spam, and hangs up on a real lead? In this episode of Local SEO in 10 , we explain how Google’s AI calling works, where to check the setting in your Google Business Profile, and how to prepare your team. You’ll also learn how a simple pricing cheat sheet can help employees provide useful answers and keep your business in the customer’s final comparison. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
July 17, 202615 min
The Five-Minute Rule
You've invested in your website, SEO, Google Ads, or social media to generate leads. But what happens after someone finally contacts your business? In this episode, we explore why the first five minutes after a new lead comes in can determine whether you win the customer or lose them to a competitor. You'll learn simple, practical ways to respond faster, improve the customer experience, and make sure you never miss an opportunity because of a delayed notification. If you're spending money to generate leads, this episode could be one of the highest ROI investments you'll make all year. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
July 10, 202613 min
The 10-Minute Weekly Local SEO Routine
What if you could improve your local SEO in just 10 minutes a week? In this episode, we share a simple weekly routine that helps keep your Google Business Profile active, strengthens your online presence, and even shows you what AI knows about your business. These quick, practical tasks are easy to implement and can make a big difference over time. Small improvements, made consistently, lead to big results. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
July 3, 202615 min
Don't Guess Your GEO, Test It 🧪
Everyone's talking about GEO (Generative Engine Optimization), but very few people are showing business owners how to measure whether it's actually working. In this episode we share seven simple experiments you can run to see how AI tools like ChatGPT, Google's AI Overviews, Gemini, and Claude understand and recommend your business. Stop guessing what AI wants, start testing what works, and build a smarter strategy for the future of search - and your business! About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
June 26, 202616 min
The Hidden Asset That Increases Business Value
There's an old saying in business: the day you start your company is the day you should start preparing to sell it. Whether your exit is five years away or thirty, the decisions you make today directly affect what your business will be worth tomorrow. Most owners focus on revenue, profit, employees, and systems, but today's buyers evaluate something else too: your online presence. Your Google reviews, website, search visibility, brand reputation, and digital assets all help shape how valuable, trustworthy, and transferable your business appears. In this episode, we give the practical steps you can take now to increase your company's long-term value. Even if you're not planning to sell anytime soon, building this asset today could pay off in a big way tomorrow. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
June 20, 202613 min
How to Build a Top 3 Article with ChatGPT
Want to create content that ranks in Google and gets noticed by AI tools like ChatGPT, Gemini, and Perplexity? In this episode, we walk you through our complete workflow for building a high-quality Top 3 comparison article using ChatGPT. You'll learn how to research competitors, gather the right information, build a strategic outline, and use AI as a research and editing partner, not just a writer. If you're ready to create comparison articles that build authority, earn trust, and become valuable resources for both customers and AI search engines, this episode is for you. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
June 5, 202615 min
Missing Calls? You’re Missing Customers
Missed calls are one of the biggest hidden reasons local businesses lose customers, especially after hours. Most people searching for a service today expect fast responses, and if they don’t hear back quickly, they move on to the next business. In this episode, we cover practical solutions like missed-call text back systems, instant form responses, simple AI tools, scheduling links, and ways to create a better after-hours customer experience so you never miss another call. If your business is missing calls, this episode will help you turn more of those missed opportunities into real customers. About Adam Duran, Digital Marketing Expert Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses , marketing strategy , national SEO , website design and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that immediately engages with their audience. Adam enjoys volunteering with CoCoSAR, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics , Northern California 's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer , Solar Harmonics, here . Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
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