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Local Marketing Institute Podcast

Local Marketing Institute Podcast

Hosted by Local Marketing Institute

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Episodes

118

Latest episode

Oct 2026

Language

EN-US

About the show

Equip yourself with practical, trustworthy digital marketing tactics for local business. Learn from the best local marketers in the world how to get more customers using Google My Business, Facebook, email marketing, social media, local search, digital advertising and more. Whether you run a small business, nationwide chain / franchise, or are a marketing agency, each episode will help you grow your business. No shiny objects, minutia, or questionable tactics that can damage your business. Just practical, effective, and proven digital marketing strategies that will really move the needle on your business.

Listen to episodes

60 recent
October 27, 2026Episode 161 hr 0 min

Local SEO and Marketing Q&A Session October 23, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google seems to have moved the Posts section higher in the local knowledge panel. Google testing government ID verification for GBPs. GBP review appeals delayed. Google tests new performance report section in GBP. LSA now has “small business” filter. Google tests changing the layout for the local knowledge panel. Google launches Business Home for GBP. Google rolls out monitoring capabilities for AI Mode. Why did Google turn off posting on my GBP? Why is Google rejecting my Posts for seemingly no reason? Does a review from a Google local guide have more weight than a standard account? What is the most difficult GBP case to deal with? Are post views back for all categories? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

October 13, 2026Episode 151 hr 6 min

Local SEO and Marketing Q&A Session with Dustin Stout and Justin Meredith October 9, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Ads in AI mode are getting better placements. GBP users misusing Google support. Should I worry about AI watermarks? How do I protect the keys for my API? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

September 29, 2026Episode 141 hr 0 min

Local SEO and Marketing Q&A Session with Yan Gilbert September 25, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google announces release of the September 2026 spam update. Google turns local knowledge panel into AI overview. Google AI mode tests text link ads. Google shows more external links in AI overviews. AI overview links to AI Mode. Google tests Local Service Ads with larger image and highlight boxes Google Merchant Center auto enables native checkout. Google gives 4 days to reject a user suggested edit Google sends email notifications when detecting a spike in spam reviews on your GBP. Does posting on GBP have a positive effect on AI visibility? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

September 15, 2026Episode 131 hr 2 min

Local SEO and Marketing Q&A Session September 11, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions AI overview pushes users into Google AI mode. GBP adds photo verification option. Google ranking factors survey 2026. Google adds character counter for AI overview. Phone number in photo scam in Google Maps. GBP insight data missing. Does the profile strength in GBP impact performance? Does using a website builder with AI make it ineligible to be ranked in Google? Why does changing the address on an SAB when moving across states sometimes not work? What strategies can I use to get into AI search results? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

September 1, 2026Episode 121 hr 20 min

Local SEO and Marketing Q&A Session August 28, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP profiles are not getting reviews back after reinstatement. New AI optimization audit tool. Studies on how AI works in SEO. What should I do if my address is in a small city, but I want to rank in a bigger metro? How long does it take to get photos taken down? Should I have both an SAB profile and a storefront profile for the same business? Is there a way to know if you’ve lost reviews? How can I prepare for the GBP and LSA migration if certain information doesn’t match? Should I be putting ads in ChatGPT? What is the best way to build citations from scratch? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

August 18, 2026Episode 111 hr 1 min

Local SEO and Marketing Q&A Session August 14, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google claims reddit is not a preferred source. Google cites low quality listicles in AI overview. You can now report review responses from owners. ChatGPT has made sources less visible. Google amends lawsuit against Serapapi. What should I do if suggesting an edit to report a violation of guidelines doesn’t work? When moving locations for an SAB, should I make a new profile and merge it with the old one, or should I edit the existing address? Can I make a GBP listing for water vending machines? What are some best practices for UTM tracking? Should I aim to rank in the larger metro area rather than focusing on my local city? What is the recommended name format in GBP for a real estate agent that currently doesn’t have a DBA? How do I access the “book online” button in GBP? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

August 4, 2026Episode 1059 min

Local SEO and Marketing Q&A Session July 31, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Interview with Google Product Experts Lisa Landsman and Mike Gnagy. Google aims to scale education via GBP optimization playbooks. Integrate Gemini with your GBP using Business Notebook. LSA migration into GBP is now complete. Google suspension flow improvements. What should I do if my ownership on a duplicate listing was overwritten by Yext? Should I report a business address that is mail only? Is it beneficial to create a domain for business reviews to help with ChatGPT output? Will ChatGPT ever change where it sources reviews from instead of Yelp? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

June 9, 2026Episode 91 hr 1 min

Local SEO and Marketing Q&A Session June 5, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google has made it easier to report businesses for pressuring or incentivizing customer reviews. Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents. Google rolls out preferred source labels in AI mode. Google adds AI performance reports in Search Console. GBP now has view counts for photos and videos. What should I do if I’ve tried all the steps to move SAB locations on my GBP but it still won’t let me? If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension? Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results? Does manipulating urls on Google Maps help with local ranking? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

May 12, 2026Episode 859 min

Local SEO and Marketing Q&A Session May 8, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions Google incorporates “expert answer snippets” into their AI overview. Ask.com shuts down. Concerns about GBP suspensions from user account restrictions on the rise. Data from ChatGPT Ads is now available. Why are my GBP posts for weekly events getting rejected by Google? What should I do if a customer threatens to leave negative reviews if they can’t get a discount? How should I structure UTM tracking in GBP? Will adding a UTM to GBP hurt local citation? Do the new guidelines on reviews with names mean that negative reviews with staff names are easier to remove? If I select “custom display name and picture” to leave a review, does that affect all previous and future reviews? If my GBP has been suspended because of an account restriction, is it possible to move forward with the appeal process without removing the account? Did GBP Insights get removed, or is it hidden? Why am I ranking worse after moving locations? What is the going rate for offering SEO services? What is the KPI for success in the SEO field? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

April 28, 2026Episode 758 min

Local SEO and Marketing Q&A Session April 24, 2026

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more. Updates and Questions GBP photos now sorted by recency. Google introduces “Ask Maps” as a new way to find businesses. Updated information on LSA performance insights. When is it better to wait for Google Support to respond after having trouble with video verification? When traveling to another country, I got significantly less spam calls for my GBP, and when I came back, they resumed - is this a coincidence? What should I do if a former employee has claimed my GBP? What should I do if I can’t contact Google Support when requesting to nest a department listing? What should I keep in mind when doing video verification for an SAB? Did the insights feature on GBP get removed? What should I know about UTM source codes? If you change your language settings in Google Maps, can you suggest-an-edit your business name in as many languages as you want? How do I transfer the primary owner of a GBP? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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