LMScast

Hosted by Chris Badgett

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Episodes

500

Latest episode

Aug 2026

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About the show

LMScast is a podcast for innovators like you in the WordPress LMS e-learning community. LMScast is produced by Chris Badgett, part of the team behind the #1 WordPress LMS plugin called LifterLMS. Each episode brings you valuable insights with one goal: to help you generate more income and impact through a learning management system built on WordPress. LMScast is for you the entrepreneur, the teacher, the expert, or the online marketer.

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60 recent

August 30, 20261 hr 10 min

566: Josh Hall's Web Designer Pro Helps Web Designers Build, Grow & Scale Lifestyle Business

Josh Hall describes how he developed Web Designer Pro into a platform for business education that aids web designers in starting, expanding, and scaling their companies. He describes how he provides courses, community, coaching, and a high-level mastermind to members at three distinct stages builders, growers, and scalers. Understanding people's actual pain spots, assisting them in moving through various stages, and fostering an atmosphere where members feel understood and supported are key components of effective coaching and community building, according to a main subject of the discussion. Josh also discusses the importance of in-person events and community development. He describes how ProCon grew from a tiny get-together to an annual gathering where web designers can network, learn, have fun, and form sincere connections. He places a strong emphasis on starting off simply, allowing for impromptu interactions, and fostering an environment that values independence, diligence, and having fun. He provides examples of members who, just by meeting in person, were able to find business prospects, collaborations, and deeper friendships.

August 23, 202646 min

565: Outgrowing Your Web Host Is A Sign Your Business Is Working

Chris Badgett discusses his own experience running WordPress for almost 20 years and how LifterLMS's hosting requirements changed as the business expanded. He starts out by talking about his early experiences learning WordPress and creating websites for customers using Bluehost and GoDaddy. He then talks about how LifterLMS grew into a bigger and more complicated company by going through Media Temple, Amazon Web Services, WP Engine, Pagely, and finally Rocket.net. According to Chris, an online education company's hosting needs increase along with its traffic, customers, WooCommerce transactions, LMS activity, subscriptions, and dynamic material, all of which put increasing demands on the website. He highlights that selecting a host is more than just picking the quickest server or the cheapest package; for companies that rely on their websites, dependable infrastructure, scalability, security, and particularly excellent human assistance are essential.

August 16, 202634 min

564: Why Students Pay You When AI Is Free

According to Chris Badgett, artificial intelligence is changing online education, but this does not negate the value of coaches, course designers, and education companies. Since students can now readily obtain material using ChatGPT, Claude, Google, YouTube, and other AI technologies, the value of merely packing content into a course is diminishing. The true value, according to Chris, is in the human element: personal experience, professional advice, curation, feedback, accountability, community, and the capacity to assist students in truly achieving the desired outcomes. Course designers should concentrate on developing a learning experience that incorporates their own expertise, narratives, tried-and-true techniques, and viewpoint rather than attempting to compete with AI by offering more material. Chris also stresses that rather than entirely replacing educators, AI should be utilized to supplement and improve their work. He presents the 10-80-10 concept, according to which humans first supply context and expertise, AI takes care of most of the job, and humans then evaluate, modify, and contribute the last layer of knowledge and experience. In his opinion, human engagement is particularly crucial for community interactions, coaching, grading, and feedback.

August 9, 202648 min

563: How to Make More From the Audience You Already Have With Craig Shoemaker

In this episode of LMScast, Chris Badgett and Craig Shoemaker discuss how course designers and education entrepreneurs can boost revenue without continually pursuing new clients. The conversation is on developing more compelling offerings, enhancing the customer experience, forging deep connections, and adjusting to an AI-driven future while maintaining the human aspect. According to Craig, one of the most common errors made by course designers is to concentrate only on making a course rather than establishing a comprehensive product. By providing only one pricing choice and neglecting to incorporate upsells, order spikes, premium tiers, or surprise bonuses that thrill clients, many firms lose money. Chris concurs that the offer is the cornerstone of any successful education company as flaws in the offer have an impact on all other aspects of marketing and sales. The significance of looking beyond the original transaction is another important subject.

August 3, 202654 min

562: The Agency Sales Process Behind 5-6 Figure eLearning Website Clients

According to Chris Badgett, effective LMS and eLearning companies gain valuable clients by serving as strategic business partners rather than just creating websites. Agencies should charge for a systematic discovery process that produces a clear blueprint before any work starts, rather than diving right into development or offering planning for free. He likens it to building a custom home, where no expert begins work without first drafting architectural blueprints. Before investing in a major project, this strategy guarantees that the agency and client are in agreement, minimizes misconceptions, and establishes expectations. Creating a professional sales process, or what Chris refers to as a sales motion, is one of the episode's main themes. Agencies should initially qualify new clients using a brief application form before scheduling sales calls or submitting offers. The form should indicate whether the possibility is a good fit for the agency's specialty, has a reasonable schedule, and has the funds to support the project. Chris proposes that agencies could infer budget by understanding the client's audience, business size, and present operations rather than directly asking about it. Similarly, the ideal clients are those that have a clear strategy and enough time to carry it out well rather than those who expect a project right now. Chris suggests a two-step dialogue procedure after a lead is qualified.

July 26, 20261 hr 0 min

561: Escape The Downward Spiral With Community And More With Steve Woody From WP Fusion

Chris Badgett and Steve Woody from WP Fusion have an uplifting discussion about entrepreneurship, the strength of the WordPress community, artificial intelligence, personal growth, and creating a meaningful online company in this episode of LMScast. Steve talks about his amazing path from web developer and agency owner to bestselling book, business adviser, and first WP Fusion contributor. He considers how moving outside of his comfort zone and actively participating in the WordPress community profoundly changed his personal and professional life.

July 19, 202655 min

560: How To Vibe Code A WordPress Website With Claude And WPVibe By John Turner

Chris Badgett discusses how AI is transforming the development, administration, and use of WordPress websites. He discusses leveraging AI technologies like Claude and ChatGPT to communicate directly with WordPress rather than manually navigating dashboards and menus with John Turner, the author of WPVibe.ai, in this LMScast episode. One of the main topics of discussion is how AI can speed up and simplify WordPress administration. With WPVibe, users can integrate AI with their WordPress websites to carry out activities like developing courses, adding and enrolling students, upgrading plugins, doing accessibility and SEO audits, producing content, altering websites, and even designing new WordPress themes. Chris emphasizes how HR departments, agencies, freelancers, and LMS owners may find this particularly helpful.

July 12, 202634 min

559: 6 Ways To Optimize Your Course And Membership Checkout

Chris Badgett discusses six useful and very successful methods for improving the online course and membership website checkout process in this LMScast episode. According to him, checkout optimization is one of the most effective ways to boost income without boosting marketing expenditures because around 70% of visitors who reach the checkout page never finish their transaction. Chris starts off by emphasizing the effectiveness of cart abandonment recovery and demonstrating how automated follow-up emails may entice prospective buyers to finish their purchase. Based on LifterLMS's personal experience, he discloses that this tactic has recovered almost $319,000 in lost revenue, illustrating how even a minor increase in checkout conversions may have a big effect on business expansion.

July 5, 202637 min

558: Communication Tips For Remote Companies

Effective communication, according to Chris, is the cornerstone of a successful remote business and ought to be regarded as one of the most crucial principles of business. He demonstrates that effective communication enhances cooperation, leadership, customer connections, and overall business performance based on his more than 15 years of experience managing LifterLMS as a wholly remote firm. He highlights that writing is an essential communication skill since it facilitates idea organization, improves documentation, generates more powerful marketing material, and even facilitates more efficient use of AI tools. Chris also describes LifterLMS's methods for maintaining remote teams' alignment without overburdening them with meetings. He talks about quarterly planning using the Shape Up framework, organized monthly all-hands meetings that highlight individual, client, and business successes, and the practice of recording ideas in shared Google Docs before they are forgotten. In order to keep everyone on the team informed and improve teamwork, he advises using Slack for open, public discussions rather than private messaging wherever feasible.

June 26, 202630 min

557: Why Every Serious YouTuber Should Build an Online Course

In this LMScast episode, Chris Badgett discusses why any serious YouTuber should create an online course rather than depend solely on YouTube revenue. He contends that the toughest part is over for creators who have already developed an audience; the next stage is to transform that following into a business they own. By utilizing LifterLMS to offer courses from their own WordPress website, producers can make a steady income without relying on sponsorships, ad revenue, or shifting algorithms. In his discussion of the distinction between renting and owning a platform, Chris explains how marketplaces such as Udemy may restrict long-term growth, price, branding, and customer connections. On the other hand, creators have complete control over their content, student data, email list, price, and company when they own a WordPress website. Instead of relying on outside platforms, he urges YouTubers to create digital assets under their own control. Additionally, he suggests that rather than attempting to teach all they know, designers should focus their courses on a single change. YouTubers should listen to audience inquiries, study comments, use polls, or create waitlists to evaluate their ideas before devoting time to developing a course. Rather than waiting for perfection, Chris suggests beginning with a single, basic course, launching it immediately, and making improvements over time.