Living Marketing

Hosted by David Ko

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Nov 2024

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About the show

David Ko has been in the Asia marketing scene for over 30 years, currently working at global agency Ruder Finn managing their digital and branding arm, RFI Asia. Says David, "The thing I love most about people in my tribe is their deep understanding of how branding and communication works, how perceptions are shaped, and their well-honed BS-meter." Conversations with guests can cover any number of topics, but always originate from the distinct perspective of a marketer, or someone for whom marketing is a huge part of life.

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24 recent

November 23, 202439 min

Exploring Hong Kong's Vibrant Culinary Scene with Foodie's Rubin Verebes

[Scroll down for links to restaurants and bars mentioned]Discover the colorful and complex world of Hong Kong's culinary scene with Rubin Verebes, managing editor of Foodie, Hong Kong's largest English-language food publication. Rubin has dined at nearly 930 restaurants since 2021, and he shares his journey from childhood, growing up with a kosher upbringing, to becoming a prominent food journalist. With insights into his disciplined lifestyle and passion for food, he reveals the intricacies of transitioning Foodie from print to digital amidst the pandemic and the publication's pivotal role in highlighting the city's gastronomic delights.Explore Hong Kong's unmatched diversity in Asian cuisines through Rubin's eyes, and learn about the unique spots that spark both nostalgia and innovation. From beloved local coffee shops like Tsui Wah to the intriguing Jewish dining scene, Rubin paints a vivid picture of Hong Kong's food landscape, emphasizing its distinctiveness compared to global giants like London and New York. The conversation unearths the challenges restaurateurs face, such as high rents and staffing issues, yet celebrates their resilience and creativity in maintaining a vibrant culinary culture.The episode also touches on Hong Kong's evolving bar scene, the resilience of its chefs, and the balance between honoring culinary heritage and embracing innovation. Rubin discusses the potential benefits of local support initiatives and government aid to navigate economic constraints, while also reflecting on past food trends and the joy of authentic restaurant reviews.FRANCIS https://www.francis.com.hkFalafel TLV https://www.afoodieworld.com/blog/2024/10/18/middle-eastern-restaurants-hk/Mul Hayam https://www.afoodieworld.com/blog/2024/10/18/middle-eastern-restaurants-hk/Tsui Wah https://www.afoodieworld.com/blog/2024/10/17/tsui-wah-lkf-opening/Chili Fagara https://www.chillifagara.comBar Leone https://www.barleonehk.comTai Ping Kwan https://www.taipingkoon.com.hkBo Innovation https://www.boinnovation.comJimmy’s Kitchen https://www.afoodieworld.com/blog/2024/04/22/jimmys-kitchen-restaurant-review/VEA https://vea.hkUmberto Bombana https://www.ottoemezzobombana.com/Gold Mui Kee Dai Pai Dong https://www.goldmuikee.comSaladStop! https://saladstop.com.hkChesa https://www.peninsula.com/en/hong-kong/hotel-fine-dining/chesa-swiss-restaurantHeimat by Peter Find https://heimat.hkBiergarten https://heimat.hkSamsen https://www.samsen-hk.comKau Kee Beef Brisket Noodles https://www.afoodieworld.com/blog/2024/06/13/kau-kee-beef-brisket-soup/Bakehouse https://www.bakehouse.hk

June 26, 202434 min

Douglas Young: A Unique Creative Journey to Retail Heaven

Our guest Douglas Young, CEO and co-founder of Goods of Desire (G.O.D.), joins us to share his fascinating journey from architecture student to becoming an icon of the Hong Kong retail landscape. Discover how Douglas' architectural background uniquely influences his design process and the balancing act between maintaining creative integrity and meeting customer expectations. Did he have family support and what were his inner motivations that drove him to success.Brand collaboration at its finest is showcased in G.O.D.'s successful partnership with Starbucks to create a 60s-70s style Hong Kong café, proving the power of respecting local culture. Douglas talks about the uphill battle against industry copycats and the necessity of innovation to preserve G.O.D.'s integrity. This episode is packed with insights into creativity, cultural marketing, and the courage to pursue unique paths, offering listeners a rich tapestry of inspiration and wisdom.

June 12, 202421 min

Kevin Huang: Navigating the Future of Media

[RE-SHARED WITH PERMISSION FROM IAB HK] Prepare to be inspired as we sit down with Kevin Huang, one of the pioneering minds behind IAB Hong Kong, to explore the phenomenal growth of this influential organization. From a handful of visionaries to a robust network of over 100 active members, Kevin takes us through the milestones and achievements, including the successful IABC 23 conference and the prestigious IAB Digital Awards. We also gain invaluable insights from his current role as COO of the South China Morning Post, where he underscores the enduring importance of authenticity and empathy in storytelling and content marketing.We also look into the unique relevance of print media for specific audiences and advertisers, featuring a compelling example of a luxury brand’s strategic newspaper ad campaign. Plus, we examine the transformative impact of AI on storytelling and creativity, offering a glimpse into the future of media.

April 8, 2024Episode 240 min

Kate Wood: Advancing Workplace Wellbeing and Inclusivity in Asia

As the corporate world grapples with creating environments that truly embrace every individual, Kate's voice has emerged as a beacon of progress and hope. She joins us to share her impressive pivot from risk and compliance to spearheading Diversity, Equity, and Inclusiveness initiatives at Ernst & Young for the Asia Pacific Financial Services sector. Her personal story, one marked by overcoming a health challenge, has fueled her to advocate passionately for workplace wellbeing, setting the stage for a transformative dialogue on what it means to cultivate a culture that values each team member's unique contributions.Throughout the episode, our in-depth conversation traverses the intricate terrain of Diversity and Inclusion in Asian corporate landscapes. From the groundbreaking Pride Lions of HSBC to the evolving focus from equality to equity, Kate generously offers her insights into the balance of respecting diverse cultural contexts while promoting essential rights. We also unpack the often-hidden costs of presenteeism, exploring its tangible impact on mental health and, by extension, organizational productivity. Listeners stand to gain a richer understanding of how inclusive practices not only enrich corporate culture but also bolster the bottom line.As we round off the discussion, Kate's reflections on her career progression and the transformative power of mentorship offer a heartfelt glimpse into the personal side of corporate leadership. Addressing gender equity and even the taboo topic of menopause in the workplace, we touch on the critical role companies play in nurturing not just careers, but the whole person. Kate's story is a testament to the fact that when an organization commits to Diversity and Inclusion, it's not just the workforce that flourishes—business thrives, and so does the human spirit within it.

March 11, 2024Episode 146 min

Janet Yuen: Managing through Tumultuous Times

Welcome to a new season of Living Marketing, the podcast where we chat with business leaders about their life lessons and experience! Today, we're joined by Janet Yuen, CEO of Hung's Food Group (HFG), who has masterfully blended tenacity and innovation to steer one of Hong Kong's top F&B companies through times of challenge. HFG has built an extensive food and beverage empire, directly operating more than 600 outlets across China and Hong Kong under its Yoshinoya, Dairy Queen, Maria’s Bakery and Uncle Fong’s brands. Navigating through social unrest and global health crises, Janet has propelled Hung's Food Group to flourish, maintaining the company's vitality and ensuring growth. She's here to reveal her strategies for adaptability, maintaining open communication, and an unwavering commitment to quality and customer satisfaction. Under her leadership, HFG has embraced uncertainty as a catalyst for innovation and strength.Janet's ascension in the F&B world wasn't preordained. Her transition into the industry was a journey of hurdles and discoveries, and she's ready to share how her prior experiences have seasoned her approach to success in this dynamic sector. Janet's story is a testament to the potency of transferable leadership skills, demonstrating how they can be adapted to the unique tastes of food and beverage.Beyond her corporate achievements, we'll also uncover Janet's secret passion—a personal pursuit that infuses her life with additional flavor and fervor. Prepare to have your appetite for wisdom and inspiration satiated in this episode that promises to be as enriching as it is enlightening.This episode is in Cantonese.

October 8, 202130 min

Janis Tse: Balancing the "Me" in Life

As global marketing director for Plaza Premium, among the world's largest operators of luxury airport lounges globally, Janis is no stranger to the trials and triumphs of a second year being battered by a history-making pandemic. In spite of all that I'm most impressed by her ability to maintain a work/life model that balances health and happiness with the demands of work, home and family. How does she stay centered? What are her regrets? What does the future hold? All this and more, in my chat with my longtime friend Janis Tse.

August 12, 202148 min

Liz Weselby: Living the Adventure

Before she joined Archetype as deputy managing director, Liz was editorial director for LUXE City Guides for five years. I'm a huge fan of LUXE, one of what their founder Grant called "Luxe Lovelies", so it was a fascinating conversation about where LUXE is today, and how shifting patterns of travel information consumption has impacted their ability to grow over the past decade. As usual, Living Marketing is more about "living" than "marketing", so it was a pleasure to hear Liz recount her life of adventure that took her from London to Bangkok, then Singapore and at last Hong Kong. We talked about how they leapt into the City of Angels naively underprepared, how homesickness can be a physical sensation, and how maturity can make us all better romantic partners.

July 26, 202149 min

Caroline York: Daring to Try

As head of Corporate Communications for AQUMON, an Asia-based investment platform and roboadvisor, Caroline enjoys an exciting role at the intersection of fintech and consumer marketing. Her path to FSI is anything but typical though, only moving into the finance field after six years in the fashion industry dividing her time between Hong Kong, Milan and Beijing. In fact, Caroline's personal journey is a case study in experimentation. Her first major was Egyptian Archeology, then Law, before finally landing on Marketing. How did she end up with those choices? What was it about her upbringing that allowed her to experiment and make unconventional choices? What was it like dating Italian men? We talk about all this and more...

July 8, 202145 min

Kimberly Hu: Breaking Out

As Director of Membership for Hong Kong's hottest new private members club, Carlyle & Co, Kimberly has waited a long time for the club to open its doors because of the pandemic. Personally, she's also navigated a journey without a script to follow, as a biracial American kid growing up in Hong Kong who had to learn Chinese at the age of nine. Walking out of the family business into the publishing business, she spent seven years at lifestyle magazine HK Tatler, before she moved on to become AXA's Asia head of Brand and Corporate Communications. We talked about why she left the publishing business, what it means to transition into the hospitality industry working for the Rosewood group, as well as her experience growing up in Hong Kong as a child between two cultures.

June 16, 202139 min

Henry Jones: Gen Y Marketers Leading the Way

Henry is Asia Head of Marketing for FCM Travel, part of Flight Centre Travel Group. At 27 years old he's also my youngest podcast guest to date, a millennial marketer who has enjoyed a swift rise up the ranks during his five years with FCTG. We chatted while Henry was still in London, working remotely until travel restrictions opened up for him to relocate to Singapore. With the occasional East London ambulance siren as background music, we discussed his views on how Gen Y and X can complement each other in marketing leadership, where British professionals prefer for overseas assignments, and even whether he's for or against tattoo and piercings in the office!