E #548: Frameworks, Intuition & Structure: Building a Business Around Your Magic with D. LeD
What happens when intuition gives you the idea, but you still have to build a business around it? In this episode of Built for the Edge, Kehla sits down with D. LeD, transformational business coach, founder of Sourced™, and bestselling author of Shift the Field and Retreat and Grow Rich, for a conversation about intuition, self-trust, frameworks, and the structure required to turn transformational work into a business. D shares why she doesn't believe in formulas, but does believe in frameworks — and what she learned from following someone else's business formula alongside experimenting with what felt more natural and intuitive to her. They talk about D's definition of “magic,” how she recognizes the intuitive ways people create transformation for their clients, and why self-trust doesn't mean removing action from the equation. Kehla also shares how her own relationship with spirituality in business has changed over the years. Earlier in her business, feelings, alignment, and energetic interpretations often governed how she moved — sometimes at the expense of measurement, structure, and looking at what the results were actually showing her. This opens up a larger conversation about where intuition belongs in business, what happens when you experiment before systematizing, and D's perspective that structure can actually give your magic somewhere to live. They also get into the difference between frameworks and formulas, D's Anatomy of a Transformation framework, how ideas move into offers and experiences, and why building the thing isn't a substitute for talking to actual humans. In this episode, you'll hear: Why D prefers frameworks over formulas in business How to recognize and put language around your own “magic” Why intuition still needs experimentation and evidence The relationship between self-trust and external results How old patterns can be mistaken for intuitive guidance Why you may want to test something before building a system around it How structure can give your best work somewhere to actually live D's Anatomy of a Transformation framework Why talking to actual humans still matters more than endlessly building behind the scenes If you've ever felt caught between trusting yourself and doing what your business actually requires, this conversation offers a much more nuanced way to think about the two. Follow D on LinkedIn Follow D on Instagram Sign up for The Welcome (Starts August 17th, 2026) Follow Kehla on LinkedIn Follow Kehla on Instagram Kehla's website

