The Skills Helping Erin Ward Grow Her Real Estate Business in 2026 | Glover U
What does it take to build a real estate business that consistently produces at a high level—and then find ways to make it even better? In this episode, Jeff Glover sits down with top-producing real estate team leader Erin Ward, recorded live at the 2025 Glover U Live Unreal Retreat in Traverse City, Michigan. Erin, based in Norfolk, Virginia, has been in the real estate industry for 10 years and has built an impressive track record of production and growth. In 2025, Erin sold 163 units and $71 million in volume. At the time of this interview in June 2026, she was already at 89 units sold and $41 million in volume, putting her on pace to surpass her previous year's results. Erin shares why she decided to go through Glover U programs later in her real estate career and, more importantly, where she saw the biggest changes in her business after implementing what she learned. She and Jeff break down her 2025 production, the strategies she's using to grow in 2026, and why she's putting a greater emphasis on developing her skills. The conversation also dives into pricing objections and objection handling, Erin's top sources of business, generating more client reviews, and how Google reviews are becoming increasingly important as AI and search continue to change the way consumers find real estate agents. Erin also discusses the power of agent-to-agent referrals, how she builds those relationships, and why creating a strong referral network can become such an important source of business for top-producing agents. If you're a real estate agent, team leader, broker, or aspiring top producer looking for proven strategies to increase production, improve sales skills, generate more referrals, and build a stronger real estate business, this episode is packed with actionable insights from someone who is actively doing it at a high level.






