Liquidware Chats

Hosted by James O'Regan

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May 2026

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Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts.

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31 recent

May 12, 202636 min

David Greschler — Microsoft App-V’s 20-Year Run

David Greschler, CEO & Co-Founder of NomadGo and one of the original founders of Softricity, joins Jason E. Smith to discuss the early days of application virtualization, the evolution of App-V, and the innovation he’s focused on today.They look back at how Softricity started, why software delivery was such a major challenge for IT teams, and how the need for simpler, more reliable application management helped shape what later became Microsoft App-V.The conversation also connects that history to today’s Windows application challenges. Jason and David discuss why many enterprise apps are still business-critical, how modern solutions like FlexApp and FlexApp Sandbox are helping IT teams move forward, and how David’s work at NomadGo is using computer vision and AI to solve real-world inventory problems.Computer History Museum:https://computerhistory.org/FlexApp One: • Introducing FlexApp One by Liquidware – Ap... NomadGohttps://www.nomad-go.com/Discuss on our Slack Community: https://join.slack.com/t/liquidwareco...Liquidware Chats is a monthly podcast dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.Visit our web site:Website: https://www.liquidware.comRead our Blog:Blog: https://blog.liquidware.com

March 31, 202649 min

Brian Madden — You Can't Automate Your Way to Intelligence

Brian Madden wrote The VDI Delusion in 2012 and called out an entire industry for believing its own marketing. Fourteen years later, he's a VP and Futurist at Citrix, and he thinks we're making the same mistake with AI. In this episode of Liquidware Chats, Brian joins James and introduces his "Cognitive Stack" framework and makes the case that everything we do in end user computing today sits in the bottom 20% of where AI value actually lives. The real transformation is happening in the 80% that was previously invisible: the thinking, reasoning, and decision-making inside knowledge workers' heads.We dig into why corporate AI initiatives keep showing disappointing ROI while individual workers with a $20/month subscription are saying it changed everything. Brian explains how he uses AI as a cognitive extension, why he predicted this shift wouldn't happen until 2027 and was wrong by over a year, and what software development's rapid AI adoption tells us about what's coming for all knowledge work.We also get into the hard questions for EUC. If traditional applications become "compatibility layers," where do you apply your security policies? What happens to DLP when you're dealing with tokens instead of packets? And why does none of this work if the infrastructure foundation isn't solid? Whether you're an IT leader, a vendor, or someone trying to figure out where AI fits in your stack, this one will reframe how you think about it.Discuss on our Slack Community: https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecwLiquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.

January 27, 202642 min

Bill Gray — From Basement Labs to AI: 14 Years of EUC

Bill Gray, VP of Platform Services at Citrix, joins James 14 years after they worked together doing hands-on EUC consulting. They discuss what's changed, what hasn't, and where EUC is heading.Bill explains how Platform Services acts as the ""glue"" across Citrix's product pillars and breaks down Citrix Adrien: the AI assistant now in public preview for all Citrix cloud customers. Key insight: Citrix is deliberately holding back on AI actions until they validate that answers are correct. GA expected Q2 2026, with on-prem support later in the year.Also covered: why profiles still cause problems, the shift to cloud and SaaS, product currency challenges, and Bill's predictions for EUC in 2026.0:00 - Teaser0:29 - Introduction0:58 - EUC Then vs. Now: What’s Stayed the Same5:46 - Biggest Changes: Cloud, SaaS, and Growing Complexity13:17 - What Platform Services does at Citrix17:19 - Citrix Adrien Overview: AI for Admin Workflows22:42 - Guardrails: Recommendations Now, Actions Later27:10 - How to Access + GA Timeline33:20 - AI Beyond Support: Upgrades, Currency, and Risk Reduction38:21 - 2026 Predictions: AI Expansion + Browser-based Future42:11 - ConclusionDiscuss on our Slack Community: https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecwLiquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.Visit our web site:Website: https://www.liquidware.comRead our Blog:Blog: https://blog.liquidware.comConnect with us on social media:YouTube: (You are here so click subscribe to get notification of new videos!)Facebook: https://www.facebook.com/LiquidwareTwitter: https://twitter.com/liquidwareLinkedIn: https://www.linkedin.com/company/liquidware-labs

December 18, 202533 min

Chris Walker & Jack Smith: 15 Seconds x 1,000: Why IT Automates Everything

Jack Smith and Chris Walker, SME's for FlexApp and Stratusphere UX, join James O'Regan to discuss the idea behind Liquidware Sparks: small, field built utilities that save real time, fast. Sparks are about less clicking, more repeatable wins, and a clear path from prototype to product.We talk about the “15 seconds x 1,000” mindset, why PowerShell still matters, and how one-button automation (like running 150 checks in seconds) helps teams move quicker without cutting corners. We also get into AI-assisted “vibe coding” reality: it speeds up prototyping, but testing and customer validation still do the heavy lifting.00:00 - Teaser00:33 - Introduction00:55 - What is a Liquidware Spark?04:12 - PowerTools for Stratusphere UX07:24 - PowerTools for ProfileUnity 11:48 - Vibe Coding in Claude19:11 – Where to Ask Questions and Post Ideas 19:58 - Sparks in the Works 29:50 - The Future of Sparks32:49 - ConclusionLiquidware Sparks: https://www.liquidware.com/resources/liquidware-sparksDiscuss on our Slack Community: https://join.slack.com/t/liquidwarecommunity/shared_invite/zt-38l4hsgk3-iqlRF1cpjdQGlvojDo1ecwLiquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.Visit our web site:Website: https://www.liquidware.comRead our Blog:Blog: https://blog.liquidware.comConnect with us on social media:YouTube: (You are here so click subscribe to get notification of new videos!)Facebook: https://www.facebook.com/LiquidwareTwitter: https://twitter.com/liquidwareLinkedIn: https://www.linkedin.com/company/liquidware-labs

October 21, 202545 min

Chris Marks — The Perfect Storm in EUC

Chris Marks, Principal Outbound Product Manager at Parallels, joins James O'Regan to discuss the seismic shifts happening in End User Computing. From vendor licensing changes creating a "perfect storm" to the reality of cloud repatriation, this conversation covers what's actually happening in enterprise IT right now.Chris Marks has over 20 years in End User Computing, starting with Citrix Metaframe 1.8. He's been involved with E2EVC (formerly PubForum) from its inception and has worked at Citrix Platinum partners, Nutanix, and now Parallels, where he bridges product development with real-world customer feedback.Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.Visit our web site:Website: https://www.liquidware.comRead our Blog:Blog: https://blog.liquidware.comConnect with us on social media:YouTube: (You are here so click subscribe to get notification of new videos!)Facebook: https://www.facebook.com/LiquidwareTwitter: https://twitter.com/liquidwareLinkedIn: https://www.linkedin.com/company/liquidware-labs00:00 - Introduction00:58 - What is an Outbound Product Manager?03:38 - Chris's journey from Lotus Notes trainer to EUC expert06:31 - The perfect storm: vendor pricing changes reshaping EUC09:25 - Cloud first vs. hybrid reality14:31 - Windows 10 end of support: why haven't organizations moved?25:26 - Login performance horror stories30:35 - User experience inconsistency challenges33:56 - The future of EUC and AI's impact43:05 - AI agents and virtual desktops

July 3, 202542 min

Jim Airdo — How Liquidware and IGEL Are Re-wiring EUC

In this episode, we chat with Jim Airdo, SVP of Alliances at IGEL. We talk about his career, including how he was the first SE at Citrix before the term EUC had even been invented. We look at the recent acquisition of Stratodesk and what customers can expect. We discuss the long-standing partnership between IGEL and Liquidware and what the future holds. We finish with a look at how AI is impacting EUC. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms, including Spotify and Apple Podcasts.

May 29, 202524 min

Eddie Riddle — Meet Liquidware's Newest Team Member

In this episode, we sit down with Eddie Riddle, who recently joined Liquidware as Senior Technical Solutions Architect. Eddie shares insights from his extensive background in End User Computing (EUC), revealing what drew him to Liquidware and how his experience shapes his approach to today's technical challenges.We explore the current state of EUC, examining the trends that are reshaping how organizations deliver digital workspaces. Eddie discusses practical strategies for addressing common pain points and explains how Liquidware's solutions fit into the evolving ecosystem.The conversation concludes with Eddie's perspective on AI in EUC — separating hype from reality and considering what these technologies might mean for IT professionals and end users alike.Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts.

April 29, 202546 min

Roberto Medina — The Partner View

In this episode, we chat with Roberto Medina, Senior Solutions Architect at CDW. He talks about how he got into EUC, his role at CDW and what he enjoys most about his job. We also discuss the major pain points customers are facing and how Liquidware solutions help address them. Finally, we finish with Roberto's view on how AI is impacting EUC. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts.

April 1, 202541 min

John Moody-Waters — Securing the Edge

In this episode, we chat with John Moody-Water, Presales Director at IGEL. He shares how he got started in the EUC space, gives an overview of IGEL and his role there, and dives into the strong partnership between IGEL and Liquidware—and how our solutions complement each other. We also discuss an exciting upcoming innovation designed to support IGEL OS 12, and wrap up with a conversation on the growing impact of AI in the EUC landscape.Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts.

February 28, 202543 min

Jack Smith — Apps Past, Present and Future

In this episode we chat with Jack Smith who is Liquidware's FlexApp SME. We talk about Jack's career from how he got started to his current position at Liquidware. Jack talks about the key differences between FlexApp, App Volumes , App-V and MSIX. He also talks through what are the hardest applications to package and some tips around best practices when packaging. We finish with Jack's insights into how AI could be intergrated with ProfileUnity. Liquidware Chats is a monthly podcast hosted by James O'Regan, Product Marketing Manager at Liquidware. The podcast is dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts.