Lion's Way Presents: The Smelly Pirate Content Creation Show

Hosted by Lion's Way

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Jun 2025

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About the show

These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

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21 recent

June 5, 202545 min

The Rake of Ignorance

Our brave buccaneers have returned from their voyages across six of the Seven Seas. What mysteries do they bring before you?Joel, Karl, and Erik each bring a surprise topic to this episode. Are they related? Will they have anything to say? Will any common garden implements be involved? Only by listening will you, the listener, ever discover the answer!Just kidding, here are the topics:AuthenticityContent Marketing in Social MediaDealing with Surprise IgnoranceEnjoy, and don't forget to subscribe!Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

March 6, 202542 min

Round Up the Smelly Pirates!

Welcome aboard, for a special compilation of the Smelly Pirate Content Creation Show! Join us as we navigate the high seas of B2B marketing content creation with our favorite clips from past adventures.Learn how Karl feels about cubicles! Learn one or two of Joel's secret ingredients for a good interview! Learn how we really feel about Microsoft Word! And if any of these short clips intrigue you, check out the rest of our excellent episodes.Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

February 20, 202533 min

Documentation Explained

How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process.Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

February 6, 20251 hr 2 min

The Death of SEO, featuring Kent Lewis

Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.SEO and a bottle of rum!LinksKent Lewis's latest INK articlepdxMindShareNextNWKent Lewis's webpageKent Lewis on LinkedIn

February 6, 20251 hr 11 min

Push Pull Podcast: SEO, The Scourge of the Web

Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.

January 23, 202542 min

Creating Meaningful Content

The tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity?Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content!Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

January 9, 202550 min

Does LinkedIn Actually Work?

After a short foray into some historical piracy, in this episode our stalwart band of scrappy buccaneers discuss their experience with social media and using LinkedIn for small business marketing. Does it work? How do other social media channels stack up?Follow Us on Social MediaFollow Joel on MastodonFollow Erik on MastodonFollow Karl on LinkedInFollow Lion's Way on LinkedInAnd most importantly, let us know how you feel about pie.Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

October 28, 202420 min

Data Sheets Explained

Continuing our series of explanations of different types of content, in this episode we explore the data sheet. A data sheet is a brief description of a product and how it fits into somebody's operation. They are straightforward methods for delivering information to potential customers and a cornerstone of sales and marketing.Climb aboard our smelly pirate ship and learn how data sheets get made, and learn why your business could use a data sheet or two!Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

October 7, 202448 min

The Art of the Interview

Step aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask.One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple:Bill Moyers"Think Out Loud" hosted by Dave MillerSo pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them!Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

August 23, 202442 min

Account-Based Marketing

What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough.And if it sounds interesting, remember to contact us about your B2B marketing needs. Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign!Mentioned in this episode:Our emails are the Greatest emailsSign up for the Lion's Way email list to learn more about our process and B2B content writing.Sign up for our emails!

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