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Lion’s Way Presents: The Smelly Pirate Content Creation Show

These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.


Last Episode Date: 4 June 2024

Total Episodes: 7

Podcast Interviews
Affiliate and Join Ventures
Promo Swaps
Feed swaps
Guest/Interview swaps
Advertising and Sponsors
Affiliate and JVs
Paid Interviews
Products, Services or Events
4 June 2024
Remote Work and How to Do It

In this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the ...

45 min
16 May 2024
The Dreaded AI Episode

Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intell...

62 min
2 May 2024
Case Studies Explained

What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case st...

19 min
18 April 2024
The Word Processor War

Microsoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word...

53 min
4 April 2024
Pilot: Introducing the Crew

As we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:Joel Barker, Creative DirectorKarl Steiner, President and Lead WriterErik L. Arnes...

35 min
4 April 2024
The Difference Between Marketing and Sales

Marketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully ta...

44 min
25 March 2024
Get Ready for the Smelly Pirate Content Creation Show

In a world teeming with B2B marketing content, how can companies elevate their content and ensure smooth sailing on the buyer’s journey? It takes precise strategies, sound processes, and creative minds.And a podcast. They’re like radio programming in 1947, only without t...

2 min
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