These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.
Last Episode Date: 26 July 2024
Total Episodes: 11
Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leade...
If there is one thing our three buccaneers can agree on, it's that writing deeply technical content is both fun and interesting. However, it also poses a challenge! Learn more about how Lion's Way helps companies and marketing professionals create thought-provoking, technolo...
What makes a good relationship between a client and an agency? In this episode, our stalwart scribbling scallywags share stunning stories of times when everything was shipshape. Joel, Karl, and Erik talk about several times when working with clients went very smoothly.If you...
Our merry band of odiferous buccaneers is back with another content type episode! This time, we take a look at the animated explainer---a short video used for marketing. What is it and how is it used? Where does it fit in the marketing funnel? Join us to push past the roguis...
In this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the ...
Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intell...
What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case st...
Microsoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word...
As we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:Joel Barker, Creative DirectorKarl Steiner, President and Lead WriterErik L. Arnes...
Marketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully ta...
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