Link Masters: The Art and Science of Link Building

Hosted by Michael Geneles & Pitchbox

Business Marketing Education

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Episodes

Latest episode

Mar 2025

Language

EN-US

About the show

Dive deep into the world of link building and Off-page SEO with firsthand insights from the top experts in the field. Listen to the experiences of SEO agency founders, e-commerce wizards, super-affiliates, and PR maestros who have mastered the art of link building and digital PR. We dissect what truly works in link building, offering actionable tips on outreach tactics, assembling high-performance outreach teams, and fostering business growth. By tuning into Link Masters, you're not just listening to another SEO podcast; you're getting a masterclass in link building strategies that work.

Listen to episodes

8 recent

March 16, 2025Episode 159 min

How to Scale an Ecommerce Brand to $20M with SEO

Want to learn how an ecommerce brand scaled to $20 million in revenue with link building? In this episode, Alex Horsman reveals his unconventional link building tactics, including his 'lazy link building' strategy that passively attracts high-quality backlinks and his go-to 'contributor slot' outreach method that's landing him links on major websites when traditional tactics fail. We also discuss: Google's preference for ecommerce sites over affiliate sites How to build links to ecommerce money/product pages effectively How to create content that journalists naturally link to How to approach personalization in outreach emails Paid links and their long-term viability Link building tool stack Effective team structure for link building campaigns and more Stop spinning your SEO wheels and learn what's actually working right now.

November 28, 2024Episode 751 min

A Blueprint for In-House Link Building Success

Tired of spending $$$ on guest posts? Discover how a small SEO agency took their link building in-house and scaled to building hundreds of links per month at a fraction of the cost they used to pay outside link vendors. In this episode, Ignite SEO's founder Adam Collins reveals his exact playbook: A quality control system that dramatically improved link quality while reducing costs A counterintuitive negotiation strategy that gets site owners to lower their prices A prospecting approach that unlocks a "substantially larger pool" of relevant target sites An exact VA training process that makes scaling possible Whether you're thinking about bringing link building in-house or looking to improve your current operation, this episode is packed with actionable tactics you can implement today. Full show notes: https://pitchbox.com/link-masters/in-house-link-building-blueprint/

October 14, 2024Episode 652 min

How This SEO Agency Built Over 100,000 Links for Clients

100K Links Later: Key Insights from a Digital Investor and SEO Karl Hudson In this episode of Link Masters, SEO veteran and digital investor Karl Hudson shares his remarkable journey. Starting at just 14 years old, Karl scaled multiple businesses in competitive industries like gambling and affiliate marketing, ultimately founding his own successful SEO agency, Searcharoo. His agency has built over 100,000 links for their clients. Karl’s insights are backed by years of hands-on experience and millions invested in digital assets. As a seasoned entrepreneur and investor, he offers real-world advice on link building, SEO, and business strategies. Topics covered: The Secret to Building 100,000+ Links Balancing Niche Edits vs. Guest Posts vs. Ghost Posts Optimal Anchor Text Ratios E-commerce SEO tactics that actually work Impact of AI on SEO Insights on scaling an SEO agency Full show notes: https://pitchbox.com/link-masters/how-this-seo-agency-built-100000-links/

June 14, 2024Episode 531 min

Maximizing Impact: How to Build High Authority Links with Purpose-Driven SEO Campaigns

The Google Leak confirmed the power of authority links. Want to learn how to use Purpose-Driven campaigns to build relevant links from high-authority organizations? In this episode of Pitchbox Link Masters, we sat down with Dale Bertrand, President of Fire&Spark, to get answers to these key questions: What is Authority-First SEO? How can purpose-driven campaigns boost rankings and build trust with Google? What are the most effective link-building strategies? Why is authentic outreach crucial for purpose-driven SEO? What qualities make a successful link builder? What tools does Dale use to save time, stay organized, and improve link rates? How can AI help accelerate content creation? Video: https://youtu.be/DYYs47A5TToFull show notes: https://pitchbox.com/link-masters/how-to-build-high-authority-links-with-purpose-driven-seo/

April 30, 2024Episode 436 min

How to Build Links with Cats, Comedy and Creative Genius

Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond? In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients. Bibi shares her wildly creative approaches to link building that involve everything from telling stories across multiple emails to blending cats with trucking using Midjourney AI. Her philosophy? Combine empathy with humor, and never be afraid to get weird. After all, that's what helps you forge real connections and stand out from the pack of link builders doing the same old tired outreach. Video: https://www.youtube.com/watch?v=T2rL_06DBdM Full show notes: https://pitchbox.com/link-masters/how-to-build-links-with-humor/

April 1, 2024Episode 335 min

How to Skyrocket a Client's Traffic from 300K to 10M+ Monthly Visitors

Ever wonder what it really takes to boost a client from 300K to over 10 million monthly visitors through link building? In this episode of Link Masters podcast, we go behind the scenes with Amit Raj, founder of The Links Guy agency based in Glasgow, Scotland. He reveals the strategic link building campaigns that drove such massive traffic growth for his clients. You'll hear first-hand how Amit and his team secure those coveted authoritative links from sources like Ivy League universities and government sites. He opens up about their link building processes, favorite tactics, team structure, hiring practices, and more. Video: https://youtu.be/Nn5qJ3y_5Kk Full show notes: https://pitchbox.com/link-masters/how-to-skyrocket-a-clients-traffic-from-300k-to-10m-monthly-visitors/

February 27, 2024Episode 240 min

How to Scale an SEO Agency From 30 to 140 Clients

Ever wonder why some SEO agencies are doubling or even tripling their client list while yours seems stuck in neutral? What are you missing? In this episode of Pitchbox Link Masters, Jack Roebuck, COO of Digital NRG, talks about his journey and the key operational tactics behind Digital NRG's impressive growth from 30 to 140 clients. Listen to the full episode to learn: ✅ How to Foster a Growth-Oriented Team Structure ✅ How to Prioritize Client-Centric Strategies for Retention and Growth ✅ Multifaceted Link Building Strategies for Diverse Clientele ✅ Strategies for Scaling Link Building Efforts ✅ The Value of Link Building ✅ Pricing Models for Link Building Services ✅ How to Leveraging technology to streamline operations ✅ Key Factors in Running a Successful Agency …and so much more. Are you ready to 'break the ceiling' and scale your agency?Full show notes: https://pitchbox.com/link-masters/how-to-scale-an-seo-agency-to-140-clients/

January 26, 2024Episode 140 min

How To Build 1000 Links Per Month with Jason Morris

Ever wondered how to build 1000 links a month?Join Jason Morris, CEO of Profit Engine, in this episode of Link Masters as he unveils the secrets behind his extraordinary success.This episode is more than just a conversation; it's a masterclass in scaling your business.Listen to the full episode to learn: ✅ How Jason went from building 100 to 1000 links a month.✅ The implications of AI in link building and SEO.✅ What makes a link truly valuable?✅ What's the Secret to Highly Effective Guest Post Outreach?…and so much more.Full show notes: https://pitchbox.com/link-masters/how-to-build-1000-links-per-month/