Market Like a Boss

Hosted by Michelle Vroom

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379

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Aug 2026

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About the show

This podcast is for any female entrepreneur who wants to be in control of making money so she can fully step into the role of provider in her business and life. Each week Michelle drops an episode with simple, practical marketing strategies to sign dream clients and scale your business to 6-figures and beyond. No topic is off the table - we talk about how to juggle business and kids, the challenges of making more money, how making money impacts your relationships and how to go after what you want without fear of judgement or needing permission from others. Michelle is committed to redefining what it means to be a boss so she can help more women have the freedom to create dream clients whenever they want and be the provider for their families. If you're ready to take control over your business and make money whenever you want while having the freedom to be present with your family, the Market Like a Boss podcast is for you.

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60 recent

September 1, 2026Episode 37541 min

Episode 375: Finding Your Distinctive Edge (with Meg Yelaney)

You can be good at what you do and still reach a point where you realize… "This isn't working for me anymore." That doesn't mean you failed. It might mean you're ready for a new chapter. In this week's episode, I'm joined by Meg Yelaney, and we got very real about reinvention. We talked about: Letting go of what used to work Why testing and tweaking is part of being a great strategist Finding what you actually want to be known for If you're questioning what's next in your business, go listen to this one. About Meg: Meg Yelaney is a business strategist who's helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. With her Distinctive Edge Framework, clients go from struggling to stand out or get consistent sales…to finally being clear on how to fully be themselves AND talk about what they do (and getting hired because of it!). Some have hit $10K months for the first time. Others? Multi-six and even million-dollar businesses. She's also a twin mom to Ayden and Kevin and fur mom to mini golden doodle, Luna, musical theatre junkie and avid fantasy smut reader. Want more from Meg? Check out Meg's free private podcast series, Main Character Energy, to learn how to build the edge that clients can't stop thinking about and AI can't generate. Follow Meg on Instagram. If you're a coach ready to scale in a way that feels bold, sustainable, and unapologetically you, check out her podcast, Business Not As Usual. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

August 25, 2026Episode 37442 min

Episode 374: Why I Don't Run a Family-First Business (with Megan Sumrell)

What if putting your family first all the time is actually making your life harder? In this week's episode, Megan Sumrell and I are having the conversation more women need to hear. Because "family first" sounds great in theory. But what happens when it means your business gets the leftovers? You work around everyone else's schedules. You squeeze your business into the cracks. You stay reactive because you're afraid to commit to anything too far in advance. And eventually, you're exhausted. We're talking about why you don't have to choose between being a great mom and building a business you love. You get to prioritize yourself, too. And sometimes that means your business comes first. Sometimes your family comes first. Sometimes YOU come first. That's not selfish. That's intentional. In this episode, we talk about: Why "family first" can create more pressure instead of more freedom Why reactive businesses create exhausted business owners How to build a business around the season of life you're actually in Why women need to stop trying to do everything themselves The importance of having an identity outside of being a mom If you've been giving your business the crumbs and wondering why it isn't growing the way you want… This conversation is for you. About Megan: Megan Sumrell is a Time Management Expert and creator of the TOP Program who helps overwhelmed women create harmony through planning systems built specifically for how women's brains work. With over 20 years of corporate process improvement experience, she teaches women to turn their unrealistic to-do lists into realistic, flexible plans that actually work with their lives, not against them. Want more from Megan? Join Megan's annual planning workshop, Plan-a-Palooza , happening virtually October 22-23. Follow Megan on Instagram . Listen to her Work-Life Harmony podcast episode, where she dives deeper into why she doesn't run a family-first business. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

August 4, 202628 min

Episode 373: Why Chasing Dream Clients is Hurting Your Marketing

Everyone tells you to get more specific about your dream client. But what if that's actually the reason your marketing feels harder? In this episode, I'm sharing why I think our industry has taken "dream client" advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration. During the episode, I talk about: Why mentality, desire, and hunger matter more than revenue or business stage What really makes someone a great client, How to stop ruling people out before you've even had a conversation with them If your marketing has started feeling forced or your audience feels "wrong," this episode will challenge the way you've been thinking about dream clients. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

July 28, 2026Episode 37218 min

Episode 372: Why You're Getting "Maybes" on Your Sales Calls

If your sales calls keep ending with... "I need to think about it." "I need to check my budget." "Let me talk to my husband." ...this episode is for you. Here's the truth: You're not getting objections. You're settling for maybes. In this episode, I'm breaking down why "maybe" is actually the hardest place to be—and why it's keeping you stuck in endless follow-up, second-guessing, and slower sales. We're talking about: Why "I need to think about it" is still an objection The hidden pressure that's showing up on your sales calls Why you have to be willing to hear "no" if you want more "yeses" How to show up with the authority that makes buying feel easy If you're tired of chasing leads after the call is over, this conversation will completely change how you think about selling. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

June 25, 2026Episode 37114 min

Episode 371: Should You Charge For Sales Calls?

This week's episode starts with a hot take: Charging for sales calls will not get you better leads. I know that's not what a lot of people are saying online right now, but after years of selling high-ticket offers, I've learned that the problem usually isn't the sales call. It's your messaging. In this episode, I'm breaking down: Why people ghost or don't buy Why charging for calls can actually attract more DIYers What really gets serious buyers to book and show up If your sales calls aren't converting the way you want them to, this conversation might completely change how you look at the problem. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

June 16, 2026Episode 37033 min

Episode 370: What is Enough?

Everyone talks about scaling. More money. More clients. Bigger months. But I think we've lost the plot. After 10 years in business and turning 40, I've been asking myself a question that I don't hear many people talking about: How much is enough? In this episode, I'm sharing the conversations I've been having with clients, the shifts I'm making in my own business, and why I think so many ambitious women are feeling disconnected from what they're building. During the episode, I talk about: Why bigger isn't always better. How to know if you're chasing your goals or someone else's. What it looks like to build a business that actually fits the season you're in. If you've been wondering whether it's okay to want something different... This conversation is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

May 26, 202610 min

Episode 369: Changes to the Podcast This Summer

This week's episode is a little different because I'm making a big change to the podcast this summer. I'm pressing pause on the pressure to release an episode every single Tuesday. Not because the podcast isn't working. Not because I'm "burned out." But because I'm choosing simplicity. This conversation is really about permission. Permission to simplify. Permission to pause. Permission to stop putting unnecessary pressure on yourself. If you've been craving a simpler way to run your business this summer, this episode is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

May 19, 2026Episode 3681 hr 4 min

Episode 368: Q&A with Michelle

This week's episode is part two of my 10 years in business celebration, and I'm answering your juiciest questions. The ones you're too afraid or too shy to ask out loud. No scripts. No polished answers. Just honest conversations about business, marriage, money, faith, burnout, ambition, and what it really looks like behind the scenes of a multiple six-figure business. I'm also sharing the biggest opportunities I missed, the lessons I learned the hard way, and the advice I'd give differently after 10 years of building this business. We're talking about the moments that make you question everything. The moments that make you want to burn it all down. And the moments that remind you why you started in the first place. This episode is raw, honest, and probably one of the most vulnerable conversations I've had on the podcast. If you've ever questioned yourself, your business, or what success is supposed to look like… You'll want to listen to this one. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

May 12, 2026Episode 36734 min

Episode 367: 10 Years in Business

I've officially been in business for 10 years. And this episode is the honest version of what that's really looked like. Not just the wins. Not just the revenue. But the moments that almost made me quit too. In this episode, I'm sharing: Why resilience matters more than confidence The hard seasons that led to my biggest breakthroughs What success actually looks like after 10 years in business I'm also talking openly about the pressure to constantly grow, the importance of simplicity, and why relationships will always be my biggest business strategy. This episode is part celebration. Part reflection. Part tough love. And if you're building a business while raising a family and trying to create more freedom… You'll want to hear this one. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

May 4, 2026Episode 36626 min

Episode 366: How I Made $2M From My Group

I made $2 million from my Facebook group. And I did it working 20 hours a week while raising three boys. In this episode, I'm pulling back the curtain on the relationship-driven sales system that made it possible without ads, funnels, or constantly chasing more leads. I talk about: Why most strategies aren't dead — people just stop committing to them How I sell to hot leads while nurturing cold ones Why your content should drive demand, not just engagement If you're tired of doing "all the things" and still not seeing predictable sales, this episode is for you. Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint. Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send