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Light the Fuse.

Light the Fuse.

Hosted by Outrageous Insight, The Consumer Delight Consultancy.

BusinessInterviews guests

Episodes

5

Latest episode

Jun 2026

Language

EN

About the show

Light the Fuse sees Patrick Olszowski interview inspiring Product and Innovation leaders in sporting apparel and outdoor brands. In each episode, a guest breaks down the one work decision that changed everything and the leadership lessons you can take from it. Light the Fuse is brought to you by Outrageous Insight, The Consumer Delight Consultancy.

Listen to episodes

5 recent
June 12, 2026Episode 543 min

Light the Fuse with Philip Tavell at Dynafit

Dead last. First mountain bike race series. Everyone else is gone. Philip Tavell stayed in it — and kept climbing. That determination built a career: VP of Outdoor and Ski at Helly Hansen, now Director of Brand at Dynafit.Today we're not talking kit. We're talking about what it actually takes to stay in the game when it's hard — in sport, in business, in parenting.Philip, welcome to Light the Fuse.

April 21, 2026Episode 441 min

Light the Fuse with Helena Bourdillon, freediver

What happens to your mind when your body is 79 metres underwater, running on a single breath? World champion freediver Helena Bourdillon joins Patrick to talk about the razor's edge between presence and fear — and how she's used the same discipline to inspire people on land. If you've ever wondered what it really takes to go to the edge and come back, this conversation is for you.TW - Discussions of suicide, self-harm.

April 7, 2026Episode 243 min

Light the Fuse with Donna Bruns, formerly at Fjallraven

What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the battles it sparked, and why the hardest part wasn't the chemistry. If you've ever wondered whether corporate conviction is real or just marketing, this is the conversation that answers it.

April 14, 2026Episode 333 min

Light the Fuse with Bob Neville at Pentland Brands

Some brands don't need reinventing — they need remembering. Bob Neville, Global Head of Retail at Pentland Brands (who own Berghaus, among other iconic brands) joins Patrick to talk about what it means to reboot an icon by going back to its roots, to the fells and crags of Northern England where the whole thing started. If you believe the best direction for a brand is sometimes backwards, pull up a seat.

March 30, 2026Episode 145 min

Light The Fuse with Keith Carrato at Leatherman

What does it take to build products that people keep for decades — and pass on to their kids? In this episode, Patrick sits down with Keith Carrato, VP of Product at Leatherman, to talk craft, obsession, and how to become truly indispensable when YOUR name is on the tool. If you've ever reached for the same piece of kit without thinking, this one's for you.

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