Light the Fuse | Outrageous Insight

Hosted by Patrick / Outrageous Insight

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Aug 2026

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About the show

Light the Fuse interviews elite product VPs and leaders from global sports and active brands, including Leatherman, Vans, and Helly Hansen, about the high-stakes decisions that changed everything. Hosted by Patrick, CEO of Outrageous Insight, The Consumer Delight Consultancy, we pull back the curtain on the moments of doubt, dead ends, and design secrets behind the world's most iconic gear. New episodes weekly covering Leadership, Product Design, and consumer psychology. Ready to light the fuse?

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12 recent

August 4, 2026Episode 1244 min

The Escape Act. Houdini CCO, Eva Karlsson.

What if a whole industry is going a different way with materials, ownership, ethos, marketing? How do you escape that gravity? This is the story I explore with Eva Karlsson, Chief Creative Officer at Houdini, the pioneering Swedish outdoor brand. What outdoor industry norm do you think needs to transform? #CircularDesign #Sustainability #GreenBusiness #PodcastRecommendation #SwedishDesign #Houdini #EcoFriendly #SystemChange

July 28, 2026Episode 1138 min

Hunger, Humility, Winning. Pelican CPO, Shawn LaRowe

What does it take to win? How should you balance humility, hunger to win, and curiosity? This is the question I explore with ex-semi-pro baseball player and Pelican Chief Marketing and Product Officer, Shawn LaRowe. If you're wondering how to build a franchise product, then this interview's for you. #Innovation #ProductManagement #Leadership

July 21, 2026Episode 1055 min

Why Turbulence Is Key To Progress. Superfeet VP, Matt Gooch.

Why do turbulence, difficulty, stress, and staying in for the long run lead to the biggest changes? These are the questions Kristi Spence and I explore with Matt Gooch, VP of Product at Superfeet Worldwide. A former cross-country runner and coach, Matt discusses the importance of long-run bets for progress. #inspiration #leadership #motivation

July 14, 2026Episode 958 min

Why I Left Basketball, But Not The Court. Koobz VP, Cecily Schmidt.

What occurs when an athlete faces the decision to turn professional? Is professionalism a career, a mindset, a drive to win, discipline, or something different? Patrick discusses this with Cecily Schmidt, a D1 athlete, basketball player, and VP of Footwear Product Creation and Commercialisation at Koobz.

July 8, 2026Episode 847 min

Why Your Job Shouldn’t Be Your Identity. Former Mammut VP Maddie Petry.

Ever wondered if you're more than your job? If what you DO is not ALL you're capable of? This is the topic I explore with Maddie Petry, former VP of Brand and Mammut at Mammut. A freestyle skier and highly successful operator who faced the crossroads of SHOULD and MUST. A fascinating exploration of balancing what's now and what's next. Inspired by our chat? Leave a review on Apple or Spotify. #EarnDelight.

June 26, 2026Episode 748 min

How Making Mistakes Leads to Great Products. Former TNF VP Andy Coutant.

Kristi Spence and Patrick from Outrageous Insight chat with Andy Coutant, the former VP of Product at The North Face. We discuss culture, corporate turnarounds, ice climbing and much more. A fascinating conversation. #EarnDelight

June 19, 2026Episode 659 min

From Cars To Vans. Former Vans VP Mark Haskins.

How do you move from training in auto-design to working in footwear? Relaunching one of the world's most iconic shoes for the iconic skate and streetwear brand VANS, and living with the consequences of success? Mark talks about his career and how his love of typography, design, the Southern California lifestyle, and sport have influenced his life and work.

June 12, 2026Episode 543 min

How Coming Last Built a Market Leader. Former Helly Hansen VP Philip Tavell.

Dead last. First mountain bike race series. Everyone else is gone. Philip Tavell stayed in it — and kept climbing. That determination built a career: VP of Outdoor and Ski at Helly Hansen, now Director of Brand at Dynafit. Today we're not talking kit. We're talking about what it actually takes to stay in the game when it's hard — in sport, in business, in parenting. Philip, welcome to Light the Fuse.

April 21, 2026Episode 441 min

How Freediving to -79m Unlocked My Mental Health. Helena Bourdillon.

What happens to your mind when your body is 79 metres underwater, running on a single breath? World champion freediver Helena Bourdillon joins Patrick to talk about the razor's edge between presence and fear — and how she's used the same discipline to inspire people on land. If you've ever wondered what it really takes to go to the edge and come back, this conversation is for you. TW - Discussions of suicide, self-harm.

April 7, 2026Episode 243 min

The Tough Journey to Remove Forever Chemicals. Ex. Fjällräven VP Donna Bruns.

What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the battles it sparked, and why the hardest part wasn't the chemistry. If you've ever wondered whether corporate conviction is real or just marketing, this is the conversation that answers it.