Lift Your Moving Marketing

Hosted by Christina Hawkins

Business Marketing

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Episodes

Latest episode

May 2026

Language

EN-US

About the show

" Lift Your Moving Marketing " is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts. Schedule Your Lead Acceleration Call; https://movingmarketingresults.com/schedule/ Our episodes cover various topics, from search engine optimization and social media marketing to crafting engaging email campaigns and compelling content. We understand that the moving industry has unique challenges and opportunities, and we focus on providing actionable advice that you can immediately implement. Join us as we explore the CORE strategy – Cultivate, Originate, Relate, and Expand – designed to help you own your leads and grow your business sustainably. Learn how to nurture a fertile environment for your leads, be proactive in lead generation, personalize your customer interactions, and expand your customer base and range of services. " Lift Your Moving Marketing " isn't just about theory but practical, effective tactics and real-world examples from within the moving industry. We bring experts, successful business owners, and marketing gurus to share their insights and experiences. Plus, we keep things engaging and accessible, ensuring that every episode is valuable, whether you're listening in the office or on the go. Tune in to "Lift Your Moving Marketing" and transform your digital marketing approach today. Let's move your business forward together!

Listen to episodes

41 recent

May 14, 2026Episode 4045 min

#40 From Paper to Pro — Scaling Your Moving Company with the Right CRM

Send us Fan MailJeannie Boundelmonte, Director of Business Development at MoveIt Pro, joins Christina to talk about how the right operational software can transform a moving business. They cover what MoveIt Pro does, how it differs from other CRMs in the industry, and why so many companies fail to scale simply because they're not using the tools they invest in. Jeannie also shares her own career journey from homeschool educator to tech sales, the upcoming launch of MoveIt Pro Plus, and what quick wins moving company owners can take right now to grow faster and reclaim time with their families.Want help with the marketing side of your moving business? Visit movingmarketingresults.com to learn how we help moving companies attract more leads, convert more bookings, and grow with confidence.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 28, 2026Episode 3952 min

#39 Old School Sales and Personal Brand with Kyle Tweedy of BEK Moving

Send us Fan MailPhone calls beat emails. Your face beats stock photos. Kyle Tweedy, sales manager at BEK Moving (St. Louis's #1 rated moving company), breaks down the old school tactics that still crush lead conversion and the personal branding moves most moving company owners ignore.In this episode, Kyle shares how to handle crisis calls, why being personable converts better than specialty fees, and exactly why moving company owners need to be visible on their own marketing. Real talk on sales, trust, and why authenticity beats automation.Perfect for moving company owners and sales teams ready to stand out.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 21, 2026Episode 3829 min

#38 The Future of Moving Estimates with James Hatfield

Send us Fan MailJames Hatfield, owner of LiveSwitch, joins Christina to talk about how AI-powered video technology is helping moving companies conduct virtual estimates, generate accurate inventories, and close more jobs faster. They cover why so many movers are still hesitant to ditch the old way of doing things, how virtual walkthroughs build customer trust and reduce disputes, and what it really takes to scale a moving business in today's market. If you're still driving out for every estimate, this episode will change how you work forever.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 21, 2026Episode 376 min

#37 Stop Waiting for Leads: How PPC Brings Movers Instant Jobs

Send us Fan MailIf someone searches “movers near me,” they’re ready to book—are they finding you or your competitor?In this episode, we break down how PPC helps moving companies generate leads fast, show up at the top of Google, and turn clicks into booked jobs. Learn how it works, how to avoid wasting money, and how to build a system that brings in consistent calls.Stop guessing and start showing up when it matters most.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 14, 2026Episode 3610 min

#36 How Pay-Per-Click Actually Works for Movers (Simple Breakdown)

Send us Fan MailIf you’ve been thinking about running Google Ads for your moving company but aren’t sure how PPC actually works—this episode breaks it down in a simple, practical way.When someone searches “movers near me,” they’re not just browsing—they’re ready to hire. PPC puts your business in front of those high-intent customers at the exact moment they’re looking.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 7, 2026Episode 356 min

#35 4 Costly Google Ads Mistakes Moving Companies Make

Send us Fan MailAre you spending money on Google Ads but not getting enough calls or booked moving jobs?In this episode, we break down the most common (and expensive) mistakes moving companies make with their Google Ads—and how to fix them.You’ll learn:Why your ads might be showing in the wrong locationsThe truth about Google’s Smart Mode (and why it can hurt performance)Why sending traffic to your homepage is costing you leadsHow to use search terms to stop wasting money instantlyWe also cover how to think about your ad budget, the difference between Google Ads and Facebook Ads, and a simple weekly routine to improve your results over time.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

March 25, 2026Episode 348 min

#34 Is Your Moving Website Ready for AI Search? Start With Your FAQs?

Send us Fan MailAfter nearly a year away, I'm back with an episode that cuts straight to something moving company owners need to pay attention to right now: FAQ schema and why it matters more than ever in an AI-driven search world.In this episode, I break down what FAQ schema actually is, where it belongs on your moving website, and why the rise of AI search tools like ChatGPT and Google's AI Overviews has made structured content a competitive advantage for movers who want to stay visible.If your website isn't set up to answer the questions your customers are already asking, you are likely invisible to the search tools they are using to find movers today.What I cover:What FAQ schema is and how it works behind the scenesHow AI-powered search is changing the way customers find moving companiesWhat Generative Engine Optimization (GEO) means for your businessWhere to add FAQ sections on your website and how to write themHow to implement FAQ schema on WordPress without any coding experienceRead the full blog post: movingmarketingresults.com/faq-schema-for-moversWant to go deeper on moving company marketing? Get a free copy of my book, Booked Solid: The Digital Marketing Blueprint for Moving Companies, at go.movingmarketingresults.com/free-book or order it on Amazon at amzn.to/4d9EFR6Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

April 7, 2025Episode 3351 min

#33 Marketing Automation with James Hurst The Power of a Good CRM

Send us Fan MailIn this episode of the MovingUp Podcast, we dive into the powerful world of CRMs and marketing automation with James Hurst, host of The Marketing Show and a HighLevel expert. From the difference between operational and marketing CRMs to building automated follow-ups, missed-call texts, review requests, and lead tracking, we cover everything moving company owners need to know to grow their business in 2025 and beyond.Whether you're still scribbling leads on a notepad or running paid ads without proper attribution, this episode will give you actionable steps to streamline your sales process, improve ROI, and never miss a move again.For more HighLevel and Marketing Automation Tips, follow James Hurst atYoutube: @TheMarketingShowChannelWebsite: https://themarketingshow.com/Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

February 25, 2025Episode 3251 min

#32 Family-Owned Success For Building a Stronger Moving Business

Send us Fan MailRunning a family-owned moving business comes with unique challenges—from balancing relationships to scaling effectively. In this episode of the Moving Up Podcast, host Christina Hawkins sits down with business coach Glenn Smith to discuss how moving company owners can navigate family dynamics, improve communication, and build a thriving business. Glenn shares expert insights on defining clear roles, hiring the right team, and aligning priorities for long-term success. Whether you're working with a spouse, sibling, or lifelong friend, this episode is packed with practical strategies to strengthen your business and relationships. Don't miss it!Learn more about Glenn:http://familyownedbusinesscoaching.comhttps://glennsmithcoaching.comThanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet

February 6, 2025Episode 3112 min

#31 Choosing the Right Marketing CRM For Your Moving Company

Send us Fan MailAre you struggling to manage leads, follow-ups, and customer relationships effectively? In this episode of Lift Your Moving Marketing, we’ll break down how to choose the right marketing CRM for your moving company. From integration tips to automation tools and real-life examples, this episode will help you understand what to look for and why it matters. Plus, we’ll share insights on the latest CRM trends, including how AI shapes the moving industry's future. Whether you’re just starting or looking to upgrade, this episode will give you the tools to make the best choice for your business.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅ http://go.movingmarketingresults.com/conversion-cheatsheet