
Episode 24: A Conversation With Beth Rich, Owner of Mix It Up Home and Mix It Up Gift in Coeur d'Alene, ID
In this episode of DEMDACO’s Lift the Spirit podcast, Jonathan Jones and Aaron Heim welcome Beth Rich, award-winning owner of Mix It Up Gift and Mix It Up Home in Coeur d’Alene, Idaho. Beth shares her unexpected journey into retail and explains how storytelling, visual merchandising and human connection create memorable customer experiences. She introduces “giftology,” the relationship connecting retailers, gift-givers and recipients. Through customer stories, Beth reveals why meaningful gifts matter during celebration, grief and healing.





