Life in Digital

Hosted by Sphere Digital Recruitment

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Episodes

117

Latest episode

Jun 2026

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About the show

Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector. Brought to you by Sphere Digital Recruitment

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60 recent

June 9, 202632 min

Entertainment Revolution: The Rise of Creator-Led TV with Gaggl's Greg Miall

In this episode of Life in Digital, host Ed Steer sits down with Greg Miall, Co-Founder of Gaggl, to explore how the worlds of television, social media, and the creator economy are colliding to create entirely new forms of entertainment.Greg shares the story behind Gaggl, the platform often described as "Gogglebox for creators," and explains why reaction-led, community-driven content is resonating with audiences in an increasingly fragmented media landscape. The conversation explores the evolution from traditional TV to streaming and examines how platforms like YouTube and TikTok are reshaping the way content is created, consumed, and shared.Ed and Greg also discuss what this shift means for brands, diving into standout campaigns with Cash App and Netflix's Stranger Things, before looking ahead to the future of creator-led viewing and where Gaggl fits into the next chapter of digital entertainment.🎧 Tune in to discover how creators are redefining the viewing experience, and why the future of entertainment may be more interactive than ever.

June 1, 202639 min

Humans, Machines & Marketing: The Future of Talent with Ryan Kangisser

In this episode of Life in Digital, host Ed Steer is joined by Ryan Kangisser, Chief Strategy Officer at mediasense, for a discussion on the future of talent in an AI-driven marketing landscape.The conversation centres around mediasense's upcoming Humans, Machines and Marketing survey and the questions it aims to explore across brands, agencies, and technology providers. Ryan shares his perspective on how talent requirements are evolving, whether AI is widening or narrowing skills gaps, and the characteristics that will define high-performing teams in the years ahead.Ed and Ryan also examine how agency models are adapting to changing client expectations, the common pitfalls organisations face when building talent strategies, and what the industry should be paying attention to as Cannes 2026 approaches.Tune in for an insightful conversation on how AI is reshaping the ever evolving relationship between people, technology, and marketing

May 28, 2026Episode 118 min

The She Suite: Leading Through Craft, Not Climbing the Ladder with Michelle Urwin

Welcome to the very first episode of The She Suite, a new podcast series from Life In Digital spotlighting inspiring female leaders and their journeys to being a CMO.In this debut episode, Sonia Atwal is joined by Michelle Urwin, CMO at Skai, for a candid conversation on career growth, modern marketing leadership, and the evolving role of today’s CMO.Michelle reflects on her journey across agency and client-side roles, the experiences that shaped her leadership style, and why she never set out with the ambition of becoming a CMO. Together, they discuss the growing commercial pressures facing marketers, balancing short-term performance with long-term brand transformation, and how AI is reshaping creativity within the industry.Michelle also shares her thoughts on mentorship, the key traits needed to succeed in leadership, and advice for marketers who are driven by a passion for the craft rather than chasing titles.If you work in marketing, digital, media, or leadership, this is an episode packed with valuable insight and perspective you won’t want to miss.

May 14, 202629 min

Scaling Sustainably: Growth Without Burnout with Assertive Yield’s Richard Ottoy

In this episode of Life in Digital, host Ed Steer is joined by Richard Ottoy, SVP Sales EMEA at Assertive Yield to explore the evolving publisher landscape and what it takes to drive sustainable revenue growth in today’s market. Richard shares what drew him to Assertive Yield, the company’s mission, and how its products help publishers unlock greater performance and control over their monetisation strategies.The conversation dives into the unique dynamics of the European market, how Assertive Yield is approaching growth in the region, and what success looks like when building high-performing, revenue-focused teams. Richard also shares his philosophy on developing sales talent, creating a culture that drives results without burnout, and how to set individuals up for long-term success, even when working across global time zones. 🎧 Tune in to hear how leading publishers are driving smarter revenue growth and what it takes to build high-performing teams in the process.

April 23, 202631 min

Discovery Disruption: How Glance Is Transforming AdTech with Inmobi’s Kunal Nagpal

In this episode of Life in Digital, host Daniel Bolter sits down with Kunal Nagpal, Chief Business Officer at InMobi, to explore how AI is reshaping discovery, engagement, and the future of digital advertising. Kunal shares his career journey and what’s driving focus at InMobi right now, before diving into GlanceAI and GlanceTV, and how it’s reshaping the way consumers interact with content and brands.The conversation unpacks the shift from “search and scroll” to discovery-led experiences, and what that means for advertisers trying to capture attention in an increasingly crowded landscape. Kunal also cuts through the noise around AI, sharing what’s genuinely transformative versus overhyped, and how InMobi is applying it in a way that delivers real value.Looking ahead, Kunal highlights the trends many in the industry are underestimating, what the ecosystem is getting wrong today, and how things could look radically different in just a few years.🎧 Tune in to discover how AI-powered discovery is changing the rules, and what it means for the future of advertising.

March 24, 202632 min

The Real Time Race: Why Real Time Marketing Wins with Sightly’s Rob Trotter

In this episode of Life in Digital, host Ed Steer is joined by Rob Trotter, Managing Director, EMEA at Sightly to explore how real-time marketing is reshaping the digital advertising landscape. As Sightly launches in Europe, Rob shares an overview of the business, his career journey, and how the company is helping brands activate more dynamic, responsive campaigns.The conversation unpacks the concept of walled gardens, breaking down what they are and the role they play in today’s media. Rob and Ed dive into the risks and rewards of real-time marketing within these environments, and how this shift is challenging traditional planning and buying approaches.Looking ahead, they explore what’s next for this space, from evolving technology to the changing expectations of brands, and what marketers need to do to stay ahead.Tune in to discover how real-time marketing is changing the rules, and what it means for the future of digital advertising!Life in Digital is brought to you by Revving, the solution enabling flexible access to revenue and greater control over capital across the digital economy through their Transactional-Based Funding model. Find out more at revving.io

March 10, 202628 min

Protocol Power: Inside Ad Context Protocol with Scope3’s Alexander Oakden

In this episode of Life in Digital, host Ed Steer is joined by Alexander Oakden, Director, UK & Northern Europe at Scope3, to unpack how AI, transparency, and open standards are reshaping digital advertising.Alexander shares how Scope3 has evolved over the past three years and explains the thinking behind the AdContext Protocol, what it is, why it matters, and how it helps buyers make smarter decisions while giving publishers more control over how their inventory is understood and valued. The conversation also explores what the rise of AI-driven buying means for the future of the ecosystem and where the biggest opportunities are emerging.If you want to stay up to date on the latest in programmatic and how AI unlocks a more efficient, transparent media landscape this is an episode you won’t want to miss!

January 20, 2026Episode 126 min

From Metrics to Meaning: Measuring Brand Lift with Alistair Hill

In this episode of Life in Digital, host Ed Steer is joined by Alistair Hill, Co-Founder at On Device, to explore how brands can measure what really matters in an increasingly complex digital advertising landscape.Alistair shares an overview of On Device and his role in shaping the company’s mission, before diving into the challenges marketers face when it comes to ad effectiveness and brand lift measurement. From outdated measurement models and poor-quality data to fragmented media consumption, the conversation unpacks why proving true impact has never been harder or more important.Looking ahead, Alistair discusses the factors behind On Device’s success, how its technology helps brands overcome modern measurement challenges, and where companies should be focusing their investment next. He also offers insight into the channels and verticals primed for innovation and what’s on the roadmap for On Device over the next 12 months.🎧 Tune in now to learn how smarter measurement is shaping the future of digital advertising.

January 13, 202644 min

Attention IRL: The Future of Brand Connection with Outernet’s Lisa Miles

In this episode of Life in Digital, host Marnie Senior sits down with Lisa Miles, Director of Strategic Growth at Outernet London, to explore why real-world, immersive experiences are cutting through in today’s fragmented media landscape. Lisa shares her journey into experiential media, as well as what’s driving the growing complexity of how brands reach audiences today.Together, they unpack why physical, sensory experiences remain so powerful in a screen dominated world, and how brands can strike the right balance between real world and digital touchpoints. Lisa also discusses the risks for brands that fail to invest in meaningful experiences and why attention is no longer something that can be taken for granted.Tune in for an expert insight into experience-led marketing and why it is becoming increasingly important in today’s media landscape!

November 27, 202535 min

Analytical Edge: How Data is Shaping Retail with Oliver Spark

In this episode of Life in Digital, host Ed Steer sits down with Oliver Spark, CEO of Sweet Analytics, to unpack why customer data is the cornerstone of modern retail growth, and how brands can use it to scale smarter and faster.Oliver gives us an inside look at Sweet Analytics and what sets their platform apart in a crowded market. He dives into why customer data is the most critical asset for retailers today, how it directly fuels eCommerce success, and why understanding actual profitability is essential for long-term performance.The discussion explores Sweet Analytics’ five key growth levers for eCommerce and how retailers can prioritise effectively to maximise results. Oliver also shares how Sweet Analytics is leveraging AI to enhance decision-making, sharpen targeting, and give retailers a genuine competitive edge.This episode is a must-listen for anyone looking to stay informed on the evolving role of data in retail and how the smartest retailers are using data to drive growth.