Life After Leasing

Hosted by Sydney Webber

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Sep 2024

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About the show

Did you accidentally get sucked into the multifamily industry? Same. In 2014, I walked into my apartment leasing office looking for free rent. I ended up with a leasing consultant job, and almost a decade later, my career in multifamily has flourished into one I could have never imagined. From leasing to marketing to transitioning to the vendor side, to who knows what's next! I'm your host, Sydney Webber, and in this show, we'll explore navigating your career in multifamily, looking amazing to your boss, B2B PropTech and real estate marketing strategies, and so much more. I'll be joined by some of the top voices in multifamily and some brilliant ones you may have never heard of. P.S. If you liked the show Renter Obsessed, you'll love Life After Leasing

Listen to episodes

35 recent

September 16, 202449 min

Is leasing Similar to Dating?

What's the difference between leasing and dating? Not much, actually. Join me and Connie Lee, CEO of Reffie—a centralized leasing platform that reduces leasing time by nearly 10 days—as we dive into the surprising parallels between leasing and dating. Just like in the dating world, finding the perfect tenant means searching for the right match, nurturing the relationship, and making that final commitment. Connie shares her insights on the leasing strategies that drive the highest conversion rates and how closely they mirror everyday dating advice.

September 9, 2024Episode 3449 min

Navigating PropTech as a Female Founder

While the property industry boasts significant female representation, including at the C-suite level, women remain severely underrepresented in PropTech, reflecting a broader trend where fewer than 15% of startups overall are led by women. In this episode, we're joined by Georgianna W. Oliver, a 3x PropTech founder who's making waves in the industry. Having founded Package Concierge, Inc., acquired by Gibraltar Industries, and EverGreen Solutions, acquired by RealPage, she is now leading Tour24. Georgianna shares her journey to success in a predominantly male field, revealing her strategies for overcoming imposter syndrome, building credibility as a subject matter expert, and the critical role of mentorship. Her story highlights the importance of resilience, individuality, and paving the way for future generations of women in tech. Whether you're in PropTech or any male-dominated industry, this episode offers valuable insights and inspiration. Tune in to learn how to turn challenges into opportunities and make your mark.

August 26, 2024Episode 3358 min

Driving Technology Innovation at a Small High-Growth Company

What does it take to drive innovation in a traditionally conservative industry? In this episode, we're joined by Nicholas Putz, the mastermind behind the AI & Technology Committee at Wangard Partners. Nicholas didn't just talk about change—he made it happen, convincing a board to embrace new technologies and pushing teams to think beyond their comfort zones. From overcoming resistance to creating processes that stick, Nicholas shares the secrets to leading an organization into the future. If you've ever wondered how to get buy-in for big ideas or want to inspire your team to embrace tech, this conversation is a must-listen.

August 19, 2024Episode 3249 min

Synergy Between Art and the Built Environment

Art can create a destination. Imagine transforming residential communities through the power of local art, making them vibrant hubs that resonate with both residents and visitors. This is the innovative approach that Melania Armenta, Director of Resident Strategy at Gallery Residential, champions in her work. Join me as I chat with Melania about her visionary strategies for integrating art into the fabric of residential spaces. She will share her insights on how art can not only enhance the aesthetic appeal of a property but also foster a sense of community and engagement. Melania will discuss her experiences in collaborating with local artists, hosting art events, and creating installations that draw people in and make them feel connected to their environment. We will explore how her passion for art as a form of healing and community building drives her efforts to turn residential properties into lively, artistic destinations. Don't miss this inspiring conversation about the transformative power of art in creating meaningful and engaging living spaces!

July 29, 2024Episode 3144 min

Naturally Occurring Affordable Housing (NOAH)

Join me and Dan Norville, the CEO of Vivo Living, a company dedicated to creating vibrant, naturally occurring affordable living spaces. In this episode, Dan shares insights into Vivo Living's community and people-oriented approach, highlighting their commitment to fostering meaningful connections among residents through community events and engagement initiatives. Discover the concept of Naturally Occurring Affordable Housing (NOAH) and how Vivo Living preserves affordability for their residents. Dan discusses Vivo Living's strategies for acquiring and managing NOAH properties, ensuring they meet high standards of affordability and quality. Dan also touches on Vivo Living's future vision and goals, emphasizing their commitment to sustainable, inclusive communities and ongoing innovation to solve the housing crisis.

July 22, 2024Episode 3055 min

How Operators Can Influence the Future of PropTech

In this episode of "Life After Leasing," we dive into the strategy behind discovering, purchasing, testing, and ultimately influencing technology development in the property technology space. Many marketing and operations leaders find themselves in the role of 'technology vendor manager' within their real estate organizations. While the discovery and selection of technology vendors can be exciting, managing these vendors often lacks the same allure. Join us as we talk with former property technology leaders and influencers Khet Richards and Samantha Skrobot about the intricacies of property technology vendor management. They will reveal the power of influence that vendor managers hold over the entire industry. From identifying the most crucial technologies to wielding product influence, Khet and Sam will explain how the overwhelming and often unwanted responsibility of being a 'vendor manager' can become the single greatest influence on the rental industry.

July 15, 2024Episode 2947 min

Asset Living: A Case Study in Rapid Expansion

Imagine skyrocketing from just over 100k units under management to nearly 300k in just three years! Asset Living has clinched the #2 spot on the NMHC Top 50 Managers list this year, continuing its impressive growth trajectory. At this scale, efficiency, innovation, and centralization are crucial to maintaining such a vast operation. But what can the rest of us learn from Asset Living's rapid growth and adaptability? Join me as I chat with Asset Living's Vice President of Leasing, Brent Camp. He will share insights on how they leverage centralization and tech stack consolidation to scale swiftly. Brent will discuss strategies for creating service continuity across diverse product types, managing a varied portfolio, and exploring different verticals. Finally, he'll discuss how he identified and addressed inefficiencies within their platform through strategic acquisitions and partnerships.

June 10, 2024Episode 2831 min

How to build a Reddit marketing strategy

In this episode of "Life After Leasing," host Sydney Webber welcomes Eric Sharpe, the CEO of Digital Envy, a marketing consulting agency. They dive into the intriguing world of Reddit as a marketing tool, discussing its potential for lead generation both organically and through paid strategies. Eric shares his experiences and insights on leveraging Reddit for business, including the importance of authenticity and the unique opportunities the platform offers. The conversation also touches on how companies can use Reddit to monitor customer feedback and manage their brand reputation effectively.

June 3, 2024Episode 2759 min

How Marketers Earn a Seat at the Executive Table

Marketing professionals often face stagnation and frustration when company leaders and investors see them as simply "lead makers" and "specialized craftsmen"'. To advance our industry we have to help investors, operations leads, and asset managers understand the dynamic and powerful role marketers can play in maximizing asset value. Sam Skrobot delves into the strategies that can empower marketing professionals to command a voice at the table in rooms dominated by finance leaders. From understanding audience expectations to mastering financials and staying current with expertise, Sam shares invaluable insights to transform the perception of marketers into strategic leaders.

May 20, 2024Episode 2642 min

AI: How It's Built Into Proptech

Step into the fascinating world of AI in multifamily with our guest, Max Bryan, the mastermind behind Rentgrata's new conversational AI product. How does it work? What does the future of AI really look like in the context of properties—especially with brand-new proptech insights drawn from their owned data sets? Plus: Get all the details on the creation of Ari, straight from the source—its engineer!